MSc IB Marketing-Finance

Welcometo Maastricht University

Faculty of Economics and Business Administration

Maastricht University Innovation at it’s finest:

The Marketing-Finance MScNew, Unique, and Looking for talent…


New:First group starts in September

Unique:No other University offers it

Looking for Talent:Graduates of this program

are highly in demand

MSc International Business Marketing - Finance


The questions we will address today:

• What is Marketing-Finance?• Why study the Marketing-Finance interface?• What are the career prospects?• What is the program?• Who is who?


What is Marketing-Finance?

Marketing-Finance is the bridge linking financial rigor with marketing savvy...


Why Marketing-Finance?

• First-mover advantage– Maastricht University is the first university in the world to offer

this master You are unique!

• Unique skill sets– Translating marketing activities to financial bottom line– Developing successful financial products

High demand in every sector…


What are the career prospects?

• Plentiful in all organizations, especially:– Financial Services & Management Consulting

• You will be the one that

– creates innovative and successful financial products.

– links marketing actions to thefinancial bottom line of the company.


What is the program?

M.Sc. IB – Marketing-Finance

Term 1

1Shareholder Value

and Market Based Assets

Master’s Thesis

2 Institutional Investors Return on Relationships

2A Skills Training Course: Writing a Master’s Thesis

Term 2

3 Behavioral Finance Value-Based Marketing

4 Financial Product Development: A Marketing Finance Approach Master’s Thesis

4A Completing the Master’s Thesis


Block 1: Shareholder Value and Market-Based Assets

• This course is the foundation of the marketing-finance interface.

• You learn how market-based assets, contribute to shareholder value.

• Market-based assets include:

Customer Relationships

Channel Relationships

Partner Relationships


Block 1: Getting an early start on your Master’s Thesis

The Marketing-Finance Master is different than the other masters:

We get an early start on your thesis right from the first term.

We make sure you interact with business from the start of your master.

This is a new discipline, so you engage in innovative and highly relevant thesis topics


The program?


Term 1

1Shareholder Value


Master’s Thesis



Term 2





Block 2: Institutional Investors

• This course approaches institutional investors with a marketing-finance perspective.

• The topics addressed are practical:Asset-liability managementStrategic asset allocationPension fund governanceSocially responsible investments


Block 2: Return on Relationships What are the long-term impacts of customer

relationships on shareholder value?

How do marketing relationships result in net income?

You learn advanced analytical techniques you can USE.

You will evaluate relationship marketing strategies in a national and international context.


The program?


Term 1

1Shareholder Value


Master’s Thesis



Term 2





Block 2A: Writing a Master’s Thesis

• The thesis-writing workshop gets you moving:– You already have a topic from block 1– You acquire writing skills– You improve your organizational skills– And you can apply them right away!

• You stay on schedule and focused so you will:

Finish on time!!


The program?


Term 1

1Shareholder Value


Master’s Thesis



Term 2





Block 3: Behavioral Finance• How psychology affects financial markets and decision-making.

• Interdisciplinary approach:•Consumer behavior•Marketing•Psychology Understand financial decision-making!!

Of IndividualsOf Corporations

•What for?

Financial product developmentThe Marketing of Financial Services


Block 3: Value Based Marketing

• Consumers don’t buy products: they buy value…– Consumers go to the company that provides the most value

for the lowest price.

• Learn about value-based marketing strategies– Apply to financial products and services

• Real-life managerial context during the course!


The program?


Term 1

1Shareholder Value


Master’s Thesis



Term 2





Block 4: Financial product development: a Marketing-Finance Approach

• Learn to integrate traditional financial product development with marketing-based product development.

• Creating successful financial products means using finance and marketing together

Finance tells you what is technically feasible, Marketing tells you if consumers want it!

Create successful financial products!!


Wrapping up the Master’s thesis

• You have:– One year of business interaction– One year of academic support– An innovative thesis topic

Block 4A has arrived!

No problem! You have been working on your thesis all year

long and you are ready!

And an exciting job waiting for you when you have defended!


That’s the Program!


Term 1

1Shareholder Value


Master’s Thesis



Term 2





Who’s Who in Marketing-Finance?

Program Director:Prof. Dr. Ir. Joost M.E. Pennings

Program Co-Director:Dr. Arvid O.I. Hoffmann


Who’s Who in Marketing-Finance?

Marketing Courses:Shareholder Value & Market Based Assets:

Dr. Arvid O.I. HoffmannReturn on Relationships:

Dr. Elisabeth Brüggen-DeutskensValue Based Marketing:

Dr. Piet Pauwels

Finance Courses:Institutional Investors:

Prof. Dr. Rob BauerBehavioral Finance:

Dr. Arvid O.I. HoffmannFinancial Product Development:

Prof. Dr. Ir. Joost M.E. Pennings


Thanks for coming!

For more Information, visit:

www.unimaas.nl/marketingfinance

Any Questions?

http://www.unimaas.nl/marketingfinance

MSc IB Marketing-Finance

Documents

Transcript of MSc IB Marketing-Finance