The Multimedia of Social Media Pintrest, Instagram, Tumblr Presented by Katherine Chalmers

Agenda

• What are Pintrest, Instagram, and Tumblr? • What can do with them?

• Who uses them?

• What basic features you need to know

• Basic tips for getting started

Social Media Explained

Social media in context

•  If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain

•  “I have a device in my pocket capable of accessing the entirety of human knowledge. I use it to argue with strangers and look at pictures of cats.”

Source: Escapist Magazine

About Tumblr

• Microblogging platform and social networking site – Founded 2007; 2013 sold to Yahoo! for $1.1 billion – Hosts 184 million blogs; 90 million+ visitors per month – 83 billion posts; 97 million new ones each day – 900% growth 2012-2013 – 42% US-based traffic; 16% California – Average visit is 14 minutes

• Greater than Facebook and Twitter •  2% of users visit 30+ times a month. 40% of users visit 1 – 30

times, while 58% only visit once a month

Source: Wikipedia; Search Engine Journal

Tumblr Demographics

– Most popular with young adults 18-29 •  66% of users are under 35; 39% under 25 •  51% male; 49% female •  65% college educated • More popular than Facebook among 13-25 year olds

– 29% of audience are Hispanic and African-American •  16% exceeds US average (9%) Hispanic population

Source: Wikipedia; Search Engine Journal

Controversies

• 2011 Chain letter scam affected about 130K • 2012 Cross scripting worm infects 8600 blogs

• NSFW Content – Porn is allowed but required to have NSFW label – About 2-4% of content – Videos cannot be uploaded but can be embedded

• Self-harm Content – Self harm, pro-suicide, and pro-ana blogs were allowed

but have been banned since 2012

Source: Wikipedia; Search Engine Journal

Top 10 Tumblr Tags

• LOL • Fashion

• Vintage

• Art

• GIF

•  Makeup •  Animals

•  Landscape

•  Film

•  Nail Art

Source: Search Engine Journal

Hot Dog Legs

Source: Buzzfeed - http://hot-dog-legs.tumblr.com

Reasons my son is crying

Source: Buzzfeed - http://www.reasonsmysoniscrying.com

Wing-manning

Source: Buzzfeed - http://wing-manning.tumblr.com/

Boys Club

Source: Buzzfeed - http://100percentmen.tumblr.com

Hot Dog Legs

Source: Buzzfeed - http://hot-dog-legs.tumblr.com

Tumblr for marketing?

• Adoption by global brands is low – Only 31 of the top 100 global brands have a Tumblr

account. 100% of them were on Facebook and Twitter, while more than two-thirds were on Instagram.

• Adidas – Soccer blog

Source: Search Engine Journal

About Pinterest

• Visual discovery and social sharing tool – Founded 2009; launched 2010 – 70 million users; 20 million active – 2.5 billion monthly page views – 750 million boards; 30 billion pins (80% repinned)

•  5 million new pins each day •  Less than 20% of images contain faces

– 35% mobile users – 80% women

•  20% of Internet-using women in the US •  32% are 18-34; 45% are 35-54; 23% are 55+

Source: Wikipedia; Digital Marketing Ramblings; Business2Community.com

About Pinterest

• Visual Sharing – Users can upload, save, sort and manage images,

known as pins, and other media content (e.g. videos and gifs) through collections known as pinboards

Source: Wikipedia;

What you’ll see

Top Categories

Content reflects female audience’s leisure interests

Source: Business2Community.com

Pinterest for Marketing

• Company pages • Retail companies have taken advantage of

Pinterest for advertising and style trending.

Commerce-friendly

Brand engagement via Pinterest

About Instagram

• Photo sharing and social networking site – Launched 2010 – 200 million active monthly users

•  98% mobile •  70% log in at least once per day; 35% multiple logins • Actives average 257 minutes per month

– 20 billion photos shared •  60 million added each day •  35 million selfies have been posted •  8500 likes per second

Source: Wikipedia; Digital Marketing Ramblings

How to use

• Download the mobile app – Set notifications

• Connect to social and contacts – Also use the News feature to find friends

• Take photos, apply filters

• Share

Most popular filters

• No filter • Lo-Fi

• X-pro II

• Amaro

• Rise

• Hudson

Source: Tech News Daily

Contact

• Katherine Chalmers linkedin.com/in/katherinechalmers @kathchalmers 703.740.0178