Multiplex branding

Your search for ambient media ends here

www.khushiadvertising.com

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04 • Began with Off-screen ads in

multiplex & malls in Ahmedabad

20

06 • Expanded footprints within Gujarat in

Baroda, Rajkot and Surat.

20

08 • Acquired 1st mall ad rights outside

Gujarat in Nagpur

20

09 • Entered in cinema onscreen business

with slide rights. Offices opened in Mumbai, Hyderabad & Kolkata.

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10

• Started acquiring Ad Film rights

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13 • Khushi Advertising became

“Khushi Advertising Ideas Pvt. Ltd.“

20

14 • Transformed into ambient media

solutions provider with a clients base of 300+ & 26 offices in India

20

15 • Acquired Amritsar, Chandigarh & Surat

Airport exclusive rights. Expanded to 28 Offices

1Leading Mall

Branding agency in India 220+

220+ Head-Count. 60+ Operations &

Execution team

3333 city presence to service national /

regional campaigns

350+350+ Leading Brands

& many more regional clients

Khushi Journey - At a glance2

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6 • Forging on to become a leading ambient media agency in India. New Offices & acquisitions in pipeline


1. MUMBAI2. PUNE3. AURANGABAD4. NAGPUR5. NASHIK6. GOA7. AHMEDABAD8. BARODA9. SURAT10. RAJKOT11. DELHI12. CHANDIGARH13. AMRITSAR14. LUDHIANA15. LUCKNOW16. KANPUR17. MEERUT18. JAIPUR19. JODHPUR20. KOTA21. AJMER22. BHOPAL23. INDORE24. RAIPUR25. KOLKATA26. BHUBANESHWAR27. SILIGURI28. HYDERABAD29. VIZAG30. VIJAYWADA31. BENGALURU32. CHENNAI33. KOCHI

Footprints


What we do

• Across 2500+ multiplex screens & 5500+ single screens in India

Cinema Advertising

• 100+ unavoidable branding spaces across best malls, airports & other ambient avenues in IndiaBranding

• We create memorable brand experiences across 1000+ popular avenues having affluent footfalls

Experiential Marketing

• Innovative media solutions to leave a lasting impression

Innovative Solutions


MultiplexReach out to the A1, A2, B1 families

• Provides nearest entertainment getaway to TG

• Pulls large no of celebrity fans through-out the year

• Provides multi-sensory communication

• Builds brand awareness & message recall in the long term

• Provides affluent captive TG to the marketer

• Provides pin-code specific advertising option to marketer


Visual Impact

Give your brand the

At

300+ premium Multiplexes

across 50 Cities


Leverage the power of Multiplex advertising

20 Croreaffluent TG pa

Cinema Properties Screens

PVR 118 558

INOX 109 440

Cinepolis 49 255

Carnival 109 310

Multiplex as an advertising avenueProvides nearest entertainment getaway to TGPulls large no of celebrity fans through-out the year Provides multi-sensory communicationBuilds brand awareness & message recall in the long termProvides affluent captive TG to the marketerProvides pin-code specific advertising option to marketer

Reach out to an audience who will make a big difference in achieving the ROI


audience is the SEC A & A+ profile

audience own a Car

are Graduates

use smart phones

transact online & use Debit cards

are younger than 45 years

minimum monthly income of 55000+

80%

40%

60%

85%

85%

84%

55K+

Include

them &

Improve

Results

Source: report of ILL

Audience profile of multiplex


Branding Options• Sleek branding• OPD digital screens• Arch Gates• Auditorium seats branding• Standees• Poster Cases• Box Office branding• Cafeteria branding


4’ x 7’ backlit LED displaySWI 516 Eco Ultra Slim Backlit view box 040 Acrylic with Front 2MM clear Acrylic & Translite.

Installed across 100 premium cinemas in metros

Get Noticed

with the most

striking

indoor backlit

media in

cinemas

Bigger than Poster Cases,

Backlit board & standee.

Sleek LED

Backlit

Purposefully designed & built.Sleek Design.Mere 1.5 Inch Depth/Thickness.High Resolution L.E.D illumination.Lavishly installed in all prominentPVR Cinemas across India.

SuperiorSLIM LEDBACKLIT1.5 inch depth

Installed in 100 multiplexes spread across

Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad


Strategically placed SuperiorSLIM LEDBACKLIT1.5 inch depth


SuperiorSLIM LEDBACKLIT1.5 inch depth


• The most Vivid digital screen to advertise

• Easy viewing distance (as close as 6 inches)

• 180 degree viewing experience

• Sharpest picture quality(4k screening)

• Distortion-less

• Size: 90 inches diagonal

• Can play static slides & commercials.

• Available in 11 premium Multiplexes

Mumbai 1. PVR – Phoenix2. PVR – Oberoi3. INOX – Inorbit - Malad4. INOX – Rcity5. Cinepolis – Viviana Mall

Delhi 1. PVR - DT - Vasant Kunj2. PVR -DT – Mall Of India3. Cinepolis – Cross River Mall4. PVR – Ambience mall - Gurgaon

Bangalore 1. INOX – JB Nagar2. Cinepolis – Royal Meenakshi

Optical Pixel Display

Digital screen


Cinema campaign on OPD Digital screens

Tata sky wanted to connect with movie-goers & integrate while they congregated in multiplexes

OPD screens targeted entertainment seekers for 2 months in premium Multiplexes of PVR, INOX & Cinepolis

Tata Sky connected with 26 Lac entertainment seekers from total 11 OPD screens in PVR, INOX & Cinepolis


Big Cinemas - JhajjarJeet Theatre – Bilaspur

Other branding in Cinemas


Branding outside Cinema halls


Other branding options in multiplex


A blend of young & experienced professionals from theadvertising, marketing & media industry.

A decade-long experience in providing relevant & innovativeambient media solutions

Pan India efficient 60+ operations team executes & monitorsyour campaign across our 33 offices in India

Impeccable planning & best buying ensures you get plans thatreally work for you

Trust Khushi


Corporate Clients

Ecommerce & Healthcare

Automobiles & Education


Thank

Contact: Vikas Lokhande : 9320348884 / 9860699083Emails: [email protected] / [email protected]


mailto:[email protected]

mailto:[email protected]

http://www.khushiadvertising.com/

Multiplex branding

Marketing

Transcript of Multiplex branding