MS in Arts Administration and Cultural Entrepreneurship · 12/3/2018 · The MS in Arts...

Contact:RebekahE.Moore

GraduateProgramCoordinator,ArtsAdministrationandCulturalEntrepreneurshipr.moore@northeastern.edu

MSinArtsAdministrationandCulturalEntrepreneurship

NewDegreeProposal

CollegeofArts,MediaandDesignDepartmentofMusic

March12,2018

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MSinArtsAdministrationandCulturalEntrepreneurshipProgramRationaleTheAmericanartsandculturalindustriesarekeydriversofournation’seconomy:AstudyconductedbytheArtsandCulturalProductionSatelliteAccount(ACPSA),1acollaborationoftheNationalEndowmentfortheArtsandtheU.S.DepartmentofCommerce’sBureauofEconomicAnalysis(BEA),revealedthattheartsandculturalsectorscontributed$729.6billionor4.2percenttotheU.S.economyin2014.Between1998and2014,thecontributionofartsandculturetothenation’sgrossdomesticproductgrewby35.1percent.2Whiletheeconomicimpactoftheartsandculturalindustriescanbemeasured,theirsocialimpactsareoftenunderestimated:Music,dance,visualart,andtheatreareascriticaltohowweperceive,interpret,andcritiquetheworldandpeoplearoundusasourlanguage.Theartsarticulateourbeliefs,politics,familialandcommunityties,andhistory.AsHilaryGlow,DirectoroftheArtsandEntertainmentManagementProgramatDeakinUniversitywrites,“theartsmanagerisnotsimplyconcernedwiththetechnicalfunctionofmanagement,butplayinganintellectualroleincriticallyreflectingontheconstructionofknowledgeintheculturaldomain.”3Intoday’sdigitallydriven,highlycompetitive,andincreasinglyglobaleconomy,traditionalinstitutionsforvisualandperformingartsfacecriticalsustainabilitychallenges.Leadersintheartsmustadoptthecreativethinkingandproblem-solvingskillsofanentrepreneur,inordertoenvisionnewmodelsforcreativepractice,audienceengagement,andfunding.Artsadministratorsarethebridgebetweencreativepractitionersandaudiences,andbetweenartsinstitutionsandsupportivestakeholders.Graduateprogramsinartsadministrationmustprepareartsleaderstobothconveythehumannecessityofcreativeexpressionandapplycreativethinkingtomanageresources,inspireaudienceengagement,andsustainfinancialsupport.Thearts,andaudienceopportunitiestoexperiencethem,aremoredynamicanddiversethaneverbefore,flourishinginmajorartsinstitutionsaswellasnon-hierarchicalorganizations,fromartist-runspacesandcommunityorganizationstoannualfestivalsandpop- 1TheACPSAisthefirstfederalefforttoprovidein-depthanalysisoftheartsandculturalsector'scontributionstotheU.S.economy.2NationalEndowmentfortheArts,April19,2017(https://www.arts.gov/news/2017/latest-economic-data-tracks-arts-and-cultural-jobs-state).3Glow,Hilary.“TakingaCriticalApproachtoArtsManagement.”AsiaPacificJournalofArtsandCulturalManagement7(2):585-594.

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upexhibitions.Itistimeforatransformationinleadershiptrainingthatmatchestheingenuityoftoday’smostexcitingexperimentsinmusic,dance,theatre,andthevisualarts.Artsleadersmustalsobeequippedwiththeadministrative,analytical,andtechnologicalskillsetsnecessarytoexcelwithinthecomplex,interdependentartsecosystem.ProgramDescriptionTheCollegeofArts,MediaandDesignproposesaninterdisciplinaryMasterofScienceinArtsAdministrationandCulturalEntrepreneurship(AACE),inordertomeetthechangingneedsofartsleaders,fromadministratorsinartsinstitutionstocreativepractitionersandentrepreneurseagertomaketheirartstart-upareality.Theprogramfocusesonleadershipinnovationinarangeofperformance,visualarts,andculturalorganizations.Asanintellectualandpracticalcourseofstudythatmergestheexpertiseofacademics,creativeprofessionals,administrators,andentrepreneurs,theprogram’saimistosupportsustainablecreativepractice.TheMSinArtsAdministrationandCulturalEntrepreneurshipwillchallengestudentstocreatediverse,viable,andsustainableprojectsandorganizations;useentrepreneurialpracticestodevelopanddeploynewarts-focusedbusinessandanalyticalskills;anddesigninnovativestrategicplanningandengagementstrategies.Courseandprojectworkwillembedexperientialopportunitiestoexploreanddemonstratetransformationalartsmanagementapproaches.TheMSinArtsAdministrationandCulturalEntrepreneurshipcombinesexistinggraduatecertificateswithadditionalexperientialelectivesinartsleadership.ItisthefirstinaseriesofpotentialgraduateprogramsofferedbyCAMDthatwouldofferinterdisciplinarymaster’sdegreesdeliveredinonlineandhybridformats.Thismodelgivesstudentstheflexibilityofcompletingtheirdegree,whenandwheretheyarecapable,andthefreedomtoindividualizetheireducationandforgepersonalcareerpathways.ProgramFormatTheproposedMSinArtsAdministrationandCulturalEntrepreneurshipcombinesindividualgraduatecertificateprogramsofferedfullyonline,plustwoadditionalexperientialelectivesinartsleadership.StudentsintheBostonareahavetheoptiontocompleteexperientialstudycourseworkwithexistinginstitutionalpartners,aswellastoenrollinon-campuscoursesofferedthroughCAMD’sMusicIndustryLeadership,Art+Design,andTheaterprograms.Thesegraduateprogramshavesharedinterestsacross

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thefieldsoforganizationalmanagement,intellectualpropertymanagement,research,andmarketing.

DegreeLevel:MasterofScienceProgramLengthandDeliveryMethod:30SH,hybridImplementation:September2018

ContributiontoCollegeandUniversityMissionTheMSinArtsAdministrationandCulturalEntrepreneurshipcomplementsNortheasternUniversity’smissionto“createandtranslateknowledgetomeetglobalandsocietalneeds”byforefrontingandcontributingcentrallytothevitalityoftheartsasauniversalhumanneed.ItsupportstheUniversity’scommitmenttotrainingstudentsinmulti-disciplinaryleadership,decision-making,andentrepreneurialthinkingthroughexperientiallearningandcreativepractice.Thecreativeeconomyisespeciallycriticaltourbaneconomicandsocialresilience.Therefore,theprogramsupportstheUniversity’sinterestinurbanengagement,withspecialemphasisonstrategicpartnershipsintheBostonarea.Asahybridprogramaccessibletoartsleadersworldwide,itconcurrentlysupportsNortheastern’sdedicationtoinnovativeglobalengagement.CAMD’sgoalistoestablishaleadrole—and,thereby,NortheasternUniversity’sdistinctiveness—intheshiftfromtraditionalcurriculumdesignforartsadministration,withitsemphasisonnonprofit,brick-and-mortarinstitutions,toentrepreneurialmodelsforcreativeresilience.TheMSinArtsAdministrationandCulturalEntrepreneurshipadditionallycreatesopportunitiesforCAMDstudentsandfacultytoworkcooperativelywithprivateandpublicsectororganizations,inordertobuildacademicpartnershipsaroundcreativepracticeandpublicprogramming.LinkstoOtherProgramsStudentsenrolledintheMSprograminArtsAdministrationandCulturalEntrepreneurshipmaychoosefromarangeofon-campusMusicIndustrycoursesthatintersecttheirwork.StudentsintheMusicIndustryLeadershipprogramhavealsoenrolledinAACEcourses.Thesegraduateprogramshavesharedinterestsacrossthefieldsofperformingarts;innovation;andcommunity,culture,andcommercestudies

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and,accordingly,havepotentialaffinitieswithresearchandgraduateeducationinDMSBandCSSH.ADMSBEntrepreneurshipcourseinbusinessplanning,previouslyapprovedfortheCulturalEntrepreneurshipcertificateisanadditionalelectiveoption.GraduatecreditsofferedbythisdegreedonotcounttowardMBAprogramsatNortheasternUniversity,however.TheAACEcurriculumwouldalsobeenrichedbyelectiveswithintheArt+DesignandTheaterDepartments,includingcoursesonexperiencedesignandperformancestudies.Finally,theprogrammaybecombinedwithfutureCAMDcertificatesinMusic,Theatre,andtheInterdisciplinaryArts,insupportoffutureinterdisciplinarygraduateprogramsinEntrepreneurshipfortheArtsandCriticalCreativePractice,botharecurrentlyunderdevelopment.TheproposedMSinArtsAdministrationandCulturalEntrepreneurshipbroadenstheMusicDepartment’sgraduateofferingsandacknowledgesthecoremanagerialandentrepreneurialcompetenciesrequiredofleadershippositionsintheperformingandvisualarts.AnMSinArtsAdministrationandCulturalEntrepreneurshipwouldallowacontinuationforundergraduatesinCAMDprogramsandpresentamorethoroughgraduateofferinginartsleadershipforcontinuing-educationprofessionals,inBostonandaroundtheglobe.ProgramClienteleAnalysisandEvidenceofDemand

Thecreativeindustriesarecomposedof“arts-centricbusinessesthatrangefromnonprofitmuseums,symphonies,andtheaterstofor-profitfilm,architecture,andadvertisingcompanies.”4Whattheseindustrieshaveincommonistheirapplicationofcreativity,culturalknowledge,andbusinesssavvytoproduceintellectualproperty—products,programs,andservices—withdeepculturalmeaningandsignificantsocialimpact.Theartsandculturalsectorsareaprofoundandessentialpartofanycommunity.Thecreativeindustriesarealsoeconomicdriversforbothurbanandruraleconomicrenewal.InEurope,culturalandartssectorsareasignificantdriverofgrowthandemployment,accountingfor3.3%oftheGDPandemploying6.7millionpeople.5TheUnitedNationsConferenceon

4AmericansfortheArts,“CreativeIndustries”(https://www.americansforthearts.org/by-program/reports-and-data/research-studies-publications/creative-industries).5EuropeanParliamentaryResearchService,“EuropeanCultural&CreativeSectorsasSourcesforEconomicGrowth&Jobs,”April17,2013.

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TradeandDevelopment’s“CreativeEconomyReport,”encompassingmorethan130countries,foundthatthecreativeindustriesareamong“themostdynamicemergingsectorsinworldtrade.”6AcrosstheUnitedStates,over673,000organizationsdedicatedtoartsandcultureemploynearly3.5millionpeople.AccordingtoAmericansfortheArts,“Artsbusinessesandthecreativepeopletheyemploystimulateinnovation,strengthenAmerica'scompetitivenessintheglobalmarketplace,andplayanimportantroleinbuildingandsustainingeconomicvibrancy.”7Nearly1.6millionAmericansworkwithinabroadrangeofdisciplinesinthevisualandperformingartsalone.8InFall2014,theNortheasternUniversityGlobalNetworkteamconductedadetailedsurveyofpotentialapplicants,industrypartnersandemployers.Artsandculturaladministrationwasidentifiedasanareawithstrongpotentialforgraduateprogramdevelopment,includingbothprofessionalmaster’sdegreesandgraduatecertificates.Themarketresearchconfirmeddemandforartsadministration-relatedprogramming,withafocuson“business,marketing,informationmanagementandtechnologycontentareas,”aswellaseducationandcommunityoutreach,culturalprogrammingandentrepreneurship,grantwritingandfundraising,andaudiencedevelopment.Thestudyshowedthat“employerswereenthusiasticaboutNortheastern’scommitmenttotheArtsandthisefforttodevelopgraduateprogramsthatwouldmeetthechangingdemandsofthemarketplace.”9Amajorconclusionofthestudyisthatthereisaneedfor“transformationalleadership”thatcanaddressthefinancialandartisticneedsofdiverseinstitutionswithinaglobalandincreasinglytechnology-basedsector.AllstudentscurrentlyenrolledintheArtsAdministrationandCulturalEntrepreneurshipcertificateprogramshaveindicatedthattheywouldlikelycontinuetheireducationatNortheastern,iftheMSdegreeisapproved.ProspectivestudentshavealsoindicatedthattheyaremorelikelytoapplyforanMSdegree-grantingprogramthanforacertificateprogram,citingthemoreprestigiouscredentialsandaccesstofinancialaidasprimarymotivatingfactors.TheMStargetstwomajormarkets:Thefirstincludesprofessionalsandrecentundergraduatesfromdiverseperformingandvisualartsdisciplineswhoareseekingtoexpandtheirleadershipacumenanddevelopin-depthcommunicationandmanagerialskillstocreate,elevate,ortransformtheirownorganization.ThisincludesB2Bgroupsand“intra-preneurs,”orworking

6December2010UNCTADCreativityEconomyReport.7“CreativeIndustries”(https://www.americansforthearts.org/by-program/reports-and-data/research-studies-publications/creative-industries).8Cohen,Randy,“TheHealthandVitalityoftheArts,”AmericansfortheArtsartsblog.com,September20,2013.9ArtsAdministrationDemandAssessmentandProgramDesignResearch,NortheasternUniversityGlobalNetwork,January16,2015.

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professionalsseekingtoinnovatewithintheirownorganizationbycreatingnewproducts,services,administrativemodels,orconfigurationsinsideanexistingorganization,community,orindustrialsector.Thesecondmajormarketincludes“artist-producers,”ormusicians,visualartists,filmmakers,choreographers,actors,composers,playwriters,directors,designersandothercreativepractitioners.Thesehighlyskilledartistsmustbeadeptatproducingandmarketingtheirownwork,creatingtheirownsmallcompanies,collaboratingwithartistsfromothermedia,andattractingdiversestakeholdersintheircareerorstart-upenterprise.Thistargetpresentsauniqueandglobalopportunity:Therearecurrentlynoartsadministrationprogramsspecificallyaddressingthisdemographic.Locatedwithinaresearchuniversitywithastrongexperientiallearningenvironment,thisinterdisciplinaryprogramhasaninherentcompetitiveadvantageovertraditionalartsadministrationprograms.Aspectsthatsetitapartfromothergraduateprogramsinclude:

• Acurriculumthataddressescurrentchallengesfacingartsandculturalorganizations,artistsandculturaladministrators,deliveredthroughhybridonline/on-campuscourseworkorasafullyonlineprogram;

• Anapproachthatexpandsthenaturalcapacityforleadershipamongcreativepractitionersbyempoweringleaderstoexpresstheirideaseffectivelyandprioritizealignment,cooperation,andpartnership;

• Thedevelopmentofabroadrangeofmanagerialandentrepreneurialskillsapplicabletoavarietyofpositionswithinartsandculturalorganizations.

• Anapproachthatharnessestechnologyinthepursuitofartisticandculturalexpression:Thisprogramincorporatesdigitalmanagement,marketing,andprogrammingpractices,includingart-specificapproachestosocialmediamarketing,dataanalytics,mobileapplicationdevelopment,andcontext-richsystems;

• Anexperientialprogram,providingstudentswithdecision-makingexperiencesthatemulateandconnectwiththerealworld;

• Preparation“tobalanceaestheticunderstandingwithspecializedskillsingeneratingincome,managingboards,stimulatingpublicaccess,andsustainingthemissionandvisionoforganizationswhoseprimarypurposeisthedelivery,presentation,andpreservationofartsandculture,”10withinanincreasinglycompetitiveeconomicandculturalenvironment.

10StandardsforGraduateProgramCurriculabytheAssociationofArtsAdministrationEducators,Spring2012.

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• ThesupportofBoston-areaarts-relatedinstitutions:AccordingtoastudyconductedinFall2014bytheNortheasternUniversityGlobalNetwork(NUGN)team,“Artsindustryemployersareeagertopartnerandcollaborateclosely”withNortheasternandtheCollegeofArts,MediaandDesignonthecreationanddeliveryofartsmanagementgraduateofferings.PartnershipswithinstitutionssuchastheMuseumofFineArtsandtheNewEnglandConservatoryconstituteamajorassettothisprogram.OurongoingcollaborationswithotherBostoninstitutionsofferadditionaldevelopmentresourcesandsupplementalofferingsofgreatvaluetothefacultyandstudentsinthisprogram.

CompetingDegreeProgramsTheAssociationforArtsAdministrationEducatorsreportsatotalof85institutionsworldwidethatcurrentlyofferartsadministrationcertificateormaster’sdegrees.11ColumbiaCollege-Chicago,CarnegieMellonUniversity,andtheCaliforniaCollegeoftheArtsaretheleadinginstitutionsbyconferrals.Northeastern’slocalcompetitorsincludeBostonUniversity,EmersonCollege,andWesternNewEnglandUniversity.Asof2012,onlytwoofthetoptenproviders,DrexelUniversityandSavannahCollegeofArtandDesign,offeredanonlinedeliveryformat.Conferralsatthesetwoschoolsgrewby128%from2010to2012,muchfasterthanthe20%growthacrosstheremainingeighttopproviders,whichhaveon-groundprograms.Thissignalsincreasingstudentdemandforflexibleformatsinthisfield.NortheasternhasastrongopportunitytodifferentiatefromtheseexistingprogramsbypromotingitsstrongbrandnameandcloseproximitytotheartsandculturalamenitiesthatBostonoffers.RegionalAlignmentThetoplocationsforjobpostingsrequestinggraduate-levelcredentialsinartsandcultureindustriesareNewYorkCityandLosAngeles.12Nearly460,000NewYorkersandnearly675,000Californiansworkintheartsandculturalindustries.13BostonranksNumber10nationwide,withatotalof287artsadministrationjobpostingsalone.Statewide,Massachusettsemploysnearly130,000arts-relatedworkers.TheCityofTorontooffersadditionalemploymentintheregion,withnearly130,000workersintheculturallaborforce.14Boston’svibrantcreative

11SeeAppendix.12ArtsAdministrationDemandAssessmentandProgramDesignResearch,NortheasternUniversityGlobalNetwork,January16,2015.13NationalEndowmentfortheArts,“Arts-relatedEmployment2014”(https://www.arts.gov/sites/all/modules/custom/nea_infographics/adp-13/).14Artscape,CanadianArts,CultureandCreativeSector:CompendiumofKeyStatistics,2015(http://www.artscapediy.org/getattachment/Creative-Placemaking/Defining-the-Creative-and-Cultural-Sector/Canadian-Arts,-Culture-and-Creative-Sector-Statist/2016-02-24_Compendium_Vol_II.pdf.aspx).

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industriesandproximitytomajorlabormarketsforcreativeindustries,includingNewYorkandToronto,presentanexcitingmarketopportunityforCAMD’sproposeddegree.EducationalObjectivesStudentswillgaintherelevantskillsneededtoassumeprofessionalleadershiprolesintheevolving,interdisciplinaryfieldofartsandculturaladministration.UponearningtheMSdegree,studentswillpossesstheknowledgeto:

1. Createandsuccessfullyleadnewand/orexistingartsandculturalorganizations;2. Assessthepotentialimpactandsocialdimensionofarts-sectormarkets,

competition,andopportunities;3. Acquiretheskillsneededtoleadteamsandmakeeffectivedecisionswhile

preservingartisticandcreativeindependence;4. Applystrategicvisionandglobalperspectivetoartsandculturalpractices;5. Fosterentrepreneurshipandinnovationwithinartsandculturalorganizations.

AdmissionCriteriaRequirementsforadmissioninclude:

1. Acompletedapplicationformwithapplicationfee2. 2lettersofrecommendation3. Officialtranscriptsfromallundergraduateandgraduateinstitutionspreviously

attended4. InternationalapplicantsmustprovideproofofEnglishproficiency(minimumTOEFL

scoreof100ontheinternet-basedexam(IBT),or250onthecomputer-basedexam).

ApplicantswithanundergraduateGPAof3.0orbetterwillbefavoredforadmissiontotheMSprogram.CurriculumandDegreeRequirementsTheMSinArtsAdministrationandCulturalEntrepreneurshipcomprises30semesterhours.Theprogramwillbeofferedinanonlineorhybriddeliverymethod.Corecoursesincludeembeddedexperientialelements.Coursecomponentsengagewithinterdisciplinaryaspectsofartsandculturalfields,andprojectsandresearchundertakenwillalsohaveaninterdisciplinaryfocus.Studentswillbeexpectedtoworkbothindividuallyandcollaboratively.

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MSinArtsAdministrationandCulturalEntrepreneurshipDegreeRequirements:10courses

Requirement CreditsArtsAdministrationFoundation

AACE6000OrganizationalLeadershipintheArts 3AACE6010StrategicPlanningfortheArts 3AACE6020ExperientialStudyinArtsAdministration 3

ArtsAdministrationDirectedElective(completeoneofthefollowing) 3AACE6110InformationTechnologyforArtsandCulturalOrganizations electiveoption#2(tbd) electiveoption#3(tbd)

CulturalEntrepreneurship AACE6200ProgrammingandCommunityEngagementforCulturalEntrepreneurs

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AACE6210BuildingValuethroughCulturalEnterprise 3AACE6220ExperientialStudyinCulturalEntrepreneurship 3

CulturalEntrepreneurshipDirectedElective(completeoneofthefollowing) 3ENTR6212BusinessPlanningforNewVentures ENTR6210ManagingOperationsinEarlyStageVentures ENTR6214SocialEnterprise ENTR6216GlobalSocialEntrepreneurshipandInnovation ENTR6218BusinessModelDesignandInnovation TECE6222EmergingandDisruptiveTechnologies TECE6250LeanDesignandDevelopment

ExperientialElectivesinArtsLeadership(completetwoofthefollowing,notalreadytakenabove)

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AACE6100MarketingandPromotionfortheArts AACE6110InformationTechnologyforArtsandCulturalOrganizations AACE6120SustainableFundingfortheArts AACE6xxxAdvocacyForandThroughtheArts AACE6xxxInnovativeApproachestoAudienceEngagement ARTG6310DesignforBehaviorandExperience MUSI5540SpecialTopicsinMusicIndustry(E.g.,EthnographyfortheCreativeIndustries)

MUSI6000ManagementofMusicOrganizations MUSI6300IntellectualPropertyforMusicManagement MUSI6400MarketingStrategiesintheMusicIndustry THTR5100PerformanceStudies

Total 30

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SamplePlanofStudy

Year Fall Spring1 AACE6000OrganizationalLeadershipinthe

ArtsAACE6010StrategicPlanningfortheArts

AACE6020ExperientialStudyinArtsAdministration

ArtsAdministrationDirectedElective2 AACE6200ProgrammingandCommunity

EngagementforCulturalEntrepreneursAACE6210BuildingValuethroughCultural

EnterpriseExperientialElective#1

AACE6220ExperientialStudyinCulturalEntrepreneurship

CulturalEntrepreneurshipDirectedElective

ExperientialElective#2ExistingCourseDescriptions:AACE6000OrganizationalLeadershipintheArts(existingcourse,proposedmodificationoffocus.Previoustitle:ArtsandCultureOrganizationalLeadership)Offersanoverviewandintroductiontoleadershipknowledgeareas,tools,andskillsrequiredforleadershippositionsinthearts.Keytopicsincludeissuesandchallengesinthemanagementofartsorganizationsandcreativeresources;leadershipcharacteristicsandtechniques;boardformationandmanagement;HRrecruitmentandretention;fundingsources;audienceoutreach;andoperationalpractices.Thecoursealsointroducesthecoremanagementcompetenciesrequiredformission-drivenorganizations.AACE6010StrategicPlanningfortheArts(existingcourse,proposedmodificationoffocus.Previoustitle:PlanningforArtsandCulturalOrganizations)Offersanintroductiontoknowledgeareasandprimaryskillsetsforplanning,launching,andsustainingartsandculturalorganizations.Keytopicsincludemarketresearchandcommunityengagementintheartsandculturesector;buildingandcommunicatingavision,mission,andvalues;applyingandmanagingtraditionalfundingandidentifyingnewfundingopportunities,includingstewardshipandresourcemonetization;developingflexibleandforward-thinkingplansforprogrammingandaudienceengagement;andovercomingplanningchallengesuniquetothearts.Casestudieswillintroducenon-profit,for-profit,andhybridinstitutionstostimulatecreativeandinnovativethinkingaboutorganizationalmanagement,programming,andfundingmodelsforthearts.AACE6020ExperientialStudyinArtsAdministration(existingcourse,proposedmodificationtoincludeahybrid,service-learningoption)

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Offersstudentsanopportunitytolearnbestpracticesinprojectmanagementforthearts,includinghowtoassessandscopeaproject,developatimelinewithclearactionitemsandgoals,relayneedsandexpectationstoartistsandotherstakeholders,andmeasureandcommunicateprojectresults.Thecoursewillenablestudentstoapplytheirprofessionalskillsets,buildcompetencyaroundkeyareasofindividualinterest,andbridgetheorywithpractice.StudentsintheBostonareaareinvitedtoenrollinthehybrid,Service-Learningversionofthecourse,throughwhichtheywillworkwithapartnerinstitutioninart,music,dance,ortheatretodevelopandimplementtheircourseproject.Thecoursesupportsthedevelopmentofprofessionalcommunicationandteamwork,projectandaudiencemanagement,andperformancemeasurement.AACE6100MarketingandPromotionfortheArts(existingcourse,proposedmodificationtofocusonaudience-centeredmarketingandpromotion.PreviouslytitledArtsandCulturalMarketing,EducationandCommunityOutreach)Theviabilityandresilienceofaculturalorganizationdependsuponitsrelevanceandreach.Successfulpublicprogramsandcommunicationsplansthatplaceaudienceneedsanddesiresfirstwillsustainaudienceloyaltyandsupportaudience-buildingpotential.Thiscoursepreparesstudentstothinkresourcefullyandstrategicallyaboutaudienceandcommunityengagementastheprimaryfocusofallmarketingactivities.Inadditionaltocoremarketingtopicslikebrandingandorganizationalidentity,publicprogramming,andsocialmediaengagement,thecoursepresentsarangeofcasestudieshighlightingcreative,innovative,andaudience-centeredmarketing.Studentswillpreparearobustmarketingplanforanexistingartist,programseries,ororganization,throughwhichtheywillundertakemarketresearchandsegmentationanddevelopanintegratedmarketingstrategy,campaigntimeline,budget,andperformancemetrics.AACE6110HarnessingTechnologyfortheArts(existingcourse,proposedmodificationtocoursedescription.PreviouslytitledITToolsandTechniquesforArtsandCulturalOrganizations)OffersstudentswithlittlepriorexperienceininformationtechnologywiththeopportunitytoobtainaclearandcurrentunderstandingofkeyITconceptsandtools,setwithinthecontextofartsmanagement.Studentswillmaptechnologytostrategyintaskmanagement,marketing,creativeoutput,publicprogramming,research,andbudgettracking.StudentswillalsoevaluateITchallenges,applybest-practiceframeworks,identifybusinessneeds,andcomparetechnicalsolutionsinordertominimizecostandmaximizestrategicalignment.Thecoursecombinesreadings,casework,videolectures,screencasts,guestvideos,andahands-onapproachtoresearchingsolutionsandachievinggoals.

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AACE6120SustainableFundingfortheArts(existingcourse,proposedmodificationtotitleanddescriptiontoreflectarangeoffundingmodelsinthearts.PreviouslytitledGrantWritingandFosteringInvestmentinArtsandCulturalVentures)Presentsarangeoffundingmodelsandfundraisingopportunitiesavailabletocreativepractitionersandmodernartsinstitutions.Studentsareintroducedtothehistoryandcurrenttrajectoryforcity,state,andfederalfundingforthearts,aswellasdiversefundingmodels,fromstewardshipandcrowdfundingtocorporatesponsorship.Studentsgaincompetenciesingrantwriting,developingsponsorshippackagesandpitches,andbudgettrackingandgrantreporting.AACE6210BuildingValuethroughCulturalEnterpriseExploresthetypesofvaluethatareinherentinmostartsorganizations,includingtheireducationalandcommunitycontributions.Thecoursealsoidentifiesunexpectedvalues,suchashealthandwellness.Byidentifyingthenumerousanddiversevaluestheirworkproduces,entrepreneursandartistsalikewillbepreparedtoidentifyandengagetheirtargetaudiences,collaborators,andstakeholdersandcommunicatetheiroutcomesandimpactstoconstituents.AACE6220ExperientialStudyinCulturalEntrepreneurship(existingcourse,proposedmodificationtoincludeahybrid,service-learningoption)Offersstudentsanopportunitytolearnbestpracticesinprojectmanagementfortheculturalentrepreneur,includinghowtoassessandscopeaproject,developatimelinewithclearactionitemsandgoals,relayneedsandexpectationstoartistsandotherstakeholders,andmeasureandcommunicateprojectresults.Thecoursewillenablestudentstoapplytheirprofessionalskillsets,buildcompetencyaroundkeyareasofindividualinterest,andbridgetheorywithpractice.StudentsintheBostonareaareinvitedtoenrollinthehybrid,Service-Learningversionofthecourse,throughwhichtheywillworkwithapartnerinstitutioninart,music,dance,ortheatretodevelopandimplementtheircourseproject.Thecoursesupportsthedevelopmentofprofessionalcommunicationandteamwork,projectandaudiencemanagement,andperformancemeasurement.On-campusCAMDCoursesMUSI5540EthnographyfortheCreativeIndustriesThiscourseconsidersthevariousrolesthatethnographycanplayincreativeindustries,includinghowethnographicresearchmightsupportstrategicdecision-makingandenrich

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creativepracticeandartmaking.Studentsworktogetheronaclassprojectwithanexternalclientorganization(e.g.,theBostonCenterfortheArts),conductsmallindividualethnographicprojects,andexperimentwithdifferentformsofdocumentingandpresentingethnographicresearch.MUSI6000ManagementofMusicOrganizationsExaminesapproachesusedtomanageandoverseevariousmusicorganizations,includingmanagingchange,decisionmaking,negotiationandpresentationskills,andassessingmanagementstyle.Successfulmusicindustryleadersmustbewellgroundedintraditionalmanagementknowledgeandpracticesandpreparedtotailortheseskillstotheuniquemanagementneedsofthecreativeindustries.MUSI6300IntellectualPropertyintheCreativeIndustriesFocusesontheregulatoryframeworksandconvergingmedialaw.Topicsincludecontracts,licensing,standards,andbestpracticesinintellectualpropertybothatanationalandinternationallevel.MUSI6400MarketingStrategiesintheMusicIndustryExaminestheroleofstrategicplanningindevelopingeffectivemarketingprogramsthatenhancetheoverallperformanceofamusicorganization.Specifictopicsincludeconsumerbehavior,marketsegmentation,targeting,customerequity,brandequity,brandpositioning,marketingresearch,productpolicy,pricingstrategy,distributionchannels,marketingcommunications,globalbranding,newproductdevelopment,andsocialmarketing.ARTG6310DesignforBehaviorandExperienceExaminesthepotentialofinterfacesasmediatorsbetweeninformationandusers.Exploresiterativeprototypingandresearchmethodstoanalyzepatternsofbehaviorandimplicationsofinterfaceoneffectivecommunication.Utilizesobservation,empathy,ethnography,andparticipatorydesignmethodstoofferstudentsanopportunitytoincreasetheirunderstandingofaudiences’andstakeholders’motivationsandexpectations.THTR5100PerformanceStudiesExamineshowliveperformanceoperateswithinthecontextsofeverydaylife,interpersonalcommunication,performanceart,andtheatricalevents.Offersanintroductoryexplorationoftheinterdisciplinaryfieldofperformancestudies,investigatingperformanceasamethodofcreatingnewknowledgebyexaminingfoundationalperformancetheory,usingtheoretically-

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groundedmethodsofcreatingperformance,anddevelopingperformancesasresearch.Culminatesinthecreationoforiginalcollaborativeperformanceprojects.NewCourseDescriptions:AACE6xxxAdvocacyforandthroughtheArtsInaneconomicandpoliticalclimatethatoftencastsmusicandartasliberalluxuries,theresilienceofthecreativeindustrieswilldependoninnovativestrategiestofundraising,aswellasthecapacitytoarticulateart’simportantcommunityimpacts.Thiscoursepreparesstudentstocommunicatethetangibleandintangiblevalueoftheartsfordiversestakeholdersandadvocateforfunding,policy,anddevelopmentalsupport,atthemunicipal,state,andfederallevels.Thecoursealsochallengesstudentstoidentifythepractical,professional,andhumanitarianbenefitsofpublicserviceandtopursueequalityandhumandignityintheirowncareers.Studentswillidentifyhowtheirprofessionalsocialresponsibilitycanattractnewaudiences,collaborators,andinvestorsandfosteremployeeretention.AACE6xxxInnovativeApproachestoAudienceEngagementThiscoursepresentscasestudiesoforganizationsthathavetakeninnovativeapproachestoreachingnewaudiences.BeyondFirstFridaysorschoolvisits,theyhavelistenedtotheneedsofcommunitymembersanddeliveredthearts,whenandwheretheyneedthem.Thecourseshowcasesorganizationsthathaveprovidedcareer-buildingplatformsforlocalartists,facilitatedcreative,community-basedprogrammingandevents,andpromotedyouth-enrichment.Fromblockpartiestohouseconcertsandpop-upexhibitions,theyhavetakeninnovativeapproachestoartproductionandcurationtodelivervaluetoadiverseanddeservingaudiencebase.Thecoursepreparesstudentstodevelopcreativeaudienceengagementstrategiesandimaginenewspacesforartisticexperience.ProgramAssessmentThecertificate’scurriculumdevelopment,delivery,andassessmentwillbemanagedbyaGraduateProgramCoordinatorandfull-timefacultymemberintheMusicDepartment.TheGraduateProgramCoordinatorwillmaintainrelationshipswithartsprofessionalsandprogramalumniandanactivemembershipinprofessionalArtsAdministrationassociations,inordertoinformtheprogram’sresilienceandreceptivenessintheever-changingartsworld.Anexternaladvisoryboardwillbeestablished,composedofNortheasternUniversityfacultyinrelatedresearchareasandprofessionalswithspecializationinartsadministrationorcultural

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entrepreneurship.Thegroupwillmeetannuallyandmakerecommendationsontherelevanceandqualityofthecurriculumandstudentoutcomes.End-of-coursesurveyswillsupplementTRACEevaluationsinallcoursestoassessstudentsatisfactionandperceptionoflearning.Focusgroupswillbeconductedwithstudentstogatherdataontheirexperiencewiththeprogram.Annualalumnisurveyswillcollectdataonemploymentandperceptionsofhowwelltheprogrampreparedstudents.Institutionalmetricsandprogramrecordsthatmeasureprogramsuccessincludeenrollment,completion,andpersistencerates;employmentpost-graduation;andemployersurveys.ResourcesSpaceNeeds:Nonewspaceorfacilitiesneedsareanticipated,otherthantheuseofexistingclassroomsforon-campuscomponentsofthehybridcourses.LibraryNeeds:Nomajoradditionaldemandsonlibraryresourcesareanticipated.CourseDevelopmentandMarketing:Responsibilityforhybridcoursedevelopment,programmarketing,studentrecruitment,andleadnurturingwillbesharedwithNUGN.Additionalfacultymemberswillneedtoberecruitedtooverseeseveralmodifiedcourses,aswellasnewcoursedevelopmentanddelivery.CandidatesinBostonandNewYorkhavebeenidentifiedtosupportonlinecurriculumdevelopment,whichwillrequireon-campuscoursebuildingandvideoproduction.Newfacultyhaveextensiveexperienceinartsleadership,eitherascreativepractitioners,entrepreneurs,oracademics.StudentsadmittedfromoutsideofthecollegeanduniversitywillcreatenewrevenuefortheCollege.WewilladditionallyworkcloselywithCAMDdevelopmentstaffandothercollegesatNortheasterntobringsponsoredprojectsandindustryresourcestosupportagrowingnetworkofadvisorsandguestspeakers.

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AppendixWorldwideGraduateDegreeProgramsinArtsAdministration

AmericanUniversityCertificateinArtsManagement

Washington,DCUnitedStates Certificate(Graduate)

AmericanUniversityCertificateinTechnologyinArtsManagement


AmericanUniversityGraduateCertificateinInternationalArtsManagement


AmericanUniversityMAinArtsManagement

Washington,DCUnitedStates MA(Graduate)

ArizonaStateUniversityMFATheatre(ArtsEntrepreneurshipandManagement)

Tempe,AZUnitedStates MFA(Graduate)

ArizonaStateUniversityMasterofArtsinCreativeEnterpriseandCulturalLeadership

Tempe,AZUnitedStates Certificate(Graduate)

BathSpaUniversityMAinArtsManagement

BathUnitedKingdom MA(Graduate)

BostonUniversityFundraisingManagementGraduateCertificate

Boston,MAUnitedStates Certificate(Graduate)

BostonUniversityGraduateCertificate


BostonUniversityMSinArtsAdministration


BrooklynCollegePerformingArtsManagement

Brooklyn,NYUnitedStates Certificate(Graduate)

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CaliforniaStateUniversityTheatreManagement

LongBeach,CAUnitedStates (Graduate)

CarnegieMellonUniversityMasterofArtsManagementProgram

Pittsburgh,PAUnitedStates MA(Graduate)

CarnegieMellonUniversityMastersofEntertainmentIndustryManagement

NorthHollywood,CAUnitedStates MA(Graduate)

CastletonUniversityOnlineMastersinArtsAdministration

Castleton,VTUnitedStates MA(Graduate)

ChicagoCollegeofthePerformingArtsMastersinPerformingArtsAdministration

Chicago,ILUnitedStates MA(Graduate)

ClaremontGraduateUniversitySotheby'sInstituteofArt--MAAB

Claremont,CAUnitedStates MA(Graduate)

ClaremontGraduateUniversitySotheby'sInstituteofArt--MAAM

Claremont,CAUnitedStates MA(Graduate)

ColoradoStateUniversity(LEAPInstitutefortheArts)MasterofArtsLeadershipandAdministration

FortCollins,COUnitedStates MFA(Graduate)

ColumbiaUniversityTeachersCollegePrograminArtsAdministration

NewYork,NYUnitedStates MA(Graduate)

DePaulUniversityArtsLeadership

Chicago,ILUnitedStates MFA(Graduate)

DrexelUniversityArtsAdministration

Philadelphia,PAUnitedStates MS(Graduate)

DrexelUniversityOnlineArtsAdministrationGraduateProgram

Philadelphia,PAUnitedStates MS(Graduate)

EasternMichiganUniversityMAArtsManagementProgram

Ypsilanti,MIUnitedStates MA(Graduate)

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ElonUniversityArtsAdministration

Elon,NCUnitedStates (Graduate)

EmersonCollegeDept.ofPerformingArts

Boston,MAUnitedStates MA(Graduate)

FloridaStateUniversityArtsAdministration(MA)

Tallahassee,FLUnitedStates Certificate(Graduate)

FloridaStateUniversityArtsAdministration(Ph.D.)

Tallahassee,FLUnitedStates Certificate(Graduate)

FloridaStateUniversityMAinArtsAdministration(Music)

Tallahassee,FLUnitedStates MA(Graduate)

FloridaStateUniversityMFAinTheatreManagement

Tallahassee,FLUnitedStates MFA(Graduate)

FloridaStateUniversityMasterofFineArtsinTheatreManagement(ArtsLeadership)

Tallahassee,FLUnitedStates MFA(Graduate)

FurmanUniversityArtsAdministration

Greenville,SCUnitedStates MA(Graduate)

GeorgeMasonUniversityArtsManagement

Fairfax,VAUnitedStates MA(Graduate)

Goldsmiths-UniversityofLondonArtsAdministrationandCulturalPolicy,CreativeandCulturalEntrepreneurship,SocialEntrepreneurship,CulturalPolicy,RelationsandDiplomacy,CulturalPolicyandTourism

LondonUnitedKingdom Certificates(Graduate)

GoucherCollegeArtsAdministrationProgram

Baltimore,MDUnitedStates Certificate(Graduate)

HECMontréalPhDMarketingandManagement

Montreal,QCCanada Ph.D.(Graduate)

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HumberCollegeArtsAdministration&CulturalManagement Toronto,ONCanada Certificate(Graduate)

IndianaUniversityArtsAdministration

Bloomington,INUnitedStates MA(Graduate)

LASALLECollegeoftheArtsMAArts&CulturalManagement

SingaporeSingapore MA(Graduate)

LeMoyneCollegeGraduateProgramsinArtsAdministration

Syracuse,NYUnitedStates MS(Graduate)

MichiganStateUniversityMastersinArtsandCulturalManagement

EastLansing,MIUnitedStates MA(Graduate)

NewYorkInstituteofTechnologyLeadershipintheArtsandEntertainmentIndustries


NewYorkUniversityPerformingArtsAdministration


NewYorkUniversityVisualArtsAdministrationMAProgram


NorthwesternUniversityMSinLeadershipforCreativeEnterprises

Evanston,ILUnitedStates MS(Graduate)

QueenMargaretUniversityMAinArts,FestivalandCulturalManagement

Edinburgh,SCTUnitedKingdom Certificate(Graduate)

RowanUniversityCollegeofGraduate&ContinuingEducationM.A.inTheatre:ArtsAdministration

Glassboro,NJUnitedStates MA(Graduate)

SaintMary'sUniversityofMinnesotaArtsandCulturalManagement

Minneapolis,MNUnitedStates MA(Graduate)

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SavannahCollegeofArtandDesignBusinessDesignandArtsLeadership

Savannah,GAUnitedStates MA(Graduate)

SchooloftheArtInstituteofChicagoArtsAdministrationandPolicy

Chicago,ILUnitedStates MA(Graduate)

SeattleUniversityArtsLeadership

Seattle,WAUnitedStates MFA(Graduate)

ShenandoahConservatoryPerformingArtsLeadershipandManagement

Winchester,VAUnitedStates MS(Graduate)

ShizuokaUniversityofArtandCultureGraduateSchoolofCulturalPolicyandManagement

Hamamatsu,Shizuoka-kenJapan Certificate(Graduate)

ShowaUniversityofMusicMusicandArtsManagement

Kawasaki,KanagawaJapan MA(Graduate)

SookmyungWomen'sUniversity,GraduateSchoolofPublicPolicy,PrograminArtsandCulturalAdministrationArtandCulturalAdministration

SeoulKorea MA(Graduate)

SouthernMethodistUniversityArtsManagementGraduateProgram

Dallas,TXUnitedStates Certificate(Graduate)

SouthernUtahUniversityArtsAdministration

CedarCity,UTUnitedStates MFA(Graduate)

StephensCollegeSchoolofPerformingArts

Columbia,MOUnitedStates (Graduate)

SweetBriarCollegeArtsManagement

SweetBriar,VAUnitedStates (Graduate)

SyracuseUniversityJanklowArtsLeadershipProgram

Syracuse,NYUnitedStates MA(Graduate)

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TexasTechUniversityArtsAdministration

Lubbock,TXUnitedStates Certificate(Graduate)

TheEducationUniversityofHongKongExecutiveMasterofArtsinArtsManagementandEntrepreneurship

TaiPoHongKong MA(Graduate)

TheNewSchool'sCollegeofPerformingArtsMasterofArtsinArtsManagementandEntrepreneurship

NewYork,NYUnitedStates (Graduate)

TheOhioStateUniversityMasterofArtsinArtsPolicy&Administration

Columbus,OHUnitedStates MA(Graduate)

TheUniversityofAkronArtsAdministration

Akron,OHUnitedStates MA(Graduate)

TheUniversityofAlabamaTheatreManagement

Tuscaloosa,ALUnitedStates Certificate(Graduate)

UniversityatBuffalo-SUNYArtsManagementProgram

Buffalo,NYUnitedStates Certificate(Graduate)

UniversityofBarcelonaCulturalManagement

BarcelonaSpain MA(Graduate)

UniversityofChileCulturalManagementandAdministration

SantiagoChile MA(Graduate)

UniversityofCincinnatiArtsAdministration

Cincinnati,OHUnitedStates Certificate(Graduate)

UniversityofConnecticutMFAinArtsAdministration

Storrs,CTUnitedStates (Graduate)

UniversityofConnecticutOnlineGraduateCertificateinArtsAdministration

Storrs,CTUnitedStates (Graduate)

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UniversityofDenverArtsandCultureProgram

Denver,COUnitedStates Certificate(Graduate)

UniversityofHoustonMAinArtsLeadership

Houston,TX,UnitedStates MA(Graduate)

UniversityofHouston-DowntownMinorinArtsAdministration

Houston,TXUnitedStates

UniversityofKentuckyMAinArtsAdministration

Lexington,KYUnitedStates MA(Graduate)

UniversityofMiamiArtsPresentingandLiveEntertainmentManagement

CoralGables,FLUnitedStates

UniversityofMichiganArtsAdministration

AnnArbor,MIUnitedStates MA(Graduate)

UniversityofMinnesotaMasterofProfessionalStudiesinArtsandCulturalLeadership

St.Paul,MAUnitedStates MPS(Graduate)

UniversityofNewOrleansGraduatePrograminArtsAdministration

NewOrleans,LAUnitedStates MA(Graduate)

UniversityofNorthCarolinaSchooloftheArtsPerformingArtsManagement

Winston-Salem,NCUnitedStates MFA(Graduate)

UniversityofOregonArts&AdministrationProgram

Eugene,ORUnitedStates MS(Graduate)

UniversityofPikevilleArtsAdministration

Pikeville,KYUnitedStates (Graduate)

UniversityofRichmondModlinCenterfortheArts

Richmond,VAUnitedStates

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UniversityofSouthAustraliaArts&CulturalManagementProgram

Adelaide,SAAustralia MM(Graduate)

UniversityofSouthernCaliforniaArtsLeadershipatUSC

LosAngeles,CAUnitedStates (Graduate)

UniversityofWestminsterOnlineGraduatePrograminInternationalCulturalRelations

LondonUnitedKingdom (Graduate)

UniversityofWisconsin-MadisonBolzCenterforArtsAdministration

Madison,WIUnitedStates MBA(Graduate)

UniversityofWisconsin-WhitewaterTheatreManagementandPromotionsBFA

Whitewater,WIUnitedStates

ValparaisoUniversityArts&EntertainmentAdministration

Valparaiso,INUnitedStates MA(Graduate)

VirginiaTechMFAinTheatreinArtsLeadership

Blacksburg,VAUnitedStates MFA(Graduate)

ViterboUniversityArtsAdministration

LaCrosse,WIUnitedStates

WayneStateUniversityArtsAdministration

Detroit,MIUnitedStates MA(Graduate)

WayneStateUniversityTheatreManagement

Detroit,MIUnitedStates MFA(Graduate)

WebsterUniversityArtsManagement&Leadership

WebsterGroves,MOUnitedStates MFA(Graduate)

WesleyanUniversityNewYorkArtsProgram

Middletown,CTUnitedStates

WesternNewEnglandUniversityArts&EntertainmentManagement

Springfield,MAUnitedStates

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WinonaStateUniversityArtsAdministration

Winona,MNUnitedStates Certificate(Graduate)

WinthropUniversityArtsAdministration

RockHill,SCUnitedStates MA(Graduate)

WinthropUniversityGraduateCertificate

RockHill,SCUnitedStates Certificate(Graduate)

YaleSchoolofDramaTheaterManagementDepartment

NewHaven,CTUnitedStates MFA(Graduate)

YorkUniversitySchulichSchoolofBusinessMBAProgramArtsandMediaAdministration

Toronto,ONCanada Certificate(Graduate)

MS in Arts Administration and Cultural Entrepreneurship · 12/3/2018 · The MS in Arts...

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