Multi-Channel App Approach & The Future of Multi-Channel

1

Reasons to Implement A Multi-Channel Approach

Dipesh Mukerji, Sr. Director of Product Strategy & Marketing

Stephen D. Drake, Program Vice President, Mobility and Telecom

Precursor to Mobile App Enablement: Mobile Enterprise Management & Security

© Copyright 04/12/2023 Kony, Inc3

2013: In the Enterprise Apps & Content are King

Design firms spending increasing resources on UI

App management takes shape

App enablement is growing market cutting across key B2C, B2B and B2E

Moving from a device-centric world to a content-centric world


The Growing Irrelevancy of the Black Rectangle


Yet, Complexity Continues Across Mobile Platforms & Environments

Symbian Phones (n= 1638)

webOS Phones (i.e. Palm Pre/Pixi) (n = 1626)

webOS Tablets (n =1631)

BlackBerry PlayBook (tablet) (n = 1636)

non-tablet smartphone, or pc type devices (n = 1632)

BlackBerry Phones (n=1694)

Ultrabooks (n = 1621)

Nokia Lumia (n = 1627)

Nook or Kindle Fire (n =1664)

Windows Phone 7 Phones (n = 1713)

Windows 8 Tablets (n 1700)

Ice Cream sandwich tablets (n = 1694)

Android Tablets (not including Nook & Kindle Fire) (n = 1801)

HTML5 Mobile Web Apps (n=1766)

Android Phone (n =1850)

iPad Tablets (iOS) (n =1820)

iPhone (iOS) (n =1844)

0% 20% 40% 60% 80% 100%

Very interested Somewhat interested Not at all interested

“Samsung Plans Multiple Tizen Smartphones for 2013”

January 3, 2013

Mobile Enterprise Developers Writing to 2-3 Environments

HTML5 Interest Soars

mailto:[email protected]








Mobile Enterprise Management & Security Explode with Onset of BYOD

© IDC Visit us at IDC.com and follow us on Twitter: @IDC

2017

2013

2007

0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000

Mobile Enterprise Management & Mobile En-terprise Security Revenue

$M


Expanding Opportunities in MEM

Mobile Device Management

Mobile Application Management

Mobile Enterprise App Store

App Wrapping/Containerization

Mobile Content Management Machine to Machine

MDM: still viable, key for corporate-liable MAM: Granular management, security and corporate policy

control of apps MAM larger future growth Cloud provides fast, lower risk and better support


Mobile Enterprise Security CAGR by Category 2013-2017 (%)

Mobile Security & Vulnerability Management

Mobile Identity & Access Management

Mobile Gateway Access & Protection

Mobile Information Protection & Control

Mobile Threat Management

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Total Mobile Security CAGR for 2013-2017 is 22.3%

Source: Worldwide Mobile Enterprise Security Software 2013–2017 Forecast and AnalysisIDC # 240014, March 2013


Android Dominance Grows – New Threats to the Enterprise

Android’s presence in enterprise will grow Samsung, for example making huge

efforts to succeed In 2016, IDC predicts Android will

represent more than 60% of all employee-liable smartphone shipments and 1/3 of corporate worldwide

User behavior is difficult to change or control Downloading outside of app store

represents large segment globally Personal downloading of trojanized

apps has direct effect on corporate assets

2004-2010

2011 20120

5,00010,00015,00020,00025,00030,00035,00040,000

Samples of Malicious Code on Smartphones

Source: Kaspersky Lab, 2013

98.6% of all mobile malware stems from Android


Conclusions

World moves toward content-centric environment Typically organizations consider MEM before mobile app

enablement MDM for Corporate-Liable MAM for Employee-Liable

New security threats reach the app level – coming to an enterprise near you

Multi-platform will continue to be the norm for some time

Dipesh Mukerji, Sr. Director of Product Strategy & Marketing

Reasons to Implement A Multi-Channel Approach


Landscape

“Every app running in your organization on desktops today will run on every device within 2 years”

How are you preparedto support that?

13

Feb-2007 BlackBerr

y 8800

May-2007 BlackBerry Curve

Jun-2007 iPhone

2007 Windows Mobile 6

Sep-2007 iPod

Touch

Nov-2007 BlackBerry Pearl 2

Jul-2008 3G iPhone

Mar-2008 iPhone

SDK

Jul-2008 BlackBerry Storm

Sep-2008 BlackBerr

y 4.5

2008 Nokia S60

5th ed.Symbian

Feb-2008 16GB

iPhone

Nov-2008 BlackBerr

y Bold 9000

Jun-2009 3GS

iPhone

Jun-2009 Firmware

3.0

May-2009 BlackBerr

y 5.0

Jul-2009 BlackBerr

y TourSep-2009 Android

1.6

Oct-2009 Android

2.0Droid

2009Symbian 2

Oct-2009 Windows

Mobile 6.5

Jan-2010 Android

2.1NexusOne

Dec-2010 Android

2.3

Jun-2010 Android

2.2

Apr-2010 iPad

TBD-2010Symbian 4

Feb-2010Symbian 3

Nov-2010 Windows Phone 7

Apr-2010 BlackBerr

y 6.0

Aug-2011 BlackBerr

y Torch

Aug-2011 BlackBerr

y Bold

Mar-2011 iPad 2.0

Jul-2011 Android

3.0

Nov-2012 Windows Phone 8

2.3

3.0

3.0

4.0

4.0

4.1

4.1

4.1

4.0

4.0

4.0

4.0

3.0

1G

3G

3GS 4

4S

5

1G

2G

3G

4G

5G

Mini

1.6

2.1

2.1

2.1

2.1

2.1

2.2

2.2

2.2

2.2 2.22.2

2.3

2.3

2.3

2.3

2.3


Market Dynamics Overview

Mobile V1 Mobile Web New iPhone App

TCO

LOB decision No IT resource or mobile

experience

Mobile V2 Mobile Web iPhone App Android App Perhaps WM, BB

Mobile V3 HTML5 iPhone App Android App Tablet App (likely)

Multi-Channel B2C B2E (BYOD) Smartphone Tablets Web

2010 2011 2012 2013

Tactical Must Have Mobile Strategic Enterprise Strategic

TCO TCO TCO

LOB decision Multiple LOBs acting

independently IT vetted tech IT didn’t control

LOB Need IT Decision Tech Selection HTML5 / Inhouse

Enterprise App Need CIO decision In-house use HTML5/tools vs MEAP


Points of Engagement Evolution

TIME

Number of Transactions

Customer Satisfaction

Single Channel Multi-Channel Cross-Channel Omni-Channel


A day-in-the-life of an app in a multi-channel world

Consistent view and experience in every interaction

While visiting customer, inputs new data on iPad

11:00 AM – iPad

User wakes up and checks a notification on Blackberry device.

8:00 AM – Blackberry

Requests new services on Windows 8 tablet - touch device inside the office

3:00 PM – Tablet

Outside firewall at work, quickly accesses app via Mobile Web

9:00 AM – Mobile Web

Reviews and approves changes at home via Android phone.

6:00 PM – Android

Completes review, approval inside corporate firewall pre PC mouse interface app

1:00 PM – Desktop


The Multi-Channel Iceberg

Production Services Mobile Ecosystem Changes

Device Detection

Data Synchronization

Security Frameworks

Offline Storage

Data Integration

SAP / IBM / Oracle Integration

Application Upgrades

New Devices

New OS & OS Updates

New Browsers and Updates


Development Teams Channels

Most companies approach this complexity tactically

Tablets

Mobile

Desktop

Kiosk

NEW App X 1.0

NEW App X 1.0

NEW App X 1.0

NEW App X 1.0

Scanner stdIn = new Scanner(System.in double speed; // User entered valuedouble tailGatingDistance; // user entered valudouble stoppingDistance;System.out.print("Enter your speed (mph): ");speed = stdIn.nextDouble();System.out.print("Enter your tailgate distance: ");tailGatingDistance = stdIn.nextDouble();stoppingDistance = speed * (2.25 + speed/21); // number

stoppingDistance ;speed =

stdIn.nextDouble

Security



stdIn.nextDouble

synchronization

Features



stdIn.nextDouble

New OS upgrades

Security Patches



stdIn.nextDouble

New OS upgrades

New UIs

Compatability

Multiple Codebases

Same Features

Multiple Channels

+

+

=Time & $$

http://System.in/

http://System.in/

http://System.in/

http://System.in/


Development Teams Channels

The multi-channel approach reduces the complexity

Tablets

Mobile

Desktop

Kiosk

NEW App X 1.0

NEW App X 1.0

NEW App X 1.0

NEW App X 1.0



stdIn.nextDouble

Security



stdIn.nextDouble

synchronization

Features



stdIn.nextDouble

New OS upgrades

Security Patches



stdIn.nextDouble

New OS upgrades

New UIs

Compatability

Multiple Codebases

Same Features

Multiple Channels

+

+

=Time & $$

NEW App X 1.0

http://System.in/

http://System.in/

http://System.in/

http://System.in/


Cost of a Multichannel Strategy

Number of Apps

Cost

/ T

ime

Multi-Channel Approach

Silo Approach


5 Reasons to Implement a Multi-Channel Approach

1. Reduce Complexity

2. Increased Efficiency

3. User satisfaction

4. Security

5. Cost Savings


What Does The Future Hold?


Will the Enterprise keep up with the market?

Consumer consumption will drive enterprise adoption of new channels

Security/Accessibility capabilities will be at a premium in determining enterprise adoption

Easy and fast development platforms, tools and communities will drive growth

Must work off the cloud

Must seamlessly integrate with existing products

Must have the best yet different user experience

Needs to be energy efficient

DON’T MISS THE BOAT!


Multi-Channel Strategy – What To Consider

How large is your user base?

What do your users want?

What devices are your users on?

What are your operational and maintenance cost requirements?

What UX and/or UI experience do your users require?

Are you looking to be in the app store?

How do your users access and consume content?

Does your business need to evolve as fast as technology?

Multi-Channel App Approach & The Future of Multi-Channel

Technology

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