Mundo Movistar - Top-Up & Cell Packs
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Cell Phone Handsets Cell Phone Handsets &&Cross Border Top-UpCross Border Top-Up
Mundo MovistarMundo Movistar
Telefonica Movistar Background
Telefonica as a Worldwide leader…
Telefonica has experienced huge enterprise growth in the last twenty yearsFrom Local to Global!
ACCESS 8.9 million
212* million
1984
2007
Today
FINANCEIncome: €2.3 BnAssets: €10.3 BnMkt. Cap: €1.6 Bn
SpainCOVERAGE
HUMAN RESOURCE
S
67,000jobs
More than 224,000 jobs
SERVICES
Different products and services
Voice and data basic services
@
* Number of Access as of 2Q 2007. Updated information includes Cesky Telecom, O2 and Colombia Telecom.
**Capitalization as of 09/18/07
24 countries
Income: €57.1 BnAssets: €109 BnMarket Cap: €97.5 Bn**
Today
Today
Today
Today
Telefonica: remarkable presence in 24 countriesTelefonica: remarkable presence in 24 countries
CHINA
MEXICO
GUATEMALA
EL SALVADOR
NICARAGUA
COLOMBIA
ECUADOR
PERU CHILE
BRAZIL
PANAMA
ARGENTINA
URUGUAY
SPAIN
VENEZUELA
MOROCCO
CZECH REPUBLIC
UNITED KINDOM
IRELAND
GERMANY
ESLOVAQUIA
PUERTO RICO
USA.
Telefonica plays an important role in Mexico as an integrator of communication services and solutions
Internet Access and Content
• Since 1999
• The second site in Mexico focused on companies and real time finance information• More than 400 employees• Earns more than 50 million dollars a year (2006)
Mobile Solutions for Voice and Data
• Since 2001
• Second telecommunications operator in Mexico• More than 22,000 employees (directly and indirectly) • Earns more than 1,200 million dollars per year (2006)
Contact Service Center
• Since 2001
• First Mexican operator of contact centers• Earns more than 134 million dollars per year (2006)• More than 12 thousand employees
Also, they have the support ofFundacion Telefonica and Telefonica I+D, among others
Also, they have the support ofFundacion Telefonica and Telefonica I+D, among others
Movistar Mexico ¡We are 12 million now!Movistar Mexico ¡We are 12 million now!
The growth rate of Movistar customers in Mexico in The growth rate of Movistar customers in Mexico in 2007 is 49% higher, compared to 2006 growth2007 is 49% higher, compared to 2006 growth
5.97
7
6.55
9
7.44
3
9.34
7
6.36
8
6.86
6
8.55
3
10.2
64
3Q05 4Q05 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07
10%
5% 8%15%
9%
49%
3%7%
CustomersCustomers
Movistar coverage in Mexico
38%
22%
21%
10%9%
Centre RegionCentre Region
Middle North RegionMiddle North Region
Border StatesBorder States
Mexico ValleyMexico Valley
South and South EastSouth and South East
Main regions with immigrants Main regions with immigrants traveling to the USA:traveling to the USA:
Nationwide coverage
Telefonica Mundo Movistar
www.movistar.com
Mundo MovistarMundo Movistar• Creation of the largest Hispanic telecommunications community• Telefonica as the leader of the Spanish speaking market, supported by its
international presence, is launching two innovative new products:
MOVISTARMOVISTAR Cell Phone Handset PacksIncludes a cell phone handset & minutes
MOVISTARMOVISTAR Cross Border Top-Up (iTop-Up) International refills for prepaid phones in other countries
Packs
Int’l Top-Up
Mundo MovistarMundo MovistarInternational Store:
Customer buys a cell phone or pays for an international refill which will be delivered to its friend or relative in another Movistar country.
Movistar countries in this first phase: USA, Mexico, Colombia, Ecuador and Peru. Other countries will eventually join this project.
$
INTERNATIONAL TOP-UP
Refills from $10 to $70 USD paid by a customer in one country. The equivalent amount will become minutes at the destination country
INTERNATIONAL PACKS
Prepaid phones sold in any Movistar country, which are delivered to any Movistar country, excepting USA
Features and Benefits
• Keep in touch with your family & friends• Real time: refilled minutes appear on
your loved one’s phone immediately• Safer, cheaper and more convenient
PeruPeru
1. Sender wants to refill a family member’s cell phone in another Movistar country
2. Sender goes to a location that provides Movistar refills
3. Clerk enters the Top-Up amount and the recipient’s cell phone number to the iPayStation Network interface
4. The iPayStation Network processes the transaction and prints a receipt
Monument Market Los Angeles 91026 213-390-2168
Date: 01/01/05Time: 10:01am
SALE
Transaction# 1221Entry ManualSALE $40.00
Mundo Movistar53-2876-1234
iPayStation Ref#1234567Site ID: 7654321
Questions? Call iPayStation(978) 632-6798
GRACIAS POR SU VISITA !
Monument Market Los Angeles 91026 213-390-2168
Date: 01/01/05Time: 10:01am
SALE
Transaction# 1221Entry ManualSALE $40.00
Mundo Movistar53-2876-1234
iPayStation Ref#1234567Site ID: 7654321
Questions? Call iPayStation(978) 632-6798
GRACIAS POR SU VISITA !
Receipt
5. Cell phone is immediately topped up. A text message is sent to the recipient advising them of the transaction
Top-Up Transaction Flow (Refills)
Handset Sales Flow for MEXICO
1. Sender wants to buy a mobile phone for a family member in a Movistar country. He goes to a store that sells Movistar phone PACKS.
5. Sender calls recipient and provides PIN order number and Movistar contact number
3. Clerk enters the sale by selecting the desired phone listed on the POSA terminal
2. Sender decides which phone to purchase
6. Recipient or sender calls Movistar number and speaks to agent
4. Customer Purchases a PACK CARD w/ Hand set Specifications and a PIN ORDER Number
7. Agent obtains PIN and shipping information
9. Phone isdelivered atrecipient’s home address
8. Movistar distributor in Mexico ships the phone to recipient
Movistar Mexico PacksAll packs in Mexico include:
Minutes for $350 pesos, in which the first equivalent $50 pesos are loaded when the handset is activated. The remaining additional $300 pesos will be charged as the customer makes subsequent refills
Example: If the customer refills $200 pesos, this amount plus another $200 pesos will be added to his/her credit, up until it reaches the $300 pesos limit
Pack prices are in USD, although minutes are expressed in Mexican pesos, as minutes will be used in Mexico
Prices include taxes (IVA 15%) Sender pays for the Pack, whose price
includes the delivery fee, so the recipient does not have to pay anything when receiving the handsetPACK CARD
Starting at$110 USD
HIGH END
Movistar Mexico Mobile Handset Models
Mundo Movistar offers different models and different brands to choose from:
Starting at$170 USD
PREMIUM
Starting at$70 USD
BASIC
J100
OT550 K310
Z3
U6
5300
Z550X686
C261 L6
Models and pack prices may change every 3 to 6 months, in order to keep pace with the Market:
• Competitive prices
• Up to date models
• Each country offers different models
Special Edition Phones coming soon
$62 Usd $62 Usd $97 Usd $97 Usd
Delivery fee included
Sony Ericsson J110 (Chivas)
Sony Ericsson K200 FMF (Mexican National
Soccer Team)
Movistar International LD ratesRates per minute from Latam to USA(1) as of Nov/07
Colombia Rate per minute to a preferred international number. Includes taxes.
Rate applies all day, any schedule. Includes taxes.
Rate per minute to destination. Includes taxes.
Rate per minute to destination. Includes taxes.
Rate applies to prepaid customers and those with the “Movistar per Call” plan.
For those customers with a better international long distance rate, the best rate will be applied accordingly with their plan hired. Rate includes taxes. All Mundo Movistar customers will have their service activated with the plan “Pagamenos” when first receiving their pack. If they wish to migrate to another plan, the first change will be free of charge. For the second and further the fee is $23 pesos.
Rate per minute to destination. Includes taxes.
Rate per minute to destination. Includes taxes.
Customers with lower rates, will have the best rate applied.For post paid customers, this rate applies only to additional minutes.
This rate applies to a fixed cellular phone previously hired. Includes taxes.
Rate per minute to a preferred international number. Includes taxes.
Rate applies all day, any schedule. Includes taxes.
Rate per minute to destination. Includes taxes.
Rate per minute to destination. Includes taxes.
Rate applies to prepaid customers and those with the “Movistar per Call” plan.
For those customers with a better international long distance rate, the best rate will be applied accordingly with their plan hired. Rate includes taxes. All Mundo Movistar customers will have their service activated with the plan “Pagamenos” when first receiving their pack. If they wish to migrate to another plan, the first change will be free of charge. For the second and further the fee is $23 pesos.
Rate per minute to destination. Includes taxes.
Rate per minute to destination. Includes taxes.
Customers with lower rates, will have the best rate applied.For post paid customers, this rate applies only to additional minutes.
This rate applies to a fixed cellular phone previously hired. Includes taxes.
Ecuador
El Salvador
Guatemala
Mexico
Nicaragua
Panama
Peru
0.26
0.44
0.10
0.17
0.03
0.17
0.18
0.20
$ USD$ USD NOTESNOTES
(1) Rates may change periodically, please check for recurrent updates
Movistar “Pagamenos”
Because not all your calls are the same, the new Movistar “Pagamenos” - it’s for you.
If your calls are short (less than 2 minutes) they are billed per minute, and if they last longer (up to 30 minutes) they are billed per call.
Because not all your calls are the same, the new Movistar “Pagamenos” - it’s for you.
If your calls are short (less than 2 minutes) they are billed per minute, and if they last longer (up to 30 minutes) they are billed per call.
“¡ Per minute or per call ! ”
30 Minutes
$11.50 pesos
~ $1.03 usd
Bruce [email protected] Director of Business DevelopmentiPayStation, LLCwww.ipaystation.com 6262 142nd Ave N # 201Clearwater, FL 33760T: (727) 474-3025M: (727) 612-5775