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MRPP-Written Project Report
Name : KHATRI DIXITA VISHALKUMAR
(Student ID No. : 0909BHC214)CLACC C
(PGD)
Unit Title : Management Research Project andPresentation unit 3
Course Study Report
OnDevelop New Electric Car
BLAKE HALL COLLEGE
Blake Hall College Page 1
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Front Cover sheet BTEC Level -7, Advanced Professional Diploma in ManagementStudies
Unit Tile: Management Research Project and Presentation unit 3
(Submitted to Mr. Sumesh S Dadwal)
LEARNERS BRIEF
Learners Name: DIXITA VISHALKUMAR KHATRI
ID0909BHC214..Class (Course)PGDBM..
Section C.
Unit titleMRPP
Date assessment details issued27th Sept 2010..
Date handed in 1st December 2010.
Words Count: 2032.
Learners signature___________________ Date : 01/12/2010
Blake Hall College Page 2
Submitted to: MR Sumesh Singh Dadwal
Submitted by:Name: Dixita Khatri
ID: 0909BHC214
Section:
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Blake Hall College Page 3
Assessment Criteria Outcomes and assessment criteria:
LearningOutcome
Evidence for the criteria Tasks Mode of Assessment
Assessorsdecision
Identify thedevelopment of anew product,service or processin terms of overallprofitability
Section in the management report andpresentation making the business case
1a MRPP-Part 1 :
Final MRPP-
Presentation
During 08-12 Nov.2010 ( depending
upon group)
Section in the management report andpresentation reviewing current theory
1b
Section in the management report and
presentation recognising competitivity issues1c
Calculate, agreeand plan forthe necessaryresourcesrequired for theproject
(3.2)
Section in the management report andpresentation identifying resources costs
2a MRPP-Part 1 :
Final written
assignment
consisting of
2500-4000 words ,
due on
03 Dec 2010
Section in the management report andpresentation identifying training costs
2b
Section in the management report andpresentation identifying resource
Plan and agreetheimplementation oftheproduct, serviceor processand the measuresfor
An implementation timescale 3a
A marketing strategy 3b
Implementation monitoring andmanagement measures
Lecturers additional feedback and comments:
Internal verification of assignment brief (final agreed version)
IV name (print) Date
Comments : Sign.
PGD- (B-Tech-Level-7) [Sept-Dec 2010]Assignment Brief
Unit Tile: : Management Research Project and Presentation unit 3
(Lecturer: Sumesh S Dadwal)
Date of issue: 27th Sept 2010 Submission date: Last date of submission :
Formative Assignment : 25-28 Oct. 2010 ( depending upon group)
Final Summative Part 1 ; Presentation : 08-12 Nov. 2010 ( depending upon group)Final Summative Part 2 ; Written Project Report : 03 Dec 2010
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TABLE OF CONTENT
Blake Hall College Page 4
Tasks PARTICULERS PAGE NO.
2a Identify and cost all resources 5
2bIdentify and cost the Training and
Development of Staff6
2cIdentify Sources of all resources
required7
3a An Implementation timescale 8
3b A marketing strategy 9
3cImplementation monitoring and
management measures11
References / Bibliography 12
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(2a) Identify And Cost All ResourcesThere are basically 2 types of cost Fixed and Variable
Fixed Cost means which do not decrease or increase as per production or selling your item.
Variable Cost means those that are directly with the quantity of products being produced.1
Variable cost has direct connection with the production quantity. Material expenditure will rise asmore goods are produced.2
Elements of cost Nature of costs
Fixed cost Variable
costs(working
)
REMARKS (WHY
ETC)
Professional fees 10,000,000 Hiring lawyer,
professional, banks for
legal aspects of initiate a
business
Insurance (vehicle,
building, public liablitity,
contents)
1,000,000
Land (building) space
buy/lease
n.a. Company already
having land for new
plant/business
Construction of building
and New machinery/plant
800,000,000
tech/ Equipment,
methods/royalty
100,000,000
spares parts and raw
materials
100,000,000
Process re- design cost or
product R&D costs and devcosts
20,000,000
Staff and employment 20,000,000 2,000,000 Labour is depending
upon production so its
having variable cost.
While salary of the staff
is fixed.
Commission/remuneration 2,000,000 Commission depends
upon sales quantity. So
its variable.
MONEY/ CAPITAL
RENT/ DIVIDENTS
20,000,000 100,000,000
Cash flow
Loan / interest payments
are generally fixed. Cash
flow is generally notsteady its variable
depend upon production,
sell and collection.
Depreciation 80,000,000 Depreciation is also
fixed cost.
Miscellaneous( stationary,
telephone, electricity,
energy)
5,000,000 1,000,000 Electricity and energys
some expense depend
upon production
quantity.
Product intro costs, product 3,000,000
1 http://www.smallbusinesspro.co.uk/start-business/startup-costs.html2 http://www.smbtn.com/books/gb40.pdf
Blake Hall College Page 5
Task 2
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testing costs
Manager ( promotional ,
adv publicity , pr, sales
promotion, personal selling
)
Emergency fund 100,000,000 Company allocateemergency fund for
unexpected events.
2 (b) Identify And Cost The Training And Development Of Staff
Three HR regions needs to be analyse for the training requirement. These are Business as a whole,
the job requirements and the needs of the individuals. This study will give answers to the below
mention questions:
Who requires training?
What desires to learn to member of staff in order to be more industrious?
Where training required?
Determined the value of different employees by comparing their ability/skill /talent
levels/performance to the businesss expected requirements or performance standards. Any
difference between physical and expected
Skill or ability levels identifies training requirement.
Training Methods: There are 2 kinds of training methods: on-the-job and off-the-job methods.
Human being situations and the who, what and why of training program decide which
technique to use.
On-the-job teaching is delivered when employee carry out their regular duties/jobs. By this,
employee can learn and they do not need extra time to learn. Off-the-job methods comprise
particular study, television conferences, film, lectures, lab/r&d training, role playing, case studies,
programmed instruction and simulation. Some of the techniques are too costly.
Company will use both the methods for their project as some job roles require direct practical
training and some job roles require prior training before performing the duties.
Trainer: Trainer depends on the method of training required and who is going to receive it. On-
the-job training is taken by supervisors mostly and off-the-job training is taken by professional
consultant or from the organization experience personnel.
It is important that trainer must be explained the companys objectives and its values.
Company is using both the method of training so company requires both kinds of trainer for it.
Training Management: After consider training method and trainer, company needs to
manage/administer the training programme. It is important to meet the requirement of the
training. For this, following questions should be considered before training: Location,
refreshments, facilities, transports, training equipments (stationery, document, materials, etc..),
and timings.
Vigilant awareness to these details will make sure to the accomplishment of the training.
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Company has already created a team for the training management/administer, So they can get the
require results from the training programme.
Evaluation of Training: Company needs to monitor training during the programme. These
should be decided when developing the training programme. Company needs to compare theiremployees new skills, which they acquired after training and required skills classified for the
training programme. If there is any difference arise should be noted and made necessary changes
to the training methods/programme to meet the objectives. Timely assessment will avoid the
training from losing its way from its objectives.3
Company will spend cost as per below for its training programme.
2(c) Identify Sources Of All Resources Required For Introducing The
Product, Service Or Process.
Company will require below mention resources for introducing their product:
Land/Building
Plant, equipment, Machinery
Raw Materials/Spare Parts
Working Capital margin
Preliminary and pre-operative costs(Professional Fees, Insurance Fees
Transportation
R&D and Process Costs
Work Force/Management Costs
Testing and Marketing Costs
Training and Development of Staff
Contingency costs Miscellaneous expenses
Company would require around 1400 million for the development and introduce the product in
the market.
Company would acquire above mention fund from the following resources:
Public Offer : Company will list their share on the stock exchange and Company is aim to
collect around 700 million from public offer.
Long term loan : Company also take long term loan from Bank and Financial institution
for about 400 million
3 http://www.zeromillion.com/business/personnel/employee-training.html
Blake Hall College Page 7
Sources of T&D
costs
Costs
On-the-job
training
100 per
employee
Off-the-job
training
500 per
employee
Trainer 100,000
Training
Management
Fix 100,000
Variable 50
per employee
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Subsidies: Company also get about 150 million in the form of government subsidy loan
to the company.
Retained earnings : Currently, Company has around 300 million reserves in its balance
sheet and from it company get 150 million to
develop and introduce new product in the market.4
3(a) An Implementation timescale
Task Start Date Duration Finish Date
Initiation
Collect project idea 11/11/2010 7 18/11/2010
Idea screening 19/11/2010 7 26/11/2010Concept testing 27/11/2010 90 25/02/2011
Submit and approve the request for proposal 26/02/2011 10 08/03/2011
Prepare the requirement document 09/03/2011 30 08/04/2011
Analysis
Customer requirement/market research 09/04/2011 30 09/05/2011
Financial feasibility study(require fund,
budgeting and cash flow, cost benefit analysis) 10/05/2011 15 25/05/2011
Feasibility study(operational, technical,
economical) 26/05/2011 15 10/06/2011
Competitive analysis 11/06/2011 7 18/06/2011
Design
Design data model 19/06/2011 13 02/07/2011
Write detailed design specification 03/07/2011 5 08/07/2011
Write documentation plan 09/07/2011 5 14/07/2011
Require resource
Identify and cost all materials, equipment, labour 15/07/2011 5 20/07/2011
Cost for training and development of staff 21/07/2011 3 24/07/2011
Linking the project to the business strategy 25/07/2011 4 29/07/2011
Finalizing business case 30/07/2011 7 06/08/2011
Assessing and managing business risk 07/08/2011 8 15/08/2011Product development and testing
Product concept development 16/08/2011 60 15/10/2011
Testing the product 16/10/2011 15 31/10/2011
Brand positioning and advertising development 01/11/2011 7 08/11/2011
Production and market launch
Develop production plan 09/11/2011 30 09/12/2011
Purchase and setup equipment 10/12/2011 60 08/02/2012
Train production staff 09/02/2012 30 10/03/2012
Consider R&D function 11/03/2012 15 26/03/2012
4http://bms.co.in/project-appraisal/
Blake Hall College Page 8
Task 3
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Develop management report 27/03/2012 10 06/04/2012
Develop administrative system 07/04/2012 5 12/04/2012
Develop trade Names and Trade marks 13/04/2012 30 13/05/2012
Develop customer relation programme 14/05/2012 30 13/06/2012
Develop the technical support programme 14/06/2012 30 14/07/2012Establish human resource strategy 15/07/2012 7 22/07/2012
Establish business advisor 23/07/2012 5 28/07/2012
Production launch 29/07/2012 30 28/08/2012
Market launch 29/08/2012 15 13/09/2012
Gantt chart of the above mention Timescale.
(3b) A marketing strategy
VR Motors Ltd has already done Competitors analysis and SWOT analysis in earlier research for
new product development and its already mention in the presentation. On the base of this research
Company plan and develop below mention marketing strategy.
VR Motors Ltd develops a new E-car. In the implementation process of the VR Motors Ltd,Marketing played a lead role in searching, identifying, segmenting and acting successfully to get
expected results.
The Report seeks to outline about how the company establish its marketing strategy to enter on
Global page like in Europe, USA, Asia, Africa etc. It includes detail analysis of marketing
importance towards business and market development, then how marketing links with other
company operations, and at last how new technologies and information system helps in improving
marketing strategy and planning.
A marketing plan contains a set of specific actions required to successfully implement a
marketing strategy. For example: "Use a low cost product to attract consumers. A strategy
consists of a well thought out series of tactics to make a marketing plan more effective. A
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marketing strategy often integrates an organization's marketing goals, policies, and action
sequences (tactics) into a cohesive whole. (Miles 2003).
VR Motors has adopted the different marketing plans like market segmentation, target marketing,
and positioning strategy5.
Segment :- Following market segmentation strategy VR Motors Ltd. would expand to 400dealers in India. VR Motors planned to launch in Asia, USA and Europe in next two years
and medium term plan of opening Production facility in USA. VR Motors Ltd. is
planning different strategies to enter into international market like company owned or
joint ventures showrooms in USA, UK and Asia.
Target Marketing - VR Motors Ltd research shows that their product is accepted by all
age, community and cultural group. VR Motors Ltd aims two wheeler markets for their
product and middle class and higher middle class families in the country.
Positioning - Market positioning is another strategy taken by VR Motors Ltd to have
competitive advantage by satisfying the customer needs and having good brand image inthe target market in the industry.
Developing a Marketing Strategy:
1 Product : Compare to their competitors, VR Motors Ltd is developing a new electric car which
is low cost, low maintenance and with safety feature.
2 Price : There is no other company in the market is providing electric car at 1500 with latest
features.
3 Place : Company has already 400 dealers all over the country and they can reach easily to the
showrooms. Company is also looking to increase the number of dealers in the country to
satisfy the customer for service and to increase sell.
5http://www.marketingminefield.co.uk/marketing-plan/1-template.html
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4 Promotion : Company will offer free test drive for the consumers. Company will also give 3
years free service to its customers.
5 People : VR Motors Ltd having good HR Management and they are able to employ qualified
people for the require post.
6 Physical Evidence : VR Motors Ltd also planning to re-design their existing showrooms to
meet the requirement of new product. Company has also developed their new internet website
for the electric car.
7 Process : Deliver good customer service to their customer and also after sales service is also
important to get trust of the current customer and to get new customer on the basis of the
customer service. Company also aiming to improve their product on the base of feedback of
the customers. Company also planned that the process can be tailored as per the different
customer requirements.
3(c) Implementation monitoring and management measures
Activities Monitoring and control (feedback/ concurrent and feedforward)
Responsible person Target
Smart goal
Target
date
How to measure
actual out put
(QQCTF)
Variations Corrective
and
preventive
actions
Idea
generation
Idea generation
workshop- CEOs,
marketing,
engineering,
product
development,
promotions, sales
and R&D leaders
Choosing
the best idea
for the new
product
development
By 18th
November
2010
Idea screening N.A. N.A.
Concept
Testing
Project Manager Successful
Product
output
By 25th
February
2011
Possibility of the new
product development
N.A. Any
variation
need to be
correct by
taking
reasonable
decisionDetailed
feasibility
report and
MR all
steps-
problem-
literature-
hypo-data
collection-
writing etc
Project Manager To fulfil
require
resource and
feasibility of
the product.
By 18th
June 2011
Recognize potential
development work.
Recognize potential
of marketing,
economic, technical,
Operational and
financial feasibility.
N.A. Any
variation
need to be
correct by
taking
reasonable
decision
Product
development& testing
Production
Manager
Feasibility
of theproduction
By 31st
October2011
Successful output of
the production. Getreport on this from
N.A. Any
variationneed to be
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and to
eliminate
negative
thing about
the product.
R&D team. correct by
taking
reasonable
decision
Marketingand other
functional
plans
Marketing Manager Searching,identifying,
segmenting
and acting
successfully
to get
expected
results.
By 8th
November
2011
Awareness of the product and Increase
demand of the
product.
N.A. Anyvariation
need to be
correct by
taking
reasonable
decision
Marketing
intro
campaign
Project manager Launch of
the product
as per
companydecision
By 13th
Septembe
r 2012
Customer response
for the product.
N.A. Any
variation
need to be
correct bytaking
reasonable
decision
References:-http://www.smallbusinesspro.co.uk/start-business/startup-costs.html
http://www.smbtn.com/books/gb40.pdf
http://www.zeromillion.com/business/personnel/employee-training.html
http://bms.co.in/project-appraisal/http://www.marketingminefield.co.uk/marketing-plan/1-template.html
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