Mobile Systems International

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Company Services & Solutions

www.msiuk.com

Our core competence is the delivery of independent & professional telecoms consultancy

Our client list includes mobile operators, equipment vendors and government regulatory agencies

We integrate our turn key solution with the professionals and tools who best meet our clients' needs, anywhere in the world, having local and global experience

At Glance:• HQ in London, UK • +25 years in the industry • 250 plus professionals • Zero debt, 100% management

owned.

Who We Are

www.msiuk.com

More Users More Services AnywhereCustomers

demand MORE

“Ultimately mobile network operators need to offer MORE to users, while remaining competitive and profitable”

Today’s landscape

www.msiuk.com

Our Approach

MSI have developed extensive expertise in mobile networks across radio, core and transmission. We have assisted our customers across the entire network lifecycle from license bid, through planning, roll-out, expansion to mature networks and managed services monitoring.

Our customer centric win-win model includes consultancy services as follow:

Planning, optimization, network audit, spectrum refarming and management services

Clear to measure ROI of network CAPEX and OPEX Resources solving customer issues not network problems

We have ability to reach into a complex business situation and to think quickly, objectively, creatively and quantitatively.

www.msiuk.com

Summary of Our Services

Network Quality

Network Growth

Network Rollout

Strategic Planning

Governance Model

Our Services

RF Network Design CORE Network Design VAS Design Program Management IP and Transmission

Our Solutions to meet Challenges in Wireless Network

Actively engage in operations

Balance central control with autonomy

Standardize decision making across the firm

Cluster operations Establishing KPIs Review Strategy QoS Monitoring Reduction of Congestion

Technology Selection Feature Deployment Capacity & Coverage Marketing Requirement Policy Alignment

Network Implementation and Configuration Benchmarking and Performance Improvement Network Optimization

www.msiuk.com

Our Value Propositions

Small Cells - IBS Management Frame Work

Spectrum Management & Re-farming

Asset Management - SRAN/MORAN

Data Offload – Wi-Fi Model

Uplift Program and Special Events

Technology Refresh (SWAP)

Vendor Governance

LTE and Beyond

MSI have developed extensive expertise in mobile networks across radio, core and transmission.

We have assisted our customers across the entire network lifecycle from license bid, through planning, roll-out, expansion to mature networks and managed services monitoring.

www.msiuk.com

Our Site Eco-System Model

Traffic MOU Usage

Active Passive

Infra

Site Financial

Revenue Profile Market

Population Penetration Total sub base Gross adds Sub base & Gross adds Market share ARPU Churn analysis Retailers per ‘000 population

Site config Vendor Management Site disconnect flag Site on air &uptime Site BH NBH utilisation

Average daily traffic BH & NBH traffic Voice & Data traffic OG & IC MOU

Data revenue Voice rev Non service revenue CVL & SHV Retailers & Distributors LTE Monetarnization Model

EBITDA Interconnect cost Site electricity, diesel

& rentals Direct margin Depreciation Book Value

Asset Management - SRAN/MORAN

www.msiuk.com

Small Cells - IBS Management

Collect Business

Requirement

Analyse Technology Evolution

Baseline IBS Architecture

Investigate Architectural Areas, Develop

Technology Plans & Estimate Required Budget

Traffic Map Traffic Aggregation Network Resilience

Investigation Areas

1

2

3

4

Work on CAPEX and OPEX optimization for all indoor solutions existing and future solutions including ROI proposition to MNOs

Site Survey/Site Acquisition RF Design – Complete design of passive and active elements of

the indoor solution Civil Design – Complete design of cable trays, equipment room,

shelter, power calculation, fire-fighting and cooling system of the indoor solution

Installation – passive, active and civil elements of the indoor solution including commissioning of active equipment or passive repeaters

Acceptance – ensure the solution is functional, covers the coverage & capacity objectives of the solution and is integrated to the Macro network

Optimisation and Performance Assurance Documentation & reporting - Maintaining As-built RF designs

and drawings covering DAS and Civil elements implemented for indoor solution

Field Maintenance and trouble shooting Improve and maintain QoE by having a direct line of

communication with VIP customers, Corporate Accounts.

IBS and Small Cell Model

www.msiuk.com

Our Data Offload Solution

Increase in mobile data traffic requires an efficient offloading mechanism to relieve congestion and improve service quality.

Operators globally offloading traffic in public hotspots where is high subscriber density and high traffic consumption.

Our models for Wi-Fi data offload and boost capacity & coverage indoor though IBS system have ability to control operator’s installed equipment, ability to market new services & expand existing services and ability to target congested areas.

Install small base stations and connect them to mobile core

Inter-connect Wi-Fi with the mobile core network

Hybrid NetworkWi-Fi IBS

Allow for simultaneous Wi-Fi & 3G &LTE connectivity

Mobile Core

Internet

Mobile Core

Wi-Fi Core

FixedAccess

Mobile Core

FixedAccess

Internet

Wi-Fi Core

Data Offload – Wi-Fi Model

Our services for Wi-Fi business model offload includes streams: Business Effectiveness, Inter-Carrier Wholesale, End User Services, Value Added Services.

How to carry larger volumes of traffic ,support a higher number of users and improve mobile broadband experience with faster download speed and better indoor coverage but without requiring costly network expansion?

www.msiuk.com

Spectrum Management Solution

Spectrum Management & Re-farming

Spectrum refarming refers to the redesignation of 2G spectrum in the 900 MHz band (and depending on policy decisions, in the 850 MHz and 1800 MHz ranges) for use by 3G system.

MSI SolutionUsing measurement base we offered the customer the possibility to maintain or improve performance and accommodating additional summer traffic.

We deployed in a short period of time a local/remote team that in only 6 weeks delivered the new plan and the results using our expertise, efficient process and AFP tools.

MSI’s experience has shown that a measurement based approach to spectrum refarming achieves the best result in the following steps:

Neighbour plan

Initial GRAN Parameters

audit

Frequency plan Optimisation

www.msiuk.com

“Right” Device

“Right “ CompetitionAdvantage

“Right” Network

Coverage & Capacity

“Right “ ROI “Right”Marketing

Unprecedented marketing pull Unprecedented marketing push Brand impact

Differentiated offerings ( data mining segmentation& service offering

Capture high end technophiles and create data leadership reputation

Use LTE to offer more innovative services

Data revenue share Non service revenue Flexibility (personalized &

tailored tariff plans) “Right pricing”- LTE

Monetarnization Model Churn analysis Analysis of unlimited data

traffic Apps eco-system User experience Technology compatibility

with all types of devices

Manage Capacity crunch Signaling overhead Dynamic model for data traffic cost Architecture cost model for

simplicity and reduce protocol complexity

LTE Business Model MSI services helps our customer to balancing the need to drive usage on new LTE network with market perception and cost/availability of devices.

Our Value Propositions for LTE

www.msiuk.com

Our Delivery Model

On Site Delivery Organisation

Project 1

Tools & Processes ( 3rd Party & MSI)

Off- Shore Back Office Support (Pool-Model)

Tools & Processes (Pool-Model)Technology Partners

ASCOM – SWISSQUAL – ANITE – QUALCOMM – INFOVISTA –FORSK – AMDOCS–– ACCUVER - IBWAVE

Delivery General Organisation

On Site Delivery Organisation

Project 2

On Site Delivery Organisation

Project N

Tools & Processes ( 3rd Party & MSI) Tools & Processes ( 3rd Party & MSI)