LUMENIS | AAO-HNSF 2013EXHIBIT PLAN OVERVIEWTeam Meeting Presentation, Aug. 8, 2013

Agenda• Review Booth Floorplan, Graphics > BB

• Update on Marcom Deliverables & Timeline > Veronica, Ossnat

• Confirm demos & Demo Placement > Jodi, Veronica, Susan

• Status of Meetings > Susan

• Updates on Booth Theater Presenters/Schedule > Susan

• Update on Housing & Badge Registration > Bridgette

• Skills Lab Interior & Schedule > Susan, Veronica

• Q & A

Who’s Who - AAO-HNSF 13 Team

Function Contact

Event Strategy (Event Co-Owners)

Marketing: Susan Smith (Manager, Market Development Surgical) & Veronica Marzorini (Marketing Program Manager, Surgical)

Event Manager Bridgette Birdie (Plan B Marketing & Events)

Event Marcom Ossnat Cohen

Product Marketing Kevin Lev

Product Demo & Key Advisor

Jodi Scott

Service Technician TBA

Exhibit House Pro Exhibits: Toni Mertz & Tina Stanton

AAO-HNSF Paul Bascom

Lead Management (post) Julianna Lopez

Who’s Who - AAO-HNSF 13 Team

Function Contact

Skills Lab Cathy Lewis (Global Clinical Marketing Manager)

AV Services Sam Patel

Video Capture TBA

Sales Lead Rendal Robinson

Partner Theater Speaking Sessions

Susan Smith & Veronica Marzorini

AAO-HNSF 2013 Overview

• Event Website: http://www.entannualmeeting.org/13/

• LUMENIS Booth #1734, 20x30, 600 sq. ft. Exhibit Space

• Skills Lab #1734M, 10x20, 200sq. ft. Exhibit Space (adjoining)

• Location: Vancouver Convention Centre, Vancouver BC

• Conference Dates: September 29 – October 2, 2013

• Exhibition Hours:

Date EXHIBIT STAFF HOURS

Sunday, September 29 10:00 a.m. – 5:00 p.m. 9:00 a.m. – 5:30 p.m. (8:00am for skillsLab)

Monday, September 30 10:00 a.m. – 5:00 p.m. 9:45 a.m. – 5:00 p.m.

Tuesday, October 1 9:30 a.m. – 3:30 p.m. 9:15 a.m. – 3:30 p.m.

Wednesday, October 2 9:30 a.m. – 1:00 p.m. 9:15 a.m. – 1:00 p.m.

Conference Badge, Housing and Booth Attire Details

Conference Badge Type DetailsDaily: Daily registration passes may be purchased individually for each day of the meeting. A daily registration includes access to the morning scientific program, OTO EXPOSM, lunch in the exhibit hall, and shuttle service. A daily registration pass does not include instruction course tickets.Exhibitor Full Access Registration: Exhibitor Full Access Registration gives exhibitors the opportunity to attend the scientific program, register for instruction courses, and receive lunch in the exhibit hall.Guests: “Guest” refers to a spouse, significant other, or personal friend, NOT a business associate, colleague, or student. All registered guests will receive tickets to the President’s Reception and are invited to attend the Scientific Program. Guests are not eligible for Instruction Courses or allowed to claim Continuing Education Credit. A guest registration DOES include entrance to the exhibit hall; however, an OTO EXPOSM lunch must be purchased separately.Members: To be eligible for member rates, members must pay their 2013 dues before registering. If dues payments are not current at the time of registration, the AAO-HNS will charge the higher, non-member registration fee and will not issue any refunds. Contact member services with questions.Member Resident/Medical Student/Fellows-In-Training: Must provide verification to AAO-HNS in order to receive the Member Resident/Medical Student/Fellows-in-Training registration rate. Contact member services for information.Military: Military members of the AAO-HNS will receive a $100 discount automatically at the time of their registration.Non-Members: Non-members must register to attend any portion of the Annual Meeting & OTO EXPOSM.Non-Member Resident/Medical Students: Must provide verification to AAO-HNS in order to receive the Non-Member Resident/Medical Student registration rate. Contact member services for information.One-Day Registration: Provides admission for Members and Non-Members to the Annual Meeting & OTO EXPOSM for the selected day. Instruction Course tickets must be purchased separately.

Conference Badge Type Details - continued

• Exhibitor Staff (40 passes)• Limited access to Exhibition Halls, Keynote sessions, and

Executive Solutions sessions plus access to the Exhibition Hall two hours before and after the hours of operation. This pass is intended for booth personnel and does not allow attendance to scientific sessions

• Non-Member, Non-Physician Exhibitor Full Access (2 passes)• Exhibitor Full conference registration allows exhibitors access to

all scientific sessions, honorary guest lectures the opportunity to review the latest research in the poster area, entrance to the Opening Ceremony, and President's Reception. Instruction Course tickets must be purchased separately.

NAME GROUP BADGE TYPE

CAROLINE ABREGO EMEA EXHIBIT ONLY

DAN BAR-ZOHAR ISREAL EXHIBIT ONLY

ELAD BENJAMIN ISREAL EXHIBIT ONLY

BRIDGETTE BIRDIE AMERICAS EXHIBIT ONLY

DAVE CAVANAUGH SALES EXHIBIT ONLY

JOHN DECHELLIS SALES EXHIBIT ONLY

PAUL DERBIQUE SALES EXHIBIT ONLY

BOB DISILVIO AMERICAS EXHIBIT ONLY

BZ ELLIS AMERICAS EXHIBIT ONLY

MARK HACKETT SALES

SHIGEO HATSUSAKA

JAPAN

MARTIN HILL EMEA

XUEJUN JIANG CHINA

ERAN KURMAN ISREAL

KEVIN LEV ISREAL FULL ACCESS

CATHY LEWIS AMERICAS EXHIBIT ONLY

NAME GROUP BADGE TYPE

XIAOMING LI CHINA EXHIBIT ONLY

HONGLI LIU CHINA EXHIBIT ONLY

SHIXI LIU CHINA EXHIBIT ONLY

MICHAEL MARTINO AMERICAS EXHIBIT ONLY

VERONICA MARZORINI AMERICAS EXHIBIT ONLY

BILL MCGANN SALES EXHIBIT ONLY

TZIPI OZER-ARMON ISREAL EXHIBIT ONLY

LEE PANNELL AMERICAS EXHIBIT ONLY

SAM PATEL AMERICAS EXHIBIT ONLY

AMY RADKTE AMERICAS EXHIBIT ONLY

RENDAL ROBINSON SALES EXHBIT ONLY

MARK SALLY SALES EXHIBIT ONLY

JODY SCOTT AMERICAS EXHIBIT ONLY

MATT SIMMONS SALES EXHIBIT ONLY

SUSAN SMITH AMERICAS FULL ACCESS

ZEZHANG TAO CHINA EXHIBIT ONLY

NAME GROUP BADGE TYPE

ORIT TOPAZ ISREAL EXHIBIT ONLY

MIKE WINGARD SALES EXHIBIT ONLY

JUNMIN XIN CHINA EXHIBIT ONLY

WEI ZHANG CHINA EXHIBIT ONLY

YIQING ZHENG CHINA EXHIBIT ONLY

LIANG ZHOU CHINA EXHIBIT ONLY

WEI ZHU CHINA EXHIBIT ONLY

NOTES:1. FULL ACCESS PASSES DO NOT INCLUDE

ATTENDANCE TO INSTRUCTIONAL COURSES. COURSES ARE $50.00 EACH. THERE ARE OVER 30 COURSES PER DAY AVAILABLE FOR REGISTRATION.

2. AGREED ON LAST CALL THAT WE WOULD NOT REGISTER CHINA GUESTS, BUT WE HAD ADDITIONAL ALLOTMENT SO I PLACED THESE NAMES IN THOSE SLOTS. THESE CAN BE REPLACED IF NEEDED. TBA.

Housing

• LUMENIS HOUSING BLOCK 1: Marriott Pinnacle Hotel1128 W. Hastings St.Vancouver, BC V6E 4R5, CanadaWebsite

http://www.marriott.com/hotels/travel/yvrdt-vancouver-marriott-pinnacle-downtown-hotel/

• Walking distance to Vancouver Convention Centre (1.5 blocks, 4 minutes)

• LUMENIS HOUSING BLOCK 2:Sheraton Wall Centre1088 Burrard St.Vancouver, BC, V6Z 2R9Website

http://deals.sheraton.com/Sheraton-Vancouver-Wall-Centre-Hotel-709/special-offers?PS=PS_aa_WWC_WestWestCanada_Google_BD_Sheraton_Vancouver_Wall_Centre_Hotel_Exact_092310_NAD_FM

Walking distance to Vancouver Convention Centre (16 blocks, 14 minutes)

Housing Notes:

• Please do not contact hotels directly with changes

• Contact: Bridgette Birdie bridgettebirdie@readysetB.com or 650-638-0360

• Need to release additional rooms by 8/23

• Currently moving rooms around now that new space assigned. Current conf numbers are from housing bureau. Will send hotel conf numbers as soon as they are received.

Registration Times and LocationsNOTES:

1. A $100 PER BADGE CHARGE WILL BE CHARGED FOR ALL BADGES PRINTED OVER OUR ALLOTTED NUMBER ONSITE, OR FOR CHANGES, ADDITIONS, SUBSTITIONS, ETC. DONE ONSITE. THIS INCLUDES CHANGES MADE TO THE ORIGINAL LIST. ALL PERSONS REQUESTING A BADGE MUST BE ON THE EXHIBITORS LIST OR HAVE COMPANY IDENTIFICATION.

2. EXHBITOR BADGES WILL BE PICKED UP ONSITE AT THE VANCOUVER CONVENTION CENTRE STARTING THURSDAY, SEPTEMBER 26, 2013. Times have not yet been posted and will be updated later.

Booth Staff Attire• Booth Staff Attire:

– Blue Lumenis logo shirt– Black pants/skirt & Black shoes– No Jeans or Tennis shoes Please!

LUMENIS BOOTH

LUMENIS Booth - #1734 (20x30) #1734M (10x10)• Location: Vancouver Convention Centre, West Hall

LUMENIS Booth - #1734 (20x30) #1734M (10x10)

Booth Components• Presentation theatre to fit 10 chairs

• 3 demo kiosks w/ Video Monitors (3 total; 1 at each station w/ looping video)

• Registration desk w/ two stools

• Overhead Hanging Banner/Signage

• 1 Curved Wall with 50” Monitor for presentations & Looping Video

• Podium for presentations

SKILLS Lab Components:

• Cabinet with doors – TBC

• Two tall tables – TBC

• Two Tall Stools – TBC

Booth Layout – Overhead View

Booth Layout – Front View

LUMENIS DEMOS

Demos

• IN THE LUMENIS BOOTH

• KIOSK 1– DUO W/ HAND PIECES

• KIOSK 2– ULTRA PULSE W/ HEAD MODEL

• KIOSK 3– DUO + HEAD MODEL

• IN THE SKILLS LAB– TBC

– TBC

LUMENIS EVENTS

LUMENIS Events

• LUMENIS is planning two possible events at AAO-HNSF: an in-booth customer appreciation event, and an advisory board meeting.

• Budget TBA

• EVENT Details, Customer:– Duo concept to pair with DUO product launch (pairings)

• EVENT Details, Advisory Board:– On Hold pending approval. 5 hour event

MARCOM DELIVERABLES

CATEGORY Item Description Production Vendor

Booth Booth Graphics - Curved BackwallLarge Size Curved Backwall PRO Exhibits

Booth Booth Graphics - Tower 1Kiosk 1: Product Feature NAME PRO Exhibits

Booth Booth Graphics - Tower 2Kiosk 2 - Product Feature NAME PRO Exhibits

Booth Booth Graphics - Tower 3Kiosk 3 - Product NAME PRO Exhibits

Booth Booth Graphics - Counter Front of Counter ID PRO Exhibits

Booth Hanging SignFabric Circular Hanging Sign PRO Exhibits

Skills Lab Laminate Panels - SHORTHalf Size laminate Panels Freeman Canada

Skills Lab Laminate Panels - LONG Full Size laminate Freeman CanadaSkills Lab Plexi Panels - Short Half Size Plex Freeman CanadaSkills Lab Interior Graphics    

Show Media Email Blast

Aug/Sept blast to ENT USA Data and iPOST lists announcing new products and Skills Lab, along w/ link to register Produced by Ossnat, Distributed by XX(?)

Show Media Full Page Ad in ENT JournalAd in ENT Journal Sept Issue ENT Journal

Show Media AAO-HNSF Show Daily publicationAd in AAO publication (size not indicated) Ascend Media Daily

Show Media Outpatient Surgery Magazine

Product Showcase Sept Issue (size not indicated) Outpatient Surgery Magazine

Show Media Direct Mail

Direct Mail to Pre-reg list 4-5 weeks prior to show date Ossnat, distributed by XX (?)

Marketing Pieces Booth Handout CardHandout card to be used in booth Ossnat, distributed in booth

Marketing Pieces Skills Lab Training Certificate

Certificate of completion for Skills Lab Ossnat, distributed in booth

Marketing Pieces Party Invitation

Booth Party Invitation to be distributed prior to event Ossnat, distributed in booth

INTERNAL COMMUNICATIONS

• Send reminder email to all attendees confirming attendance and dates– BB to draft and XX to send

• Know B4U Go email – send 9 days prior to event– BB to draft and XX to send

• Hotel Confirmation BB to draft and XX to send

LEAD RETREIVAL

LEAD RETRIVAL

1. XX to advise of desired qualifying questions2. Leads uploaded daily by XX and sent to XX3. Leads sent upon show close to XX by BB

In Booth Presentations

Approved SessionsTITLE TOPIC SPEAKERS DATE, TIME

NAME of PRESENTATION TYPE • FIRST LAST, MD, HOSPITAL OR AFFILIATION• FIRST LAST, MD, EDUCATION OR AFFILICATION

TBC