Multi link cuts phone costs for restaurant chains
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Transcript of Multi link cuts phone costs for restaurant chains
“Would You Like Lower Costs With That Order?”
Application Note
Executive Overview In these difficult economic times restaurant chains are faced with reduced customer visits, while fixed costs continue to rise. This translates into rapidly increasing cost per customer. Restaurants seeking a competitive edge must find ways to improve the customer experience while keeping costs under control. Multi‐Link, Inc. has provided cost‐saving solutions for many top restaurants and chains including Yum! Brands, Applebee’s, McDonald’s, and Wendy’s International.
The Problem One of the key elements of success for restaurant owners, as well as franchise operations, has been the development of IT applications designed to improve the customer experience while making the store operation more efficient. Automation applications, such as Point of Sale reporting, provide daily consolidation of revenue and inventory reports. An in store fax machine can improve customer service and be an
important business tool, but the support cost of dedicated phone lines can be expensive and often are not necessary.
In a recent interview Bill Hyde, Vice Chairman of the National Restaurant Association Educational Foundation, said “In today’s uncertain and ever changing environment, management’s ability to identify and manage cost could be the
difference between a profit or loss at the restaurant level. Any investment with a short payback period that is associated with cost controls is one that merits attention.”
Frequently service vendors expect a separate phone line in place dedicated to each new IT application. Many stores find that a phone line requires approximately $500 in sales per month just to cover this fixed cost, which dramatically affects the bottom line. Ironically, as new innovations come on line monthly expenses skyrocket.
The Solution Now there is an innovative way to control the rise in operational expenses while still improving the customer experience. Installing The
Stick®, a line sharing device, at each restaurant reduces the number of phone lines necessary to support branch operations. Many times each location is able to reduce the requirement for two phone lines, saving $100 per month/$1,200 a year per restaurant.
The Stick provides a unique multi‐device capability. Incoming calls are automatically routed to phones, faxes, or modems. Now only one phone line is required, saving hundreds of dollars per year at each branch. Example 1: One nationwide franchise operator, with over 600 outlets, has used The Stick to consolidate their POS, fax and phone lines, saving over $500,000 per year. With a return on investment of around 90 days the decision to deploy The Stick is easy. Example 2: An international franchiser has over 4,000 sites. With an extensive network of IT applications, including POS, security DVR, fax machines, and window service timers, costs were skyrocketing. The Stick facilitates remote access, polling, and normal in/outbound transactions, saving over $2,400,000 per year.
Summary In today’s economic environment successful restaurant operations will require innovative solutions to maintain their competitive advantage. New back office IT applications can help provide that advantage, but can also introduce new costs. By carefully examining the requirements of branch operations it is possible to save thousands of dollars in annual operational costs.
To find out how much money you can save, download the Multi‐Link cost savings calculator at www.multi‐link.net/Phone‐Line‐Sharing‐Calculator.
The Stick TECHNICAL SPECIFICATIONS Model Number STK29112 Product Dimensions: Height: 2.40” Length: 8.15” Width: 1.40”
Input Power Requirements
At AC Transformer: 110‐125 Volts AC only, 50‐60 Hz At Power Jack on The Stick: 12/14 Volts AC….14/16 Volts DC Power Consumption: 6.2 Watts Power Consumption at standby: approx. 44mA @ 12 VDC Approx. 50mA AC at 120VAC
CO Interface
Ringer Equivalence Number: 0.5B Input Ring Detection: 40‐150 Volts AC, 15
RMS AC Ringing 2KOhm Imp. (REN4.0): Approx 55.0 Volts RMS AC Ringing 1.8K Ohm Imp.(REN5.0):Approx 49.5 Volts RMS AC
Multi‐Link Inc. makes affordable, cost cutting telecom equipment for a wide variety of commercial, government, and residential applications. With 22 years of experience, we have earned a reputation as a leading manufacturer of money saving telecom solutions. Hundreds of companies, from SOHO to Fortune 1000, domestic and international, have installed thousands of our products to reduce monthly phone bills and associated costs.
Multi‐Link Inc. 225 Industry Parkway Nicholasville, KY 40356 www.multi‐link.net
800.535.4651
Copyright © Multi‐Link, Inc. 2009. THE STICK® is a registered trademark of Multi‐Link, Inc. All trademarks and copyrights are owned by their respective companies.