Social Media Optimization Social Media Optimization & Marketing Action Plan& Marketing Action Plan

Prepared by Searzilla Website: www.searzilla.co.uk Email: info@searzilla.com

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MultiChannel SEO

Key FeaturesKey Features

What is Social Media?Social Media Marketing Vs OptimizationTraditional Marketing Vs Social Media

MarketingMost Dominant Social Media PlatformsSocial Media Marketing Strategies and

TechniquesConclusion

What is Social Media?What is Social Media?Social media is internet based

application that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks.

Ex. Facebook, Twitter, LinkedIn, Google+

Social Media Marketing Vs OptimizationSocial Media Marketing Vs Optimization

SMO is the process of streamlining a website in ways that make it easier for visitors to share and spread site content across various social media sites. Social Media Optimization includes activities such as making the website more social media friendly so that visitors find it more easy to share the site or page through social media channels such as facebook, Twitter,blog, video etc SMM focuses more on using social networking sites to generate interest, views, sales and interaction with a company or its products and services.

Traditional Marketing Vs Social Media MarketingTraditional Marketing Vs Social Media Marketing

Most Dominant Social Media PlatformsMost Dominant Social Media Platforms

93% of marketers surveyed use Facebook79% of marketers surveyed use Twitter71% of marketers surveyed use LinkedIn56% of marketers surveyed use Google+55% of marketers surveyed use YouTube45% of marketers surveyed use Pinterest36% of marketers surveyed use Instagram15% of marketers surveyed use Slideshare14% of marketers surveyed use Forums13% of marketers surveyed use Social review sites9% of marketers surveyed use Social bookmarking7% of marketers surveyed use Geo-location4% of marketers surveyed use Vine2% of marketers surveyed use Snapchat

Social Media Marketing Strategies and TechniquesSocial Media Marketing Strategies and Techniques   

TimelineCover photos are 851 x 315 pixelsProfile pictures are 180 x 180 pixelsAdd calls-to-action to cover Announce promotions herePinned posts = visibilityChanges appear in news feedUse engaging appsCapture contact info with app

Focus Activities

FansAttract targeted fans onlyFriends of fans will expand reachEngage with fans !Speak your fans' languageAsk fans to share your postBoosting posts on Facebook gets the best reach EngagementCheck which post has best reach?Repeat/adapt postsPhotos = engagementMake it easy to engageAsk fill-in-the-blank questions & other questions on your pageMix fun & informative postsPost when fans are active

InsightsRank top posts by reach/Likes/comments/sharesNote time of post with greatest reachIdentify where Facebook page Likes come fromPeople engaged are the most valuable fansDiscover where your engaged fans are locatedSchedule posts directed at your most engaged fansIdentify top pages/tabs viewed ShareReward fans who tag your businessLink to an article or videoInclude calls-to-actionFan contest for sharingPost compelling photosAdd a Like box to your websiteKeep text short & to the pointAdd Like button to your website

MonetizationGet a large, focused fan baseDisplay a call-to-action on your cover photoOffer freebies as lead generationCapture email address in exchange for freebiesIntegrate email marketingUse targeted ads wiselyReview Insights monthlyLead-to-sale takes times ContestsAward a prize to fans who shareIntegrate Facebook contests with your websiteHost a joint contest with colleaguesCrowdsource new product ideasAsk fans to vote for their favoritePhoto contests generate most activityMake it easy to enter a contestGive away gift cards for your product

Focus Activities

Create a brand twitter page with all information.Share valuable content in your own voice.Use keywords in your tweets.Share links to useful content.Follow related profiles and ask them to follow back.Create lists and add members to list.Subscribe related list.Use search features to discover what your clients want.Improve Your Networking.Connect with the right people and tweet with them.Engage your audience.Use hashtags to create and curate conversations around your brand.Share links back to your website for list-building.Tweet links to your blog more often.Connect your LinkedIn account with your Twitter account.Take advantage of tools to help curate and share relevant content.

Focus Activities 1. Create a Personal Profile In Addition to Your Business PageUse your personal profile to build and reinforce your business brand. 2. Treat Your Google Plus Page Like a Micro Blog, and Post Valuable ContentDon’t just comment and Plus One the content of others. Post your own engaging content. 3. Add Relevant People and Businesses to Your CirclesFollow people and businesses you are interested in, and many will follow you back. 4. Engage with Other Users In a Meaningful WayBe more than a page. Get active and engage with people in a one-to-one fashion. 5. Watch for Trending Topics to Find Out What Your Users Are Talking AboutUse the explore feature to check out what’s hot in your niche.

7. Figure the Optimal Time to Post for Your AudienceRotate post time until you figure out when you get the best results. 8. Create Events and Invite Your FollowersBe social and create events through Google+. 9. Use Hashtags to Link Your Posts to a Certain TopicHashtags help your content get seen by many users. 10. Ask People to +1 Your Posts for More ExposureDon’t be afraid to ask people to +1 and share your post. 11. Post Updates and Content Regularly to Stay In the Streams of Your FollowersBy posting regularly, you will stay at the tops of your users’ minds. 12. Invite Your Friends and Other Contacts to Like Your Business PageUse your real world contacts to build up your numbers initially. 13. Add Your Google Plus Page to Your Email SignatureMake sure your Google Plus profile is in your branding.

14. Place Your Google Plus Profile In the Bio of Any Content You ProvideBuild your author rank and become an expert. 15. Use Google Ripples to Find Influencers In Your NicheGoogle Ripples is a great feature which helps you identify people to connect with.

Start your own groupEndorse your connections’ top skillsSponsor your crucial updatesConnect with people using a messageTag connections in relevant postsAdd real value with your feedback and commentsJoin industry discussion groupsOptimize your profileMake use of LinkedIn’s new cover photo feature.Include links to your website, product and service pages, and examples of your work.Write a personalized bio. Include your greatest skills, successes and achievements, and don’t shy away from injecting your personality – your profile is more than just an online CV!Complete every relevant aspect of your profile, from personal projects through to certifications. Don’t shy away from visual contentCreate company/organization page and promote it.

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