Mrp on luxury cars

7/29/2019 Mrp on luxury cars

1/28

Title:

CONSUMER BEHAVIOR TOWARDS LUXURY CARS IN INDORE CITY(w.r.t. AUDI,BMW and MERCEDES)INTRODUCTIONBrief History Of AUDI,BMW and MERCEDES.

AUDI

The Audi badge, known as the Four Rings, is the emblem of one of theoldest car manufacturers in Germany. It symbolizes the 1932, merger of four independentmotor-vehicle manufacturers: Audi, Dampf-Kraft Wagen(DKW), Horch and Wandererand formed Auto Union. Together with theNSU brand, which joined in 1969, these companies were the roots ofpresent-day


2/28

BMW

Bayerische Motoren Werke AG (BMW; English: Bavarian Motor Works) is a

German automobile, motorcycle and engine manufacturing company founded

1917. BMW is headquartered in Munich, Bavaria, Germany. It also owns and

produces theMinimarque, and is the parent company ofRolls-Royce Motor

Cars. BMW produces motorcycles underBMW MotorradandHusqvarnabrand

In 2010, the BMW group produced 1,481,253 automobiles and 112,271

motorcycles across all its brands.
http://en.wikipedia.org/wiki/Mini_%28marque%29http://en.wikipedia.org/wiki/Mini_%28marque%29http://en.wikipedia.org/wiki/Mini_%28marque%29http://en.wikipedia.org/wiki/Rolls-Royce_Motor_Carshttp://en.wikipedia.org/wiki/Rolls-Royce_Motor_Carshttp://en.wikipedia.org/wiki/Rolls-Royce_Motor_Carshttp://en.wikipedia.org/wiki/Rolls-Royce_Motor_Carshttp://en.wikipedia.org/wiki/BMW_Motorradhttp://en.wikipedia.org/wiki/BMW_Motorradhttp://en.wikipedia.org/wiki/BMW_Motorradhttp://en.wikipedia.org/wiki/Husqvarna_Motorcycleshttp://en.wikipedia.org/wiki/Husqvarna_Motorcycleshttp://en.wikipedia.org/wiki/Husqvarna_Motorcycleshttp://en.wikipedia.org/wiki/Husqvarna_Motorcycleshttp://en.wikipedia.org/wiki/BMW_Motorradhttp://en.wikipedia.org/wiki/Rolls-Royce_Motor_Carshttp://en.wikipedia.org/wiki/Rolls-Royce_Motor_Carshttp://en.wikipedia.org/wiki/Mini_%28marque%29


3/28

Mercedes

Mercedes-Benz traces its origins to Karl Benz's creation of the firstpetrol-powe

car, theBenz Patent Motorwagen, patented in January 1886[1]

andGottlieb

Daimlerand engineerWilhelm Maybach's conversion of a stagecoach by the

addition of a petrol engine later that year. TheMercedesautomobile was first

marketed in 1901 byDaimler Motoren Gesellschaft. The first Mercedes-Benz

brand namevehicles were produced in 1926, following the merger of Karl Benz

and Gottlieb Daimler's companies into the Daimler-Benz company.[1]

Mercedes

Benz has introduced many technological and safetyinnovationsthat later beca

common in other vehicles.[2]

Mercedes-Benz is one of the most well-known and

established automotive brands in the world, and is also the world's oldest

automotive brand still in existence today. For information relating to the famou

three-pointed star, see under the titleDaimler Motoren Gesellschaftincluding

merger into Daimler-Benz.
http://en.wikipedia.org/wiki/Petrol_enginehttp://en.wikipedia.org/wiki/Petrol_enginehttp://en.wikipedia.org/wiki/Petrol_enginehttp://en.wikipedia.org/wiki/Benz_Patent_Motorwagenhttp://en.wikipedia.org/wiki/Benz_Patent_Motorwagenhttp://en.wikipedia.org/wiki/Benz_Patent_Motorwagenhttp://en.wikipedia.org/wiki/Mercedes-Benz#cite_note-MBoverview-0http://en.wikipedia.org/wiki/Mercedes-Benz#cite_note-MBoverview-0http://en.wikipedia.org/wiki/Gottlieb_Daimlerhttp://en.wikipedia.org/wiki/Gottlieb_Daimlerhttp://en.wikipedia.org/wiki/Gottlieb_Daimlerhttp://en.wikipedia.org/wiki/Gottlieb_Daimlerhttp://en.wikipedia.org/wiki/Wilhelm_Maybachhttp://en.wikipedia.org/wiki/Wilhelm_Maybachhttp://en.wikipedia.org/wiki/Wilhelm_Maybachhttp://en.wikipedia.org/wiki/Mercedes_%28car%29http://en.wikipedia.org/wiki/Mercedes_%28car%29http://en.wikipedia.org/wiki/Mercedes_%28car%29http://en.wikipedia.org/wiki/Daimler_Motoren_Gesellschafthttp://en.wikipedia.org/wiki/Daimler_Motoren_Gesellschafthttp://en.wikipedia.org/wiki/Daimler_Motoren_Gesellschafthttp://en.wikipedia.org/wiki/Brand_namehttp://en.wikipedia.org/wiki/Brand_namehttp://en.wikipedia.org/wiki/Mercedes-Benz#cite_note-MBoverview-0http://en.wikipedia.org/wiki/Mercedes-Benz#cite_note-MBoverview-0http://en.wikipedia.org/wiki/Mercedes-Benz#cite_note-MBoverview-0http://en.wikipedia.org/wiki/Mercedes-Benz#Innovationshttp://en.wikipedia.org/wiki/Mercedes-Benz#Innovationshttp://en.wikipedia.org/wiki/Mercedes-Benz#Innovationshttp://en.wikipedia.org/wiki/Mercedes-Benz#cite_note-autogenerated2-1http://en.wikipedia.org/wiki/Mercedes-Benz#cite_note-autogenerated2-1http://en.wikipedia.org/wiki/Mercedes-Benz#cite_note-autogenerated2-1http://en.wikipedia.org/wiki/Daimler_Motoren_Gesellschafthttp://en.wikipedia.org/wiki/Daimler_Motoren_Gesellschafthttp://en.wikipedia.org/wiki/Daimler_Motoren_Gesellschafthttp://en.wikipedia.org/wiki/Daimler_Motoren_Gesellschafthttp://en.wikipedia.org/wiki/Mercedes-Benz#cite_note-autogenerated2-1http://en.wikipedia.org/wiki/Mercedes-Benz#Innovationshttp://en.wikipedia.org/wiki/Mercedes-Benz#cite_note-MBoverview-0http://en.wikipedia.org/wiki/Brand_namehttp://en.wikipedia.org/wiki/Daimler_Motoren_Gesellschafthttp://en.wikipedia.org/wiki/Mercedes_%28car%29http://en.wikipedia.org/wiki/Wilhelm_Maybachhttp://en.wikipedia.org/wiki/Gottlieb_Daimlerhttp://en.wikipedia.org/wiki/Gottlieb_Daimlerhttp://en.wikipedia.org/wiki/Mercedes-Benz#cite_note-MBoverview-0http://en.wikipedia.org/wiki/Benz_Patent_Motorwagenhttp://en.wikipedia.org/wiki/Petrol_engine


4/28

Review Of Literature:

NEWSPAPER

INTERNET

INTERNET: Sale of luxury cars zooms in Indore

Mercedes-Benz|

BMW

AUDI

INDORE: At a time when small car manufacturers are leaving no stone unturne

capture the market, luxury sedans are catching the fancy of car enthusiasts in

Indore. People, who were earlier hooked to Rs 15-20 lakh segment, are now

spending more than Rs 30 lakh to get their car. It seems the high-end cars have

become a status symbol.

Such is the demand that the sale of new models has far exceeded the initial mark

estimate, signalling a huge potential for growth in the high-end car segment in

Indore. Earlier the market, which was limited to Skoda,ToyotaandHonda, is no

witnessing a strong presence of auto giants like Audi,Mercedes-Benz,BMWa

AUDI that are giving new feel of luxury to the residents.

The rising trend of luxury vehicles can also be gauged from the fact that 65

Mercedes, in the Rs 26 lakh to Rs 1 crore segment, have been sold out in the lasfinancial year.

According to the figures of Mercedes showroom, more than 40 per cent people a

now opting for Mercs in the range of Rs 30-40 lakh. Similar trend is being

witnessed as far asSkodaSuperb is concerned.

In 2005-09, people were focusing on the Rs 14-15 lakh segment, but now they

prefer Superb worth Rs 29 lakh.
http://timesofindia.indiatimes.com/topic/Mercedes-Benzhttp://timesofindia.indiatimes.com/topic/Mercedes-Benzhttp://www.zigwheels.com/newcars/BMWhttp://www.zigwheels.com/newcars/BMWhttp://www.zigwheels.com/newcars/Toyotahttp://www.zigwheels.com/newcars/Toyotahttp://www.zigwheels.com/newcars/Toyotahttp://www.zigwheels.com/newcars/Hondahttp://www.zigwheels.com/newcars/Hondahttp://www.zigwheels.com/newcars/Hondahttp://timesofindia.indiatimes.com/topic/Mercedes-Benzhttp://timesofindia.indiatimes.com/topic/Mercedes-Benzhttp://timesofindia.indiatimes.com/topic/Mercedes-Benzhttp://www.zigwheels.com/newcars/BMWhttp://www.zigwheels.com/newcars/BMWhttp://www.zigwheels.com/newcars/BMWhttp://www.zigwheels.com/newcars/Skodahttp://www.zigwheels.com/newcars/Skodahttp://www.zigwheels.com/newcars/Skodahttp://www.zigwheels.com/newcars/Skodahttp://www.zigwheels.com/newcars/BMWhttp://timesofindia.indiatimes.com/topic/Mercedes-Benzhttp://www.zigwheels.com/newcars/Hondahttp://www.zigwheels.com/newcars/Toyotahttp://www.zigwheels.com/newcars/BMWhttp://timesofindia.indiatimes.com/topic/Mercedes-Benz


5/28

Gopal Relwani, sales manager ofSkoda Satguru Automobiles, said: "The buyi

capacity of people has increased. After 2009, people have started buying high-e

vehicles. We sell five Superb cars every month. In the past one-and-half year, w

have sold almost 100 cars of this segment. Most of the people who buy these car

are businessmen."

Gaurav Anand, ma

Sachin Sharma, general manager ofToyota, said: "The proposed tax is not goito harm customers as it will be limited to 60 km of the city's boundary. We have

sold 12 Camry and six Prius in the over Rs 30 lakh seg naging director ofAudi,

said: "We have been witnessing a lot of excitement among the consumers and w

are expecting to capture about 45 per cent of the market share."ment during the

financial year."


6/28

NEWSPAPERS


7/28

BMW


8/28

AUDI


9/28

MERCEDES


10/28

HYPOTHESIS STATEMENT

Hypo 1:Consumer behavior towards luxury (SUV and SEDAN) cars issimilar.

Hypo 2: Consumer behavior towards luxury (SUV and SEDAN) cars is nosimilar.


11/28

RESEARCH DESIGN

What/WhyStudy is being made for finding the reason of preferring luxury SUV aSEDAN cars in the current scenario.At a time when small carsmanufacturers are leaving no stone unturned to capture themarket,luxury SUV and SEDAN are catching the fancy of car enthusiain Indore city.People who were earlier hooked to Rs 15-20 lakh segm,are now spending more than Rs 30 lakh to get their car.It seems thehigh end cars have become a status symbol.Earlier the market whichwas limited to Skoda,Toyota and Honda is now witnessing a strongpresence of auto giants like AUDI,Mercedes-Benz ,BMW that are givinnew feel of luxury to the residents of Indore city.

PlaceThis research is concerned with Indore city only.

Type of Data


12/28

Primary data collected through questionnaires.Reference through newspapers.

Reference through articles in magazines.

Period of Time to Conduct Research

This study has taken time period of 50 days to come with an output.

Data Collection TechniquesQuestionnaire [customers , who are willing to buy

luxury cars]SurveysPersonal Interaction [customers , Dealers]

Internet [companys website , Research papers]


13/28

DATA COLLECTION


14/28

QUESTIONNAIRE

INSTITUTE OF MANAGEMENT STUDIES

DAVV INDORE

Research Project : Consumer Behaviour Towards Luxury Cars in Indorecity.

Which Car Segment Do You Prefer?

o SEDANo SUV

Your Favourite Car Brand(in Indore ).

o BMWo AUDIo NISSANo TOYOTAo MERCEDES

Your Comment Towards the Launch of AUDI Indore.

o WILLING TO BUYo EXCITEDo ITS OKo DONT CARE

Which is The Most Comforting Factor Of Your Car ?

o

SUSPENSION

o SPACEo FEATURESo COMFORTABLE SITTINGo OTHERS


15/28

Performance of Your Car( w.r.t. engine performance,speed,mileage)

ENGINE 1 2 3 4 5

SPEED 1 2 3 4 5

MILEAGE 1 2 3 4 5

PICKUP 1 2 3 4 5

HANDLING 1 2 3 4 5

Other Features of your car

CLIMATE CONTROL 1 2 3 4 5

SECURITY FEATURES 1 2 3 4 5

QUALITY MUSIC SYSTEM 1 2 3 4 5

GADGETS/GIZMOS 1 2 3 4 5

Transmission System

o Manualo Automatic

Safety Features of your car

ABS 1 2 3 4 5

TCS (traction control system) 1 2 3 4 5

AIR BAGS 1 2 3 4 5

REAR VIEW CAMERA 1 2 3 4 5

INFRARED SYSTEM/SENSOR 1 2 3 4 5

Maintenance of Your Car

VERY HIGH HIGH LOW

Comparing Your Car With other Cars of Same Segment you feel !!

o HIGHLY SATISFIEDo SATISFIED

o VALUE FOR MONEYo WRONG DECISION


16/28

PERSONAL DETAILS

Name - ___________________________

Address -___________________________

___________________________

___________________________

Contact - ___________________________

Email - ___________________________

Signature - ___________

Date - __________


17/28

SAMPLE DESIGN

30 is the size of sample , samples were taken in Indore city , samp

were taken from people having luxury cars from different

occupation like business class , higher service class and car

enthusiasts.

METHODS OF DATA COLLECTION

Questionnaire [customers , who are willing to buy luxury cars]SurveysPersonal Interaction [customers , Dealers]Internet [companys website , Research papers]


18/28


19/28


20/28

RESEARCH DESIGN

1. WHAT , WHY

2. VENUE/PLACE

3. TYPE OF DATA4. PERIOD OF TIME TO CODUCT RESEARCH

5. DATA COLLECTION TECHNIQUES


21/28

DATA COLLECTION-QUESTINAIRES


22/28

SAMPLE DESIGN-1. 30 IS THE SIZE OF SAMPLE.

2. SAMPLE WERE TAKEN IN INDORE REGION

3. SAMPLES WERE TAKEN FROM PEOPLES FROM DIFFERENT OCCUPATION LIKESERVICE CLASS, BUSINESSMAN,CAR ENTHUSIASTS.

METHOD OF DATA COLLECTIONa. QUESTIONAIRE


23/28

DATA ANALYSIS1. EDITING-ERRORS WERE RECTIFIED LIKE SOME OF PEOPLES DONT RESPOND TO

PARTICULAR QUESTION

2. CODING-BINARY CODIND(0,1) FOR YES AND NO TYPE OF QUESTIONARE AND ,3 FOR OBJECTIVE TYPE QUESTIONAIRE

3. CLASSIFICATION

4. TABULATION

5. SCALING OF DATA


24/28

HYPOTHESIS TESTING


25/28

CONCLUSION

BIBLIOGRAPHY


26/28

Research Design And Data Base

The present study is of analytical and exploratory nature. Accordingly, the use h

been made of primary as well as secondary data. The Primary data have beencollected mainly from Questionnaire,Economic Times and Other literature avail

in the field. To know the preference among AUDI,BMW and MERCEDES,

Structured questionnaires have been used to collect the data from customers usin

luxury cars. To analyze the data, various statistical techniques such as average, s

deviation and normal distribution have been used as per the requirement of the d

F test has also been used to analyze the variances.

Exploratory research is a type ofresearchconducted for a problem that has no

been clearly defined. Exploratory research helps determine the bestresearchdes

data collectionmethod and selection of subjects. It should draw definitive

conclusions only with extreme caution. Given its fundamental nature, explorator

research often concludes that a perceived problem does not actually exist.

Exploratory research often relies onsecondary researchsuch as reviewing availa

literature and/or data, or qualitative approaches such as informal discussions wit

consumers, employees, management or competitors, and more formal approachethrough in-depth interviews,focus groups, projective methods,case studiesorp

studies.

The results of exploratory research are not usually useful for decision-making by

themselves, but they can provide significant insight into a given situation. Altho

the results ofqualitative researchcan give some indication as to the "why", "how

and "when" something occurs, it cannot tell us "how often" or "how many".

Objectives Of The StudyThe Main aim is to study the consumer satisfaction behavior towards the luxury

(w.r.t. AUDI,BMW and MERCEDES) In this broader framework, an attemp

made to achieve the following specific objectives:

To analyze the Consumer Satisfaction provided by AUDI,BMW and MERCEDE

To examine the factors affecting the choice Among AUDI,BMW and MERCED

To examine the impact Safety Featureson customer behavior towards luxurycars.(AUDI,BMW and MERCEDES)
http://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Data_collectionhttp://en.wikipedia.org/wiki/Data_collectionhttp://en.wikipedia.org/wiki/Secondary_researchhttp://en.wikipedia.org/wiki/Secondary_researchhttp://en.wikipedia.org/wiki/Secondary_researchhttp://en.wikipedia.org/wiki/Focus_grouphttp://en.wikipedia.org/wiki/Focus_grouphttp://en.wikipedia.org/wiki/Focus_grouphttp://en.wikipedia.org/wiki/Case_studieshttp://en.wikipedia.org/wiki/Case_studieshttp://en.wikipedia.org/wiki/Case_studieshttp://en.wikipedia.org/wiki/Pilot_studieshttp://en.wikipedia.org/wiki/Pilot_studieshttp://en.wikipedia.org/wiki/Pilot_studieshttp://en.wikipedia.org/wiki/Pilot_studieshttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Qualitative_researchhttp://en.wikipedia.org/wiki/Pilot_studieshttp://en.wikipedia.org/wiki/Pilot_studieshttp://en.wikipedia.org/wiki/Case_studieshttp://en.wikipedia.org/wiki/Focus_grouphttp://en.wikipedia.org/wiki/Secondary_researchhttp://en.wikipedia.org/wiki/Data_collectionhttp://en.wikipedia.org/wiki/Researchhttp://en.wikipedia.org/wiki/Research


27/28

HypothesisThere is no significant difference in Safety features provided by SBI, ICICI

There is no significant difference in the factors affecting the choice of ATM

SBI, ICICI Bank.

There is no significant difference in the impact of ATM on customer satisfac

in SBI, ICICI Bank.

There is no significant difference in the post 4. purchase behavior of custome

in SBI, ICICI Bank.

Data Collection

Primary data has been collected through questionnaire. A sample size of

respondents has been taken including 10 for each brand i.e. AUDI,BMW

MERCEDES. A personal visit has been made to these cars showrooms to k

about the respondents & services provided by the Showrooms.

Data Analysis

Conclusion

It is concluded through this paper that material satisfaction level is highest in

then second is ICICI Bank and third is HDFC Bank. This is due to the size of

respective bank and number of years of its establishment. But according to abs

287 S. Singh, Ms. Komal - Impact Of Atm On Customer Satisfaction 2009 SuSingh, Ms. Komal


28/28

Mrp on luxury cars

Documents

Transcript of Mrp on luxury cars