MSTR Insurance Mobile July2011

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    Business Intelligence Solutionsfor Insurance

    MOBILE INTELLIGENCEMOBILE INTELLIGENCE

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    Leader in Business Intelligence for Over 20 Years

    Business Intelligence (BI)

    The process of transforming raw data into meaningful information to enable more

    effective business insight and decision-making

    MicroStrategy, Incorporated (NASDAQ: MSTR)

    Founded in 1989

    Leading independent business intelligence software vendor

    Over 1 million business users at over 3,000 organizations

    Direct operations in 42 cities in 23 countries around the world Over 70 patents pending or issued

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    Leader in Business Intelligence for Insurance

    7 o the 10 Top Global Insurance Companies use MicroStrategy

    MicroStrategy Supports Hundreds o Insurance Companies Worldwide Amlin Plc

    Assicurazioni Generali SpA en Belgique

    AXA

    Barmer Ersatzkasse

    Caixa Seguradora S.A.

    Carl Warren & Co.

    GEICO

    Generali Group Genworth Financial Mortgage

    Insurance Company Canada

    Grange Insurance

    Guy Carpenter & Company, LLC

    Helvetia Versicherungen AG

    Indiana Seguros S.A.

    Knappschaft

    La Capitale Assurances Generales

    Nationwide Mutual Insurance Company

    NRNBERGER Lebensversicherung AG

    Ocaso, S.A.

    Pacic Life Insurance Company

    RACC Automvil Club

    Samsung Life Insurance

    Sanitas Grundversicherungen AG

    Sara Assicurazioni

    Seguros Generales Suramericana S.A.

    Zrich Service GmbH

    Wawanesa Insurance

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    Insurance Customer Success Stories

    Helping Insurance Companies View

    and Understand Complex Risks

    The Generali Group is one o the top ve players in the global insurance

    & nancial markets. Within the Generali group, the Generali Employee

    Benets (GEB) strategic unit is solely dedicated to providing solutions in

    the eld o Employee Benets or multinational corporations. Built in less

    than two weeks, GEBs dashboard provides an immediate business benet

    because it helps identiy trends and critical issues, improving protability.

    With MicroStrategys dashboard, GEBs customers can analyze up to ve

    years o historical data in easy-to-consume graphical displays, and access

    a comprehensive and consolidated view o account details.

    Analyzing and Managing

    Policies, Claims, Risk, and Agent

    Productivity Across the Enterprise

    Nationwide, based in Columbus, Ohio, is one o the largest diversied

    insurance and nancial services organizations in the world, with more than

    $158 billion in assets. Nationwide has deployed MicroStrategy across its

    enterprise, and has 27 MicroStrategy applications in production, primarily

    ocused on our business areas: personal lines policy analysis, claims

    management, risk management appraisal, and agent productivity.

    Financial Reporting and

    Monitoring Policy and Claims

    Metrics to Improve Perormance

    Wawanesa is a Canadian mutual company owned by its policyholders. It

    is one o the largest property and casualty insurers in Canada. Wawanesa

    plans to use MicroStrategy or corporate nancial reporting, as well as

    monitoring business metrics related to insurance policies and claims. With

    MicroStrategy, Wawanesa employees can gain valuable insights into product

    distribution and claims processed by geographic area to better understand

    business perormance.

    Enhancing Insight on Customer

    Behavioral Patterns to Drive Sales

    GEICO is the ourth-largest private passenger auto insurer in the United

    States. It provides auto insurance coverage or more than 8 million

    policyholders and insures more than 13 million vehicles. GEICO uses

    MicroStrategy to analyze over 20 terabytes o customer and sales data to

    monitor and improve GEICOs corporate perormance and enhance insight

    into customer behavioral patterns. With MicroStrategys dashboards and

    one-click analysis, GEICO personnel can seamlessly gain greater insight into

    sales activity to enhance customer relationships and generate sales growth.

    Nationwide

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    Insurance Customer Success Stories

    Helping Insurance Companies

    View and Understand

    Complex Risks

    Guy Carpenter & Company, LLC is the worlds leading risk and reinsurance

    specialist and member o the Marsh & McLennan Companies. Guy

    Carpenter uses MicroStrategys business intelligence sotware, along with

    mapping technology, to provide its insurance company clients with a highly

    visual and intuitive display o natural or man-made event data. The i-aXs

    platorm oers a suite o easy-to-use Web-enabled tools that help insurers

    view and better understand complex risk exposure inormation.

    Improving Product Design,

    Customer Management, and

    Cross-and Up-Sell Opportunities

    Grange Mutual Casualty Group, based in Columbus, OH, is a $1 billion

    insurance provider. Hundreds o Grange Insurance associates, including

    territory managers, portolio managers, and customer management

    personnel, use MicroStrategy to analyze our terabytes o data to identiy

    areas o improvement in product design, customer management, and to

    recognize cross-and up-sell opportunities. Grange Insurance users also

    rely on MicroStrategy to assist them in increasing the protability o each

    product, region, and agent.

    Optimizing Business Processes and

    Aligning IT to Strategic Objectives

    Helps Drive Corporate Perormance

    Amlin is a leading underwriter o specialist insurance and reinsurance and operates

    in both the Lloyds o London and Bermuda markets. Amlins vision was to

    transorm its business by developing a system to provide Corporate Perormance

    Management (CPM), optimize business processes, and directly align IT strategy to

    corporate strategy. Amlin can now analyze broker and underwriter perormance

    not only on price, but also on the critical issues o contract wordings and

    claims perormance. MicroStrategy BI has acilitated cultural and organizational

    change or Amlin as part o a wider business transormation process.

    Improving Customer

    Relationships Using Business

    Intelligence

    Mongeral AEGON is the result o association between two major insurers:

    the Mongeral - Brazils oldest insurer, ounded in 1835, and AEGON - one

    o the largest insurance groups in the world, operating in more than 20

    countries. In 2008, Mongeral AEGON chose MicroStrategy to strengthen its

    customer relationship management unction. To extend customer loyalty,

    Mongeral had to deepen its knowledge about customer buying habits and

    expectations and oer suitable products.

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    Solutions for Insurance

    Optimize Proftability Across

    Customer Demographics, Product

    Lines, and Distribution Channels

    Insurance companies struggle to understand and act on

    actors driving operational protability. Access to accurate

    and fexible protability metrics provides benets well

    beyond the oce o the CFO. For example, marketing

    personnel can consider accurate revenue and cost mix

    across various customer demographic sets beore nalizingcampaigns or budgets; and distribution and product

    proessionals can derive superior insight while considering

    product, channel, and demographic strategies.

    MicroStrategys Protability Optimization solutions or

    Insurance deliver best-in-class accuracy and fexibility,

    enabling users at all levels to monitor and visualize key

    protability metrics. Perormance by channel, product,

    geography, or customer demographics are examples ointeractive possibilities. In addition to summarized data,

    authorized users can drill into detailed revenue / cost

    structures to generate new insights. Mobile dashboards

    allow users to stay in touch with key protability metrics

    while on-the-go. Finance and business users can easily

    collaborate and share a secure view o operational

    protability inormation, simpliying complex

    what-i analyses.

    Proftability Optimization

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    Solutions for Insurance

    Analyze Distribution Channel

    Perormance

    Evolving consumer preerences are pressing insurers

    to continuously monitor channel mix and

    perormance. As newer channels such as social media

    provide increased access to the consumer, analyzing

    channel perormance is becoming a critical imperative.

    Distribution and marketing executives need

    comprehensive channel perormance inormation totake proactive actions to improve the eectiveness

    and consistency o all customer touch points.

    MicroStrategys Distribution Analytics solution or

    Insurance can help executives compare and analyze

    key metrics or channel perormance such as Policies

    in Force, New Policies & Cancellations across Product

    Lines, and Perormance by Customer Demographics in

    visually insightul graphical interaces, including geo-

    spatial output. High touch mobile dashboards allow

    distribution executives and regional line managers to

    be alerted on channel perormance through intuitive

    exception reporting at an enterprise or granular level.

    Distribution Analytics

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    Solutions for Insurance

    Analyzing and Managing the Claims

    Process

    Claims management is a critical process in the

    Insurance lie cycle. Quick and ecient claims

    processing increases customer satisaction, optimizes

    settlements, and minimizes expenses. Analyzing and

    proactively managing the end-to-end process across

    regions, loss types, product lines, and business units

    helps Insurance companies better understand their

    most critical components in operational eectiveness

    and customer retention.

    MicroStrategys Claims Management solution or

    Insurance can help executives visualize and drill into

    key metrics on claims perormance such as Cycle Time,

    Average Settlement Amount, and Claims Expense at

    an enterprise or transaction level. Complex inormation

    can be presented in graphical interaces that encourage

    user interaction and discovery o insights.

    Claims Management

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    Solutions for Insurance

    Managing Vendors On-the-Go

    Evaluating the eectiveness o vendors and partners

    providing claims service is a critical part o the claims

    management process. Mobile access to vendor and partner

    perormance inormation helps claims managers ocus on

    problem areas that require attention while in the eld.

    MicroStrategys Vendor Management solution or Insurance

    provides critical inormation on vendor perormance in a

    fexible, mobile interace. Mobile users can drill into keymetrics such as Claims Volume, Repair Cycle Times, and

    Average Expense across Vehicle and Claim Type, Region, or

    Business Unit. This application is optimized or smartphones

    or use in the eld, but provides a powerul, consistent

    interace to data resident across disparate source systems

    (accounting, vendor, and claims) within the enterprise.

    Vendor Management

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    Commercial

    Brokerage

    Personal

    The MicroStrategy Difference

    The MicroStrategy Platorm is Uniquely Suited to Meet the Complex and Varied

    Needs o the Insurance Industry

    The MicroStrategy Difference

    P&C

    Life &

    Annuity

    Education & Licensing

    ProducerPerormance

    ConversionPerormance

    Predicted LietimeValue

    ChannelPerormance

    Agent & BrokerPerormance

    DistributionManagement

    Product PerormanceAnalytics

    Pricing Optimization

    Renewal Propensity

    UnderwritingAnalytics

    UnderwritingPerormance

    Mass Claims

    Process Optimization

    Cycle Time Analysis

    Speciality Unit /Vendor Management

    Recoveries &Subrogation

    Portolio Exposure &Loss Analytics

    Wealth Management

    Product ProtabilityOptimization

    Enterprise Risk

    Management

    Solvency II /RegulatoryCompliance

    Statutory &Management

    Reporting

    CorporatePerormanceManagement

    Reinsurance Analysis

    Shared Services(Finance & HR)

    Underwriting /Product Mgmt.

    Claims

    Next Best Action

    DemographicsAnalytics

    Social Media

    Intelligence

    Customer Protability/ Lietime Value

    Cross Sell / Up Sell

    CampaignEectiveness

    MarketingPortolio

    ManagementSales &

    Distribution

    Executive Dashboards

    Catastrophic RiskExposure

    Portolio Analysis

    Reinsurance

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    Why Do Tier One Insurance Providers Turn to MicroStrategy?

    Only MicroStrategy Meets the Unique Regulatory, Multi-Channel, Operational

    Efciency, and Data Volume Requirements o the Insurance Industry

    on the fastest, most

    robust BI platform...

    Industrial StrengthHigh Perormance Delivered Even at

    the Highest Scale

    Non-stop Operations

    In-memory Performance

    Highest Scalability

    Complete Security

    to complete any type

    of analysis...

    All Styles of BIEvolving Requirements Fully

    Supported Out-o-the-Box

    Predictive Analytics

    Dashboards

    Reporting

    Alerts & Monitoring

    Analysis

    when and where

    you need it.

    All InterfacesInormation Delivered Where

    and When Users Need It

    Mobile

    Card Home

    WelcomeJoyceL. Fowler

    Consolidated Balance:

    Seecard details

    1card closeto limit

    NextPaymentDue:

    DueDate:

    $6,798.11

    $1,699.53

    April 15,2010

    SummaryasofApril 1, 2010

    Pay

    Bill

    7chargesin thisperiod

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    Channel Overview

    Web

    Catalog

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    The Platform for Insurance Business Intelligence

    MicroStrategys ExtensivePlatorm Experience ConveysDirectly to Mobile BI

    The MicroStrategy platorm is built on one unied, organically-

    developed architecture. This platorm provides a number o critical

    capabilities to ensure that it is truly enterprise-class:

    Rapid Development and Deployment using WYSIWYG point-

    and-click design in the MicroStrategy integrated development

    environment.

    High Scale and High Perormance across user scale, data scale,

    and application scale on the astest, highest perorming business

    intelligence server.

    Economies o Scale as the system grows with the minimum

    number o IT personnel and the ewest servers.

    Write once, run anywhere Flexibility rom a single service-

    orientated architecture to satisy multiple devices and clients

    without additional integration or device-specic translation.

    Openness and Extensibility via MicroStrategys SDK and

    extensive library o APIs.

    Secure Data Access Model designed to provide robust data

    protection using a ull range o technologies and security models.

    Comprehensive Administrative Control consistent with

    mission-critical system operation.

    Unmatched Analytical Power against entire data warehouses

    using data mining, predictive, statistical, nancial, and

    mathematical analyses.

    MicroStrategy Mobile Business Intelligence

    FASTER TO DEVELOP Quickly design apps that oer a superior user experience, knowing that inrastructure code such asnetworking, security, data management, and sensor integration is already built-in.

    NO CODE REQUIRED Customize the look, eel, and behavior o your app using an array o nely-designed, iPhone-optimized

    displays and controls. MicroStrategys intuitive point-and-click interace makes conguration easy.

    EASIER TO MAINTAIN Accelerate deployment o new apps and stream app updates with the MicroStrategy Mobile application

    platorm, so users always have easy access to the latest, most up-to-date inormation.

    Browser

    email

    Desktop / Laptop Mobile

    Full Spectrum of

    Developer ToolsFull Spectrum of

    Admin Tools

    MicroStrategyWeb

    MicroStrategy

    Intelligence Server

    MicroStrategy Transaction Services

    MicroStrategyMobile

    WebProfessional

    DesktopDesigner

    EnterpriseManager

    CommandManager

    ObjectManager

    IntegrityManager

    Architect

    Databases TransactionalApplications

    WebsiteContent

    CubeDatabases

    SDK

    Office

    xx

    x

    Portals

    x

    Windows iPad

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    BlackBerryiPhone

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    Mobile Intelligence or the iPhone, iPad, and BlackBerry

    Native App Experience

    Purpose-built, workfow-driven apps that

    quickly and easily guide users through their data

    to discovery, analysis, or decision. Apps ully

    leverage mobile device capabilities, including the

    multi-touch interace, sensors (GPS or camera),

    communications (voice, email, text), and more.

    Enterprise Grade

    Designed to deliver the higher levels o

    perormance and scalability demanded by mobile

    apps. MicroStrategy delivers in-memory, multi-level

    caching, ROLAP analytics, robust security, easy

    extensibility, and comprehensive administration

    eatures designed or enterprise deployments.

    Fast to Develop

    Fast, code-ree app development via

    MicroStrategys metadata-driven, point-and-

    click paradigm. Build rich, interactive BI apps in

    just days. Speed deployment by building once

    and deploying across platorm to iPhone, iPad,

    BlackBerry, browsers, Microsot Oce, or portals.

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    Visualize Patterns and Trends in Your Data

    Time Series

    Visualizations

    An Extensive Library o Graphs

    BubbleChart BoxPlot

    Bar and LineChart

    Area andLine Chart

    WaterfallChart

    3D BarGraph

    Histogram

    Gantt Chart

    Radar Chart

    Line Chart

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    CameraUpload picture of damaged asset to expedite

    claims processing decisions

    Visual Inormation

    Employees update the claim fles with text and visualdata at the point o inspection

    Visual information gives context to claims

    Capabilities Finally Made Possible with Mobile Technology

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    Act on Information

    From Insight to Action

    Monitoring your organizations perormance in

    the palm o your hand is a powerul business

    capability. Interacting with that inormation to

    approve reerrals, submit applications, change risk

    data, and capture inormation at the moment o

    insight takes that power to a new level.

    MicroStrategy Transaction Services lets people

    act on business inormation rom a mobile device

    such as the iPad and iPhone, as well as rom a

    dashboard on any web browser. For example,

    quick and ecient claims processing increases

    customer satisaction, optimizes settlements, and

    minimizes expenses. While it is useul to manage

    claims using metrics such as cycle time, being

    able to take action is game changing. With a

    transactional mobile app in hand, an adjuster in

    the eld can quickly update existing claim les at

    the time o inspection, as well as input new claims.

    MicroStrategy Transaction Services

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    Empower Your Staff to Take Action on the Move

    Review all business

    items requiring your

    action

    Denyrequests at the

    tap of a button

    Approverequests

    based on information

    presented

    Reassess ongoing

    requests by asking the

    requestor for more

    information

    Move Forward. Request Management in Real Time.

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    Partners in Insurance Solutions

    Strong Partnerships with Over 200 World-Class Providers

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    What MicroStrategy Customers are Saying: The Buzz

    Actionable Information to Make

    Proactive Decisions

    Business intelligence is a strategic priority that will provide actionable

    information to help us enhance operations and make more proactive

    business decisions. Following a thorough evaluation of leading BI

    providers, we selected MicroStrategy because of its integrated

    BI platform, ease-of-use, and low total cost of ownership.

    - Wawanesa Insurance

    Strengthening Customer

    Relationships

    Mongerals cost of customer acquisition is high. When we lose a customer

    in less than a year, these costs are not recovered. The goal is to retain

    customers for at least three years. To extend customer loyalty,Mongeral had to deepen its knowledge about customer buying

    habits and expectations and offer suitable products. The

    business intelligence software helps differentiate our offerings, better

    serve clients, and also measure our internal performance metrics. For

    example, if we see an increase in service cancellation in a particular

    region, we can act quickly and work with distribution channels.

    - Mongeral Aegon

    Run Operations Efciently and

    Better Serve Customers

    MicroStrategy gives us a comprehensive view of our business

    and enables us to better serve our customers and run our

    operations more efciently. Our diverse business generates volumes

    of data and MicroStrategy provides our associates with analytically-

    based and actionable insight to make more effective decisions that

    positively impact our bottom line.

    - Grange Insurance

    Comprehensive View of Risk

    Exposure

    An integrated business intelligence platform is important to

    our service offering, as it helps our clients obtain quick, easy

    and in-depth analyses of their portfolios for a more completepicture of their risk exposure.

    - Guy Carpenter & Company, LLC

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    A Made Up Title

    Copyright Information

    All Contents Copyright 2011 MicroStrategy Incorporated. All Rights Reserved.

    Trademark Information

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    Management, Information Like Water, Intelligence Through Every Phone, Intelligence To Every Decision Maker, Intelligent E-Business, Personalized Intelligence Portal, Query Tone, Rapid Application Development, MicroStrategy Intelligent Cubes, The Foundation For Intelligent E-Business, The Integrated Business Intelligence

    Platform Built For The Enterprise, The Platform For Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Industrial-Strength Business Intelligence, Ofce Intelligence, MicroStrategy Ofce, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect,

    Pixel-Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated.

    All other company and product names may be trademarks of the respective companies with which they are associated. Specications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products

    or versions that may be planned or under development.

    Patent Information

    This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997,

    6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577,

    7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253 and 7,881,443. Other patent applications are pending.

    COLL-1008 0511MicroStrategy Incorporated 1850 Towers Crescent Plaza Tysons Corner, VA 22182 1.888.537.8135 www.microstrategy.com

    Copyright 2011. All rights reserved.

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