MUNISH SIR ASSIGNMENT

8/7/2019 MUNISH SIR ASSIGNMENT

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SUBMITTED TO SUBMITTED BY

MR. MUNISH KUMAR SUPREET KOUR

ROLL NO 25


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INTRODUCTION OF RETAIL SECTOR

1.1 ORIGIN OF RETAIL SECTOR :

Early Trade:When man started to cultivate and harvest the land, he would

occasionally find himself with a surplus of goods. Once the needs of

his family and local community were met, he would attempt to trade

his goods for different goods produced elsewhere. Thus markets

were formed. These early efforts to swap goods developed into

more formal gatherings. When a producer who had a surplus could

not find another producer with suitable products to swap, he mayhave allowed others to owe him goods. Thus early credit terms

would have been developed. This would have led to symbolic

representations of such debts in the form of valuable items (such as

gemstones or beads), and eventually money.

The First Self-Service Store:

This all changed in 1915 when Albert Gerrard opened the Groceteria

in Los Angeles, the first documented self-service store. This was

soon followed a year later by the Piggly Wiggly self-service store,

founded by Clarence Saunders in Tennessee in the U.S.

INDUSTRY OVERVIEW

Retailing is the interface between the producer and the individualconsumer buying for personal consumption. This excludes direct

interface between the manufacturer and institutional buyers such as

the government and other bulk customers. A retailer is one who

stocks the producers goods and is involved in the act of selling it to

the individual consumer, at a margin of profit. As such, retailing is

the last link that connects the individual consumer with the

manufacturing and distribution chain.

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Retail has played a major role world over in increasing productivity

across a wide range of consumer goods and services .The impact

can be best seen in countries like U.S.A., U.K., Mexico, Thailand and

more recently China. Economies of countries like Singapore,Malaysia, Hong Kong, Sri Lanka and Dubai are also heavily assisted

by the retail sector.

List of retailers that have come with new formats:

Retailer Current Format New Formats

Shoppers Stop Department Store Quasi-mall

Crossword Large Bookstore Corner shop

Piramyd Departmental Store Quasi-mall, Food retail

Pantaloon Own brand store Hypermarket

Subhiksha Supermarket considering moving to self service

Globus Department Store Small fashion stores

The retail industry in India is of late often being hailed as one of the

sunrise sectors in the economy. AT Kearney, the well-known

international management consultancy, recently identified India as

the second most attractive retail destination globally from among

thirty emergent markets. It has made India the cause of a good deal

of excitement and the cynosure of many foreign eyes. With a

contribution of 14% to the national GDP and employing 7% of the

total workforce (only agriculture employs more) in the country, the

retail industry is definitely one of the pillars of the Indian economy.

3. Indian Retail Industry:

Today, retailing doesnt involve just dealing or marketing from

shops, it includes analyzing the market in an effort to provide

reasonable prices together with an array of options and experience

to customers. The sole purpose of all this is retaining the brand

loyalty of customers. Indian retail is currently a US$ 245 billion

market and is anticipated to extend to almost US$ 385 billion mark

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by the next five years. The Indian retail sector is currently sporting a

brand new look and together with a 46.64 per cent three-year

Compounded Annual Growth Rate (CAGR), Conventional

marketplaces are paving way for new shopping malls, the likes ofsuperstores, shopping plazas, supermarkets and brand label stores.

International style shopping centers have started dotting the skyline

of cities and smaller towns, acquainting the Indian customer to a

unique shopping experience. The retail industry in India is split up

into the unorganized and organized retail segments.

Taxation policies also push you to automate and the push is even

harder for those looking to expand beyond their single store

existence. Though its early days yet to measure it penetration in

the unorganized retail industry, interest levels are surely raising

fast. Its good to at least answer their questions.

Indian Retail Sector is very large and there is so many retail

companies. Day to day indian retail companies is growing. Here is a

list of top retailer in India.

Socio demographic factors will lead to fastergrowth of organized retail in India:

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3.1Retailing formats in India:

1. Malls:

The largest form of organized retailing today. Located mainly in

metro cities, in proximity to urban outskirts. Ranges from 60,000 sq

ft to 7, 00,000 sq ft and above. They lend an ideal shopping

experience with an amalgamation of product, service and

entertainment, all under a common roof. Examples include

Shoppers Stop, Pyramid, and Pantaloon.

Shopping Malls:The new shopping malls that have been expanding their footprint

across Indian cities are well designed, built on international formats

of retailing and integrated with entertainment and restaurants to

provide a complete family experience. Over 300 malls are expected

to be built over the next two years andmost Indian cities with over a

million populations will be exposed to this modern method of

retailing.Shopping malls have existed in India since several decades but were

designed and built to house several shops in a single facility. These

malls also known as Shopping Arcades offered only rows of shops,

most of which were small stores that promised bargains for their

various wares. These Shopping Arcades tried to maximize on their

store space and did not offer any areas for recreation and

entertainment.The present day malls are a creation of the past few years post

2000. They are designed professionally using a lot of international

experience and combine shopping with a lot of brand building,

recreation, food and entertainment. Malls also have a large format

store that serves as their anchor for shopping and a prominent

restaurant that anchors the food needs of visitors. Most malls also

feature a multiplex cinema that offers entertainment to the visitors

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of the mall. Finally the mall has large atria and open spaces to allow

visitors and families to hang-out.

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3. Major Industry Players:

The big players in Indian retail landscape now are the Future Group,

Shoppers Stop, Westside, Subiksha and

RPG Spencer. The newcomers who are

knocking at the gates are Reliance Retail,

Bharti Wal-Mart and Aditya Birla Trinethra.

Here, we intend to do a brief profiling of

the major players in order to understand the

retail business in a better manner.

1 The Future Group

The Future Group, which was earlier known as

PRIL (Pantaloon Retail India Limited) began as a trouser

manufacturer in the mid 1980s. The Future Group is divided into six

verticals Future Retail, Future Capital, Future Brands, Future

Space, Future Media and Future Logistics. The Future Group started

operations in the mid 1987s by incorporating the company as Manz

Wear Private Limited. The company went on to manufacture ready

made trousers under the Pantaloons brand name. It came out with

a public issue in 1991 and later changed their name to Pantaloon

Fashions (India) Limited (PFIL).

2 Shoppers Stop

Shoppers Stop, promoted by the real estate group K Raheja, was

one of the first movers to have set up a large retail outlet in New

Delhi with international ambience. Shoppers Stop Ltd now has a

considerable presence all over the country with overr 7 lakh square

feet of retail space and stocks over 200 brands of garments and

accessories. The stores are spread all over India with presence in

Mumbai, Delhi, Bangalore, Hyderabad, Jaipur, Pune , Kolkata,

Gurgaon, Chennai & Ghaziabad.

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Shoppers Stop is also very well known for having pioneered several

quality retailing concepts in India like CROSSWORD, Hyper CITY and

Mother Care. They are the only retailer from India to become a

member of the prestigious Intercontinental Group of DepartmentalStores (IGDS).

Shoppers Stop is positioned as a family store delivering a complete

shopping experience. With its wide range of merchandise, exclusive

shop-in-shop counters of international brands and world-class

customer service, Shoppers Stop brought international standards of

shopping to the Indian consumer providing them with a world class

shopping experience. Shoppers Stops core customers represent a

strong SEC A skew. They fall between the age group of 16 years to

35 years, the majority of them being families and young couples

with a monthly household income above Rs. 20,000/- and an annual

spend of Rs.1,50,000/-. A large number of Non - Resident Indians

visit the shop for ethnic clothes in the international environment

they are accustomed.

The Organization, in 2000, along with ICICI ventures also acquired

the reputed bookstore, Crossword, which offers the widest range

of books along with CD-ROM, music, stationery and toys. Services

like Dial-a-book, Fax-a-book and Email-a-book enable customers to

shop from their homes. Crossword currently has 18 Stores.

4. Reliance Retail

On June 26, 2006, Mukesh Ambani, Chairman and Managing

Director, Reliance Industries Limited, announced a Rs 25,000-crore

investment in the retail sector.

Reliance Retail started its retail operation

with Reliance Fresh, a grocery store that

sells vegetables, fruits, personal care items

and other food products. Soon, these retailoutlets will also be selling apparel and

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footwear, lifestyle and home improvement products, electronic

goods and farm implements and inputs. They will also offer products

and services in energy, travel, health and entertainment. In addition

to this, partnerships would be developed to bring the best of globalluxury brands to India as well.

Reliance Retail plans to extend its footprint to cover 1,500 Indian

cities and towns with outlets of a varied format, a mix of

neighborhood convenience stores, supermarkets, specialty stores

and hypermarkets. Reliance also plans to open restaurant outlets,

financial services marts and tourism counters within its stores.

The first store christened Reliance Fresh opened in November

2006 at Hyderabad. Within a few months they have now opened

stores in Mumbai, Pune and Ahmedabad and plans foray into other

cities on a rapid scale.

5. Aditya Birla MORE

The Aditya Birla Group is India's first truly multinational corporation.

Global in vision, rooted in values, the Group is driven by a

performance ethic pegged on value creation for its multiple

stakeholders. A US$ 24 billion

conglomerate, with a market capitalization

of US$ 23 billion and in the League of

Fortune 500, it is anchored by an

extraordinary force of 100,000 employees belonging to over 25

different nationalities. Over 50 per cent of its revenues flow from its

operations across the world. Our mission is to change the way

people shop. We will give them more. says Mr. Kumar Mangalam

Birla, Chairman, Aditya Birla Group. The more for you advantage:

more promises a world-class pleasurable shopping experience to

Indian consumers in their very own neighborhood. More Quality,

more variety, more Convenience and more Value are the four

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delivery cornerstones of the more chain of supermarket stores

more.

MORE Value MORE Promises best in market pricing. Linking up

directly with farmers to source fresh fruits, vegetables and staples

ensure great quality as well as great price. Add to this, the

membership program Club more which provides convenience,

customized shopping solutions and savings, and the more value

promise becomes all the more evident.

More is an inspirational brand for an inspirational country. We have

a bright and committed, enthusiastic team that represents the best

experience from India and globally. MORE also has a range of

products from its own stable available across value, premium and

select ranges. The products have been quality-checked and are

available in attractive packaging at competitive prices. To avail

additional benefits, at no extra charge, customers can also enroll for

the membership program Club more.

6. VISHAL RETAIL :

Vishal is one of fastest growing retailing

groups in India. Its outlets cater to almost all price ranges. The

showrooms have over 70, 00 products range which fulfills all your

household needs, and can be catered to less than one roof. It is

covering about 1282000 sq. ft. in 18 states across India. Each store

gives you international quality goods and prices hard to match. The

cost benefit that is derived from the large central purchase of goods

and services is passed on to the consumer. What started as a

humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta)

is today a conglomerate encompassing 51 showrooms in 39 cities.

Indias first hyper-market has also been opened for the Indian

consumer by Vishal. Situated in the national capital Delhi this store

boasts of the singe largest collection of goods and commodities sold

less than one roof in India. The groups prime focus is on retailing.

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The Vishal stores offer affordable family fashion at prices to suit

every pocket. The groups philosophy is integration and towards this

end has initiated backward integration in the field of high fashion by

setting up a state of the art manufacturing facility to support itsretail endeavors. Company has already tied up for 5-lakh sq ft

space and is looking for more. Company will come up with 32 new

stores this year. Company is doing research on more formats.

Company is looking for opportunities of expansion in the South.

Contribution of apparels business at 53% may slightly come down to

50%. India is a big country and there is huge space for four-five big

retail players. Vishal can always sustain growth in this big market.

Company can sustain margins as it is going for backward

integration. Currently manufacturing contributes 10% of the

business, which in the next two to three years will go up to 25%.

Company is increasing its focus on the non-apparel and FMCG

segment. The current share of FMCG at 15% could go up to 20-25%.

Apparel sales currently at 63% in the next 2-3 years should come

down to 50% as the company is now also focusing on different

segments. With growth in volumes, the cost of sourcing will come

down in the near future. Company will venture wherever it gets real

estate space. Currently, it has very little space in the south India.

Eventually, it will have a pan-India set up.

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RESEARCH METHODOLOGY

5.1 Research problem statement

A STUDY ON IMPACT OF RETAIL MALL ON RETAIL OUTLET

5.2 Research objective

Primary objective:

To study the impact of retail mall on retail outlet.

To Study the customer approach towards the both shopping

points.

Secondary objective:

To study preference of consumer for shopping point while

purchasing products.

To study important parameters taken in to consider by

consumer while selecting shopping point for purchase.

To Study about the loyalty schemes run by the both shopping

points.

To study Customers expectation from the both shopping point.

5.3 List of information needed

To know the impact of retail mall on retail outlet in

jalandhar City the information required are.

-Gender

- Occupation

- Annual Family Income

- Services

- Awareness

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5.4 Research Design

Descriptive research design is being used.

The reason of using descriptive design in present study is that it is

not based on judgment and intuition but on actual data collected

and therefore, accurate in generalizing.

In which research concerned with the finding out who, what, where,

when, and how.

1 Do you go for shopping?

2 How frequently, do you go for shopping?

3 Which type of shopping point, you would like to purchase

products?

4 Which is the importance to you while selecting both types of

shopping point?

5 Which attributes you taken in to consider while selecting

shopping point?

5.5 Sampling Plan

Population:

People of jalandhar City above the age of 18.

sampling frame:

The sampling frame consists of the list item from which the sample

is to be drawn. The sample framer for the research constitutes the

people residing in jalandhar city

Students Retired self employed

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Businessman Housewives Professionals

Sample Type:

The project is entirely based on the practical approach. Project s

based on the Convenience sampling that is Non probability and

unrestricted sampling because the questionnaire was filled as per

convenience and time.

Sample size:

Sample size is 20 respondents.

5.6 Data collection

There are basically two types of data primary and secondary.

Primary data

The source for the primary data is Questionnaire Method.

Secondary data

The Secondary data have been collected from the sources like

Website, Magazines, Reports and Books.

5.7 Processing and analyzing collected data

The processing analysis of data based on the percentage method

and chart are also made to view the data pictorially.

5.8 Limitation of study

There is always a boundary existing every where and every time.

Every task that is undertaken has some obstacles in its way, some

basic limitation that make the task bit difficult are stated as follows

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The survey was limited only to the physical boundaries of

Jalandhar city and that is limited in the population.

Different people have a different thought, process and different

attitudes. As a result their manner of answering the question ofthe study differs the answer received sometimes positive, while

sometimes they were negative.

The study on buying behaviour of consumer towards online

shopping of computer is limited to the product of computer and

computer peripherals only.

A census survey is not possible due to time period so I have

selected sample survey. As we survey the area of Jalandhar city, the research could not

give the result on the whole. The people might have different

attitude and behaviour for the product at different places.

Thus despite of the limitation we have tried to make the report

as accurate as we could make.

5.9 Interpretation

This step involves inference from the analysis of the data collected.

The required goal fulfilled at this stage. All the datas are carefully

scrutinized and thereafter report was prepared.

It was of no use of collection unless it is tabulated properly so as to

interpret it with a view to arrive at a certain logical and meaningful

conclusion. Use of charts has been made with a view to datapictorially, precisely, and to make study more interesting and easily

comprehensible.

5.10 Report writing:

This is the last step in the preparation of the project report. The sole

objective of the report writing was to report the finding to the

concerned authority.

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6.DATA ANALYSIS & INTERPRETATION

Gender wise classification

Gender wise classification

57%

43%

Male

Female

Interpretation:

From the above table and chart we can examine that out of the total

respondents 20, 57% of the respondents were male 43% of the

respondents were female

Age group wise classification

Age group wise classification

Frequency Percent Valid Percent

Cumulative

PercentValid 15-25 38 25.3 25.3 25.3

25-35 54 36.0 36.0 61.3

35-45 36 24.0 24.0 85.3

45 & above 22 14.7 14.7 100.0

Total 150 100.0 100.0

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36%

15%

24%

25%

15-25

25-35

35-45

45 & above

Interpretation:

From the above table and the chart we examine that majority of the

respondents i.e. 36% of the respondents were in the age group of

25-35 years followed by 25% respondents in the age group 15-25

years, while the lowest 24% respondents were there in the age

group of 35-45 years while 15% were the respondents in the age

group below 45 & above years.

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Occupation wise classification

Occupation wise classification


Valid Business 28 18.6 18.6

Profession 29 19.3 19.3

Service 26 17.3 17.3

Student 31 20.7 20.7

Others 36 24.0 24.0

Total 150 100.0 100.0

0

5

10

15

20

25

30

35

40

Occupation

Business

Profession

Servvice

student

Others

Interpretations:

From the above table and chart we can examine that 21% of the

respondents were students followed by occupation like service and

profession with 17% and 19% respectively while the respondent

who were engaged in the occupation of business were 18% . The

respondents engaged in other type of occupation were 24%.

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Annual family income wise classification

Annual family income wise classification

Frequency Percent Valid PercentCumulative

Percent

Valid less than 50000 23 15.3 15.3 15.3

50000-100000 34 22.7 22.7 38.0

100000-200000 47 31.3 31.3 69.3

200000 & above 46 30.7 30.7 100.0

Total 150 100.0 100.0

Interpretation:

From the above table and chart we examine that 31% of the

respondent belong from annual income group of 1, 00,000 to 2,

00,000. Followed 31% of respondent which belong to the income

group of 2,00,000 & above while the income group of 50000-100000

is 23% and the remaining 15%respondents were belongs to less

than 50000.

19

23

31

3115%

less than 50000

50000-100000

100000-200000

200000 & above


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1. How frequently, do you go for shopping?


Percent

Valid daily 45 31.3 31.3 31.3twice in week 46 31.9 31.9 63.2

once in week 32 22.2 22.2 85.4

monthly 21 14.6 14.6 100.0

Total 144 100.0 100.0

32%

31%15%

22%

daily

twice in weekonce in week

monthly

Interpretation:

From the above table and chart we examine that 32% of the

respondent go for shopping twice a week. Followed 31% of

respondent which goes for shopping daily while 22% goes for once a

week and the remaining 15%respondents were goes for monthly

shopping.

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2. From which type of shopping point, you wouldlike to purchase the following products?

Interpretation: From the above table and chart we examine that

62% of the respondent like to purchase footwear from at Retail

mall, while 38% of respondent who goes at Retail outlet.

75% of the respondent purchase Gifts from Retail mall, while

25% of respondent purchase from Retail outlet.

55% of the respondent purchase Apparel/clothing from Retailmall, while 45% of respondent purchase from Retail outlet. It is

quit similar ratio.

83% of the respondent purchase White goods (fridge, washing

machine etc) from Retail outlet, while 17% of respondent

purchase from Retail mall.

85% of the respondent purchase Home entertainment products

(TV, AV system) from Retail outlet, while 15% of respondent

purchase from Retail mall.

21

Percent

Footwear GiftsApparel/clothing

White goodsHome

entertainmentproducts

Malls 61.8 75.0 54.9 17.4 14.6

Retail outlet 38.2 25.0 45.1 82.6 85.4


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3. Convenient location

Convenient location for Retail mall


Percent

Valid Least important 3 2.1 2.1 2.1Not important 6 4.2 4.2 6.3

Neutral 18 12.5 12.5 18.8

Important 42 29.2 29.2 47.9

Most important 75 52.1 52.1 100.0

Total 144 100.0 100.0

Convenient location for Retail outlet


Percent


Neutral 19 13.2 13.2 25.7

Important 46 31.9 31.9 57.6

Most important 61 42.4 42.4 100.0

Total 144 100.0 100.0

0 20 40 60 80

Retail mall

Retail outlet Least important

Not important

Neutral

Important

most important

Interpretations:

From the above table and chart we examine that convient location

of the shopping point is most important crieteria among 52%

respondents indicate it for Retail mall, while for the Retail outlet

43%. While 29% respondents indicate it is importanr for mall, for

retail outlet 31% respondents indicate it. While 13% give Neutral

response for both. 3% resppondents indicates as leastimportant.

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Q4. Sales promotion scheme

Sales promotion scheme at mall


Percent


Neutral 32 22.2 22.2 37.5

Important 33 22.9 22.9 60.4

Most important 57 39.6 39.6 100.0

Total 144 100.0 100.0

Sales promotion scheme at retail outlet


Percent


Neutral 17 11.8 11.8 21.5Important 26 18.1 18.1 39.6

Most important 87 60.4 60.4 100.0

Total 144 100.0 100.0

0

10

20

30

40

50

60

70

80

90

Retail mall Retail outlet

Most important

Important

Neutral

Not important

Least important

Interpretations:

From the above table and chart we examine that Sales promotion

scheme at the shopping point is most important crieteria among60% respondents indicate it for Retail outlet, while for the Retail

mall 39%.

Similarly for retail mall 22% respondents indicate imporatant, for


response for retail outlet & 22% for retail outlet. 6% resppondents

indicates as least important.

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Q5 Image of shopping point

Image of mall


Percent


Neutral 24 16.7 16.7 34.7

Important 36 25.0 25.0 59.7

Most important 58 40.3 40.3 100.0

Total 144 100.0 100.0

Image of retail outlet


Percent


Neutral 26 18.1 18.1 36.8

Important 44 30.6 30.6 67.4

Most important 47 32.6 32.6 100.0

Total 144 100.0 100.0

0

10

20

30

40

50

60


Most important

Important

Neutral

Not important

Least important

Interpretations:

According to Respondents that Image of shopping point is mostimportant crieteria among 40% respondents indicate it for Retail

mall, while for the Retail outlet 32%.

For retail mall 25% respondents indicate imporatant, for retail outlet

30% respondents indicate it. While 17% give Neutral response. 8%

resppondents indicates as least important & not important.

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Q6 Shopping convenience

Shopping convenience at mall


Percent


Neutral 32 22.2 22.2 32.6

Important 43 29.9 29.9 62.5

Most important 54 37.5 37.5 100.0

Total 144 100.0 100.0

Shopping convenience at retail outlet


Percent



Most important 56 38.9 38.9 100.0

Total 144 100.0 100.0

0 10 20 30 40 50 60

1st Qtr

2nd Qtr Least important

Not important

Neutral

Important

Most important

Interpretations:

According to Respondents that Shopping convenience is most

important crieteria among 38% respondents indicate it for Retail

mall, while for the Retail outlet 37%.

For retail mall 29% respondents indicate it is imporatant, for retail

outlet 28% respondents indicate it. While 23% give Neutral

response. 2% resppondents indicates as least important & not

important.

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Q7 Availability of more variety

Availability of more variety at mall


Percent

Valid Least important 1 .7 .7 .7Not important 14 9.7 9.7 10.4

Neutral 20 13.9 13.9 24.3

Important 44 30.6 30.6 54.9

Most important 65 45.1 45.1 100.0

Total 144 100.0 100.0

Availability of more variety at retail outlet


Percent

Valid Least important 5 3.5 3.5 3.5

Not important 8 5.6 5.6 9.0Neutral 24 16.7 16.7 25.7

Important 48 33.3 33.3 59.0

Most important 59 41.0 41.0 100.0

Total 144 100.0 100.0

0

10

20

30

40

50

60

70


Most important

Important

Neutral

Not important

Least important

Interpretations:

From the above table and chart we examine that Availability of

more variety at the shopping point is most important crieteria

among 45% respondents indicate it for Retail outlet, while for the

Retail mall 41%.

Similarly for retail mall 30% respondents indicate imporatant, for


response for retail mall & 16% for retail outlet. 8% resppondents

indicates as not important.

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Q8. Atmosphere of outlets

Atmosphere of mall


Percent


Neutral 31 21.5 21.5 29.9

Important 55 38.2 38.2 68.1

Most important 46 31.9 31.9 100.0

Total 144 100.0 100.0

Atmosphere of retail outlet


Cumulative

PercentValid Least important 7 4.9 4.9 4.9

Not important 9 6.3 6.3 11.1

Neutral 21 14.6 14.6 25.7

Important 50 34.7 34.7 60.4

Most important 57 39.6 39.6 100.0

Total 144 100.0 100.0

0

10

20

30

40

50

60


Most important

Important

Neutral

Not important

Least important

Interpretations:

From the above table and chart we examine that Atmosphere of the

shopping point is most important crieteria among 31% respondents

indicate it for Retail mall, while for the Retail outlet 39%.


34% respondents indicate it. While 22% give Neutral response. 5%

resppondents indicates as least important & not important.

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Q9. Service quality

Service quality of mall


Percent

Valid Not important 5 3.5 3.5 3.5Neutral 31 21.5 21.5 25.0

Important 54 37.5 37.5 62.5

Most important 54 37.5 37.5 100.0

Total 144 100.0 100.0

Service quality of retail outlet


Percent

Valid Not important 9 6.3 6.3 6.3


Most important 52 36.1 36.1 100.0

Total 144 100.0 100.0

0 10 20 30 40 50 60

Retail mall

Retail outlet Least important

Not important

Neutral

ImportantMost important

Interpretations: According to Respondents that Service quality at

shopping point is most important crieteria among 36% respondents

indicate it for Retail mall, while for the Retail outlet 36%.


39% respondents indicate it. While 19% give Neutral response. 3.5%

resppondents indicates as not important.

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Q10. Frequency of respondent opinion Agree with Retailmall

Out of total no. of respondents found that 70% respondents

agreed that Retail mall was normally located at convenient place,

60% respondents agreed that they get some additional service at

Retail mall, and 51% respondents agreed that retail mall offers

more variety of products comparing to Retail outlet.

29

Responses

Agree Retail mall Retail outlet

normally located at convenient place 70.1% 39.6%

get some additional service 60.4% 25.0%

Goods are costly at this place 58.3% 60.4%


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Q11. Frequency of respondent opinion Agree with Retail

outlet:

Retail outlet was highly preferred by the respondents for

shopped because 54% respondents agreed that there is less

chances of being cheated, 74% visit for specific brand only, also

64% respondents agreed that Complains are attend quickly

comparing to the Retail mall.

While Respondent agrees that Bargaining is not possible at both

shopping point.

30

Responses

Agree Retail mall Retail outlet


less chances of being cheated

visit for specific brand

Complains are attend quickly

Bargaining is not possible

45.8%

49.3%

43.8%

47.9%

53.5%

73.6%

63.9%

52.8%


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Q12 Frequency of respondent opinion - Disagree:

Majority respondents disagreed that Bargaining is not possible,

Complains are not attend quickly, nonavailibility of specific

brands at retail mall as comparing to Retail outlet.

Retail outlet was not preferred by the respondents for shopped

because it is not located at convenient place, lack of additional

service, cost of goods are high compare to retail mall, not offers

more variety of products, high chances of cheated comparing to

the Retail outlet.

While some Respondent give neutral response.

31

Responses

Disagree Retail mall Retail outlet

normally located at convenient place 9.0% 32.6%

get some additional service 17.4% 34.7%


It offers more variety of products

less chances of being cheated

visit for specific brand

Complains are attend quickly

Bargaining is not possible

27.1%

21.5%

21.5%

32.6%

28.5%

47.2%

25.7%

18.1%

21.5%

20.1%


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Q13. External appearance:


Percent


Neutral 14 9.7 9.7 23.6

Important 26 18.1 18.1 41.7

Most important 84 58.3 58.3 100.0

Total 144 100.0 100.0

58%

8% 6% 10%

18%

Least important

Not important

Neutral

Important

Most important

Interpretations:External appearance as Most important attribute

among 51% respondents termed, while 25% respondents termed as

important. 6% respondent least concerned about the External

appearance. 8% respondents thinks it is not important.

Q14. Parking facility:


Percent


Neutral 14 9.7 9.7 23.6

Important 26 18.1 18.1 41.7

Most important 84 58.3 58.3 100.0

Total 144 100.0 100.0

58%

8% 6%10%

18%

Least important

Not important

Neutral

Important

Most important

Interpretations: According to58% respondents the Parking facility

at shopping point is Most important attribute, while 18%

respondents termed as important. 10% give Neutral response. 8%respondents thinks it is least important.

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Q15. Lighting inside


Percent

Valid Not important 7 4.9 4.9 4.9Neutral 10 6.9 6.9 11.8Important 48 33.3 33.3 45.1Most important 79 54.9 54.9 100.0Total 144 100.0 100.0

55%

5% 7%

33%

Not important

Neutral

Important

Most important

Interpretations: According to55% respondents Lighting inside inshopping point is Most important attribute, Also 33% respondentstermed as important. 7% give Neutral response.

Q16. Interior colour


Percent

Valid Not important 7 4.9 4.9 4.9Neutral 11 7.6 7.6 12.5Important 56 38.9 38.9 51.4Most important 70 48.6 48.6 100.0Total 144 100.0 100.0

48%

39%

8%5%

Not important

Neutral

Important

Most important

Interpretations: According to 48% respondents Interior colour of

shopping point is Most important attribute, Also 39% respondents

termed it as important. 8% give Neutral response. 5% said it is not

important for them.

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Q17. Cleanliness


Percent

Valid Neutral 6 4.2 4.2 4.2Important 54 37.5 37.5 41.7Most important 84 58.3 58.3 100.0Total 144 100.0 100.0

58%

4%38%

Neutral

Important

Most important

Interpretations: According to58% respondents Cleanliness with in

shopping point is Most important, Also 38% respondents termed it

as important. 4% give Neutral response.

Q18. Staff behavior


Percent


8%

60%

32%

Neutral

Important

Mostimportant

Interpretations:

34


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According to60% respondents termed Staff behavior at shopping

point is Most important, 32% respondents termed it as important.

8% give Neutral response.

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Q19 Range of product


Percent


Important 36 25.0 25.0 40.3Most important 86 59.7 59.7 100.0

Total 144 100.0 100.0

60%

6% 9%

25%

Not important

Neutral

Important

Most important

Interpretations: According to 60% respondents termed Range of

product available at shopping point is Most important, 25%

respondents termed it as important. 9% give Neutral response.

While 6% said it is not Important.

Q20 Replacement facility


Percent


Important 35 24.3 24.3 36.1

Most important 92 63.9 63.9 100.0

Total 144 100.0 100.0

10%1%

65%

24%

Not important

Neutral

Important

Most

important

Interpretations: According to 64% respondents termed

Replacement facility available at shopping point is Most important,

24% respondents termed it as important. 11% give Neutralresponse. While 1% said it is not Important.

36


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Q21 Acceptance of credit card


Percent

Valid Neutral 25 17.4 17.4 17.4Important 43 29.9 29.9 47.2

Most important 76 52.8 52.8 100.0Total 144 100.0 100.0

53%

17%

30%

Neutral

Important

Most important

Interpretations: According to 53% respondents termed

Acceptance of credit card at shopping point is Most important, 30%

respondents termed it as important. 17% give Neutral response.

While no one said said it is not Important or least important.

Q22 Availability of other service (water, sitting

arrangement, etc)


Percent


73%

3% 24%

Neutral

Important

Most

important

Interpretations: According to 53% respondents termed Availability

of other service (water, sitting arrangement, etc) at shopping point

is Most important, 24% respondents termed it as important. 4% give

37


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Q25 Experience of retail outlet

Frequency Percent Valid Percent CumulativePercent

Valid Very poor 4 2.8 2.8 2.8

Poor 21 14.6 14.6 17.4

Good 61 42.4 42.4 59.7

Very good 33 22.9 22.9 82.6

Excellent 25 17.4 17.4 100.0

Total 144 100.0 100.0

Very poor3%Poor

15%

Good42%

Very good23%

Excellent17%

Interpretations:

Above table and graph indicates experience of respondents towards

retail outlet, it was found that 42% respondents experience was

good, 17% respondents experience was Excellent, 23% respondents

experience was very good and 15% respondents experience was

poor, while 3% respondents experience was very poor in purchasing

from Retail outlet.

39


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FINDINGS

It was found in the study that major respondents preferred

both Retail mall and Retail outlet for shopping of products.

From the study, it was found that most respondent of like to

purchase Footwear, gifts, clothing from the Retail mall

because of certain extra benefits they get it. While they like to

purchase the products like White goods (fridge, washing

machine etc), Home entertainment products (TV, AV system)

from the Retail outlet.

It was found that most of respondents select retail mall for

shopping on the bases of location nearer to them, various

sales promotion scheme available at shopping point, Image of

shopping point, and service quality. Some respondents give

neutral response, but very few said these factors are least

important.

It was found that most of female respondents select retail

outlet as shopping point where shopping convenience is easy,

Availability of more variety, Service quality is good.

From the survey we can examine that Retail outlet was highly

preferred by the respondents for shopped because it is

located at convenient place than the retail outlet. Also

because they get additional services, variety of products at

Retail mall comparing to the Retail outlet.

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Retail outlet was highly preferred by the respondents for

shopped because there is less chances of being cheated,

available specific brand, also Complains are attend quickly

comparing to the Retail mall.

It was found from the study that many Female and youth

respondents indicate that the External appearance of

shopping point, Parking facility, Lighting inside, Interior colour

of shopping point as most important attribute for make

decision about choosing shopping point.

Many Businessman, housewives & profession respondents

indicate that cleanliness within store, Staff behavior, Range of

product available, Replacement facility, Acceptance of credit

card, Availability of other service like (water, trail rooms, etc)

most importance. While very few give least importance to it.

It was found that most of respondents experience of

purchasing from Retail Mall is very good and excellent. While

most of respondents experience of purchasing from Retail

outlet is good.

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CONCLUSION

After globalization whole world is become like one market. India

liberalized the foreign investment in Indias that, no. of foreign

companies invest in India. As a result, very stiff competition

prevailed in the market and it is difficult to survive in the market.

Now a day, there is very stiff competition between Retail mall and

retail outlet. Even Retail mall competes among them for survival

and profit.

In modern period, students and youth mostly upper class people

preferred to purchase from retail mall because of facilities andcomfort attract them for purchasing of products.

But on the other hand respondents also preferred Retail outlet store

for shopping because facilities they got from retail outlet like

replacement of product, complain attend quickly, branded products

and easy availability of the stores. From the study it was concluded

that Retail mall dominate Retail outlet.

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BIBLIOGAPHY

BOOKS:

Donald Cooper & Pamela Schindler Business Research

Methods 8th ed., Tata McGraw Hill,.

Philip Kotler, Kevin Lane Keller, Abraham Koshi & Mithileshwar

Jha Marketing Management, 12th ed., Pearson Education,

Websites:

business.mapsofindia.com/india-retail-industry/

business.mapsofindia.com/india-industry/retail.html

www.economywatch.com/business-and-economy/indian-retail-

industry.html

www.economywatch.com/business-and-economy/indian-retail-

industry.html

www.ibef.org/industry/retail.aspx

www.indiaretailshow.com/

www.indiaonestop.com/retailing.htm

www.sebi.gov.in/dp/pantaloon.pdf
http://www.economywatch.com/business-and-economy/indian-retail-industry.htmlhttp://www.economywatch.com/business-and-economy/indian-retail-industry.htmlhttp://www.economywatch.com/business-and-economy/indian-retail-industry.htmlhttp://www.economywatch.com/business-and-economy/indian-retail-industry.htmlhttp://www.ibef.org/industry/retail.aspxhttp://www.indiaretailshow.com/http://www.indiaonestop.com/retailing.htmhttp://www.economywatch.com/business-and-economy/indian-retail-industry.htmlhttp://www.economywatch.com/business-and-economy/indian-retail-industry.htmlhttp://www.economywatch.com/business-and-economy/indian-retail-industry.htmlhttp://www.economywatch.com/business-and-economy/indian-retail-industry.htmlhttp://www.ibef.org/industry/retail.aspxhttp://www.indiaretailshow.com/http://www.indiaonestop.com/retailing.htm

MUNISH SIR ASSIGNMENT

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