Mr. Scott Manson's presentation at QITCOM 2011
description
Transcript of Mr. Scott Manson's presentation at QITCOM 2011
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.
DATA CENTER BUSINESS ADVANTAGE:
CLOUD COMPUTING
Scott Manson, Regional Director Emerging Markets25th May 2011
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
Agenda
Challenges in the Data Center
Cloud computing: Complex or logical?
Reduction in OPEX:Changing the way customers Provision Compute Capacity
Reduction in CAPEX: Changing the way customers consume Compute Capacity
Proposing the correct technology response to meet the business challenge
Customer example of Automated self-service provisioning
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Challenges in the Data Center
Power & Cooling
For every $1 spent on server HW, 50 cents spent on
power/cooling: rising energy costs, limited energy
availability
Operating Cost
$8 in management for every $1 spent on new
infrastructure: OPEX containment, IT agility
pressure, risk reduction Space Crunch
Datacenter construction costs>$1,000/sq ft :get more from
the same footprint of compute capacity
Server Sprawl
>30M physical servers currently installed: growing 4X next 10 years
Source: IDC.
Time to Market
The most time consuming part of application provisioning is infrastructure related (65%)
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Services and applications delivered on demand based on service tiers
Dynamic allocation of internal and external shared resources based on policy
Support Multi-Sourcing for infrastructure, software, and IT services
Continuously monitor and optimize resource utilization based on business requirements
Cloud Computing: Simplifies and Automates Hybrid IT
ExternalInternal
Physical Virtual Private Clouds IaaS PaaS SaaS
Customers, Suppliers,
Partners, and Employees
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
Time
Mat
urity
Virtualization
Orchestration
Cloud/Service Orientated
MATURITY CURVE: VIRTUALISATION - TO - CLOUD
Automation
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
Challenges in the Data Center
Power & Cooling
For every $1 spent on server HW, 50 cents spent on
power/cooling: rising energy costs, limited energy
availability
Operating Cost
$8 in management for every $1 spent on new
infrastructure: OPEX containment, IT agility
pressure, risk reduction Space Crunch
Datacenter construction costs>$1,000/sq ft :get more from
the same footprint of compute capacity
Server Sprawl
>30M physical servers currently installed: growing 4X next 10 years
Source: IDC.
Time to Market
The most time consuming part of application provisioning is infrastructure related (65%)
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
> 50% Faster
Many Weeks or Months
Reduction in OPEX: Changing the way customers Provision Compute Capacity
7
ServiceRequest
Design and Size
DC Planning
ProcureDetailedDesign
Deploy Test
ServiceAvailable
Traditionall
Validated Design =
Reference BoM Capacity metrics Precise deployment Standard test plan
DC Planning
Procure Deploy Test
Preprovisioned Application centric Infrastructure designs Rapid deployment of applications Shared pools meet most requirements
ServiceAvailable
X X
DC Planning
Procure Deploy TestService
Available
Benefits Agile service delivery Higher productivity Faster deployment Higher quality Simpler planning
AS
-IS
TO
-BE
< $ OPEX = A/2
AS-IS Operating Cost
$8 in management for every
$1 spent on new infrastructure: OPEX
containment, IT agility pressure, risk reduction
OPEX = A
TO-BE GOAL FOR OPEX RATIO:
$3 in management for every
$1 spent on new infrastructure: OPEX
containment, IT agility pressure, risk reduction
< $ OPEX = A X 0.30
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
Independent Scaling of Storage, Compute and Network Service Units to meet the needs of the data center peaks, with out having to procure Headroom or Idle Capacity
10
20
30
40
50
# VMs
60
Time (Mins)1 3 4 Etc.2
TOMORROW…
Through UCS’ automated provisioning engine; dynamically repurpose compute capacity to meet peak capacity; On-demand
TODAY: pre-procure idle capacity for peak Application demands App Load
Baseline Compute capacity (VMs)
Reduction in CAPEX: Changing the way customers Consume Compute Capacity
AS-IS UTILISATION %:
22% UTILIZATION GOAL
TO-BE GOAL FOR UTILISATION %:
60% UTILIZATION GOAL
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
ServiceRetirement
Cloud Lifecycle Reference Model
Service Catalog
Define Service
CustomerSelf-Service Portal
Service Provider
Request Service
AutomatedProvisioning
Service RequestManagement
PhysicalServers
VirtualServers
Network
StorageCloud
PerformanceManagement
ComplianceManagement
Ope
ratio
nsMetering &Chargeback
Virtual Infrastructure Provisioning
CMDB
VMwarevCenterHyper-V
1- Orchestrator receives request to initiate provisioning of virtual
infrastructure
I would like a new SharePoint application server running
Windows in a virtual machine and I would like it be added to my
current SharePoint environment
ORCHESTRATION
Automation controls vCenter Provisioning the
new virtual machine
6- Orchestrator updates the CMDB
with the provisioned server details
0- User requests new SharePoint application server on virtual server from service
catalogue via portal
Disk Array SAN
vSphere ClusterHyper-V
Software Load
Balancer
Cisco UCS Manager
7- User gets notified that virtual infrastructure is provisioned
AUTOMATION
4 Automation deploys a new Sharepoint application
to the Virtual Machine
5 Automation adds the virtual machine details in the load
balancer configuration
2 – Orchestrator calls Automation to provision the new virtual machine
< OPEX81%
< CAPEX40%
< MTTD75%
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
OSApplicationSwitching Management ComputeSecurity Storage
Proposing the correct technology response: to meet the business challenge
Open Standards
App. Performance
Energy Efficiency
Security ContinuityWorkload
Mobility
IT Initiatives
Unified Network ServicesUnified
ComputingUnified Fabric
Governance and Risk
Management
Cost Reduction
and Revenue GenerationNew Service
Creation and New Business
Models
One system merging computing, networking,virtualization andstorage access
Any Service, Any FormFactor, Any Platform
LAN/SAN Convergence
Business Strategy
DC Platform/ Cloud
Services
Cisco’s USPs
Consolidation VirtualizationApplication Integration
Compliance
Critical Capabilities
TransformativeEfficiency Agility
© 2006 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Thank you.