Developing smartphone applications for your business

Mubaloo

The Speed of Uptake

Source: Morgan Stanley, Dec 2009

Huge Tablet Growth is Predicted

Source: Bloomberg, Jan 2011

171

million tablets

sold in 2014 57million tablets sold in

2011

17

million tablets

sold in 2010

Growth of Apple and Android

Source: ComScore, February 2011- Dec-2010 vs. Dec-2009 (3 Month Average)

Immersive

Channel

Gaming

Experiential

ENTERTAINMENT

Inspiration

Education

Knowledge

INFORMATION ENGAGEMENT

Creativity

Expression

Interaction

Social

Communication

Connectivity

Reach

CONTACT IDENTITY

Status

Kudos

Social Currency

Functional

Comfort

Relevance

Ease

SIMPLICITY

Exclusivity

Recognition

Value

REWARD ACCESS

Convenience

Efficiency

Immediacy

Dashboards

Remote Tools

Schedule Mgmt

CONTROL

User Needs: what’s the objective?

Process

Understand strategy & technical environment, provide recommendations

Scope business & user requirements, metrics for success

Investigate technical solutions, wireframe and test user experience

Generate design, functional and technical specs

Build

Regular iterations for quality assurance, user feedback

Regular project progress reports and meetings

Build in parallel across multiple platforms

Acceptance - operational, security and market testing

Release and promotion

Support and maintenance