Presentation of Theories

Muhamad Syazani bin Mohamad Sanee102120590

Banking and Finance Scholar16/11/2013

Content1)The Theory of Planned Behavior2)The Theory of Demand and Supply3) Types of Narrative Conflict4)Social Norm Theory5)The Transtheoretical Model (Stages of Change)

Our behavior will come from our intention. Behavior can be positive and negative. If the perceived behavior control is greater,

the intention to the behavior will be stronger.

Example, even rhino horns have a high value in the market, he still did not kill that animal because he know kill the rhino is wrong.

1) The Theory of Planned Behavior

Conceptual Model

Image courtesy of http://www.utwente.nl/cw/theorieenoverzicht/theory%20clusters/health%20communication/theory_planned_behavior.doc/

When the price of a good rises, the quantity demanded will fall. This relationship is called the law of demand.

Rise in price increases the supply, whereas a decrease in price decreases the supply. This is the law of supply.

For example, when the demand of rhino horns is low, the price of rhino horns will be higher.

When the price of rhino horns increase so the supply also increase.

2) The Theory of Demand and Supply

Image courtesy of http://www2.accaglobal.com/archive/sa_oldarticles/43856

Image courtesy of http://www2.accaglobal.com/archive/sa_oldarticles/43856

Person vs Self This is internal conflict that play with the

emotion and forcing the person to make the decision.

For example, he need to think weather to save flora and fauna for good or sell it for his selfishness and get many money.

3) Narrative Conflict

It had crucial theoretical influence in the understanding of human behavior in relation to its social environment.

People easy to be influence by their friends and it can show they will react with the situation.

If their friends shows a good example they will follow it for good and if their friend show against that they will influenced by that.

4) Social Norm Theory

This theory will show how people will start change their behavior from bad into good.

When people see my poster they will the important of it and start to change their habit.

It will take time but it good at least they concern about issues around them.

5) The Transtheoretical Model (Stages of Change)

Image courtesy of http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/SB721-Models/SB721-Models6.html

University of Twente (2013). Theory Of planned Behavior/ reasoned Action. Retrieved from http://www.utwente.nl/cw/theorieenoverzicht/theory%20clusters/health%20communication/theory_planned_behavior.doc/

Souster Bob (1998). The Theory of Demand and Supply. ACCA-The global body for professional accountants. Retrieved from

http://www2.accaglobal.com/archive/sa_oldarticles/43856

Eva Rieder (2012). The Art of Narrative, Part Three: Conflict and Rising Action. Retrieved from http://evarieder.com/2012/10/04/the-art-of-narrative-part-three-conflict-and-rising-action/

Boston University School of Public Health (2013). Social Norm Theory. Behavioral Change Models. Retrieved from http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/SB721-Models/SB721-Models7.html

Boston University School of Public Health (2013). The Transtheoretical Model (Stages of Change). Behavioral Change Models. Retrieved from http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/SB721-Models/SB721-Models6.html

Reference

End of Presentation

See Yuhan’s work Each slide with borrowed ideas should have

in-text citations. The in-text citations should be hyperlinked to

the online source. Each in-text citation should have a

corresponding entry in the list of references Borrowed ideas should be either (a) quoted

and cited or (b) paraphrased and cited Because of the above observations, this

presentation can get an F for plagiarism

notes