The 2nd Law- MUSEAnalysis by Davy Pinnuck

The 2nd LawThe 2nd Law by MUSE is their sixth studio album

to date since their formation in 1997. I will be talking about the marketing and advertisement campaign behind the album and the style that MUSE have used throughout the campaign. I will also be talking about how they have linked up their marketing strategy's through similar fonts, pictures and the overall house style. As MUSE are a multi million dollar band they can afford to have the best backing behind them to ensure they are making money for themselves but most importantly for the record label they are signed for.

Style

Here I have listed in date order from left to right all of MUSE’s albums. As you can see for over 10 years that have stuck with the same type font and design for their logo. Which is seen here. This is helpful for the fans to spot the sign, as they immediately see the recognizable logo and name. Also the band name itself is very helpful because as it is only four letters it is much easier and quicker to read, this in turn makes recognizing it a lot easier. The placement of the logo has always stayed in the top left of the album cover, this tells MUSE fans that this is a MUSE album just by looking at the logo placement.

Font and StyleThe font that MUSE use heavily in their

marketing is the Frutiger Black font, this is shown here in a few of my examples. Here you can see the marketing campaign for the Digipak, which is being sold separately from the album. It incorporates the font from the logo as well as the black and blue style that MUSE use as their main theme. Here is MUSE’s website, this also incorporates the black and blue theme that is show heavily on the album and digipak.

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