MS4 Public Education Activities -...
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MS4 Public Education Activities APWA WI Fall Conference Thurs., Nov. 3, 2017 Christal Campbell, MAMSWaP Stormwater Education Coordinator – Ripple Effects Program Randy Eide – Menomonie’s Director of Public Works – Rain to Rivers Program Tom Turchi – Marshfield’s City Engineer – North Central Wisconsin Stormwater Coalition Chad VandenLangenberg – NEWSC Coordinator – Northeast Wisconsin Stormwater Coalition Andy Dahl – UW Whitewater – Rock River Stormwater Group
Transcript of MS4 Public Education Activities -...
MS4 Public Education Activities APWA WI Fall Conference
Thurs., Nov. 3, 2017
Christal Campbell, MAMSWaP Stormwater Education Coordinator – Ripple Effects Program Randy Eide – Menomonie’s Director of Public Works – Rain to Rivers Program Tom Turchi – Marshfield’s City Engineer – North Central Wisconsin Stormwater Coalition Chad VandenLangenberg – NEWSC Coordinator – Northeast Wisconsin Stormwater Coalition Andy Dahl – UW Whitewater – Rock River Stormwater Group
APWA Conference- Wausau, WI November 2nd , 2017
Christal Campbell
Madison Area Municipal Stormwater Partnership (MAMSWaP) and Dane County Land and Water Resources Dept.
21 municipalities working together to reduce
stormwater impacts to Dane County lakes,
rivers, and streams
Madison Area Municipal Stormwater Partnership (MAMSWaP)
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Submit one WPDES stormwater discharge permit jointly to DNR
Madison Area Municipal Stormwater Partnership (MAMSWaP) Education Efforts
Ripple Effects
Plant Dane! Native Plant Program
Leaf-free Streets
WI Salt Wise
Partner Training
Storm Drain Mural Contest
Ripple Effects
Goal: Create a simple overarching brand to promote and tie together existing and future campaigns/education efforts.
Products: Logo Design guidelines (fonts, colors, etc.) Web site – www.ripple-effects.com Facebook page
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+Great way to engage target audiences in other campaigns. I love Plant Dane, what is this new Ripple Effects campaign. Consistent look is key! -It’ll take a while to develop a following and brand recognition.
Plant Dane
Goal: Encourage residents and organizations to replace impervious surfaces and turf with native gardens and rain gardens to reduce stormwater runoff.
Options: Order native plants (55+ species, $2/each) Donate funds towards native plants for community projects. Grow native plants for community projects. Learn how to build a rain garden- Rain Garden Workshops. Capture rain water- discounted rain barrels.
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+ Great following so we wanted to leverage the past success and bring other related programs into the Plant Dane. Grow, Learn, Donate. - Issues with vendor and ordering, money exchange
Leaf-free Streets for Clean Waters
Target Audience: Residents and businesses located in densely populated urban areas with a high concentration of large terrace trees.
Key Messages: Leaves left in the street every fall are a major source of phosphorus to urban stormwater. When it rains water runs through street leaves forming a "leaf-tea" rich in dissolved phosphorus that drains to our lakes, rivers and streams. Safely removing street leaves before the rain can significantly reduce the amount of phosphorus in urban stormwater- Join us in keeping streets leaf-free this fall!
Tools: Leaf-free Streets web site Template Article Flyers and Door Hangers Leaf-free Streets Rain Alerts Facebook posts Radio and print ads
Goal: Encourage residents to actively remove street leaves before the rain.
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-about 100 people signed up for alerts -great media coverage – NBC 15 and Channel 27 -stories in local papers -radio and print ads +Municipalities more comfortable with the specific ask -Residents see this as a municipal issue, no ownership for leaves on streets
WI Salt Wise
Target Audiences: Applicators Homeowners Salt Retailers Businesses
Key Messages: Once you put salt down, it doesn’t go away Excessive salt use harms our waters and infrastructure. Use mechanical removal first. Use the right product for conditions. Apply the correct amount, a little goes a long ways.
Outreach Methods/Tools: Effective Winter Maintenance Workshops for Applicators Toolkits with presentations, articles, videos and materials for partners. Road salt rebates (Madison Metro. Sewerage District)
Mission: A coalition of organizations working together to reduce salt pollution in our lakes, streams, and drinking water.
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-Difficult to engage homeowners. +Starting to see interest with applicators especially since the launch of the City of Madison certification program. Now that we have some case studies we can refer to and local municipalities and applicators implementing changes it’s a lot easier to promote BMPs with applicators.
Partner Trainings
Effective Winter Maintenance Workshops
Permeable Pavement Bus Tour
Illicit Discharge Training
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Make sure that we as municipalities are setting a good example and doing the right thing.
Storm Drain Art Contest- NEW in 2018
Categories: Local Artists- submit designs School Groups- partner with local artist Location: Up to 30 storm drains across the county in high profile areas with lots of foot traffic (near libraries, public facilities, etc.) Prizes for top artist designs: - Cash - Bus wrap Outreach: -develop a story map with mural locations -media coverage
Goal: Raise awareness that stormwater drains to local waters.
Christal Campbell Stormwater Ed. Coordinator
MAMSWaP/Dane Co. Land and Water Resources Dept. [email protected]
(608) 224-3746
www.ripple-effects.com
Contact Information
RAIN TO RIVERS OF WESTERN WISCONSIN
A STORMWATER EDUCATION & OUTREACH INITIATIVE
RAIN TO RIVERS - MEMBERS
with support from:
1. Public education and outreach Create educational materials On-line presence (Web, Facebook, YouTube)
2. Public involvement and participation Put on workshops Presence at community events Mini-Grant program
3. Peer networking and idea sharing
RAIN TO RIVERS - MISSION
Educate citizens about storm water runoff
Pool personnel and funding resources
Meet requirements of MS4 permit
Share knowledge between communities
RAIN TO RIVERS - BENEFITS
RAIN TO RIVERS – SHARED RESOURCES
www.raintorivers.org
RAIN TO RIVERS – SHARED RESOURCES
RAIN TO RIVERS – SHARED RESOURCES BOOTH DISPLAY & PUBLIC SERVICE ANNOUNCEMENTS
Fish Bowl
RAIN TO RIVERS – SHARED RESOURCES MINI-GRANT PROGRAM, WORKSHOPS & TRAININGS
MUNICIPAL SEPARATE STORM SEWER SYSTEMS (MS4)
OUTREACH AND EDUCATION IN NORTHEASTERN WISCONSIN
Fox-Wolf Watershed Alliance &
Northeast Wisconsin Stormwater Consortium (NEWSC)
Overview & History
• The Northeast Wisconsin Stormwater Consortium (NEWSC) was formed as a subsidiary of FWWA in 2004 with help from UW-Extension and a Community Foundation Grant.
• Governed by an elected Leadership Council
• 11 Members
• Staff • Part time Coordinator • Full time Educator
NEWSC PAID MEMBERSHIPS CITY OF APPLETON CITY OF DE PERE CITY OF FOND DU LAC CITY OF GREEN BAY CITY OF KAUKAUNA CITY OF MANITOWOC CITY OF MARINETTE CITY OF MENASHA CITY OF NEENAH CITY OF OSHKOSH VILLAGE OF ALLOUEZ VILLAGE OF ASHWAUBENON VILLAGE OF BELLEVUE VILLAGE OF COMBINED LOCKS VILLAGE OF EDEN VILLAGE OF FOX CROSSING VILLAGE OF HARRISON VILLAGE OF HOBART VILLAGE OF KIMBERLY VILLAGE OF LITTLE CHUTE VILLAGE OF N. FOND DU LAC VILLAGE OF SHERWOOD VILLAGE OF SUAMICO
BROWN COUNTY CALUMET COUNTY FOND DU LAC COUNTY OUTAGAMIE COUNTY WINNEBAGO COUNTY UNIVERSITY OF WI - OSHKOSH TOWN OF BLACK WOLF TOWN OF BUCHANAN TOWN OF FOND DU LAC TOWN OF FRIENDSHIP TOWN OF GRAND CHUTE TOWN OF GREENVILLE TOWN OF LAWRENCE TOWN OF LEDGEVIEW TOWN OF NEENAH TOWN OF SCOTT TOWN OF TAYCHEEDAH
AECOM AYRES ASSOCIATES BROWN & CALDWELL CEDAR CORPORATION CONTECH CONSTRUCTION PRODUCTS DAVEL ENGINEERING MACK IV SURVEYING & ENGINEERING MARTENSON & EISELE, INC. MAU AND ASSOCIATES, LLP MCMAHON ASSOCIATES, INC. MEAD AND HUNT MSA PROFESSIONAL SERVICES OMNNI ASSOCIATES, INC. RA SMITH ROBERT E LEE & ASSOCIATES SEH, INC.
58 TOTAL MEMBERS
NEWSC COORDINATES SEVERAL TRAINING WORKSHOPS FOR MS4 PERMITTED COMMUNITY BUSINESSES & MUNICIPAL EMPLOYEES
• Stormwater Quality Management
• Erosion Control Training
• Winter Parking Lot Maintenance
• Winter Road Maintenance
• Certified Training such as:
• NASECA (North American Stormwater & Erosion Control Association)
• CISEC (Certified Inspector of Sediment & Erosion Control)
…..and MANY MORE
Workshops & Trainings
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TALK ABOUT UPCOMING STORMWATER BMP TRAINING
Renew Our Waters Campaign
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Our Outreach and Education Campaign for MS4 Community Residents
School Education
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Presentation with hands on learning utilizing a watershed model and other activities for 5th grades and HS Science classes: approx. reach of 1500 students/yr
Community
Paper Watershed Pledge
Digital Watershed Pledge
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We also set up our exhibiting display at community events (12/yr)…Communities can also check these out for their own use.
Social Media
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Social media has become more and more useful in reaching our audience. Many of our educational topics are now becoming infographics. We are utilizing Fb and Instagram to communicate our messaging.
WATERSHED CLEANUP
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2017 saw 800 volunteers cleaning up NEWSC member community public spaces along water bodies and stormwater ponds (Fond du Lac through Green Bay)
SUCCESSES
• WATERSHED PLEDGE
• WATERSHED CLEANUP
• SOCIAL MEDIA
• GRANT FUNDING
CHALLENGES
• MUNICIPAL ENGAGEMENT
• MEMBERSHIP INVOLVEMENT
• LARGE GEOGRAPHIC AREA
• BEHAVIORAL CHANGE
Rock River Stormwater Group
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The presentation provides an overview of activities the Rock River Stormwater Group has engaged in since January 2017. The group includes 10 municipalities from Beloit to Waupun in the Rock River basin. The coalition is responsible for stormwater education and outreach in ten communities across the Lower and Upper Rock Basins.
Rock River Stormwater Group started working with marketing students from UW-Whitewater in July 2016 Key Elements ● Created a new brand identity/campaign
● Increased focus on community outreach & engagement
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The group started meeting with Creative Marketing Unlimited (CMU) in July 2016 to reimagine stormwater outreach. CMU is a student-run marketing agency at the University of Wisconsin Whitewater. CMU has a team of over 10 students that work closely with the Rock River Stormwater Group. A marketing faculty member oversees all of the students’ work. CMU meets each month with the municipalities to provide updates and opportunities for engaging the public. As part of this relationship, CMU has helped create a new brand identity for the group and starting in January 2017 took on responsibility for developing content and executing the community outreach and engagement efforts.
Branding
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The initial step was to rebrand the group.
2016 & Before: Rock River Stormwater
Group
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Over the years, our brand and message has changed focus multiple times. When we first engaged with CMU, we were using “Renew the Rock.” Prior to that, the group had used “Clean Water. Bright Future.” Some of this messaging didn’t resonate for all of our members. For example, some of the Rock River Stormwater Group members are not directly on the Rock River. Plus, this line of messaging took a more reactive approach to “renewing” the waterways.
Key Considerations
▶ Brand needs to clearly & quickly convey organization’s mission
▶ Interconnectedness – What happens at point ‘A’ impacts point ‘B’
▶ Impact goes beyond each municipality & beyond Rock River Basin waterways
▶ Need a strong call to action
▶ Proactive approach to achieve cleaner stormwater & healthier waterways
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The students outlined a number of key considerations for rebranding that were important from the group’s perspective. We wanted to clearly and quickly convey the organization’s mission. Importantly, we wanted to highlight the interconnectedness that what happened in one of our communities has an impact on other communities “down river” while also highlighting this impacts more than just one river.
▪ Our Justification: ▪ Protect: Strong call to action to be proactive ▪ Wisconsin: Need to come together, every coalition is
working toward the same goal, this also highlights the interconnected aspect that what happens in one community impacts others
▪ Waterways: Rivers, Streams, Creeks, Lakes…more than just the Rock River
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The brand was relaunched as “Protect Wisconsin Waterways” in January 2017. This branding has a stronger, proactive approach to protecting the waterways and highlights the interconnected nature.
Marketing Strategy
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The following slides are just a couple of examples of the educational outreach and marketing strategy efforts over the last year.
Target Markets
▪ Primary Targets 1. K-12 Grade Teachers (& Students) 2. Outdoor Enthusiasts 3. Property Owners
▪ Secondary Targets Although not the primary focus, our marketing efforts will also hit:
1. Senior Citizens 2. Municipality Workers 3. Landscapers/Lawn Care Companies
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It’s important to note, from a targeting perspective we decided the best approach was to focus initial efforts on engaging the three primary target audiences identified. Our goal is to use K-12 students to also get the parents and other community members involved; Outdoor enthusiasts represented another core target because of their use of the waterways. They are already passionate about waterways so we want to educate them further. Property owners represent our last primary target but we especially feel those along the waterways will have a keen interest on the impact this has on their property value.
Outreach Model
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This outreach model shows the ladder effect of focusing on the core target markets. These targets will talk to their social contacts, and in turn the message will get out to the public as a whole.
● Increased presence at community events
○ UW-Whitewater students represent the brand
○ Educate community members at events using Enviroscape & Promotional Items
○ Sign-up for Runoff Rundown e-newsletter
○ Take the Wisconsin Waterways Protector Pledge
Community Outreach
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One the main things this partnership has allowed is more of an increased presence at community events. UW-Whitewater students attend the events to promote the brand. At these events, they work to educate the community with the Enviroscape Model and promotional items. We encourage them to sign up for the monthly newsletter and to take the Wisconsin Waterway Protector Pledge.
● Hosted three “Clean Sweeps” in Beloit, Janesville, and Waupun in September and worked with bait & tackle shop on separate clean-up event in Janesville in October
● Focus on cleaning waterways & engaging the public
Community Outreach
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The students have also helped organize and staff community clean-up events. In September, we hosted three Clean Sweeps in Beloit, Janesville, and Waupun. More recently, we partnered with a bait/tackle shop to have a presence at their clean-up event along the Rock River. The focus of these events was to clean the waterways and engage the public.
● UW-Whitewater students visit local schools and present the Enviroscape Model + other hands-on learning activities
● New interactive video that helps teachers understand what to expect, students can also share with parents when they get home and show them what they learned
K-12 Outreach
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We are also doing more to engage with local schools. The UW-Whitewater students visit local schools and present the Enviroscape Model and other hands on activities. Primarily at the 4/5th grade levels, but have visited a range of classrooms including high schools. The group also just created an interactive storytelling video that is something that kids use to share what they learned with their families at home. We feel this will be a good way of bridging the gap between presenting the information and kids teaching it to their family and friends. It allows you to move at your own pace and makes it unique to each user. We are excited to roll this new video out with our upcoming presentations.
Monthly E-Newsletter
The Runoff Rundown
Monthly Themes – Content developed to educate public
Featured Waterway & Rock River Stormwater Group Member
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We also just launched a monthly e-newsletter called the Runoff Rundown to send to Pledge takers and event attendees. The Runoff Rundown has a monthly theme. For example, the most recent theme was Leaf Collection and Mulching, so the content of the newsletter contains information about leaves. Also included in the newsletter is a Featured Waterway and Featured Municipality to highlight the Rock River Storm Water Group and its waterways.
Example Content
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Here are some examples of content that the UW-Whitewater students have created. These two focus on their leaf collection and mulching theme. These are included in the newsletter, on social media, and website.
Social Media
Every Friday we have #StormwaterFactFriday
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We have also increased the use of social media compared to our prior efforts that has expanded our reach and engagement. The social media posts include a combination of the monthly theme as well as other relevant content. The examples are from our stormwater fact Friday series that is shared every Friday.
Stormwater 101 Video
Series
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We have also created an animated video series that provides simple explanations of what stormwater is and how it impacts them. We use a character, Rain, to personify the effects of stormwater. Rain is voiced by an eight-year-old to provide a simple overview from a child’s perspective. We also feel the animation is a fun way to present educational content not only for the K-12 market, but is something that people will be willing to share. Video topics are also meant to coincide with the monthly stormwater topic of the newsletter.
@ProtectWIWater
@ProtectWIWaterways
@ProtectWisconsinWaterways
Website: www.protectwiwaterways.org Questions: [email protected]
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If you would like to learn more about the group’s efforts, you can reach the students and their advisor using the email address on this slide. Or you can check out some of the things they are doing on social media or the website protectwiwaterways.org.
Questions?
Christal Campbell, MAMSWaP Stormwater Education Coordinator – Ripple Effects Program Randy Eide – Menomonie’s Director of Public Works – Rain to Rivers Program Tom Turchi – Marshfield’s City Engineer – North Central Wisconsin Stormwater Coalition Chad VandenLangenberg – NEWSC Coordinator – Northeast Wisconsin Stormwater Coalition Andy Dahl – UW Whitewater – Rock River Stormwater Group
