Mr. Terry Morgan, Director, Net-Centric Strategies, CISCO ...

© 2006 Cisco Systems, Inc. All rights reserved. Cisco PublicAFCEA TechNet Europe, Oct 07 1

Not Just “Why the Network?”

Also “Where? … NCO must address

Web 2.0 and on . . .

Terry Morgan

Director Net Centric Strategy

Global Government Solutions Group

Cisco


The reality . . .

All information going digital.Accuracy, Fidelity, Storage and Retrieval

Searching, Analysis, Information Management

All devices becoming network nodes.Access, Transmission, Distributed Systems

Scaling, Fault Tolerance, Management, Flexibility

Video, Voice, and Instantaneous information will become more prevalent


Not Defeat in Detail as some have planned

OBJ 1

but Victory Through Sharing the Details !!!!

The Battle of Dots


Source: What is Web 2.0 Design Patterns and Business Models for next Generation Software, Tim O’Reilly 09/30/2005

O’Reilly: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform…”

John Hagel: “an emerging network-centric platform to support distributed, collaborative and cumulative creation by its users.”

Om Malik: "a collection of technologies - be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform... not just a pipe to connect."

Web 2.0

http://susanmernit.blogspot.com/2005/09/web-20-its-not-just-rss.html

http://edgeperspectives.typepad.com/edge_perspectives/2005/09/what_is_web_20.html

http://gigaom.com/2005/09/28/what-is-web-20/


“Across broad sectors of the economy, dominant competitors such as Cisco Systems …, Federal Express …, Charles Schwab … Wal-Mart … are successfully employing information-based strategies to create competitive advantage” NCW Developing & Leveraging Information Superiority 1998

Why Cisco?

"I believe we are entering the second phase of the Internet, where the next major market transition will be driven by collaboration,

enabled by Web 2.0 technologies. This is the foundation of what we are calling "Cisco 3.0" -

John Chambers, 2007


• Technology

The robot’s new hand controller is modeled after video game controllers, making PackBot 510 easier to use, and resulting in less training time and more rapid operations in the field.

4. Your Customers aren’t just connected, they’re engaged.

Web 2.0 Principles and Best PracticesO’Reilly Radar, O’Reilly Media

Acceleration

Age

Inclusion

Digital Natives – A Generation born between 1977 and 1996


Fred Stein, Mitre C2 Center at NCW 2007, Washington DC

Digital Natives


An Operators view of the Future? How I want to use Information

Circa 2003 Dot-com speed Flexibility Familiarity with [military] secure global access An integrated system as good as Yahoo Inc's system. Personalization features as good as Amazon.com. A search engine as good as Google. File-sharing as good as Roxio Inc.'s Napster or Sherman Networks' Kazaa. Instant messaging as good as America Online Inc.'s program.

Gen. Ronald Keys, as DC/S Air and Space Operations, USAFFederal Computer Week, 29 June 2003

In the Future 'Web 2.0‘As defined by O'Reilly Media -- 'Networked Applications that explicitly leverage

network effects'. 'Read-only' to 'Participatory‘ ... 'Editorial' to 'User Generated Content'... 'Publishing' and 'Browsing' to 'Peering' and 'Sharing'... Winning the 'Eyeballs' and 'Clicks' to 'Collaboration', 'Open Platforms' and

'Collective Intelligence'


Collaboration Tools For Different Process Needs

Complex Decisionmaking

Simple Information Sharing

SynchronousAsynchronous

Audio Conferencing

Web Broadcasts

ApplicationSharing

Instant Messaging

Information feeds &

repositories

Email & Voicemailgroups

Collaboration spaceVirtual team rooms

Communities & discussion

boards

Video Conferencing

Remote Access

Calendar

TelePresence


• On-demand video sync’ed with slides and transcripts

• Available anytime, anywhere there is a network connection

• Live streaming video delivered to user’s desktop

• Interactivity via question function

• Real-time information exchange, collaboration and file sharing

Web TVVideo on Demand

Video Conferencing

Web Conferencing

• Real-time video to facilitate live meetings and information exchange

TelePresence

• Virtual presence experience with ultra high-definition video, audio and interactive capabilities

Rich-Media Communications at Cisco Today

http://www.cisco.com/cdc_content_elements/flash/meetingPlace/index.html

http://wwwin-emea.cisco.com/tech_prod/0/1240/0/9110/BoostingBusinessCommuincations.wm


My Profile …

• Essentially a "MySpace" for the enterprise, enabling employees to share information and learn about others. • Solves the problem of “you and who you are and what you can do” by providing a single starting point for self-service profile information

• Allows you to view or manage personal information, professional information, roles/expertise, groups, personal networks, reporting structure, and preferences.

Social Tagging . . .

• An integrated and enterprise-wide application for managing bookmarks • Allows management of personal bookmarks and leveraging the bookmarks of other employees, or groupsof employees, in the larger Cisco community.

• Community bookmarks and tags that employees create can then be leveraged across the enterprise to enhance community and individual connections, in addition to sharing knowledge.

And the Future


Secure Information Systems Architecture

How can agencies share information in a secure and cost effective manner that allows effective Inter-Agency collaboration?

The Challenge


SISA . . .

Collaboration Architecture for protecting sensitive content

Protect critical business content and audit usage while enabling collaboration

An approach for collapsing many physical networks into virtual “compartments” on one physical network (Data Center Consolidation)

Policy Driven- Not “out of box”

Partnership between CISCO, Microsoft and several other solution providers such as EMC, Decru, Titus and Liquid Machines


SISA . . .

Access Protection ServicesManages and controls access of network, client, and server endpoints

Data Protection ServicesProvides management, encryption, continuity, scalability, and separation to protect stored data from external and internal threats

Content Protection ServicesCollaboration services with protection against inadvertent disclosure of files, documents, and e-mails

Watchdog ServicesSupports dynamic changes in mission and structure of organization


Fire RequestFire Request 35InfBn

Request for Info

35InfBnSingleton

01001001

Preamble Source IP @

Dest. IP @

Protocoli.e. VoIP

ToS/DSCPi.e. QoS

Others Payload

0011101000110100101100000100100100100010011101010110001001110101010100011011000001001001

010010010011101000110100101 100010011101010110001001110101010100011011000001001001

Preamble Source IP @ Destination IP @ Others

Simple Forwarding Paradigm withOptimized Performance…

Payload

01001001 1001110101010100011011000001001001

Preamble Source IP @

Dest. IP @

Protocoli.e. VoIP

ToS/DSCPi.e. QoS

Others

Intelligent Forwarding Paradigm,Optimized for Service Creation

Payload

100000100100100

001110100011010010110000010010010010001001110101011000

e.g., HTTP/NBAR

Moving Beyond Packet ForwardingPurposed Information Becomes Multi-purposed

Deep Payload Inspection

Aggregating Message-Level Information

Applying Policies and Security

Network Enforces Rules Automatically Network Enforces Rules Automatically and Transparently According to and Transparently According to

Business PolicyBusiness Policy

Fire Mission

BN 3Chg 7 GB

He/VT


The Data Center


The Service Providers Quad Play

Scalable Dynamic Multicast of Live TV

Integrated Video Admission Control

Broadcast Source Redundancy (Anycast)

DDoS protection

No Unauthorized Senders

Cost EfficientVideo-optimizedAsymmetric Networking

IPv6

MORE CONTENTON-DEMANDINTERACTIVITY

RELIABILITYAND QUALITY

What’s Driving Network Development?


Service Convergence for IPTV/Video

GAMING DATACENTER

PRESENCE-BASED

TELEPHONYWEB

SERVICESMOBILE

APPS

IPCONTACT CENTER

IntelligentEdge

CustomerElement

MultiserviceCore

Access / Aggregation

Service Exchange

O P

E R

A T

I O

N A

L

L A

Y E

R

TransportTransport

AP

PL

ICA

TIO

N

LA

YE

RS

ER

VIC

E

LA

YE

RN

ET

WO

RK

L

AY

ER

INTELLIGENT NETWORKING

GAMING

PRESENCE-BASED

TELEPHONYWEB

SERVICESMOBILE

APPS

IPCONTACT CENTER

IntelligentEdge

CustomerElement

MultiserviceCore

Access / Aggregation

Service Exchange

O P

E R

A T

I O

N A

L

L A

Y E

R

TransportTransport

VIDEO/IPTVUnparalleled Network Linkages for Better User Experience

Open Platform for Service Differentiation Through Innovation

Beyond just IPTV to IP Rich Media in Connected Home

Open Framework

for Enabling ‘Triple Play on the Move’(Data, Voice, Video, Mobility)


Service Exchange Framework Multimedia Service Control for Wireline / Wireless Convergence

SERVICE EXCHANGE

HOW?WHERE?

WHO? WHAT?

IDENTITY MANAGEMENTUser / Device IDLocation / PresenceService RegistrationAudit / LoggingAssured Authentication

MOBILITY MANAGEMENTDevice RoamingService MobilityUser Mobility

DYNAMIC SESSION MANAGEMENTSession Initiation & Call Control Rich-Media ControlBandwidth & QoS per Session Accounting / Billing

POLICY MANAGEMENTSubscriber PolicyApplication PolicyPer-Sub Service


A Fundamental Decision for the Military

Black Core

Pros:

Decreases need for separate hardware for security levels in the core

Cons: End to End encryption limits

visibility/intelligence services in the core

Still need service islands for centralized services

Requires lots of state on the access HAIPE devices

Requires scalable HAIPE discovery solution

RED Service Architecture

Pros:

•Maintains hierarchical architecture of today

•Allows for centralized traffic inspection and accounting

•MPLS services (VPN, TE) possible at the red PE

•Simplifies access HAIPE devices (reduces state, simplifies routing)

Cons:

•Supporting Multiple Classifications requires separation of traffic at decrypt points..

•Likely requires high-performance HAIPE solution (10GE or stacks of 1GE) for aggregation and inter-hub connectivity


Accelerating Rate of Technology Change

After realizing the potential of the air domain Mitchell, Claire Chennault, and their contemporaries had 20 years to develop the strategy, tactics, and doctrine and “sell” aviation . . .

“Unfortunately, . . . . The trends for advances in technology, often (correctly or incorrectly) related to Moore’s Law and derivative theories, such as the Law of Accelerating Returns proposed by Ray Kurzweil in his 2001 essay, dictate that we must move quickly.

Warfighting in Cyberspace, Keith B. Alexander,JFQ / issue 46, 3d quarter 2007

Ray Kurzweil, “Law of Accelerating Returns,” 2001, http://lifeboat.com/ex/law.of.accelerating.returns


More WEB 2.0


Web 2.0 Defined: The Network as a Platform

O’Reilly: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform…”

John Hagel: “an emerging network-centric platform to support distributed, collaborative and cumulative creation by its users.”

Om Malik: "a collection of technologies - be it VoIP, Digital Media, XML, RSS, Google Maps… whatever …. that leverage the power of always on, high speed connections and treat broadband as a platform... not just a pipe to connect."

http://susanmernit.blogspot.com/2005/09/web-20-its-not-just-rss.html

http://edgeperspectives.typepad.com/edge_perspectives/2005/09/what_is_web_20.html

http://gigaom.com/2005/09/28/what-is-web-20/


Web 2.0 Technologies RSS is an XML-based format for syndicating Web content.

The Atom Syndication Format is an XML language used for Web feed

Ajax (Asynchronous JavaScript and XML) is the name given to a disparate collection of programming techniques that involve browser-side technologies such as JavaScript, Document Object Model, and background transfers between server and client of XML data and JavaScript objects.

Representational state transfer (REST) is an architectural style that (among other attributes) relies on a minimal set of actions (verbs) to interact with items (representations) on the Web

A mashup is a lightweight tactical integration of multisourced applications or content into a single offering

Folksonomy is social tagging — a way to obtain user-created metadata via Web sites. Laypersons (that is, information users, not necessarily information professionals), such as librarians, maintain folksonomies via a collaborative "bottom up" categorization using individually chosen keywords.

A wiki is a simple, text-based collaborative system for creating and maintaining hyperlinked collections of Web pages. It usually enables users to change pages or comments created by other users.

Published on O'Reilly (http://www.oreilly.com/) http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html

http://www.oreilly.com/

http://www.oreilly.com/

http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html


Service Oriented Architecture

“A paradigm for organizing and utilizing distributed capabilities that may be under the control of different ownership domains.” – OASIS Open

“An approach to designing, implementing, and deploying information systems across the network such that…

… the system is created from components implementing discrete business functions.

These components, called “Services”, can be distributed across geography or across enterprises…

… and can be reconfigured into new business processes as needed.” – from “A New SOA Maturity Model”


“SONA is an architectural approach to connect Network Servicesto Applications to deliver Business Solutions.”

Services Oriented Networking Architecture

Mr. Terry Morgan, Director, Net-Centric Strategies, CISCO ...

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