A Brand New Day In Research

Meyers Research Center

Consumer InsightBusiness

UnitGetting Inside The Mind

of The Consumer:Traditional Research and Services

Sensory Research Program

Market Research provides answers to how people will ask and react because of those perceptions. Sensory Evaluation information provides the decision support that determines the next course of action at those pivotal pointsin the journey to a successful new product. Meyers Research Center uses sensory research to evaluate a range of existing products, analyze a test sample for improvements, gauge consumer response to a product, and check that a final product meets its original specifications. In sensory market research consumers use their senses; sight, taste, touch, smell, along with their emotions/perceptions and their judgment to decide which products, brands and services they prefer.

Test Methods

• Discriminative Tests (Triangle Test, Duo-Trio Test, Two- Out-Of-Five Test, Paired Comparison Test, Ranking Test)• Descriptive Tests (Structured Scaling, Unstructured Scaling, Ratio Scaling)• Affective Tests (Paired Comparison Preference Test, Hedonic Scaling Test, Ranking Test)

Type of Sensory Research♦ Fragrance Tests♦ Sniff Tests♦ Skin Tests♦ Food/Beverage Taste Testing♦ Alcohol/Spirits Taste Testing♦ Wet Testing

*State-of-the-Art Fragrance Chambers, Commercial Kitchens, and Test Kitchens Sensory Panels

• Highly Trained Experts• Trained Panel• Laboratory Acceptance• Consumer Panel

Global Research Program

For over 20 years, MRC has provided top quality international sensory research services. MRC has managed projects across Europe, Asia, Australia, Africa, South, Central and North America. Our talents lie in the ability to organize whatever resources are needed to execute a research project successfully.

Global Test Markets China France Japan Germany Philippines Italy South Africa UK Australia Russia Thailand Mexico Vietnam Canada India Brazil Korea Spain

Advanced Analytics ExpertiseAnalytics for Business Applications

♦ Shopper Marketing♦ Sales Forecasting♦ Consumer Decision Tree♦ Shopper, Consumer, Product Segmentation♦ Descriptive Analysis (Sensory)♦ Derived Importance

Analytic Techniques

• Conjoint/Choice Modeling• Perceptual Mapping• ANOVA• Covariance • Regression• Hierarchical Models• Discriminative Function Analysis• Factor/Cluster Analysis• Correlation Analysis

What to Expect

▪ Senior staff involvement in projects▪ Creative solutions to marketing and business issues▪ Long term partnership ▪ Best and most cost efficient pricing

Our pledge: Highest quality and service in every aspect of our business

Meyers Research Center58 West 40th Street New York, New York 10018

212.391.0166 Ext. 112www.meyersresearch.wordpress.comwww.meyersresearch.com

Find us on Facebook and Follow us onLinkedIn & Twitter @MRCInStore

MRC Excels in Sophisticated Research Design & Analysisand Marketing Application

Traditional Market Meyers StrategicResearch Firms Research Center Partner

♦ Relied on for strategic research and strategic marketing implications.♦ Collaborate with various end users, such as client brand team, advertising agencies, PR firms and consultants.

♦ Frequent consulting assignments include designing new methodologies and being an outsourced MR department for Fortune 500 companies.

MRC Mission Statement

MRC provides the tools necessary for “mission critical” measurement of the impact on customers experience resulting from your marketing programs.

Our dedication to the right research design, measurementprocess, sampling methodology and advanced analyticguarantees accurate and reliable answers for your decision-making.

Our mission is to integrate data, models and analyses for thedevelopment of effective strategic marketing plans for and byour clients.

Although Research Pioneers, We Have Evolved

Meyers PDA Technology

Dynamic programming• you can better automatic skips, routing,piping,rotation

Nightly transmission• better field management and oversight

Para data collected• quality control validation

Barcode Scanning• for accuracy

Other Benefits• Capture screening data within the main questionnaire• Ability to interview anywhere• Meyers has the ability to monitor and validate interviews as data collection is in progress• Self-Administered or Interviewer Administered

Other Technology

Video (to enhance consumer insights)Online (for follow-up or stand-alone studies

Virtual Shopping (simulate the in-store experience)Eye Tracking (visual and emotional technology)Smart Phones (engaging consumers in a whole new way)

Category Expertise

Service Sectors

♦ Financial/Insurance♦ Health care♦ Media (TV, Magazines,etc.)♦ Restaurant / Fast Food♦ Retail♦ Telecommunications♦ Publications

Non-Profit Sectors

• Government Organizations• Industry Organizations• Social Agencies

Product Sectors

♦ Apparel / Fashion / Footwear♦ Durables♦ Entertainment♦ HBA / Personal Product♦ Package Foods / Beverages

Agencies and Consultants

• Advertising Agencies, Management and Marketing Consulting Firms

Research Expertise

Types of Research

▪ Attitude & Usage Studies ▪ Concept Testing / Copy testing ▪ Market Segmentation ▪ New Product Testing▪ Positioning Studies▪ Pricing, Product, Concept Optimization▪ Commercial, Print, Ad Testing▪ Tracking Customer Satisfaction & Loyalty▪ Taste / Beverage / Fragrance Testing▪ In-Store Testing

Other Survey Research

• POS ™ • TradeSmart ™ • Virtual Shopping• Fit Testing • Sensory Testing

Research Methods

♦ Telephone♦ Online♦ PDA (Hand-Held Mobile Device)♦ Mall-Intercept/CLT Testing♦ Qualitative ( Ethnography, In-Dept Interviews, Focus Groups♦ Quantitative

Syndicated Research Services

Manufacturers of new products and promotions are often faced with the issue of understanding their “source of business”. Syndicated is a cost-effective research alternative, designed to collect large amounts of primary information on a shared cost basis.

We offer proprietary Syndicated Research which provides a wealth of channel specific shopper insights at the fraction of the cost of a custom study. The 2010Convenience Store Shopper Close-Up Study is currently available. Later this year, we will be fielding wave five of the Dollar Store Shopper Close-Up Study, as well as the inaugural wave of the Warehouse Club Shopper Close-Up Study.

Other Syndicated Products: Drug Store Shopper Close-Up Cross-Channel Shopper Close-Up

*New Path-To-Purchase Research Services

Qualitative

Meyers new Shopper Immersion Ethnographic Programs utilize our Shop-a-Long Research methodology to more fully understand the functional and emotional influences that shape shoppers’ attitudes and behaviors throughout the purchase cycle. These immersions start and end at the respondent’s home and also include visits to retail outlets.

Quantitative

Utilizing Meyers new Mobile Interviewing methodology weare able to collect quantitative data about pre-planning/postshopping activities and combine this with actual in-store behaviors --- directly from shoppers and without gaining retailer cooperation. We can also collect shopper data from the same individuals as they visit multiple outlets or across multiple purchase occasions.