WELCOME

INTRODUCTION Contribution of services in Bangladesh. A better place to live. Better prosperity. Change in human lifestyle. Concept of “Asiana”

THEMEService types:Washing.Cleaning.Electricity Maintenance.Transport.Painting.Gardening and pest control.Child Care.

SERVICE CHARACTERISTICS Evaluation standards. Encounter stage. Roles and scripts. Hybrid service. Differentiation strategy. Highly intangible. Service concept. Supplementary service.

VALUE PROPOSITION New concept. Self service for a few. Safe and sound environment. Immediate response. Emergency procedures.

MARKETING MIX Product. Pricing. Place. Promotion. Process. People. Physical Environment. Productivity and Quality.

Washing Per month charge: 5000 BDT

Cleaning 500 BDT per room

Electricity Maintenance 500 per call. Operational costs must be provided by the customer

Transport700 Per hour for Ordinary cars.1500 Per hour for Fancy cars.

Painting 1000 Per room (Interior)10000 Per house (Interior and exterior)

Gardening and Pest Control 7000BDT Per month

Child care 10000 Per month

*People who are using our child care facility and

washing facility with our membership card will get

15%Dscount for all services.

INVESTMENTS

Cost of the facilities 11 crore BDT.

Car cost Micro Buses- 1crore 50 Lakhs BDT. (15 Lakhs Each). Number of Buses: 10.Private cars- 1 crore (10 Lakhs each). Number of Cars: 10.Fancy Cars- 1 crore.(20 Lakhs each). Numer of Cars: 5

Washing machines cost 2lakh 50thousand (10000 each). 25 machines.

Office wings and workers facility setup cost 5 lakhs BDT (1lakh for each facility).

Experts salary 5 Lakhs BDT (50,000 each)/Month

Workers salary 3 Lakh BDT (10,000 each)/Month

Spokesperson salary 1lakh 50 thousand (15000 each)/Month

Child care 2 lakh 50 thousand. (10000 each)/Month

Marketing Cost

20 Billboards 200000/ Month.

Total Investment 20 Crore BDTInterest rate 17%Debt-Equity 70%-

30%

SALES PROJECTION

2013 2014 2015 2016 20170

10000000

20000000

30000000

40000000

50000000

60000000

70000000

80000000

Sales Projection for ASIANA (2013-2017)

Sales Projection for ASIANA (2013-2017)

PROFIT PROJECTION

2013 2014 2015 2016 20170

5000000

10000000

15000000

20000000

25000000

30000000

Net Profit Projection Of Asiana

Net Profit Projection Of Asiana

ROI

2013 2014 2015 2016 2017

ROI projection for 2013-2017 -0.07 0.23 0.22 0.307 0.523-5%

5%

15%

25%

35%

45%

55%

ROI projection for 2013-2017

1st

Year

RO

I is

-7%

SERVICE BLUEPRINT Process. Physical Evidence. Customer actions. Points of contact:

Visible contact. Invisible contact.

Support Processes

Customer actions: Calls, Providing designs, Check-in and registration, going to rooms.

Visible contact: Woker-customer communication, greetings, child care workers, help from washing facility.

Invisible contact: Call centre orders, making reservations, online payment, taking baby to the child care, delivery of cars to the spot and returning of cars.

Support processes: Call centre orders, reservation systems, regestration systems, prepared baby foods, quality of service.

Line of Interaction

Line of Visibility

Line of internal interaction

POSITIONING Values associated with the service. Facilities. Psychographic segments. Profit potentials. Specific attributes.

DEMAND CAPACITY MANAGEMENT

Back up teams. Different facilities. Fixed capacity MGT. Stretching in Eid, Puja, New year. Agencies for recruiting. Chasing patterns of demand.

SEASONS Off peak. Shoulder. Peak.

SERVICESCAPE

Thank You