Multimedia Interactive Information Design Latin Dance/Music Studio Lisa Hall 727.742.5830 E-mail...

Multimedia Interactive Information DesignLatin Dance/Music

Studio

Multimedia Interactive Information DesignLatin Dance/Music

Studio

Lisa Hall727.742.5830E-mailVersion 1.0 12/11/2006Signature______________

Lisa Hall727.742.5830E-mailVersion 1.0 12/11/2006Signature______________

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Project OverviewProject Overview

The Latin Dance/Music interactive multimedia project is being developed to enhance and profit the Latin Dance Studio. In addition to their on-site instructional classes, this project will add a web site, Informational Kiosks and an instructional DVD video to enrich the company.

The Latin Dance/Music interactive multimedia project is being developed to enhance and profit the Latin Dance Studio. In addition to their on-site instructional classes, this project will add a web site, Informational Kiosks and an instructional DVD video to enrich the company.

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GoalsGoals

Latin Dance Instruction Company to provide enhancement to their business for the purpose of increasing profit.

Latin Dance Instruction Company to provide enhancement to their business for the purpose of increasing profit.

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Overall ObjectivesOverall Objectives

To utilize three (3) separate interactive medias to communicate, instruct, inform and entertain their clients.a) Implementation of a Web siteb) Implementation of a Kioskc) Implementation of a DVD instructional video.

To utilize three (3) separate interactive medias to communicate, instruct, inform and entertain their clients.a) Implementation of a Web siteb) Implementation of a Kioskc) Implementation of a DVD instructional video.

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Objective #1Website ImplementationObjective #1Website Implementation Basic Content:

a) Class Detailsb) Locate dance studiob) Class schedulec) Student photography taken in

class - (resource needs to be identified to take photography)

d) Testimonialse) Store/Merchandisef) Local Latin Clubs/Events

Basic Content:a) Class Detailsb) Locate dance studiob) Class schedulec) Student photography taken in

class - (resource needs to be identified to take photography)

d) Testimonialse) Store/Merchandisef) Local Latin Clubs/Events

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Website Development:a) Functional Requirements

Secure domain name Monies and resources will have to

be identified to write and develop the website content

Website Development:a) Functional Requirements

Secure domain name Monies and resources will have to

be identified to write and develop the website content

Objective #1 (continued) Website Implementation


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b) Identify Content Class Details

Salsa, Argentine Tango, Merengue, Cha Cha Cha and Bachata

Directions and Map to Studio Structure of Classes

Beginner Intermediate Advanced

Class Schedule Days and Times

Inventory of Merchandise to be sold Testimonials Photo Gallery

Class Photos by Class Type

b) Identify Content Class Details

Salsa, Argentine Tango, Merengue, Cha Cha Cha and Bachata

Directions and Map to Studio Structure of Classes

Beginner Intermediate Advanced

Class Schedule Days and Times

Inventory of Merchandise to be sold Testimonials Photo Gallery

Class Photos by Class Type



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Objective #2DVD Instructional Video

Objective #2DVD Instructional Video Scope of DVD Implementation

a) One instructional video for each level of class; Beginner, Intermediate and Advanced

b) Resource for choreography of instruction

c) Resource for video editingd) Set deadlines for completion of DVD

Scope of DVD Implementationa) One instructional video for each

level of class; Beginner, Intermediate and Advanced

b) Resource for choreography of instruction

c) Resource for video editingd) Set deadlines for completion of DVD

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Objective #3Implementation of Kiosk

Objective #3Implementation of Kiosk Goal for Kioska) Kiosk implementation in local Mall(s) to entertain and inform about the Dance Studio

Goal for Kioska) Kiosk implementation in local Mall(s) to entertain and inform about the Dance Studio

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Objective #3 (Continued) Implementation of Kiosk

Objective #3 (Continued) Implementation of Kiosk Basic Content:a) Monitor with DVD player that will continuously play DVD Instructional Videob) Merchandisec) Informational Brochures

Basic Content:a) Monitor with DVD player that will continuously play DVD Instructional Videob) Merchandisec) Informational Brochures

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Product Functional CapabilitiesProduct Functional Capabilities

WebsiteDVD

Instructional Video

Kiosk

Class Info Beginner Brochures

Class Schedule IntermediateInforming Attendant

Merchandise Advanced Events

Photo Gallery Merchandise

Events

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User CharacteristicsUser Characteristics

Visitors to the web site will be seeking information about Latin Dances and/or Music

Current Clients of the Dance Studio that are searching for the class schedule, class photos, events or location.

Visitors to the Kiosks are persons that have in an interest in Latin Music/Dance and are curious what the company is offering.

Visitors to the web site will be seeking information about Latin Dances and/or Music

Current Clients of the Dance Studio that are searching for the class schedule, class photos, events or location.

Visitors to the Kiosks are persons that have in an interest in Latin Music/Dance and are curious what the company is offering.

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General ConstraintsGeneral Constraints

Limitations to the web site would be persons that do not have an internet connection. Likewise, the DVD video could not be used if a DVD player is not available.

Limitations to the web site would be persons that do not have an internet connection. Likewise, the DVD video could not be used if a DVD player is not available.

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AssumptionsAssumptions

It is assumed that the Latin Dance Studio is up and running and has a current Client base.

It is assumed that the Latin Dance Studio is up and running and has a current Client base.

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Other Hardware/SoftwareOther Hardware/Software A printer would be useful in conjunction with the web site if the user had intentions of printing the class schedule or local events.

No software required

A printer would be useful in conjunction with the web site if the user had intentions of printing the class schedule or local events.

No software required

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User ProfilesUser Profiles

The user can be of any background and any age. The goals of the user are to learn to dance Latin-style, improve on their dance skills that they already have or purchase dance shoes or related merchandise. Samples User’s are as follows:

The user can be of any background and any age. The goals of the user are to learn to dance Latin-style, improve on their dance skills that they already have or purchase dance shoes or related merchandise. Samples User’s are as follows:

Persona #1Persona #1

Name: MiguelAge: 22Location: Tampa, FloridaEducation: College StudentStyle: Casual, Laid BackProfession: Part-time side workPersonal Background: Raised in a Latin environment but never learned to danceFamily status: Lower to Middle ClassHousehold Income: $50,000 annual family incomeTechnical profile: ModerateInternet use: Low usage; email and chatFavorite Web sites: My Space, Online and Interactive gamingGoals for this Web site: Outreach to classmates, upcoming events

Name: MiguelAge: 22Location: Tampa, FloridaEducation: College StudentStyle: Casual, Laid BackProfession: Part-time side workPersonal Background: Raised in a Latin environment but never learned to danceFamily status: Lower to Middle ClassHousehold Income: $50,000 annual family incomeTechnical profile: ModerateInternet use: Low usage; email and chatFavorite Web sites: My Space, Online and Interactive gamingGoals for this Web site: Outreach to classmates, upcoming events

Name: Glenda

Age: 32

Location: St. Petersburg, Florida

Education: AS Degree

Style: Religious, Family Oriented

Profession: Medical Assistant

Personal

Background: Divorced and wants to make new friends

Family status: Lower to Middle Class

Household

Income: $30,000 annually

Technical profile: Computer Proficiency

Internet use: Moderate to High

Favorite

Web sites: Yahoo, News Groups

Goals for this

Web site: Share Photos, Outreach to classmates, upcoming events, class schedules

Name: Glenda

Age: 32

Location: St. Petersburg, Florida

Education: AS Degree

Style: Religious, Family Oriented

Profession: Medical Assistant

Personal

Background: Divorced and wants to make new friends

Family status: Lower to Middle Class

Household

Income: $30,000 annually

Technical profile: Computer Proficiency

Internet use: Moderate to High

Favorite

Web sites: Yahoo, News Groups

Goals for this

Web site: Share Photos, Outreach to classmates, upcoming events, class schedules


Name: Tracey

Age: 28

Location: City of Tampa, Florida

Education: BS Business

Style: Professional

Profession: Teacher

Personal

Background: On a quest to get the most out

of life, wants to be involved

and experience a variety of things

Family status: Middle to Upper Class

Household

Income: $60,000 annual family income

Technical profile: Excellent

Internet use: High (News groups, email, shopping, on-line education)

Favorite

Web sites: CNN News, Yahoo Finance, Amazon, and Ebay

Goals for this

Web site: Learn something new and out of the ordinary, have fun

Name: Tracey

Age: 28

Location: City of Tampa, Florida

Education: BS Business

Style: Professional

Profession: Teacher

Personal

Background: On a quest to get the most out

of life, wants to be involved

and experience a variety of things

Family status: Middle to Upper Class

Household

Income: $60,000 annual family income

Technical profile: Excellent

Internet use: High (News groups, email, shopping, on-line education)

Favorite

Web sites: CNN News, Yahoo Finance, Amazon, and Ebay

Goals for this

Web site: Learn something new and out of the ordinary, have fun


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MAPPING STRATEGYMAPPING STRATEGY

HOMEHOME SEARCHSEARCH

LOCATIONLOCATIONTESTIMONIALSTESTIMONIALSCLASSSCHEDULE

CLASSSCHEDULE

CLASSDETAILSCLASS

DETAILSPHOTO

GALLERYPHOTO

GALLERY CONTACT USCONTACT US

Utilizing Linked Branching to provide

complete random navigation for the user

Utilizing Linked Branching to provide

complete random navigation for the user

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CLASSSCHEDULE

CLASSDETAILSCLASS

DETAILSPHOTO

GALLERYPHOTO


Bachata

Cha Cha Cha

Merengue

Argentine Tango

Salsa

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CLASSSCHEDULE

CLASSDETAILSCLASS

DETAILSPHOTO

GALLERYPHOTO


Testimonial Pages

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MAPPING STRATEGYMAPPING STRATEGYHOMEHOME SEARCHSEARCH


CLASSSCHEDULE

CLASSDETAILSCLASS

DETAILSPHOTO

GALLERYPHOTO


Photo Albums

By Class Type

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Class Details

MAIN CONTENT

Class Schedule

Testimonials

Location

Merchandise

Contact Us

LOGO

Home Search

COPYRIGHT - ALL RIGHTS RESERED

MAIN PAGE - GLOBAL

(Option 1)

MAIN PAGE - GLOBAL

(Option 1)

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Class Details

Class Schedule

Testimonials

Location

Merchandise

Contact Us

LOGO

Home Search


INNER WIREFRAME

(Option 1)

INNER WIREFRAME

(Option 1)

Level 2 Location1st Choice2nd Choice3rd Choice4th Choice

Content of 2nd Level OR

Choices in 2nd Level

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MAIN CONTENT

LOGO

Home Search


MAIN PAGE - GLOBAL

(Option 2)

MAIN PAGE - GLOBAL

(Option 2)

Class DetailsClass

ScheduleTestimonials Location Merchandise Contact Us

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LOGO

Home Search


INNER WIREFRAME

(Option 2)

INNER WIREFRAME

(Option 2)

Class DetailsClass

ScheduleTestimonials Location Merchandise Contact Us

Content of 2nd Level OR

Choices in 2nd Level

Level 2 Location1st Choice2nd Choice3rd Choice4th Choice

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Design Comp and Navigation of the Home PageDesign Comp and Navigation of the Home Page

Choose your language here

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Design Comp and Navigation of the Inner PageDesign Comp and Navigation of the Inner Page

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Color System and Typography StandardsColor System and Typography Standards Main color scheme is Red, Yellow, Black and Grey

Background color grey - Websafe color #cccccc

Navigational Text Tahoma, regular, size 10, Black

Title Text - Verdana, regular, size 10

Content Text - Verdana, regular, size 8, Black

Main color scheme is Red, Yellow, Black and Grey

Background color grey - Websafe color #cccccc

Navigational Text Tahoma, regular, size 10, Black

Title Text - Verdana, regular, size 10

Content Text - Verdana, regular, size 8, Black

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Standard Interface ElementsStandard Interface Elements Global buttons yellow (websafe color #fff200) with shadow

Courtesy Navigational buttons red (websafe color #ff3333) with shadow

Button style - Rectangle with rounded edge, bevel and shadow effect

Global buttons yellow (websafe color #fff200) with shadow

Courtesy Navigational buttons red (websafe color #ff3333) with shadow

Button style - Rectangle with rounded edge, bevel and shadow effect

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Example of Labels, Titles and IconsExample of Labels, Titles and Icons Labels: Salsamania

Titles: “Styles”

Icons:

Language: Spanish and English

Labels: Salsamania

Titles: “Styles”

Icons:

Language: Spanish and English

Multimedia Interactive Information Design Latin Dance/Music Studio Lisa Hall 727.742.5830 E-mail...

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