Mrežna/komunikacijska rješenja za hotelijerstvo (LAN, …€¦Public Opinion ARUP Foresight and...

Mrežna/komunikacijska rješenja za hotelijerstvo (LAN, WLAN, outdoor WLAN, GSM WiFi)WLAN, GSM WiFi)

Luka MarkotaSystems [email protected]

Agenda� Nova generacija komunikacijskih mreža� Mobilnost - WLAN� Usluge

– Wireless Security

© 2009 Mrežne tehnologije VERSO d.o.o. & Cisco Systems, Inc. All rights reserved.

– Wireless Security– Guest Access– GSM WiFi Voice Services– Location Services

Public OpinionARUP Foresight and Innovation, Sponsored Hospitality Event

LoveComfortable bed, escape, comfort, luxury, big pillows, instant wireless access, ease of blocking, personal attention, attentiveness of service, seamlessness, total service, connectivity to friends and family, human confirmation of the system, social interaction, trusted network, real person, construct the experience as you go, 24-hour service, fantastic food, fresh food,


hour service, fantastic food, fresh food, room with a wonderful view, location, lighting, windows that open, swimming pool, well-designed bathroom, fantastic bath, massage uniqueness, peace familiarity

HateCrowds, lack of service, anonymity, badly designed bathrooms, dirty, unhygienic, smoky smell, depersonalized, queues, uniformity, noise pollution, bad views, bad food, clunky ironing boards, hair dryers that don’t work, cramped rooms that feel like boxes, no internet connection, faulty internet connection, wires, wires, wires, poor lighting, eating alone, bad location, sterility, cloneness, fake service, badly designed work spaces, uncomfortable settings, ugly carpeting

Cisco Connected Hotels:Revenue Streams

High-Speed Internet

Telephony (IP Communications)

Guest Management

Remote-Site Mobility � XML applications� Middleware and billing� Yield management� Location-based access


SolutionsUtility Management

Cisco Connected Hotel Suite Provides ROI and TCO Tools

Internet and Wireless Mobility

Audio and Video Conferencing

Interactive Mediaand Digital Signage

Guest Management � Location-based access� Authentication� Loyalty redemption� Corporate rates Co

sts

Reve

nue

Effects of IT on Your Business1—Guest Services� Customers acquisition and loyalty:

� Hotel brochure, services advertisement, and Website

� Reservation and booking process� Loyalty program� Signage and advertising

� Guests Responsiveness� Check in and check out� Reception services� Guest helpdesk� Concierge services � Service requests


� In-Room Services� Telephony and communications—internal and outbound

� Remote working� In-room entertainment (video, music, gaming, and gambling)

� In room services: (in-room dining, wake-up calls, etc.)

� Minibar� Property information

� Service delivery (in-room services)

Cisco Connected Hotel Suite: Guest Services� High-quality endpoint with enhanced conferencing capabilities

� Automatic guest profile upload to the phone (from PMS and loyalty database)

� Language preference loaded� Group and network functions� Multilingual interface and messaging


� Multilingual interface and messaging� Call forwarding� Property management system integration� Billing systems integration � Wake-up calls� Room services (dining, front desk, concierge, etc.)

� Room controls (HVAC and lighting) � E-mail from the phone� Information kiosk

Cisco Connected Hotel Suite:Guest Services� Access to nonintrusive advertising to promote internal or external services:

� Casino, spa, and golf� Restaurants


� Leisure (opera, theater, and museums)

� Shops and boutiques� Loyalty program

Effects of IT on Your Business2―Staff ServicesSales, Marketing, and Finance� Market intelligence, segmentation, promotions,...

� Yield management and revenue modeling

� Reporting on sales, occupancy, and rate

� Signage—Advertising

Human Resources Management� Time table and attendance management � Training and learning� People tracking� Communication tools� Mobile communication (pager, walkie talkie, and cellular phones)


� Hotel TV channel

Rooms Management� Room status and availabilities� Minibar check� Service order requests and deliveries

Front Office� Customer profiles and data management� Group and conference management� Meeting center management� Reservations and bookings management

Cisco Connected Hotel Suite:Staff Services� Mobility and Productivity� Wireless IP Phones� Staff Services:

� Room status � Technical maintenance� Work orders� Minibar status check� Automated group messaging


� Dashboards� Statistics about room cleaning� Quality control� Performance

Effects of IT on Your Business3—Property ServicesProperty Management� PMS� Energy management� Building management and access control� Guest safety and security� Assets management

Supply Chain and Logistics

Infrastructure � Communication tools (telephony, e-mail, and mobile communications)

� Collaboration tools (conference call or video conference)

� Data storage, network, PC, servers, and security


Supply Chain and Logistics� Point of sales� Procurement� Inventory management

Other Services (F&B, spa, ...)� Table reservations� Golf, spa, ... management� Staff mobility� Meeting rooms

Cisco Connected Hotel Suite:Meeting Rooms


Single endpoint for complete control in theGuestroom or in the Conference Facilities

Cisco Connected Hotel Suite—Business Solution

Operation/Front Desk Lobby Lounge/Café/ShopsInternetMezzanine Cisco Unified IP Conference Station 7936

Guest Floors

Guest Floor IDF Rooms Hallways Guest Rooms

Cisco Unified IP Phone 7906G 7906 IP Phone 79xx IP Phone

Wireless Access Point

Meeting Room Facilities

© 2009 Mrežne tehnologije VERSO d.o.o. & Cisco Systems, Inc. All rights reserved.Basement

Easy Hotel—Redundant LAN Core

Easy Hotel—Admin and Service ModuleTypically 96 Converged Ports

IP Call Agent

IP Application/Mail, etc.

Cisco MCS 7800 Media ConvergenceServers With Cisco Unified CallManagerTechnology Center

Billing and XMLApplications ServersPMS Server

ClusterNetwork Access Server

Office 794x IP Phone

Back Office and Facility Management

Router/PSTNGateway

Router/Firewall

StaffWireless

PSTN

Ground

Operation/Front Desk Lobby Lounge/Café/ShopsIP Phone 797x + 7914

Fax POS Console ConciergeWirelessAccess Point POS Console

WirelessAccess Point

Internet

Communication

In-Room VideoconferencingIn-Room Business CenterAV ControlsIntegrated Room Comfort ControlsWireless IP TelephonyHSIA PackageLocal WeatherClockIP Telephony

Property-Specific BrandingProperty-Defined Messaging

Personalized Welcome MessagePersonalized Colors and Logos

On-Screen CampaignsEvents Profiling

Loyalty EnrollmentNarrowcasting

Solution Overview Cisco Connected Hotel Suite―Executive–Guest Room


GUEST

Communicationand Control Marketing

ServiceEntertainment

IP TelephonyVoicemailFax

Narrowcasting

Video on DemandMusic on DemandDVD PlayerPersonal Video RecorderPicture ViewerAudio and MP3 Device InterfaceFree-to-Guest TV InterfaceMedia GatewayGames

FolioBilling InformationConcierge Services

On-Screen Room ServiceGuest Surveys

Way FindingPersonalized Service Pages

Video SurveillanceOnline Boutique

IP as Your Fourth Utility… Wireless Extends Reach and Creates New Options Take Advantage of Your Infrastructure for Multiple Hotel Applications


Secure Performant HSIA� Lobbies and public areas� Meeting rooms� Guest rooms� Staff

Staff Services� Interactive applications� Free internal telephony� Maintenance

Signage� Interactive kiosks� Gaming and gambling� Temporary events...

Transactions� Cashless payments � Mobile POS...

Logistics� Inventory � Asset tracking� Supply chain � Procurement� Telemetry

Everything over IP� Fiber-optic Gigabit Ethernet to every room (with HDTV)� All media delivered to the room over IP:

� Cisco IP Telephony (Cisco Unified IP Phone 7940G in


Unified IP Phone 7940G in every room)

� TV, radio, VoD (including HDTV)� Music, Games, Wake-up

� IP-Based Automation � Lights, heating, and doorsecurity (including RFID IP door lock)

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Enhancing Room Experience and Guest Efficiency� RFID door key� Wireless telephony and Internet access� Customized plasma screenin every room


� Single remote control to operate services, media,and environment

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Agenda� Nova generacija komunikacijskih mreža� Mobilnost - WLAN� Usluge

– Wireless Security


– Wireless Security– Guest Access– GSM WiFi Voice Services– Location Services

Mobility…

© 2009 Mrežne tehnologije VERSO d.o.o. & Cisco Systems, Inc. All rights reserved.© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18

How Unified Wireless Impacts a Hotel

Staff Services

Guest Services� Increased customer acquisition and loyalty � Improved In-Room Services� Better responsiveness to guests


Property Services� Lower cost of overall property management� More efficient service management� Highly efficient network management

Staff Services� More efficient room management � Instant access to Front Office information� More efficient Human Resource Management

Unification: History Repeated

Enterprise Communications InfrastructureEnterprise Communications InfrastructureUnified Wired & Wireless Network

Unified Network Services

• Common platform for intelligent services

• Greatest efficiencies and lowest TCO

• Extensive application support common across entire network

2005+2005+Guest & Identity

Voice & UC

Mobile E-Mail

RFID & LocationVideo

Surveillance Outdoor

2000s – 2005s


Enterprise Communications InfrastructureEnterprise Communications Infrastructure

Enterprise Communications InfrastructureEnterprise Communications Infrastructure

VideoData VoiceData Services Voice Services Video Services

Converged NetworkConverged Network Services

WirelessWireless Services

• Converged IP network lowers TCO

• Some application efficiencies, not optimized

• Overlay wireless remains a support and management burden

• Separate communications networks

• No common services• High support costs and limited efficiency

• Siloed applications

1980s – 2000s

A Unified WLAN System

SecurityManagement

RF Management(planning tools)

CapacityManagement

Mobility/VPN Cisco WLAN Controller

Cisco WCS

Cisco:• WLAN service delivery

Cisco Wireless Location Appliance


Cisco APAP

IDS

Sensor

Location Tracking Switch/RoutedNetwork

• WLAN service delivery• Real-time RF management• Encryption/authentication• Intrusion protection • Location tracking• Capacity Management• Seamless mobility• Guest Access• Centralized management• Dynamic Control

Cisco Self-Defending Network Guest

Login Screen

Cisco Unified Wireless NetworkEnd-to-End, Unified – Only Cisco

Unified cellular and Wi-Fi VoIP. Advanced threat detection, identity networking, location-based security, asset tracking and guest access.

Wireless LAN Mobility Services

Same level of security, scalability, reliability, ease of deployment, and management for wireless LANs as wired LANs.

World-Class Network Management

SiSi

SiSi


wired LANs.

Integration into all major switching and routing platforms. Secure innovative WLAN controllers.

Network Unification

Access Points Ubiquitous network access in all environments. Enhanced productivity. Proven platform with large install base and leading market share. Plug and Play.

95% of Wi-Fi silicon is Cisco Compatible Certified. Cisco SSC delivers uniform security and services for wired and wireless connections

Client Devices SSC

Simple, Secure Client ConnectivityIt All Starts with the Client

• Over 90% of Wi-Fi silicon is Cisco Compatible

• Tested interoperability Hotel

CarpetedOffice

ConferenceRoomHotspot


for business-class reliability

•Simplified deployment of mobility services•Tested compatibility with Cisco Infrastructure•Accelerates new features while supporting standards •End-to-end security

Benefits

Branch

WarehouseFront Office

Business-Class Reliabilityfor Mission Critical Mobility

• Maximized system availability•Controller redundancy•Access point failover

• System level ControllerFailover


• System level management automates failover to guarantee availability

•No single point of failure•Automated network failover decreases support and downtime costs•Wireless network reliability on par with wired

Benefits

FailoverAPFailover

Radio Resource ManagementEnterprise-Class Network Performance• Dynamic client load balancing• Solving performance & capacity problems in high

density arease.g. conference rooms, cafeteria…

• Clients and infrastructure determine optimal load balancing


•Preserves application and network performance •Guarantees bandwidth and lower latency for network sensitive applications (e.g. voice over IP)•Decreased support costs; increased user satisfaction

Benefits

•Guest networks for customers, partners and auditors

•Vendor

•Automatic, 24 x 7 security and compliance monitoring for wireless breaches

•Asset tracking & management

•Location based security & content distribution

•Real-time mobile voice communications

•Improved collaboration

Cisco Unified Wireless Network Wireless LAN Mobility Services Defined

SECURITY GUEST VOICE LOCATION


•Vendor replenishment networks

•Public access networks

•Network access control based on user location

•Monitor device movement

distribution

•Streamlined workflows

•Business policy enforcement

collaboration via mobile unified communications

•Faster customer service response

Real-time Mobile Data ServicesWirelessly extending resources to individuals irrespective of time or location

Guest Access for Hospitality –Business Challenges

� Guests need access to network � Hotel guests are demanding wireless internet access:

� E-mail, work, conference, etc…

� Setting up wired access


� Setting up wired access estimated @ 1 person-hour

� IP address assignment� Guest device configuration� VLAN/switch port configuration

� Wireless internet access for hotel guests is becoming the industry standard

Integrated Guest Networking Customer, Partner & Contractor Productivity• Allows businesses to keep their wireless networks secure while providing customers, vendors and partners with controlled access to network resources

• Tunnels all external traffic directly into the DMZ so guest traffic never

EnterpriseIntranetEnterpriseIntranet

DMZController

ControllerController-to-controller

guest tunnel

InternetInternet


• Decreases the cost of configuring and supporting visitors for network access

• Improves productivity and collaboration • Maintains the security of the internal corporate network

Benefits

into the DMZ so guest traffic never touches the internal network

• Provides a splash page for authentication and legal disclaimer Guest / Contractor Employee

Splash Page

Unified Voice Services – For Hospitality� No more missed phone calls� Low cost phone service for hotel guests

� Avoid high cost of cellular use by staff throughout the hotel complex

� No Excessive time spent managing


� No Excessive time spent managing multiple voice mailboxes

Cisco Unified Wireless Network Voice Services Solution

� Seamless mobile voice communications across the enterprise� Only end-to-end unified wireline and wireless voice solution

SiSi

Wireless Control System Management

CiscoUnified Unity Server

Cisco Unified Communications

Manager

Cisco Mobility ManagerMobile Connect


solution� Rich selection of enterprise-class and industry specific voice clients� Increased call capacity, higher network availability and improved performance

End to End Intelligent Integration

Cisco Compatible Clients

Unified Wireless IP Phones IP Communicator

Mobile Connect

� 1st integrated location solution � Real-time location services

– Asset tracking– Rogue AP and device location– E911 services

� Advanced RF fingerprinting for greater accuracy

Location Tracking Services


greater accuracy� Simultaneous real-time tracking 10,000+ devices

� API Third Party Applications� RF capacity management � Intuitive management GUI

Cisco 2700 Series Wireless Location Appliance

Wi-Fi Active RFID Tags � Interoperability:

– Interoperable with any standards based 802.11 tag– Proven interoperability with PanGo & Aeroscout tags

� Battery life: – 3-5 years, depends on beacon/blink rates– Unassociated tags promote battery life; intelligent motion detectors provide intelligent alerting only, preserving battery life

� Security mechanisms: – 802.11i/WPA2 & VLANs


– 802.11i/WPA2 & VLANs– Unassociated tags do not associate to network

� Rich Device Information Relay:– Serial telemetry information capable

� Dimensions:– Varies slightly by vendor but approximately– 2.44” (2.61) x 1.57 (1.74) x 0.67” (0.88) ”/62mm (66.3) x 40mm (44.2) x 17mm (22.35)– Weight:1.2oz (35g) -2.5oz (w/batteries)

� Various Mounting Options� Environmental Durability:

– Operating Temperature: varies by vendor: -30°C to +75°C (-22°F to 167°F) to 32 to 130°F (0 to 54° C) – Dirt/Dust/Water resistance, includes rubber lining IP-67, IP-68

Proven Platform for Wireless & Mobile AccessIndoor Access Points

Cisco Aironet 1130AG

Indoor Rugged Access Points

Access Points Features� Industry’s best range and throughput� Enterprise class security� Many configuration options� Simultaneous air monitoring and traffic delivery


Indoor Rugged Access Points

Cisco Aironet 1520

Cisco Aironet 1250 Cisco Aironet 1240AG

Outdoor Access Points/Bridges

� Wide area networking for outdoor areas

Benefits� Zero touch management� No dedicated air monitors� Supports all deployment scenarios (indoor and outdoor)

� From secure coverage to advanced services

Cisco Aironet 1520

Cisco Aironet 1520

The Cisco Connected Hotel


� Drive new revenues� Transform business operations� Impact the bottom line

The Network as The Platform

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Mrežna/komunikacijska rješenja za hotelijerstvo (LAN, …€¦Public Opinion ARUP Foresight and...

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