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Multi-Channel and MultiMedia Valentine's Day Ad Campaign 2014
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Valentine’s Day Campaign A Multi-Channel Approach Leveraging Self-Designed Digital MultiMedia and Social Media Reach Prepared by: Justin M. King October 2, 2014
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A Multi-Channel Approach Leveraging Self-Designed Digital MultiMedia and Social Media Reach
Transcript of Multi-Channel and MultiMedia Valentine's Day Ad Campaign 2014
Valentine’s Day CampaignA Multi-Channel Approach Leveraging Self-Designed
Digital MultiMedia and Social Media Reach
Prepared by:
Justin M. KingOctober 2, 2014
www.facebook.com/JustinKingRealtor
www.facebook.com/JustinKingRealtor
Facebook Ad Campaign Performance
o Facebook ad spending shows good ROI. For a $10 investment:o Within one day the post reached 3,234 people.o 20 separate page engagements.
o Mobile clearly led the charge:o 3,045 person reach on mobile devices.o 191 person reach on desktop devices.
o Click-through rate of 0.4%.
www.facebook.com/JustinKingRealtor
Email Marketing
Email Marketing
E-Mail Campaign Performance
o 975 Recipients:
o 25.2% Open Rate
o 1.3% Click Rate
o 144 Bounces (831 Successful Deliveries)
o 275 Total Opens
o 21 Unsubscribes
Email Marketing
Other Social Media(no ad spending)
www.youtube.com/JustinKingRealtor
Other Social Media(no ad spending)
https://plus.google.com/+JustinKingRealtor
o Facebooko A 3000+% increase in views for a $10 investment is good ROI,
however I would liked to have improved on the 0.4% click-through rate. Further analysis:
o I am unable to track insights on Twitter or LinkedIn, two of the larger bases I have, or on other Social Media sites this was dispersed to, such as Google+.
o The correct adverting space is in mobile.
o Emailo 25.2% open is decent, and 1.3% click rate is double that of
Facebook.
o 144 Bounces shows a clear need for scrubbing the database.
Results
