Munich #tc talks
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Transcript of Munich #tc talks
![Page 1: Munich #tc talks](https://reader036.fdocuments.net/reader036/viewer/2022062513/557ac778d8b42a0b188b466a/html5/thumbnails/1.jpg)
• Introducción
03/03/2011
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1. My Way CROWDSOURCING2. Mer.cat INBRANDING3. Spartoo AMBUSH MARKETING4. Notas finales
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CROWDSOURCING ... o como tener miles de
diseñadores … y vender zapatillas
• My Way
03/03/2011
![Page 4: Munich #tc talks](https://reader036.fdocuments.net/reader036/viewer/2022062513/557ac778d8b42a0b188b466a/html5/thumbnails/4.jpg)
• My Way
www.munichshop.net 03/03/2011
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• My Way
www.munichshop.net 03/03/2011
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• My Way
www.munichmyway.com 03/03/2011
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• My Way
www.munichmyway.com 03/03/2011
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• My Way
www.munichmyway.com 03/03/2011
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• My Way
www.munichmyway.com 03/03/2011
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• My Way
www.munichmyway.com
El usuario nos está indicando 24/7 la tendencia de sus gustos.
Gira 180º el proceso de diseño del producto:
Del top-down al bottom-up.
03/03/2011
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• My Way
www.facebook.com/MUNICHSports03/03/2011
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• My Way
www.apple.com/itunes03/03/2011
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www.munichmyway.com
• My Way
03/03/2011
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• My Way
www.tuenti.com 03/03/2011
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• My Way
03/03/2011
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INBRANDING... o como generar pertenencia ... y
liquidar stocks
• Mer.cat
03/03/2011
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www.munichsports.com/community
• Mer.cat
03/03/2011
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• Mer.cat
www.facebook.com/MUNICHSports 03/03/2011
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• Mer.cat
maps.google.es 03/03/2011
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• Mer.cat
www.munichmer.cat03/03/2011
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• Mer.cat
www.munichmer.cat03/03/2011
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• Mer.cat
www.munichmer.cat03/03/2011
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www.munichmer.cat
• Mer.cat
03/03/2011
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www.munichmer.cat
• Mer.cat
03/03/2011
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www.munichmer.cat
• Mer.cat
03/03/2011
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www.munichlavapi.es
• Mer.cat
03/03/2011
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www.munichmer.cat
• Mer.cat
03/03/2011
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www.munichmer.cat
• Mer.cat
03/03/2011
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www.munichmer.cat
• Mer.cat
03/03/2011
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• Mer.cat
www.munichmer.cat 03/03/2011
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www.munichmer.cat
• Mer.cat
03/03/2011
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www.munichmer.cat
• Mer.cat
03/03/2011
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www.munichmer.cat
• Mer.cat
03/03/2011
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AMBUSH MARKETING
... o como “dar” dinero de otros ...para vender en Francia
• Spartoo
03/03/2011
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• Spartoo
www.facebook.com/spartoo.com 03/03/2011
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03/03/2011
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03/03/2011
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• Spartoo
03/03/2011
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Privalia FanShop
03/03/2011
• Notas finales
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Don’t be Evil ... fight the fakes !!!
03/03/2011
• Notas finales
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Cual es el ROI de MUNICH en las redes
sociales?
03/03/2011
• Notas finales
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Gracias@mariuscirera