Multimedia Production Management

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IMS3133

MultimediaProduction

Management

- Part 1 -

Faculty of Information Technology Industry


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Introduction

Multimedia is media and contentthat uses a combination of differentcontent forms.

The term can be used as:

a noun (a medium with multiple

content forms) or

as an adjective describing a

medium as having multiplecontent forms.

The term is used in contrast to

media which only use traditional

forms ofprinted orhand-producedmaterial.

Multimedia includes a combination

of: text,

audio,

graphics (images),

animation,

video, and

interactivity content forms.

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Introduction

Management in all business andorganizational activities is the act of:

getting people together toaccomplishdesired goals and

objectives using availableresources efficientlyandeffectively.

Management comprises:

planning,

organizing,

staffing,

leading or directing, and controlling an organization (a

group of one or more peopleor entities) or effort for thepurpose of accomplishing agoal.

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Introduction

Resourcing encompasses the

deployment and manipulation of:

human resources,

financial resources,

technological resources, and

natural resources.

Since organizations can be viewed

as systems, management can also

be defined as:

human action, includingdesign, to facilitate theproduction of usefuloutcomes from a system.

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The team

Production manager

Content specialist

Script writer

Text editor

Multimedia architect (or programauthoring specialist)

Computer graphic artist

Audio video specialist

Computer programmer

Others

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Production Manager

The role of the productionmanager in a multimedia productionis:

to define, coordinate andfacilitate the production of the

multimedia project.

Characteristic ofgood productionmanager:

Able tocoordinateandfacilitatethe production

Possessknowledgeof the basic

principles of multimedia authoring Skilledproposal writer

Goodnegotiator

Familiar with relevantlegal issue

Goodcommunicationskill

Budgetmanagement skill

Experiencein human resourceand overallbusiness management

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Content Specialist

Responsible for performing allnecessary research concerning thecontent of the proposed application.

Program content can be described

as:

Thespecificinformation, data,graphics

Factsto be presented throughthe multimedia production.

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Script Writer

Video and film scripts present alinear sequence of events.

In multimedia production, the

medium has the capability of:

presenting events in a non-

linear fashion by branching indifferent directions

and establishing linkagesbetween different sections or

components of the program.

The scriptwriter of a multimedia

production needs to:

visualizethis almost three-dimensional environment andintegrationof virtual reality

into the product.

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Text Editor

The content of a multimediaproduction, like a book or a film,

needs to:

flow in a logical fashion andthe text must be structurally

and grammatically correct. Text and narration will be integrated

as part of the application and the

development of documentationforthe application must be considered.

All of the text related elements need

to be revised by the text editor.

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Multimedia Architect

The multimedia architect is theteam member responsible for:

integratingall the multimediaelements (graphics, text,

audio, music, video, photosand animation) by using anauthoring program.

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Computer Graphic Artist

The computer graphic artist isresponsible for:

the graphic elements of theprogramsuch as:

backgrounds,

buttons,

photo collages

and the manipulation andediting of:

pictures,

3-D objects,

logos,

animation

and etc.

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Audio Video Specialist

The audio specialist is responsiblefor:

recording and editing

narration,

selecting,

recording or editing soundeffects,

recording and editing music.

The video specialist is responsiblefor:

video capturing,

editing,

and digitizing.

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Computer Programmers

The task of the computerprogrammer in a multimediadevelopment team is:

the programming of code lines

or scripts in the authoringlanguage.

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Multimedia Production Phases

The production of interactive

multimedia applications is a

complex one, involving multiplesteps.

This process can be divided into the

following phases: Conceptualization

Development plan

Preproduction

Production

Postproduction Documentation

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Conceptualization.

The process of making

multimedia starts with an "idea"or better described as "thevision" - which is the conceptual

starting point. Conceptualization involves:

Identifyinga relevanttheme for the multimediatitle.

Availabilityof content Issues likecopyrightare

also to be considered

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Development plan.

Defining project goals andobjectives.

Specific goals, objectives andactivities matrix must be laid down.

Goals: In multimedia productiongoals are general statements ofexpected project outcomes,usually more global in scope.

Objectives:Specific statementsofexpected project outcomes.

Activities: These are actions,things done in order to

implement an objective.

Defining the Target Audience:

A very important element that

needs to be defined at this stage

is the potential target audienceof the proposed title since, this

will determine how the contentneeds to be presented.

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Pre-production.

The process of intelligently

mapping out a consistentstrategy for the entiremultimedia project, including:

content, technicalexecution and marketing.

The Production Managerundertakes the following

activities:

Developmentof the budgetcontrol system

Hiringof all specialistsinvolved in the multimediadevelopment process

Contractingvideo and audioproduction crews andrecording studios

Equipment rental, leasingand purchasing

Softwareacquisition andinstallation

Planningthe research workof the content specialists

Development of themultimedia application

outlineschedules Coordination oflegal

aspectsof production

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Production.

Activities in this phase include:

Content Research

Interface Design

Graphics Development

Selection of musicalbackground and soundrecording

Development of computeranimation

Production of digital video

Authoring

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Post-production.

In this phase, the multimedia

application enters the:

Alpha:

Testing conducted

internallyby themanufacturer

Takes a new productthrough aprotocol oftesting proceduresto

verify productfunctionality andcapability.

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Beta:

Thesecond-stagetest-version, which isdistributed free to alimited sample of

usersso that they cansubject it to daily useandreportanyproblems to themanufacturer.

After the "bugs" are

fixed, thefinal versionof the program isreleasedto thegeneral public.

Once the application istestedandrevised, it enters the packagingstage.

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Documentation.

User documentation is a veryimportant feature of high-endmultimedia titles.

This includes:

Instructionsfor installing

System requirement

Developingacknowledgments

Copyrights

Technical supportandother informationimportant for the user.

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Conclusion

Multimedia is a team effort andrequires cooperation from the teammembers.

It also includes the step by step

phase from start to finish to makesure the development runs smooth

according to the time constraintand dateline.

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End of Part 1

Any Questions?

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Multimedia Production Management

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