Multiscreen UX Design Emotion Mapmultiscreen-ux-design.com/docs/MSX_Emotion-Map_en.pdf ·...

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Multiscreen UX Design Emotion Map For a detailed explanation and application see book, please: ISBN: 9780128027295 Addition to the »Multiscreen UX Design« book

Transcript of Multiscreen UX Design Emotion Mapmultiscreen-ux-design.com/docs/MSX_Emotion-Map_en.pdf ·...

Page 1: Multiscreen UX Design Emotion Mapmultiscreen-ux-design.com/docs/MSX_Emotion-Map_en.pdf · Multiscreen UX Design Emotion Map For a detailed explanation and application see book, please:

Multiscreen UX Design Emotion MapFor a detailed explanation and application see book, please: ISBN: 9780128027295

Addition to the »Multiscreen UX Design« book

Page 2: Multiscreen UX Design Emotion Mapmultiscreen-ux-design.com/docs/MSX_Emotion-Map_en.pdf · Multiscreen UX Design Emotion Map For a detailed explanation and application see book, please:

Emotion Map Motives and human needs

Emotion Map v 2.0 (Source: www.msxbook.com/en/emtnmp) | © 2010–2016 Wolfram Nagel (SETU GmbH) and Valentin Fischer This document is licensed under a Creative Commons Attribution-NoDerivs 4.0 license (https://creativecommons.org/licenses/by-nd/4.0). The Multiscreen Project is supported by SETU GmbH (www.setusoft.de). | More: www.multiscreen-ux-design.com | Twitter: @msxbook

ADVENTURE / ACTIVITY

EXCI

TEM

ENT

/ FASCIN

ATION AUTONOM

Y / URGE

DISCIPLIN

E / COUN

TEN

ANCE

SECURITY / HARMONY

ENJOYM

ENT / SENSUOUSNESS

Efficiency

Ambition

Otherness

Trailblazer

Antagonism

Excellence

Coziness

Loyality

Reliability

Conservatism

Recreation

ProgressivenessExcitementWillpower

Originality

Meaningfulness

Bon vivant

EntertainmentVariety

Adventure

Carefreeness

Zest for life

Protection

Warmth

Orderliness

Discipline

Recognition

Success

Courage

VitalityPleasure

Tranquility

Physical activity

Pleasure

Romance

Vengeance

Status

Family

Social Contact

Idealism

Honour

Saving

Order

Acceptance

Independence Power

Self-fulfillment

Popularity Wealth

Self-determination

Control

Safety

Security

BelongingRelatedness

Competence

Influency

Well-being

Self-esteem

Enjoyment

Stimulation

Phantasy

Quality

Accuracy

Responsibility

Diligence

Optimism

Understanding

Openness

Freedom

Rivalry

Authority

Egotism

Thrill

Individualism

Fascination

Fun

Amazement

Inspiration

Conscientiousness

Friendship

Euphoria

Enthusiasm

Curiosity

Security

Autonomy

Affection

Dreaminess

Animation

Enchantment

Surprise

Empathy

Kindness

AmusementJoy

Assurance

Confidence

Relaxation

Satisfaction

Lust

MSX EMOTION MAP v2.0

Margaret BrownDigital outsider

Page 3: Multiscreen UX Design Emotion Mapmultiscreen-ux-design.com/docs/MSX_Emotion-Map_en.pdf · Multiscreen UX Design Emotion Map For a detailed explanation and application see book, please:

Emotion Map Motives and human needs

Emotion Map v 2.0 (Source: www.msxbook.com/en/emtnmp) | © 2010–2016 Wolfram Nagel (SETU GmbH) and Valentin Fischer This document is licensed under a Creative Commons Attribution-NoDerivs 4.0 license (https://creativecommons.org/licenses/by-nd/4.0). The Multiscreen Project is supported by SETU GmbH (www.setusoft.de). | More: www.multiscreen-ux-design.com | Twitter: @msxbook

ADVENTURE / ACTIVITY

EXCI

TEM

ENT

/ FASCIN

ATION AUTONOM

Y / URGE

DISCIPLIN

E / COUN

TEN

ANCE

SECURITY / HARMONY

ENJOYM

ENT / SENSUOUSNESS

Efficiency

Ambition

Otherness

Trailblazer

Antagonism

Excellence

Coziness

Loyality

Reliability

Conservatism

Recreation

ProgressivenessExcitementWillpower

Originality

Meaningfulness

Bon vivant

EntertainmentVariety

Adventure

Carefreeness

Zest for life

Protection

Warmth

Orderliness

Discipline

Recognition

Success

Courage

VitalityPleasure

Tranquility

Physical activity

Pleasure

Romance

Vengeance

Status

Family

Social Contact

Idealism

Honour

Saving

Order

Acceptance

Independence Power

Self-fulfillment

Popularity Wealth

Self-determination

Control

Safety

Security

BelongingRelatedness

Competence

Influency

Well-being

Self-esteem

Enjoyment

Stimulation

Phantasy

Quality

Accuracy

Responsibility

Diligence

Optimism

Understanding

Openness

Freedom

Rivalry

Authority

Egotism

Thrill

Individualism

Fascination

Fun

Amazement

Inspiration

Conscientiousness

Friendship

Euphoria

Enthusiasm

Curiosity

Security

Autonomy

Affection

Dreaminess

Animation

Enchantment

Surprise

Empathy

Kindness

AmusementJoy

Assurance

Confidence

Relaxation

Satisfaction

Lust

MSX EMOTION MAP v2.0

Barbara StewartOccasional user (best ager)

Page 4: Multiscreen UX Design Emotion Mapmultiscreen-ux-design.com/docs/MSX_Emotion-Map_en.pdf · Multiscreen UX Design Emotion Map For a detailed explanation and application see book, please:

Emotion Map Motives and human needs

Emotion Map v 2.0 (Source: www.msxbook.com/en/emtnmp) | © 2010–2016 Wolfram Nagel (SETU GmbH) and Valentin Fischer This document is licensed under a Creative Commons Attribution-NoDerivs 4.0 license (https://creativecommons.org/licenses/by-nd/4.0). The Multiscreen Project is supported by SETU GmbH (www.setusoft.de). | More: www.multiscreen-ux-design.com | Twitter: @msxbook

ADVENTURE / ACTIVITY

EXCI

TEM

ENT

/ FASCIN

ATION AUTONOM

Y / URGE

DISCIPLIN

E / COUN

TEN

ANCE

SECURITY / HARMONY

ENJOYM

ENT / SENSUOUSNESS

Efficiency

Ambition

Otherness

Trailblazer

Antagonism

Excellence

Coziness

Loyality

Reliability

Conservatism

Recreation

ProgressivenessExcitementWillpower

Originality

Meaningfulness

Bon vivant

Entertainment

Variety

Adventure

Carefreeness

Zest for life

Protection

WarmthOrderliness

Discipline

Recognition

Success

Courage

VitalityPleasure

Tranquility

Physical activity

Pleasure

Romance

Vengeance

Status

Family

Social Contact

Idealism

Honour

Saving

Order

Acceptance

Independence Power

Self-fulfillment

Popularity Wealth

Self-determination

Control

Safety

Security

BelongingRelatedness

Competence

Influency

Well-being

Self-esteem

Enjoyment

Stimulation

Phantasy

Quality

Accuracy

Responsibility

DiligenceOptimism

Understanding

Openness

Freedom

Rivalry

Authority

Egotism

Thrill

Individualism

Fascination

Fun

Amazement

Inspiration

Conscientiousness

Friendship

Euphoria

Enthusiasm

Curiosity

Security

Autonomy

Affection

Dreaminess

Animation

Enchantment

Surprise

Empathy

Kindness

AmusementJoy

Assurance

Confidence

Relaxation

Satisfaction

Lust

MSX EMOTION MAP v2.0

Kelly AdamsOccasional user (not very tech savvy)

Page 5: Multiscreen UX Design Emotion Mapmultiscreen-ux-design.com/docs/MSX_Emotion-Map_en.pdf · Multiscreen UX Design Emotion Map For a detailed explanation and application see book, please:

Emotion Map Motives and human needs

Emotion Map v 2.0 (Source: www.msxbook.com/en/emtnmp) | © 2010–2016 Wolfram Nagel (SETU GmbH) and Valentin Fischer This document is licensed under a Creative Commons Attribution-NoDerivs 4.0 license (https://creativecommons.org/licenses/by-nd/4.0). The Multiscreen Project is supported by SETU GmbH (www.setusoft.de). | More: www.multiscreen-ux-design.com | Twitter: @msxbook

ADVENTURE / ACTIVITY

EXCI

TEM

ENT

/ FASCIN

ATION AUTONOM

Y / URGE

DISCIPLIN

E / COUN

TEN

ANCE

SECURITY / HARMONY

ENJOYM

ENT / SENSUOUSNESS

Efficiency

Ambition

Otherness

Trailblazer

Antagonism

Excellence

Coziness

Loyality

Reliability

Conservatism

Recreation

ProgressivenessExcitementWillpower

Originality

Meaningfulness

Bon vivant

Entertainment

Variety

Adventure

Carefreeness

Zest for life

Protection

Warmth

Orderliness

Discipline

Recognition

Success

Courage

VitalityPleasure

Tranquility

Physical activity

Pleasure

Romance

Vengeance

Status

Family

Social Contact

Idealism

Honour

Saving

Order

Acceptance

Independence Power

Self-fulfillment

Popularity Wealth

Self-determination

Control

Safety

Security

BelongingRelatedness

Competence

Influency

Well-being

Self-esteem

Enjoyment

Stimulation

Phantasy

Quality

Accuracy

Responsibility

DiligenceOptimism

Understanding

Openness

Freedom

Rivalry

Authority

Egotism

Thrill

Individualism

Fascination

Fun

Amazement

Inspiration

Conscientiousness

Friendship

Euphoria

Enthusiasm

Curiosity

Security

Autonomy

Affection

Dreaminess

Animation

Enchantment

Surprise

Empathy

Kindness

AmusementJoy

Assurance

Confidence

Relaxation

Satisfaction

Lust

MSX EMOTION MAP v2.0

Melissa AndersonProfessional user

Page 6: Multiscreen UX Design Emotion Mapmultiscreen-ux-design.com/docs/MSX_Emotion-Map_en.pdf · Multiscreen UX Design Emotion Map For a detailed explanation and application see book, please:

Emotion Map Motives and human needs

Emotion Map v 2.0 (Source: www.msxbook.com/en/emtnmp) | © 2010–2016 Wolfram Nagel (SETU GmbH) and Valentin Fischer This document is licensed under a Creative Commons Attribution-NoDerivs 4.0 license (https://creativecommons.org/licenses/by-nd/4.0). The Multiscreen Project is supported by SETU GmbH (www.setusoft.de). | More: www.multiscreen-ux-design.com | Twitter: @msxbook

ADVENTURE / ACTIVITY

EXCI

TEM

ENT

/ FASCIN

ATION AUTONOM

Y / URGE

DISCIPLIN

E / COUN

TEN

ANCE

SECURITY / HARMONY

ENJOYM

ENT / SENSUOUSNESS

Efficiency

Ambition

Otherness

Trailblazer

Antagonism

Excellence

Coziness

Loyality

Reliability

Conservatism

Recreation

ProgressivenessExcitementWillpower

Originality

Meaningfulness

Bon vivant

Entertainment

Variety

Adventure

Carefreeness

Zest for life

Protection

Warmth

Orderliness

Discipline

Recognition

Success

Courage

VitalityPleasure

Tranquility

Physical activity

Pleasure

Romance

Vengeance

Status

Family

Social Contact

Idealism

Honour

Saving

Order

Acceptance

Independence Power

Self-fulfillment

Popularity Wealth

Self-determination

Control

Safety

Security

BelongingRelatedness

Competence

Influency

Well-being

Self-esteem

Enjoyment

Stimulation

Phantasy

Quality

Accuracy

Responsibility

Diligence

Optimism

Understanding

Openness

FreedomRivalry

Authority

Egotism

Thrill

IndividualismFascination

Fun

Amazement

Inspiration

Conscientiousness

Friendship

Euphoria

Enthusiasm

Curiosity

Security

Autonomy

Affection

Dreaminess

Animation

Enchantment

Surprise

Empathy

Kindness

AmusementJoy

Assurance

Confidence

Relaxation

Satisfaction

Lust

MSX EMOTION MAP v2.0

Andrew CollinsTrend user (young)

Page 7: Multiscreen UX Design Emotion Mapmultiscreen-ux-design.com/docs/MSX_Emotion-Map_en.pdf · Multiscreen UX Design Emotion Map For a detailed explanation and application see book, please:

Emotion Map Motives and human needs

Emotion Map v 2.0 (Source: www.msxbook.com/en/emtnmp) | © 2010–2016 Wolfram Nagel (SETU GmbH) and Valentin Fischer This document is licensed under a Creative Commons Attribution-NoDerivs 4.0 license (https://creativecommons.org/licenses/by-nd/4.0). The Multiscreen Project is supported by SETU GmbH (www.setusoft.de). | More: www.multiscreen-ux-design.com | Twitter: @msxbook

ADVENTURE / ACTIVITY

EXCI

TEM

ENT

/ FASCIN

ATION AUTONOM

Y / URGE

DISCIPLIN

E / COUN

TEN

ANCE

SECURITY / HARMONY

ENJOYM

ENT / SENSUOUSNESS

Efficiency

Ambition

Otherness

Trailblazer

Antagonism

Excellence

Coziness

Loyality

Reliability

Conservatism

Recreation

ProgressivenessExcitementWillpower

Originality

Meaningfulness

Bon vivant

Entertainment

Variety

Adventure

Carefreeness

Zest for life

Protection

Warmth

Orderliness

Discipline

Recognition

Success

Courage

VitalityPleasure

Tranquility

Physical activity

Pleasure

Romance

Vengeance

Status

Family

Social Contact

Idealism

Honour

Saving

Order

Acceptance

Independence Power

Self-fulfillment

Popularity Wealth

Self-determination

Control

Safety

Security

BelongingRelatedness

Competence

Influency

Well-being

Self-esteem

Enjoyment

Stimulation

Phantasy

Quality

Accuracy

Responsibility

Diligence

Optimism

Understanding

Openness

FreedomRivalry

Authority

Egotism

Thrill

IndividualismFascination

Fun

Amazement

Inspiration

Conscientiousness

Friendship

Euphoria

Enthusiasm

Curiosity

Security

Autonomy

Affection

Dreaminess

Animation

Enchantment

Surprise

Empathy

Kindness

AmusementJoy

Assurance

Confidence

Relaxation

Satisfaction

Lust

MSX EMOTION MAP v2.0

Mark HudsonTrend user (gainfully employed)

Page 8: Multiscreen UX Design Emotion Mapmultiscreen-ux-design.com/docs/MSX_Emotion-Map_en.pdf · Multiscreen UX Design Emotion Map For a detailed explanation and application see book, please:

Emotion Map Motives and human needs

Emotion Map v 2.0 (Source: www.msxbook.com/en/emtnmp) | © 2010–2016 Wolfram Nagel (SETU GmbH) and Valentin Fischer This document is licensed under a Creative Commons Attribution-NoDerivs 4.0 license (https://creativecommons.org/licenses/by-nd/4.0). The Multiscreen Project is supported by SETU GmbH (www.setusoft.de). | More: www.multiscreen-ux-design.com | Twitter: @msxbook

ADVENTURE / ACTIVITY

EXCI

TEM

ENT

/ FASCIN

ATION AUTONOM

Y / URGE

DISCIPLIN

E / COUN

TEN

ANCE

SECURITY / HARMONY

ENJOYM

ENT / SENSUOUSNESS

Efficiency

Ambition

Otherness

Trailblazer

Antagonism

Excellence

Coziness

Loyality

Reliability

Conservatism

Recreation

ProgressivenessExcitementWillpower

Originality

Meaningfulness

Bon vivant

Entertainment

Variety

Adventure

Carefreeness

Zest for life

Protection

Warmth

Orderliness

Discipline

Recognition

Success

Courage

VitalityPleasure

Tranquility

Physical activity

Pleasure

Romance

Vengeance

Status

Family

Social Contact

Idealism

Honour

Saving

Order

Acceptance

Independence Power

Self-fulfillment

Popularity Wealth

Self-determination

Control

Safety

Security

BelongingRelatedness

Competence

Influency

Well-being

Self-esteem

Enjoyment

Stimulation

Phantasy

Quality

Accuracy

Responsibility

DiligenceOptimism

Understanding

Openness

Freedom

Rivalry

Authority

Egotism

Thrill

Individualism

Fascination

Fun

Amazement

Inspiration

Conscientiousness

Friendship

Euphoria

Enthusiasm

Curiosity

Security

Autonomy

Affection

Dreaminess

Animation

Enchantment

Surprise

Empathy

Kindness

AmusementJoy

Assurance

Confidence

Relaxation

Satisfaction

Lust

MSX EMOTION MAP v2.0

Robert SullivanDigital pros

Page 9: Multiscreen UX Design Emotion Mapmultiscreen-ux-design.com/docs/MSX_Emotion-Map_en.pdf · Multiscreen UX Design Emotion Map For a detailed explanation and application see book, please:

Emotion Map Motives and human needs

Emotion Map v 2.0 (Source: www.msxbook.com/en/emtnmp) | © 2010–2016 Wolfram Nagel (SETU GmbH) and Valentin Fischer This document is licensed under a Creative Commons Attribution-NoDerivs 4.0 license (https://creativecommons.org/licenses/by-nd/4.0). The Multiscreen Project is supported by SETU GmbH (www.setusoft.de). | More: www.multiscreen-ux-design.com | Twitter: @msxbook

ADVENTURE / ACTIVITY

EXCI

TEM

ENT

/ FASCIN

ATION AUTONOM

Y / URGE

DISCIPLIN

E / COUN

TEN

ANCE

SECURITY / HARMONY

ENJOYM

ENT / SENSUOUSNESS

Efficiency

Ambition

Otherness

Trailblazer

Antagonism

Excellence

Coziness

Loyality

Reliability

Conservatism

Recreation

ProgressivenessExcitementWillpower

Originality

Meaningfulness

Bon vivant

EntertainmentVariety

Adventure

Carefreeness

Zest for life

Protection

Warmth

Orderliness

Discipline

Recognition

Success

Courage

VitalityPleasure

Tranquility

Physical activity

Pleasure

Romance

Vengeance

Status

Family

Social Contact

Idealism

Honour

Saving

Order

Acceptance

Independence Power

Self-fulfillment

Popularity Wealth

Self-determination

Control

Safety

Security

BelongingRelatedness

Competence

Influency

Well-being

Self-esteem

Enjoyment

Stimulation

Phantasy

Quality

Accuracy

Responsibility

Diligence

Optimism

Understanding

Openness

Freedom

Rivalry

Authority

Egotism

Thrill

IndividualismFascination

Fun

Amazement

Inspiration

Conscientiousness

Friendship

Euphoria

Enthusiasm

Curiosity

Security

Autonomy

Affection

Dreaminess

Animation

Enchantment

Surprise

Empathy

Kindness

AmusementJoy

Assurance

Confidence

Relaxation

Satisfaction

Lust

MSX EMOTION MAP v2.0

Larry NewtonDigital avant-garde

Page 10: Multiscreen UX Design Emotion Mapmultiscreen-ux-design.com/docs/MSX_Emotion-Map_en.pdf · Multiscreen UX Design Emotion Map For a detailed explanation and application see book, please:

_____________________ Persona

Emotion Map v 2.0 (Source: www.msxbook.com/en/emtnmp) | © 2010–2016 Wolfram Nagel (SETU GmbH) and Valentin Fischer This document is licensed under a Creative Commons Attribution-NoDerivs 4.0 license (https://creativecommons.org/licenses/by-nd/4.0). The Multiscreen Project is supported by SETU GmbH (www.setusoft.de). | More: www.multiscreen-ux-design.com | Twitter: @msxbook

ADVENTURE / ACTIVITY

EXCI

TEM

ENT

/ FASCIN

ATION AUTONOM

Y / URGE

DISCIPLIN

E / COUN

TEN

ANCE

SECURITY / HARMONY

ENJOYM

ENT / SENSUOUSNESS

Efficiency

Ambition

Otherness

Trailblazer

Antagonism

Excellence

Coziness

Loyality

Reliability

Conservatism

Recreation

ProgressivenessExcitementWillpower

Originality

Meaningfulness

Bon vivant

EntertainmentVariety

Adventure

Carefreeness

Zest for life

Protection

WarmthOrderliness

Discipline

Recognition

Success

Courage

VitalityPleasure

Tranquility

Physical activity

Pleasure

Romance

Vengeance

Status

Family

Social Contact

Idealism

Honour

Saving

Order

AcceptanceIndependence Power

Self-fulfillment

Popularity Wealth

Self-determination

Control

Safety

Security

BelongingRelatedness

Competence

Influency

Well-being

Self-esteem

Enjoyment

Stimulation

Phantasy

Quality

Accuracy

Responsibility

DiligenceOptimism

Understanding

Openness

FreedomRivalry

Authority

Egotism

Thrill

IndividualismFascination

Fun

Amazement

Inspiration

Conscientiousness

Friendship

Euphoria

Enthusiasm

Curiosity

Security

Autonomy

Affection

Dreaminess

Animation

Enchantment

Surprise

Empathy

Kindness

AmusementJoy

Assurance

Confidence

Relaxation

Satisfaction

Lust

MSX EMOTION MAP v2.0

Emotion Map Motives and human needs