What is Mubu?

Learning and community engagement projects with digital activities

Distribution of resources through existing websites; flickr, twitter, facebook, YouTube, Wikipedia

An online hub linking digital resources to showcase MuBu and develop online audiences

Workforce development opportunities; skills development, networking, advocacy and support

What is Mubu?

•40 projects•3 scholarships

–Mining–Food –Climate Change

•Creative Writing•Social Media Workshops

Research

• User needs survey– Family group, adult group, museum visitors, museum

partners and online questionnaires– Content themes and formats– Build on existing audience research and consultation

• Feasibility study– Project structure– Digital formats– Consideration of other digital projects

Results

• Ensure audience demand:

active co-development

• The solution caters to today’s audiences

• Present the variety of museum practice

• Greater interactivity

• Start small, build organically

In accordance with

Collections Trust and MLA,

the project did not fund…

Online collections

Creation of a new website

Funding to update museum websites

Museum work created without audience interaction

Aims and objectives

• To develop opportunities for research posts• To explore new ways of working within a project that has the flexibility to

allow for risk taking and innovation, underpinned by international standards and best practice working

• Creatively update/reinterpret existing online content for today’s audiences (eg video, podcasts, interactive maps)

• Collaborate with audience groups, artists, writers and other partners on creation of new content

• Create content in such a way that it can be reused, syndicated, aggregated and repurposed through third party websites

• Distribute that digital content to the websites and channels that target audiences use

• Provide training and support for museum staff and create a self-help network

• Link to existing museum websites/Learn with Museums, thus increasing visitors

My Life As An Object

Using participatory media to engage audiences around a selection of objects taken from East Midlands museums

My Life As An Object

‘Tea at Englefield Green’ (flickr), Boots Baby Weigher (facebook) Jewellery Box (eBay) Raleigh Chopper (twitter)

Yellow Chopper – Nottingham City Museum

• Use of micro-blogging website twitter http://twitter.com/yellowchopper

• 123 tweets over 7 days• 52 followers• Approximately 45 replies and 20 mentions • Nature of Twitter enables quicker take up of

followers and wider accessibility over shorter period of time

• Tweets written by a copywriter and former MA creative writing student

• Mixture of pre-written Tweets as well as responses to followers’ comments

• Narrative - bike given as a gift to its arrival at Nottingham City Museum

• Pace and frequency of Tweets reflect the ‘emotion’ of the object

• Use of place and narrative to create a strong story that followers could relate to

• Pictures (twitpic), You Tube, GoogleMap and Spotify tie narrative to specific place and time

Contact

Caroline MooreDigital Access Development Officer

caroline.moore@leicester.gov.uk0116 252 7338

www.mubu.org.ukhttp://twitter.com/mubunews