MR Session Plan Cases 3
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Transcript of MR Session Plan Cases 3
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Market Research
Contributors : Prof. Dr. N.J.Chavan
Prof. Dr. Rajendra Bartakke
Prof. Sandip Kodgire
Prof. Meenal Pendse
Prof. Gaurav Petkar
Prof. Shripad Joshi
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MIT SCHOOL OF BUSINESS
Session Plan- Marketing Research- 31st Batch; Sem. II
Session No.
Details Chapter No.
01 Revisiting Marketing fundamentals and Marketing
Management
02 Introduction to Marketing Concept, Applications, Limitations & Threats.
Ref. Bk. 1 Ch. 1
03 Marketing Research ManagementQualities of MR manager, Organizing MR function & Evaluation & Control of MR
Ref. Bk. 1 Ch. 2
04 The Research Process- Ref. Bk. 1 Ch. 4
05 Exploratory & Descriptive Research Design
Ref. Bk. 1 Ch. 5
06 Is Marketing Research Scientific?
07 & 08
Data Collection- Data/Information Sources & Methods of Collection
Ref. Bk. 1 Ch. 7 & 8
09 The Consumption of Fruit Juicess Case No. 2
10 Sample Design
Ref. Bk. 1 Ch. 11
11 Sample Size
Ref. Bk. 1 Ch. 12
12 A Three Star Hotel Case No.3
13 Questionnaire
Ref. Bk. 1 Ch. 8
14 Interviewing
Ref. Bk. 1 Ch. 13
15 Business World Case No. 4
16 Data Processing & Interpretation
Ref. Bk. 1 Ch. 14 & 20
17 Report Writing
Ref. Bk. 1 Ch. 20
18 Inflow of Foreign Tourists Case No. 5
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19 Summer Internship Project Introduction & Chapter Scheme
APOs note
20 Summer Internship Project Dos & Donts
Brief Handout
NOTE: In addition to the above 1Session for Surprise Test & 1 Session for Midterm Exam
Reference Book:
1. Marketing Research by G.C. Beri, Tata McGraw-Hill Publication, 5th Edition
Assignment:
Mini Project-
Conduct a mini research project on the following-
NOTE:
1. Cases are subject to changes with prior notification. 2. Assignment will be provided later on.
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Subject Market Research
Semester II Case no - 01
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Subject Market Research
Semester II Case no 02
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Subject Market Research
Semester II Case no 03
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Subject Market Research
Semester II Case no 04
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Subject Market Research
Semester II Case no 05