© 2006 Prentice Hall 4-1

Multi-tasking and BusinessCommunication for Pakistani

youth

© 2006 Prentice Hall 4-2

© 2006 Prentice Hall 4-3

Abstract

© 2006 Prentice Hall 4-4

We the students of MBA and studying the Business Communication in which we are discussing the Multitasking in the Business Communication. The task has been assigned to us by our respected Professor Sayyid Hassan Naqvi to study about multitasking and Business Communication for Pakistani youth . To accomplish this task we have worked in a group to present in the class.

What is Multi-tasking ?

The ability to execute more than one task at the same time, a task being a program.

Multitasking is processing multiple tasks at one time. For example, when you see someone in the car next to you eating a burrito, taking on his cell phone, and trying to drive at the same, that person is multitasking.

© 2006 Prentice Hall 4-5

Multi-Tasking Among Youth

© 2006 Prentice Hall 4-6

When they are a young person’s primary activity, TVand videogames are the least multitasked media,while reading and computer activities such as instantmessaging, computer games and looking at websitesare the most multitasked. Nearly two-thirds of the timeyoung people spend reading, playing computer games orlooking at websites, they are also doing something else atthe same time (“overall” multitasking — primarily eating,doing chores, talking on the phone, doing homework, orusing another media). But the same is true less than halfthe time they’re watching TV (45%) or playing videogames(45%).Indeed, young people are more likely to focus theirattention exclusively on TV than on reading: 55% of thetime they’re watching TV as their primary activity, they’redoing nothing else; compared to only 38% of the timethey’re reading as their primary activity

© 2006 Prentice Hall 4-7

© 2006 Prentice Hall 4-8

• Most young people media multitask at least some ofthe time, but some don’t do so at all. In a typical week,eight in ten (81%) young people spend some of theirmedia time using more than one medium at a time (“mediamultitasking”), such as reading a magazine while watchingTV, listening to music while playing a videogame, and so on.On the other hand, nearly one in five (19%) young peopledon’t media multitask at all over the course of a typicalweek. Those young people who do media multitask spendan average of 26% of their media time using more than onemedium at a time.Young people are most likely to use multiple mediatogether when they’re instant messaging (74%), surfingthe Internet (74%) or playing computer games (67%);they’re least likely to do so when watching TV (17% ofthe time).

© 2006 Prentice Hall 4-9

© 2006 Prentice Hall 4-10

© 2006 Prentice Hall 4-11

Thank You

© 2006 Prentice Hall 4-12