Mullen sxsw themes march 13
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Transcript of Mullen sxsw themes march 13
SXSW
LEARNINGS
20201313
THE TIME FOR EXPONENTIAL GROWTH IS UPON US
Peter Thiel (@peterthiel), Founders Fund. This is from their manifesto: http://www.foundersfund.com/the-futureSOURCES/ REFERENCES
GLOBALIZATION = DEFINITE
growth =1 to nGlobalization, is about incremental growth: finding things
that work, copying them, and growing by percentilestake 1 typewriter and repeat to make 100.
TECH INNOVATION = INDEFINITE
growth = 0 to 1Technology, is about exponential growth:
going from 0 to 1: a typewriter to a word processor
Amy Webb - author of hilarious book (believe it or not) - Big Data: a Love Story (@webmedia)
BEHAVIOR REVENUE INNOVATION
Dennis Crowley, FourSquare CEO (@dens)
SOURCES/REFERENCES
Sarah Epps, Forrester Analyst (@srepps)
(BIG) DATA IS THE NEW CURRENCY
http://adage.com/article/agency-news/ad-holding-companies-spread-data-wealth-media-agencies/240373/
WEARABLE TECHNOLOGY IS HERE TO STAY
Cindy Gallop, MakeLoveNotPorn - cindygallop.com
SOURCES/REFERENCES
Sarah Epps, Forrester Analyst (@srepps)http://spectrum.ieee.org/geek-life/profiles/steve-mann-my-augmediated-life?
THE BIG BOYS:BIG COMPANIES + OPERATING SYSTEMS
TVs, computers, laptops, mobile phones, tablets - increasingly forming “clans”/ ecosystems
FOCUSED FUNCTION DEVICES:Small & nimble: just try to do one thing well - Think: “The Smart Home” filled with smart lamps, heating, locks, stereos, cameras etc that all work in concert
Worker bees (WIFI)Production bees (barcodes)Interactive bees (data sensors)Only really useful in swarms
GET TO KNOW THE INTERNET OF THINGS:STOP MAKING THINGS FOR THE INTERNET, START MAKING THINGS OUT OF THE INTERNET
Scott Jenson (@scottjenson) - blog post where he talks about bears, bats and bees: http://designmind.frogdesign.com/blog/author/beyond-mobile/
SOURCES/ REFERENCES
Ben Malbon of Google Creative Labs fame also talks about this (@malbonnington)
DATA ONLY
http://www.web-strategist.com/blog/2013/03/13/altimeters-take-the-technologies-that-matter-from-sxsw-2013/
“WHEN YOU’RE WORKING TO MAKE THINGS 10% BETTER, YOU INEVITABLY FOCUS ON THE EXISTING TOOLS AND ASSUMPTIONS, AND ON BUILDING ON TOP OF AN EXISTING SOLUTION THAT MANY PEOPLE HAVE ALREADY SPENT A LOT OF TIME THINKING ABOUT.
CHANGE YOUR PERSPECTIVE: SOMETIMES 10X IS EASIER THEN 10%
Peter Thiel (@peterthiel) he has done a tonne - with HBS to name but a fewAstro Teller - Google X/standford fame (@astroteller) http://www.astroteller.net/http://www.wired.com/opinion/2013/02/moonshots-matter-heres-how-to-make-them-happen/
SOURCES/ REFERENCES
ASTRO TELLER, CAPTAIN OF MOONSHOTS, GOOGLE X
BUT WHEN YOU AIM FOR A 10X GAIN, YOU LEAN INSTEAD ON BRAVERY AND CREATIVITY — THE KIND THAT,
LITERALLY AND METAPHORICALLY, CAN PUT A MAN ON THE MOON.”
Astro Teller talks to Wired:http://www.wired.com/opinion/2013/02/moonshots-matter-heres-how-to-make-them-happen/
“WE CHOSE TO GO TO THE MOON,” John F. Kennedy said, “NOT BECAUSE IT WAS EASY… BUT BECAUSE IT WAS HARD. SUDDENLY EVERYONE FROM SCHOOL CHILDREN TO THE LARGEST INSTITUTIONS IN THE COUNTRY WERE RALLYING BEHIND THE MISSION.”
SOLVE BIG THE BIGGER THE PROBLEM YOU SOLVE, THE MORE INTERESTED
THE WORLD BECOMES IN IT, AND THE MORE AMAZING THE REWARD
“WE WANTED FLYING CARS, INSTEAD WE GOT 140 CHARACTERS: WHAT HAPPENED TO AMERICAN INNOVATION?”
– Peter Thiel
Peter Thiel (@peterthiel), Founders Fund. This is from their manifesto: http://www.foundersfund.com/the-futureAstro Teller - Google X/standford fame (@astroteller) blog http://www.astroteller.net/
SOURCES/REFERENCES
IT’S ALL ABOUT THE LONG GAME
http://100yss.org/http://readwrite.com/2013/03/11/100-year-starship-project-the-grandest-challenge-at-sxsw-or-anywherehttps://soundcloud.com/officialsxsw/100-year-starship-interstellar
100 YEAR STARSHIP
THERE IS NO OLD
IDEAS OF THE PAST ARE JUST AS RELEVANT TODAY AS THEY WERE BACK THEN.
http://www.slideshare.net/runger/sxsw-muppets-tomasterykeyhttps://soundcloud.com/officialsxsw/design-like-davinci-leonardoshttp://www.slideshare.net/bunky34/design-like-davinci-sxsw-2013
THE ROLE OF BRANDS AT SXSW
REBIRTH OF THE EXPERIENTIAL WITH THEMED PARTIES FROM THE LIKES OF NAT GEO, JWT, AND TUMBLR; FULL ON
ACTIVATIONS FROM THE LIKES OF VICELAND; RESTAURANTS LIKE THOSE FROM GIGYA GRILL, FOODTRUCKS FROM HIGHLIGHT; A PLAYGROUND FROM GOOGLE AND THE GRUMPY CAT ACTIVATION FROM MASHABLE; BRANDS WERE CREATING UNIQUE
EXPERIENCES THAT WERE INVITING, EXCITING AND MEMORABLE.
http://www.slideshare.net/McK_CMSOForum/liquid-linked-marketing?ref=http://www.linkedin.com/today/post/article/20130213130531-12921524-invest-to-innovate-coke-s-70-20-10-rule
SOURCES/REFERENCES: COCA-COLA
70% NOWPRODUCT LAUNCHES & PORTFOLIO SUPPORT
20% NEWPRODUCT INNOVATIONS THAT ARE GAINING TRACTION
10% NEXTBRAND DREAMS
HOW BRANDS CAN CREATE SPACE IN WHICH TO GROW