Mua Chung và kinh nghiệp phát triển SoHa Pay
-
Upload
hai-pham -
Category
Economy & Finance
-
view
1.428 -
download
3
description
Transcript of Mua Chung và kinh nghiệp phát triển SoHa Pay
History
9/2010
7/2010
History (Cont.)
Easy Choice BUT…
• Expensive social cost
• Hidden Cost
• Can’t Scale
History (Cont. 2)
Cost effective, scalable BUT…
• Very hard to build (as everyone thought)
• Bank charge, transaction free who pay?
• Customers “never” use it :)
Our (Hard) Choice
• Go with online payment (COD is still supported reluctantly)
• We need A TOTAL SOLUTION All payment methods you can DIY
• Credit/Debit/Pre-paid Card: Visa, MasterCard, AmEx, JCB, Diners Club
• Local ATM cards (from 19 VN banks)*
Support Payment Methods
* need Internet Banking enabled
• Phone card from VinaPhone or Mobifone
• Coins:
Vcoin of VTC eBank
Icoin of VNPT
Support Payment Methods - plus…
• Pay at ATM Post
• Pay at Bank Counter
(even more to come)
Support Payment Methods – plus, plus…
•First working version: developed in 2 months
•2 developers
Development
Continuous Improvement
Minimize number of steps to complete a
transaction:• International Credit/Debit Cards:
4 2 steps
• Local ATM Cards:
5 3 steps
Still painful but we will reduce more step(s) shortly
Continuous Improvement - Results
BeforeBefore After
Successful Integration
Payment & Startups
Fact 1: eBay acquired PayPal in
2002, now PayPal is even better
than eBay core business
Fact 2: Startups need both direct
& indirect monetization methods
Soha Payment is now open to
outside partners
Presented by
Vu Hong QuangChef Rep. of HCM OfficeVietnam Communication Corp. (VCCorp)
Contact
Trần Quang KhảiManager of SohaPay
Vietnam Communications Corporation - VCCorp.E-mail: [email protected]: http://pay.soha.vn
Contacts