DELL EMC

THE SOURCE PODCAST

Director, Global Portfolio Strategy@SamMarraccini

MT402016: The year of all Flash and beyond

FLASH STORAGEis electronic

non-volatile computer

storage that can be

electrically erased and

reprogrammed

FLASH IS DISRUPTIVE

FLASH IS AN ENABLER

5

Flash has transformed industries

6

HOW I

TRAVEL…

7

HOW I MANGE

MY HOME…

8

HOW I FIND

A TABLE…

9

THE WORLD AT MY

FINDERTIPS…

FLASH STORAGE

THE POWER TO

TRANSFORMYOUR BUSINESS

AN OVERNGIHT SUCCESS

40 YEARSIN THE MAKING

11

“10% OF COMPANIES ARE ALL FLASH TODAY (THEY’RE NOT

TELLING ANYONE) – 80% HAVE A PLAN TO GET THERE”

—ERIC BURGENER, IDC

PERFORMANCE SCALE AFFORDABLE DURABILITY

Why are customer choosing flash?

12

13

NAND FLASH

INTRODUCED BY

TOSHIBATHE EVOLUTION OF EEPROM

14

1984 1984FLASH

IS FASTARRIVES INEMC LABS

FLASH

IS DURABLEFIRST HYBRID

STORAGE ARRAY

16

FLASHIS

AFFORDABLE

2011 2011

FLASHIS EVERYWHERE

THE TIPPING POINT

18© Copyright 2016 Dell Inc.18

Flash

15K HDD

CA

PA

CIT

Y C

OS

T

2000 2005 2010 2015 2020

Cross-over Point

Driven by economics

Source: DELL EMC Market Research 2016 *Capacity Cost Factors In Data Reduction Technologies On Flash

19

FOR PRIMARY STORAGE

20

Meet the Largest

2.5” Disk Drive in

the World!

48 Layer 3D V-NAND

16TB

Samsung PM1633a 16TB Now Shipping *Samsung 32TB expected Q4 2016

* Seagate 60TB 3.5” expected ”2017”

The largest hard drive in the world, is FLASH!

32TB*64

Why will 2016 be any different?

21

More NAND Chips

More Capacity

SLC, MLC, TLC…

etch is limiting

Enter Moore's Law

• Build Up

• 3D NAND

• 24L, 32L…

Flash continues to evolve

22

but…

FLASH ALONE

DOESN’TMATTER

SERVERSEND USER DEVICES STORAGE

What enables flash media?

SOFTWARE and ARCHITECTURE

24

NANDFLASH

DRAM

End to End CRC

Controller

SAS or

SATA ports

DESIGNED FOR RELIABILITY, DATA INTEGRITY AND PERFORMANCE

Anatomy of an enterprise flash drive

25

TYPE

1Clustered

Scale Up & Down

• Dual Controller

• Shared Meta-Data

• Transactional Commits

• General Purpose Storage

TYPE

3Loosely Coupled

Scale Out

• Independent Controllers

• Distributed Meta-Data

• Transactional Commits

• Large Content Repositories

TYPE

2Tightly Coupled

Scale Out

• Multi-Controller Grid

• Shared Meta-Data

• Transactional Commits

• Mission Critical Workloads

TYPE

4Distributed

Share Nothing

• Independent Controllers

• Distributed Meta-Data

• Non-Transactional Commits

• 3rd Platform Applications

Four fundamental storage architectures

26

TYPE

1Clustered

Scale Up & Down

• Dual Controller

• Shared Meta-Data

• Transactional Commits

• General Purpose Storage

TYPE

3Loosely Coupled

Scale Out

• Independent Controllers

• Distributed Meta-Data

• Transactional Commits

• Large Content Repositories

TYPE

2Tightly Coupled

Scale Out

• Multi-Controller Grid

• Shared Meta-Data

• Transactional Commits

• Mission Critical Workloads

TYPE

4Distributed

Share Nothing

• Independent Controllers

• Distributed Meta-Data

• Non-Transactional Commits

• 3rd Platform Applications

So, how does flash fit?

27

Capacity

demanding

Performance

demanding

Understanding application workloads is vitalSystems of record Systems of engagement

Cloud-nativeTraditional

28

Shared storageCompute + storage

nodes

Client-server

scale-up apps

Distributed

scale-out apps

Infrastructure

resiliency

Application

resiliency

Two distinct architectural paradigms

Cloud-nativeTraditional

29

Cloud-nativeTraditional

Requiring a diverse storage portfolio

Capacity

optimized

Performance

optimized

Powered by Intel®

Xeon® Processors

30

SCv2000SC4020

SC7020

SC9000SC Series

All-flash or hybrid solutions

Unity

Unity 300F

Unity 600F Unity

500F Unity 400F

All-flash

Unity 400

Unity 500

Unity 600

Hybrid

Unity 300Unity 300

Optimized for

EconomicsOptimized for

Simplicity

Dell EMC Midrange Portfolio Value

Lowest $/GB for AFA, PowerEdge affinity

Dedupe/Comp, Auto-tiering, Federation

Affordable | Efficient

All-inclusive SW, virtual/physical/CI, Xpect More

Simple | Flexible

100% unified, ease of setup/use, CloudIQ, CTA

TYPE

2Tightly Coupled

Scale Out

• Multi-Controller Grid

• Shared Meta-Data

• Transactional Commits

• Mission Critical Workloads

SHARED

MEMORY IN-MEMORY

METADATA

GLOBAL

CACHE

SOFTWARE IS THE KEY

Tightly coupled scale out

INDUSTRY LEADINGALL-FLASH ARRAYS

MIXED WORKLOAD CONSOLIDATION

CONSISTENT LOW LATENCY

PETABYTE SCALE

OPERATIONAL SIMPLICITY

DEDUPE & COMPRESSION

MULTI-DIMENSIONAL SCALE

WORLD CLASS BC / DR

MAINFRAME, iSERIES, FILE

½ MILLISECOND RESPONSE TIME

4 MILLIONIOs PER SECOND150 GB/s THROUGHPUT

35

VMAX 250F/FXVMAX 450F/FX

New Member of

VMAX All Flash Family

VMAX 850F/FX

Same HYPERMAX code for all VMAX All Flash systems

VMAX All Flash family expands with the 250F

First in EMC with Intel Broadwell CPUs

First in EMC with 15TB flash drives

Expand to 4 Controllers 100 SSDs

1PB Effective Capacity in 10U

Purpose Built

All-Flash Array

Inline

Deduplication

Inline

Compression

XVC

Virtual

CopiesXtremIO

Data Protection

D@RE

Purpose built All-Flash functionality

38

Start Small (5TB) – Grow Big (1 PB)

NO TUNINGSCALE-OUT RICH DATA SERVICES<1ms LATENCY

XtremIO family portrait 1.2M mixed IOPS2M read IOPS<1ms Latency

150K mixed IOPS

250K read IOPS

<1ms Latency

39

*See EMC.com/XpectMore for details, terms and conditions.

Xpect more from your investment

3-yearMoney-back

warranty

Lifetime*Maintenance price

protection

Lifetime* Flash endurance

protection

© Copyright 2016 Dell Inc.39

40 Dell - internal use - confidential40

Cloud-nativeTraditional

Requiring a diverse storage portfolio

Capacity

optimized

Performance

optimized

TYPE

1Clustered

Scale Up

& Down

• Dual Controller

• Shared Meta-Data

• Transactional

Commits

• General Purpose

Storage

Loosely Coupled

Scale Out

• Independent

Controllers

• Distributed Meta-

Data

• Transactional

Commits

• Large Content

Repositories

`

TYPE

2Tightly Coupled

Scale Out

• Multi-Controller Grid

• Shared Meta-Data

• Transactional

Commits

• Mission Critical

Workloads

TYPE

4TYPE

3Memory

Centric

(Rack Scale

Flash)

• Memory Centric

• Out of Band

Controllers

• PCIe Speed

• Memory Extension

• IO Stack

Distributed

Share Nothing

• Independent

Controllers

• Distributed Meta-

Data

• Non-Transactional

• Commits

• 3rd Platform Apps

TYPE

5

Is there another way, a 5th Storage Architecture?

NETWORKED

STORAGE ARRAY

TRADITIONAL APPLICATIONS

NO SINGLE POINT OF FAILURE

SHAREABLE

DIRECT

ATTACHED

STORAGE

EXTEMELY HIGH

PERFORMANCE

SINGLE POINT OF FAILURE

?EXTREMELY HIGH

PERFORMANCE

NO SINGLE POINT

OF FAILURE

SHAREABLE

RACK-SCALE

FLASHENTERPRISE

GRADE

NATIVE &

FLEXIBLE

PERFORMANCE

CENTRIC

DENSE &

SHARED

1M IOPS

@ 1,000µS

D5100XGREATER

10M IOPS @ 100µS

1 /

RE

SP

ON

SE

TIM

E

TYPICAL

ALL FLASH ARRAY

IO’s PER SECOND

Rack scale performance

47

Flash is the foundation for the future

© Copyright 2016 Dell Inc.47

WHAT’S NEXT

FOR

FLASH?

2018 2018MEMORYIS PERSISTENT

MEMORY IS STORAGE