Multicultural Marketing Division The Multicultural ... · Resource Center, both SharePoint sites in...
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Editor’s Note Have You Visited Our Multicultural Marketing and Green Resource Centers Located in the Marketing Section, under Business Tools of our Home.FNF Intranet? Employee Spotlight Did You Know? May is Asian Pacific American Heritage Month Acknowledges the contributions made to the United States by Asian/Pacific Americans. May was chosen to com- memorate the immigration of the first Japanese to the United States on May 7, 1843 and the anniversary of com- pletion of the transcontinental railroad, laid by primarily Chinese immigrants, on May 10, 1869. Cinco de Mayo This holiday commemorates the Mexican’s army defeat of French forces at the battle of Puebla on May 5, 1862. Commonly mistaken as Mexican Independence Day which is celebrated on September 16th. Spring 2012 - Issue No. 17 Multicultural & Sustainability Times The Jean Clements, Director of Marketing, Chicago Title of Colorado “I have had the privilege of being a part of the Green Title Strategy Program from the begin- ning since my tenure at Fidelity National Title in Arizona. In addition to seeing growth in my customer base and excitement within our local organizations, I am also so excited to see the program itself grow and develop. I am excited to create the same buzz in my new assignment in Colorado. Our plan is to make a difference by being environmentally responsible, while generating new revenue streams for our brand on both the residential and commercial sides. I welcome the Multicultural Marketing Program in Denver as another tool in our sales strategy “tool box.” Chicago recently joined our sister companies in offering culture competency train- ing to members of our teams. I am confident that these two programs will add revenue and market share to our operations.” Spring is considered a time of renewal. For those of us in sales and/or marketing, it could mean a time to look at what marketing tools and programs are effective, which ones are not, what new tools are available and what are some that have been available for some time and that I have not incorporated or included in my sales tool box. Both the Multicultural Marketing and FNF Green are programs that you may have placed in the back burner. I am pleased to inform you that there’s a revised Key Programs and Service flyer for the Multicultural Marketing Program- MMP, and FNF Green is very close to taking to market a second product. The first product was the LEED Data Report. You can find information on both of these programs in the Multicultural Marketing Resource Center and the Green Resource Center, both SharePoint sites in our Home.FNF intranet. “Renewal” can also mean a time to polish or enhance our skills. And because the culture in Houston, Texas is different from Oakland, California, or from the U.S and China, or Russia and Mexico, we should learn and understand cultural differences and how to work with people who are different from you and me, and different beyond ethnicity. Where am I going with this topic? I am making a call to action to our operation leaders, so that members of our sales and escrow team can participate in the workshop Culture Competencies for Today’s Market Place. This 3-hour training that will give our employees some skills and confidence to work with people of different cultures and background. The training also provides you with demographics on the “emerged” markets and with tips on working with individuals of Latino and Asian backgrounds. Please contact me for more information on this training. On a Green note, · FNF Green was recently nominated to win the Urban Land Institute Orange County/Inland Empire Best of the Best Award. Go FNF Green Team! · We currently have 307 “certified green” branches and the FNF Green Team wants to double that number in 2012. Please contact me at [email protected] or visit the Green Resource Center. · April 22 is Earth Day. Certified Green branches will be able to send to their customers a brand specific Earth Day flyer. · Take advantage of FNF’s LEED Data Report to make more money and to recruit a new customer. For more informa- tion visit www.fnfdatareport.com Be Green and Think Multicultural! Pablo Wong Senior Vice President Market Development County Total Pop % Change Whites Hispanics Asians African Americans Multnomah, OR 736,000 11.3% 5% 62% 29% 7% King, WA 2 Million 112% -2% 81% 50% 24% Maricopa, AZ 4 Million 24% 10% 48% 99% 67% Clark, NV 2 Million 42% 13% 82% 125% 56% El Paso, CO 622,000 20.4% 14% 60% 28% 6% San Diego, CA 3.1 Million 10% -3.1% 32% 30% 9.2% Orange, CA 3 Million 6% -9% 16% 37% -8% Los Angeles, CA 9.5 Million 31% -8% 11% 16% -12.5% San Bernardino, CA 2 Million 19% -10% 50% 52% 10% Riverside, CA 2.1 Million 42% 10% 78% 117% 36% Population growth table for key counties in Northern California, Oregon, Washington, Arizona, Nevada, Colorado and Southern California. U.S. Census 2000-2010 Population % Change For more information, please contact Pablo Wong at 415.291.5124 • email: [email protected] R ® TM TM TM TM Multicultural Marketing Division
Transcript of Multicultural Marketing Division The Multicultural ... · Resource Center, both SharePoint sites in...
Editor’s Note
Have You Visited Our Multicultural Marketing and Green Resource CentersLocated in the Marketing Section, under Business Tools of our Home.FNF Intranet?
Employee Spotlight
Did You Know?
May is Asian Paci�c American Heritage MonthAcknowledges the contributions made to the United States by Asian/Paci�c Americans. May was chosen to com-memorate the immigration of the �rst Japanese to the United States on May 7, 1843 and the anniversary of com-pletion of the transcontinental railroad, laid by primarily Chinese immigrants, on May 10, 1869.
Cinco de MayoThis holiday commemorates the Mexican’s army defeat of French forces at the battle of Puebla on May 5, 1862.Commonly mistaken as Mexican Independence Day which is celebrated on September 16th.
Spring 2012 - Issue No. 17
Multicultural & Sustainability Times The
Jean Clements, Director of Marketing, Chicago Title of Colorado
“I have had the privilege of being a part of the Green Title Strategy Program from the begin-ning since my tenure at Fidelity National Title in Arizona. In addition to seeing growth in my customer base and excitement within our local organizations, I am also so excited to see the program itself grow and develop. I am excited to create the same buzz in my new assignment in Colorado. Our plan is to make a di�erence by being environmentally responsible, while generating new revenue streams for our brand on both the residential and commercial sides. I welcome the Multicultural Marketing Program in Denver as another tool in our sales strategy “tool box.” Chicago recently joined our sister companies in o�ering culture competency train-ing to members of our teams. I am con�dent that these two programs will add revenue and market share to our operations.”
Spring is considered a time of renewal. For those of us in sales and/or marketing, it could mean a time to look at what marketing tools and programs are e�ective, which ones are not, what new tools are available and what are some that have been available for some time and that I have not incorporated or included in my sales tool box. Both the Multicultural Marketing and FNF Green are programs that you may have placed in the back burner. I am pleased to inform you that there’s a revised Key Programs and Service �yer for the Multicultural Marketing Program-MMP, and FNF Green is very close to taking to market a second product. The �rst product was the LEED Data Report. You can �nd information on both of these programs in the Multicultural Marketing Resource Center and the Green Resource Center, both SharePoint sites in our Home.FNF intranet. “Renewal” can also mean a time to polish or enhance our skills. And because the culture in Houston, Texas is di�erent from Oakland, California, or from the U.S and China, or Russia and Mexico, we should learn and understand cultural di�erences and how to work with people who are di�erent from you and me, and di�erent beyond ethnicity. Where am I going with this topic? I am making a call to action to our operation leaders, so that members of our sales and escrow team can participate in the workshop Culture Competencies for Today’s Market Place. This 3-hour training that will give our employees some skills and con�dence to work with people of di�erent cultures and background. The training also provides you with demographics on the “emerged” markets and with tips on working with individuals of Latino and Asian backgrounds. Please contact me for more information on this training. On a Green note,
· FNF Green was recently nominated to win the Urban Land Institute Orange County/Inland Empire Best of the Best Award. Go FNF Green Team!
· We currently have 307 “certi�ed green” branches and the FNF Green Team wants to double that number in 2012. Please contact me at [email protected] or visit the Green Resource Center.
· April 22 is Earth Day. Certi�ed Green branches will be able to send to their customers a brand speci�c Earth Day �yer.
· Take advantage of FNF’s LEED Data Report to make more money and to recruit a new customer. For more informa- tion visit www.fnfdatareport.com Be Green and Think Multicultural!
Pablo WongSenior Vice PresidentMarket Development
County Total Pop % Change Whites Hispanics Asians African Americans
Multnomah, OR 736,000 11.3% 5% 62% 29% 7%King, WA 2 Million 112% -2% 81% 50% 24%Maricopa, AZ 4 Million 24% 10% 48% 99% 67%Clark, NV 2 Million 42% 13% 82% 125% 56%El Paso, CO 622,000 20.4% 14% 60% 28% 6%San Diego, CA 3.1 Million 10% -3.1% 32% 30% 9.2%Orange, CA 3 Million 6% -9% 16% 37% -8%Los Angeles, CA 9.5 Million 31% -8% 11% 16% -12.5%San Bernardino, CA 2 Million 19% -10% 50% 52% 10%Riverside, CA 2.1 Million 42% 10% 78% 117% 36%
Population growth table for key counties in Northern California, Oregon, Washington, Arizona, Nevada, Coloradoand Southern California.
U.S. Census 2000-2010 Population % Change
For more information, please contactPablo Wong at 415.291.5124 • email: [email protected]
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Multicultural Marketing Division
