/ Mar TocadoDESIGN & COMMUNICATION

8 Salter Street. E14 8NW London | +44 (0)74 8275 0612 martocado@gmail.com | behance.net/martocado

/ Murray Club

Murray Club is a nightclub, which plays a fu-sion of electronic, R&B and live music. Based on the old logo and maintaining the yellow as the corporate colour, the new corporate identity was created to modernise the brand, giving more power and differentiation.

The rounded shape of the logo as a vinyl disc as well as the girl with headphones represent the USP of the club: two different music styles which combine perfectly.

The color black still represents the night and yellow has now a major role to increase the brand recognition.

/ Murray Club

Brand creation process and implementation of the final logotype.

El huerto de Valeriano is a brand created for a group of farmers whose purpose is to sell fruits, vegetables and other groceries in local shops.

People increasingly demand healthier, better quality products and look for locally produced groceries. After analysing the new market trends, the brand has been positioned on the following attributes: Organic, because all products are produced by sustainable agriculture; handmade, because the products are made by the farmers; quality, as it is appreciated in all its products; and healthy, because they are made without any additives or preservatives.

Based on this positioning, the new brand name was created using the name of one of the farmers to create a brand personality, which will be closer to consumers.

The script typography and the natural colours chosen support the brand positioning.

/ El huerto de Valeriano

1. Four JWT and Trendwatching trends in communication, used to define the brand positioning. 2. Brand implementation sample.

/ El huerto de Valeriano

/ El huerto de Valeriano

Website, packaging and a example of merchandising.

Celso is one of the multiple brands of Ciscar, a company that exports oranges around Europe.

The logotype had to be readable in the stick-ers that are placed in their oranges, which have a considerably small format.

During the process of design, the name of the brand changed from 1967 to Celso. Also did its positioning, having at the beginning a traditional approach which was replaced with young and modern attributes.

With this in mind, the final logo has a very simple and wide typography to facilitate the process of printing and ease the reading. The use of green and orange colours makes a con-nexion between the brand, the company and the product.

/ Celso oranges

/ Celso oranges

Process of creation with all the different logos.

/ Pasta packaging

Structural and graphic design project of a long and short pasta packaging for a restaurant that makes and sells hand-made pasta.

The package includes a dispenser that meas-ures the necessary quantity of pasta for an average portion. The prism design optimizes the transportation and warehousing of the product and also creates attractive displays.

Structure and graphic design variations of the packaging.

/ Pasta packaging

Other ideas during the design process.

/ Pasta packaging

Disassembled packaging with its measures.

Joan Miró Museum is a boutique hotel locat-ed in Palma de Mallorca. The hotel made in 2015 a rebranding process, changing its name from “Dalí Hotel” to “Joan Miró”, creating new logo and renovating the facilities, so that the figure of Joan Miró -the artist- became the most important brand asset. The new website brings the style of Joan Miró into digital life. Therefore, primary and vibrant colours are used combined with black, as the same way he does in his work.

The web interface was created to improve the user experience in all devices, making the information searchable and the booking process easier.

/ Hotel Joan Miró Museum

/ Hotel Joan Miró Museum

Comparative between the old website and the new one.

/ Breek for Vondom

VONDOM is a worldwide well-known design studio that makes furniture using rotational moulding, a manufacturing process that produces hollow plastic pieces. This collection was created attending to this method and follow the style of VONDOM: all pieces are based on geometric shapes and have large dimensions, but thanks to their manufacturing process, they are very light and easy to move.

The collection was designed using AutoCAD and 3ds Max with V-ray.

/ Breek for Vondom

Some pieces of the collection.

/ Thank you

8 Salter Street. E14 8NW London | +44 (0)74 8275 0612 martocado@gmail.com | behance.net/martocado