Mpw Robin Final

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MARKET ANALYSIS OF E-COMMERCE B2B PORTALSubmitted in partial fulfilment of the requirements

For the award of the degree of

MASTER of BUSINESS ADMINISTRATION

IN

SOFTWARE ENTERPRISE MANAGEMENT

(COURSE CODE: 099)

Under the guidance of

Mr. RAVI SHANKAR RAI (FACULTY & PROJECT GUIDE, C-DAC)

Submitted By

ROBIN VARSHNEY

(00211809913)

CENTRE FOR DEVELOPMENT OF ADVANCED COMPUTING, NOIDA

AFFILIATED TO

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY (GGSIPU)

Dwarka, Delhi – 110078



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CERTIFICATE

This is to certify that Report titled “MARKET ANALYSIS OF E-COMMERCE B2B

PORTAL ” which is submitted by ROBIN VARSHNEY (00211809913) in the partial

fulfilment of the requirement for the award of the degree of MBA – (Software Enterprise

Management),to GGSIP University, Dwarka, Delhi is a record of the candidate’s own work

carried out by her under my supervision. The matter embodied in this report is original and has

not been submitted for the award of any other degree.

DATE: _______________________

Mr RAVI SHANKAR RAI



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DECLARATION

This is to certify that Report titled “MARKET ANALYSIS OF E-COMMERCE B2B

PORTAL ” which is submitted by me in partial fulfilment of the requirement for the award of

the degree of MBA-(Software Enterprise Management), to GGSIP University, Dwarka, Delhi

comprises only my original work and due acknowledgement has been made in the text to all

other material used.

NAME: ROBIN VARSHNEY ____________________

ENROLLMENT NO: 00211809913 Signature of the student

SEMESTER: 3rd

SEMESTER

DATE:



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ACKNOWLEDGEMENT

My sincere thanks & gratitude is due to Mr. RAVI SHANKAR RAI, Project Guide for his

valuable guidance during the course of minor project work on MARKET ANALYIS OF

E-COMMERCE B2B PORTAL in partial fulfillment of the requirements for the award of the

degree of MASTER OF BUSINESS ADMINISTRATION IN SOFTWARE ENTERPRISEMANAGEMENT.

I am very thankful to Mrs. Mary Jacintha, Head of department of MBA (SEM) for approvingmy project work, timely encouragement & supervision.

Lastly, I would like to thank my parents for their help & cooperation in project work,

typing/editing of the project report.

ROBIN VARSHNEYMBA (SEM)

BATCH: 2013-2015

00211809913



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TABLE OF CONTENTS

CHAPTERS. PAGE NO.

LIST OF TABLES (i)

LIST OF FIGURES (ii)

EXECUTIVE SUMMARY (iii)

INTRODUCTIONABOUT THE PROJECT 1

OBJECTIVE 2

SCOPE OF THE PROJECT 2

THEORITICAL FRAMEWORK

ABOUT E-COMMERCE 3

BUSINESS MODELS OF E-COMMERCE 10 LIST OF EXISTING E-COMMERCE B2B PORTALS 12

MODEL OF THE PROJECT 13

DATA COLLECTION 14

DATA ANALYSIS 15SWOT ANALYSIS 16

CONCLUSION 18

LIMITATIONS 19

RECOMMENDATIONS 20

REFERENCES

21

APPENDICES 22



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LIST OF TABLES

S no. Tables Details Page No.

1.Difference Between E Commerce And Traditional

Commerce Basis E Commerce Traditional System

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2. E Business And E Commerce 5



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(i)

LIST OF FIGURES

S.No Figure Details Page No.

1. Figure of E-Commerce B2b Model Of This Project. 13

2. Analysis of Distributor Response. 15

3. Analysis of Retailer Response. 16



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(ii)

EXECUTIVE SUMMARY

The project aims to do an analysis the B2B type of e-commerce portal of stationary items. Aswell as to analysis the perception of manufacturer/distributor and retailers towards the online

portal.

This includes:

Analyzing the B2B ecommerce portals.

Preparing questioner for Manufacture\Supplier as well as retailer of stationary items.

Gathered responses to gain a fine insight into the market activities for stationary items.

Analyzing the response generated to check the feasibility of undertaking the project.

Nowadays there are many Ecommerce B2B portals but there is no as such B2B portalexclusively for stationary items exist.

E-commerce B2B portal provide a market space for retailer and the manufacturer/distributor

where trading partner can trade with retailers and manufacturer/distributor for the stationaryitem.

Therefore a need arises to check the feasibility of carrying out this project.

(iii)



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INTRODUCTION

ABOUT THE PROJECT

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting

terms are business-to-consumer (B2C) and business-to-government (B2G). B2B branding is a

term used in marketing.

The overall volume of B2B (Business-to-Business) transactions is much higher than the volumeof B2C transactions. The primary reason for this is that in a typical supply chain there will be

many B2B transactions involving sub components or raw materials, and only one B2C

transaction, specifically sale of the finished product to the end customer. For example, an

automobile manufacturer makes several B2B transactions such as buying tires, glass forwindscreens, and rubber hoses for its vehicles. The final transaction, a finished vehicle sold to

the consumer, is a single (B2C) transaction.B2B is also used in the context of communication and collaboration. Many businesses are nowusing social media to connect with their consumers (B2C); however, they are now using similar

tools within the business so employees can connect with one another. When communication is

taking place amongst employees, this can be referred to as "B2B" communication.

E Commerce is a latest technology related with commerce and computer. Commerce is theexchange or transformation or buying and selling of entities (goods or commodities) on a very

large scale involving transportation from one place to another. [Webster]E‐ Commerce is the

process of doing business online. Or we can say that E‐commerce is to conduct business by usingthe IT (Information technology, i.e., computer technology and electronic communication) it is

the buying and selling of items or goods or services on the Web using electronic communicationand digital information processing technology.EDI or Electronic Data Interchange is an early

form of e‐commerce. Its high cost, use of proprietary standards etc. hampered the spread of e‐

commerce.

E‐commerce is the process of doing business electronically. It changes the entire businessscenario due to the powerful innovation of Internet, which is spreading fast through the world.The power of Internet as a global access was felt with the introduction of the World Wide Web

(WWW) in 1994. This global network makes global relations with the companies made easier. It

is predicted that, in the near future the digital economy will overtake the traditional economy ofall developed countries.

E‐commerce is a composite of technologies process and business strategies that foster the instant

exchange of information within between organization. E‐commerce strengthens relationship with

buyers make it easier to attract new customer, improves customer responsiveness and open new

markets on a global scale. E‐commerce is the application of various communication technologiesto provide the automated exchange of business information with internal and external customer,

suppliers and financial institutions.

http://en.wikipedia.org/wiki/Manufacturer

http://en.wikipedia.org/wiki/Wholesaler

http://en.wikipedia.org/wiki/Business-to-consumer

http://en.wikipedia.org/wiki/Business-to-government

http://en.wikipedia.org/wiki/Marketing

http://en.wikipedia.org/wiki/Supply_chain

http://en.wikipedia.org/wiki/Raw_materials



http://en.wikipedia.org/wiki/Raw_materials

http://en.wikipedia.org/wiki/Supply_chain

http://en.wikipedia.org/wiki/Marketing

http://en.wikipedia.org/wiki/Business-to-government






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OBJECTIVE

The objective of this project is to analysis the b2b type of e-commerce portal of stationary

items. As well as to analysis the perception of manufacture/suppliers and retailers towardsthe online portal .

Business-to-business (B2B) describes commerce transactions between businesses, suchas between a manufacturer and a wholesaler, or between a wholesaler and a retailer.

Commerce is the exchange or transformation or buying and selling of entities (goods or

commodities) on a very large scale involving transportation from one place to another. E ‐

Commerce is the process of doing business online. Or we can say that E‐commerce is toconduct business by using the IT (Information technology, i.e., computer technology and

electronic communication) it is the buying and selling of items or goods or services onthe Web using electronic communication and digital information processing technology.

SCOPE OF THE PROJECT

Analyzing the B2B ecommerce portals.

Preparing questioner for Manufacture\Supplier as well as retailer of stationary items.

Gathered responses to gain a fine insight into the market activities for stationary items.

Analyzing the response generated to check the feasibility of undertaking the project.

OUTLINE OF THE PROJECT REPORT

This project is based on B2B e-commerce model. Here manufacture or supplier give business

in the form of stationary items to the retailers. E-commerce portal gives the market spacewhere manufacture/supplier interacts to their customers. This B2B E-commerce portal will

act as an intermediary between manufacture/suppliers and the retailers.

ADVANTAGES AS FOLLOWS:

This ecommerce portal would be the first ecommerce portal exclusively for the sale ofstationary items to the retailers.

Retailers will have an option of doing business with the supplier /manufacture of theirown wish.

Intermediary will get an opportunity to increase their revenue from retailers as well as

manufactures/suppliers.

Doing business online is always time saving.

Retailers can connect to manufacture/supplier 24x7.

Retailers can compare one supplier prices with other suppliers listed price at the same portal.







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THEORETICAL FRAMEWORK

E‐Commerce is a latest technology related with commerce and computer. Commerce is theexchange or transformation or buying and selling of entities (goods or commodities) on a very

large scale involving transportation from one place to another. [Webster]E‐ Commerce is the

process of doing business online. Or we can say that E‐commerce is to conduct business by using

the IT (Information technology, i.e., computer technology and electronic communication) it is

the buying and selling of items or goods or services on the Web using electronic communicationand digital information processing technology.EDI or Electronic Data Interchange is an early

form of e‐commerce. Its high cost, use of proprietary standards etc. hampered the spread of e‐

commerce.

E‐commerce is the process of doing business electronic. It changes the entire business scenariodue to the powerful innovation of Internet, which is spreading fast through the world. The power

of Internet as a global access was felt with the introduction of the World Wide Web (WWW) in1994. This global network makes global relations with the companies made easier. It is predicted

that, in the near future the digital economy will overtake the traditional economy of all developed

countries.

E‐commerce is a composite of technologies process and business strategies that foster the instant

exchange of information within between organization. E‐commerce strengthens relationship with buyers make it easier to attract new customer, improves customer responsiveness and open new

markets on a global scale. E‐commerce is the application of various communication technologiesto provide the automated exchange of business information with internal and external customer,

suppliers and financial institutions.

E

commerce V/s Traditional Commerce

E‐

commerce is an extension of traditional commerce, which is concerned with theactivities of business, industry and trade including the exchange of goods, services, information

and money. It has the same essential ingredients of ordinary commerce. The major difference

between e‐commerce and commerce is that with e‐commerce, these exchanges of goods andservices are carried out over the web instead t of the traditional physical act of going to a traderfor goods and services. Now that a large number of people have access to the internet and it is a

good platform for the development of e‐commerce. Successful E‐commerce strategies allow

organizations distinct advantages in terms of both cost and revenues‐ the fundamentals of all

business. This is because cost can be cut immensely as retail outlets are not required. Most of the

cost associated with traditional high capital business is eliminated and or transformed into profitin the Internet environment.



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DIFFERENCE BETWEEN E COMMERCE AND TRADITIONAL

COMMERCE BASIS E

COMMERCE TRADITIONAL SYSTEM

BASIS E-COMMERCE TRADITIONAL SYSTEM

1. Reduce Data Error Doesn’t involve data at multi points. Data goes directly from

one computer to another Computerwithout involving human being.

The buyer and seller create purchase order on their system

and send it to their trading partner. The receiver/seller

then re‐enter the sameinformation on the computer,

which will create data error.

2. Reduce cost Initial cost of E‐commerce is veryhigh as compared to paper process

but over a long period of time, it is

very effective.

Time is directly linked to

saving the money. There isrepetition of same work at

every level and it involves a lot

of wastage of time and if the

error is arisen that will lead to

more wastage of money.

3. Reduce Paper work E‐commerce data in the electronic

form make it easy to share it

across the organization.

It requires re‐entry of data at

each level and requires lot of

time. So the peak time iswasted in re entering and

printing of the reports

4. Reduce Processing

cycle timeE‐commerce reduces the processing cycle time of completecycles as the data is entered the

system, it is simultaneously

Processed.

When the buyer order in a

paper format, the data is re‐entered in to the Sellers’s

computer and then only

processing can take place

which is a time consuming process.

5. Reduce labour No need to maintain large number

of employees, instead there arises

the need to manage them more

efficiently.

Need to maintain a large

number of employees because

one‐third of labour force isemployed to fulfil orders from

customers.



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E Business and E commerce

Internationally both the terms can be interchanged and having the same concepts, that is , doing

business online. However, EB is the term which is derived from e‐commerce. However there islittle difference between these two concepts. Electronic commerce is a business to business

[B2B] initiative aimed at communicating business transaction documents on a real time or near

real time basis between known trading partners such as suppliers, customers etc. E‐commerce

might be considered as the use of the Internet as a company’s primary or exclusive portal to its

customers. Amazon or e‐ bay conducts all of their business online and their products and services

are exclusively those which can be sold online.

On the other side e‐ business refers to companies for which internet is one of several channels tocustomers and perhaps not even the primary one. Banks are a classic example, as are companies,which have internet storefronts. But all such entities have other primary channels to distribute

their products. The main distinctions between E‐commerce and E‐Business are

E

Commerce E

Business

Open system [statistics] Closed System

Not secured Secured

Deals more with technology Deals with processes needed to facilitate

e‐commerce

Does not involve the use of EDI Used EDI

Always operate on Internet Always operates on intranet

Involves all types of commerce transaction Involves explicitly business transactions

Focused on Business to consumer activities Focused more on business to business activitie

e‐commerce is an extension of a traditional

business model

e‐ business is an online business only

History of E

commerce

Most people don’t realize that e‐commerce and its underlying technology have been around for

about forty years. The term e‐commerce was originally conceived top describe the process ofconducting business transactions electronically using technology from the Electronic Data

Interchange [EDI] and Electronic Funds Transfer [EFT].EDI is widely viewed as the beginning

of E‐commerce. Large organizations have been investing in development of EDI since sixties. Ithas not gained reasonable acceptance until eighties. EDI is a set of standards developed in the

1960’s to exchange business information and do electronic transactions. At first there wereseveral different EDI formats that business could use, so companies still might not be able tointeract with each other. Electronic Data interchange [EDI] allowed different companies to

perform electronic dealings with one another.



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The internet was conceived in 1969, when the Advanced Research Projects Agency [a

Department of Defense Organization] funded research of computer networking. The Internetcould end up like EDI without the emergence of World Wide Web in 1990s.The web became a

popular mainstream medium (perceived as the fourth mainstream medium in addition to print,

radio and TC) in a speed, which had never seen before. The web users and contents were

increasing at an accelerated rate. Besides the availability of technical infrastructures, the

popularity of the web is largely attributed to the low cost access and simplicity of HTMLauthoring, which are the obstacles of EDI Development. The Internet and the Web have

overcome the technical difficulty of EDI, but it has not solved the problem of slow development

of E‐commerce standards.

XML, as a Meta Markup Language, provides a development tool for defining format of datainterchange in a wide variety of business communities. Web services offer a flexible and

effective architecture for the implementation. There is no doubt that XML and the web services

will shape the course of E‐commerce in the years to come.

The next important phase in the History of E‐commerce was the development of Mosaic Web

browser in 1992.The Web Browser was soon given the form of a browser which could be

downloaded and was named as Netscape.

The next important milestone in e‐commerce was the development of Napster. Napster was anonline application used to share music files for free. Many consumers used the site and were

dictating what they wanted from the Industry. Napster allowed people to download music from

the Internet for free.

The development and adaptation of DSL and Red hat Linux respectively, again benefited the

process of online business transaction. The year 2000, saw a major merge between AOL and

Time Warner which marked another important step towards the development of E‐commerce.

The World wide popularity of Internet has resulted in the stable development and overwhelmingacceptance of E‐Commerce. E‐Commerce provides with a rich online transaction experience.

Business to Business is the largest E‐Commerce in the present time. Peer to Peer and Consumer

to Consumer are two important types of E‐Commerce.

Importance, features and benefits of E

commerce:

Importance of E commerce:

Through, E‐commerce, operating efficiency of the business firm will definitely improve andwhich in turn strengthen the value and service given to customers and provide a competitive

edge over competitors. These improvements may result in more effective performance. The

direct benefit accrue to an organization on practicing e‐commerce are better quality, greater

customer satisfaction, better decision making, low cost, high speed and real time interaction.

More specifically e‐commerce enables executing of information relating to the transaction between two or more using interconnected networks.



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From the business perspective with less time spent during each transaction, more transaction can

be achieved on the same day. As for the consumer, they will save up more time during their

transaction. Because of this, E‐commerce steps in and replaced the traditional commerce methodwhere a single transaction can cost both parties a lot of valuable time.

E‐commerce is the most cost effective compared to traditional commerce method. This is due to

the fact where through e‐commerce, the cost for the middleperson to sell their products can be

saved and diverted top another aspect of their business. For e‐commerce, the total overheadsneeded to run the business is significantly much less compared to the traditional commercemethod. The reason due to that is where most of the cost can be reduced in Ecommerce.

To both the consumers and business, connectivity plays an important part as it is the key factor

determining the whole business. From the business point of view, E‐commerce provides betterconnectivity for its potential customer as their respective website can be accessed virtually from

anywhere through the Internet. This way, more potential customers can get in touch with the

company’s business and thus, eliminating the limits of geographical location. From the

customer’s standpoint, E‐commerce is much more convenient as they can browse through a

whole directories of catalogues without any hassle, compare prices between products, buyingfrom another country and on top of that, they can do it while at home or at work, without any

necessity to move a single inch from their chair. Besides that for both consumers and business,

Ecommerce proves to be more convenient as online trading has less red tape compared totraditional commerce method. Ecommerce itself gives a boost to the global market. In short, if

without any major obstacles, E‐commerce will certainly continue to mature in the global; marketand eventually, it will become an essential business plan for a company in order to survive andstay competitive in the ever changing market.

E‐commerce business have numerous advantages over off line retail locations and catalog

operators consumers browsing online stores can easily search to find exactly what they are

looking for while shopping and can easily comparison shop with just a few clicks of the mouse.Even the smallest online retail sites can sell products and turn a profit with a very simple online

0presence. Web tracking technology allows e‐commerce sites to closely track customer preferences and deliver highly individualized marketing to their entire customer base.

Some of the benefits of e commerce are

Expanded geographical reach

Expanded customer base

Increase visibility through Search engine Marketing

Provide customers valuable information about your business

Available 24/7/365 – Never close

Build customer Loyalty Reduction of Marketing and Advertising costs

Collection of customer Data



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Impacts, Challenges and Limitations of E

commerce

Impacts of E commerce:

The introduction of e‐commerce has impacted on the traditional means of online exchanges. It iscreating a new market place and opportunities for the reorganization of economic processes, in a

more efficient way. The open structure of the Internet and the low cost of using it permit the

interconnection of new and existing information and communication technologies. It offers businesses and consumers an innovative and powerful information system and another form of

communication. This changes the way they search and consumer products, with these productsincreasingly customized, distributed and exchanged differently. The advent of ecommerce has

seen a dramatic impact on the traditional ways of doing business. It has brought producers and

consumers closer together and eradicated many of the costs previously encountered. It is evident

that the supply industry will benefit from e‐commerce which includes those producingcomputers, networking equipment and the software necessary. It is also evident that a negative

impact will be targeted at direct substitutes, such as retail travel agencies, retailers of software

and “bricks and mortar: music stores. However, these impacts will be small compared to thedevelopments imaginable.

Challenges of E commerce:

As far as e‐commerce is concerned it is still in an infancy stage in India. The environment exist

today is not much suitable for the fast growth of e ‐commerce. There are various problems andchallenges, which should be resolved immediately to achieve a fast growth in this area. One of

the important challenges faced by this sector is the lack of adequate infrastructure for ITtechnology and Internet. The penetration of personal computers in India is as low as 3.5 per

thousand of population compared to over 6 per thousand in China and 500 per thousand in USA.

Another important reason for not developing e‐commerce is the high tariff rate charged byInternet Service Providers [ISPs] Speed and connectivity is also poor. Another problem faced is

that e‐commerce sites are one of the favorite targets of hackers. If you think that your site is not

relevant enough to catch their attention, you are wrong, and this way of thinking will help you to prepare to face related risks. And the most serious drawback is the absence of effective cyber law

at the moment. E‐commerce is governed by the UNCITRAI model code, but this is not binding

on any country. It is expected that all WTO member countries will soon enact laws to govern e ‐

commerce. Towards this end, India has passed her Information Technology Act in May2000.However, this Act simply considers the commercial and criminal side of law and fails to

consider other multidimensional aspects of e‐commerce, Another cause for the slow growth of e‐commerce is the privacy and security issues. Measures like digital signatures, Digital certificates,and fire walls can be adopted to secure safety and protection over the message passed on

internet. Payment related problems also continue to block the e‐commerce activities. Electronic

cash, credit cards etc. are some of the popular payment method used for e ‐commerce

transactions. But unfortunately penetration of e‐cash and credit cards not only low, but Indian

consumers are suspicious about the threat of fraud played by unscrupulous hackers. In order to

minimize this problem experts suggest the use of digital certificate along with credit card to

secure their payment activities.



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Limitations of E commerce:Electronic commerce is also characterized by some technological and inherent limitations whichhave restricted the number of people using this revolutionary system. One important

disadvantage of e‐commerce is that the Internet has still not touched the lives of a great numberof people, either due to lack of knowledge or trust. A large number of people do not use theInternet for any kind of financial transaction.

Another limitation of e‐commerce is that it is not suitable for perishable commodities like food

items. People prefer to ship in the conventional way than to use e‐commerce for purchasing food

products. So e‐commerce is not suitable for such business sectors. The time period required for

delivering physical products can also be quite significant in case of e‐commerce. A lot of phone

calls and e‐mails may be required till you get your desired products. However returning a product and getting a refund can be more troublesome and time consuming than purchasing, in

case if you are not satisfied with a particular product. Some of the other limitations are:‐

Credit card security is a serious issue if vulnerable

Costs involved with bandwidth and other computer and server costs

Extensive database and technical knowledge and experience required

Customer apprehension about online Credit Card orders

Constantly changing technology may leave slow business behind

Some customers need instant gratification, and shipment times interrupt that

Search utilities far surpasses the speed used to find products through catalogs

Encourages competition between small and large online retailers



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BUSINESS MODELS OF E-COMMERCE

E Commerce is a much wider subject than selling online. It is of the view that e‐commercecovers any form of transaction where technology has played a part. There are also many different

types of e‐commerce, with differing relationships existing with each. Some of the important

models of e‐commerce are as follows:‐

Business to Business (B2B)B2B (business – to‐ business) is the major and valuable model of e ‐commerce.B2B (business –

to‐ business) e‐commerce is conducted between two separate businesses and has been in effect

for many years. E‐commerce plays an important role in enhancing and transforming relationships

between and among business. B2B (business – to‐ business)is also known as e‐ biz, is the

exchange of products, services, or information between businesses rather than between

businesses and consumers. Although early interest centered on the growth of retailing on the

Internet (sometimes called e‐tailing), forecasts are that B2B revenue will far exceed business to

consumers [B2C] revenue in the near future. B2B (business – to‐ business )is a kind ofecommerce, which refers to a company selling or buying from other companies. One company

communicates with other companies through electronic Medias. Some of these transactions

include sending and receiving orders, invoice and shopping orders. It was an attractivealternative to the current process of printing, mailing various business documents. Some B2B

applications are the following:‐

Supplier ManagementElectronic applications in this area helps to speed up business partnerships through the reduction

of purchase order processing costs and cycle times, and by maximizing the number of purchase order processing with fewer people.

Inventory Management

Electronic applications make the order ‐ship bill cycle shorter. Businesses can easily keep

track of their documents to make sure that they were received. Such a system improves auditingcapabilities, and helps reduce inventory levels, improve inventory turns, and eliminate out‐ ofstock occurrences.

Distribution ManagementElectronic based applications make the transmission of shipping documents much easier

and faster. Shipping documents include bill of lading, purchase orders, advance ship notices, and

manifest claims. E‐commerce also enables more efficient resource management by certifyingthat documents contain more accurate data.

Channel ManagementE‐commerce allows for speedier distribution of information regarding changes inoperational conditions to trading partners. Technical, product and pricing information can be posted with much ease on electronic bulletin boards.



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Payment Management

An electronic payment system allows for a more efficient payment management system byminimizing clerical errors, increasing the speed of computing invoices, and reducing transaction

fees and costs.

Many organizations are implementing electronic commerce in numerous ways and

receiving tangible benefits but as electronic commerce matures and develops, these ways are

likely to change based on the accelerating adoption rate.

There Are Three Specific Implementation Models Of B2B E Commerce:

Transaction basedA single company establishes a common transactional method for conducting business with its

major customers or key suppliers. This offering is common across all business units within the

company and includes common tools, techniques, and infrastructure.

Process basedTwo companies establish a common business process to conduct business efficiently between the

two firms. The two firms establish and share this common practice jointly, both within their firmand outside their organization with this predetermined trading partner.

Strategic relationship basedTwo or more companies establishing a strategic relationship partnership based on all major

interactions between the organizations. This includes transactions, processes, and any other

collaboration between the organizations. From a technology perspective this includes linking theCRM, ERP and SCM systems of the two organizations. This way each organization can actually

monitor sales activity, production schedules, inventory management, and technical service

exchanges



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List of Online E-Commerce B2B Portals:

1. www.exportersindia.com

2. http://www.alibaba.com

3. www.asianproducts.com

4.

www.Tradeindia.com5. www.ebitobi.com

6. www.tradekey.com

7. www.ebitobi.com

8. www.indianyellowpages.com

9. http://promarket.in

10. http://www.tradeboss.com

11. http://account.hisupplier.com

12. http://www.ec21.com

13.

http://www.pcexporters.com

14. www.manufacturers.com

15. http://en.trade2cn.com

16. www.en.chinaexporter.com/

17. www.ecvv.com

18. www.ttnet.net

19. http://www.tradett.com

20. www.usaexportimport.com

21. www.market.tradeholding.com

22.

www.b2bchinasources.com

23. www.made-from-india.com

24. www.mercatrade.com

25. www.alibaba.com

26. www.pcexporters.com

27. www.ecvv.com

28. www.globalsources.com

29. www.tradeindia.com

30. www.exportersindia.com

In these existing e-commerce B2B portals none of them is exclusively for stationary items. The

main focus of this project is to make E-Commerce B2B portal exclusively for stationery items.This could be the USP of the E-Commerce portal because it’s exclusively for stationery items.

http://www.exportersindia.com/

http://www.asianproducts.com/

http://www.tradeindia.com/

http://www.ebitobi.com/

http://www.tradekey.com/


http://www.indianyellowpages.com/

http://promarket.in/

http://www.tradeboss.com/


http://account.hisupplier.com/


http://www.pcexporters.com/


http://www.manufacturers.com/


http://en.trade2cn.com/


http://www.en.chinaexporter.com/


http://www.usaexportimport.com/


http://www.market.tradeholding.com/


http://www.b2bchinasources.com/


http://www.made-from-india.com/


http://www.mercatrade.com/


http://www.alibaba.com/




http://www.ecvv.com/


http://www.globalsources.com/























http://promarket.in/

http://www.indianyellowpages.com/


http://www.tradekey.com/



http://www.asianproducts.com/




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MODEL OF THE PROJECT

• This e-commerce B2B portal gives the market space where retailer interacts to theirtrading partner.

•

This B2B e-commerce portal will act as an intermediary betweenmanufacturer/distributor and the retailers.

•

There is only information flow between trading partner and retailer through the mediumof the E-commerce B2B portal. This information flow is the two way from trading

partner and retailers and unidirectional from distributor to trading partner.

• No information is been flow between retailers and the manufacture/distributors directly.

• Material flow takes place from manufacturer / distributor to trading partner and from

trading partner to retailers.

• Material flow is a unidirectional.

• Revenue will generate through trading with manufacture and with retailers. Revenue

model is decided on mutual consent between the two parties.



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DATA COLLECTION

To check the feasibility of this project, we need to collect the data and analysis it. Here the

primary data could be the efficient data for the analysis.

Primary Data:Data observed or collected directly from the first-hand experience or we can say primary data areoriginated by a researcher for the specific purpose of addressing the problem at hand.

Sources of Primary DataQuestionnaire and interviews are main sources in collecting primary data here the respondents or

interviewees are manufacturer/distributor and retailers.

Gathered responses help to gain fine insight into the market for the stationery items. It also helpsto understand the perception of retailer and manufacturer/distributor towards the online

ecommerce B2B portal which is more important in checking the feasibility of the project.



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DATA ANALYSIS

Data analysis is based on the responses of 41 Distributor i.e.(sample size is 41).

In the above figure:

• There are 25 distributors who are in favor of this exclusive E-Commerce B2B portal.

• 10 distributors are neutral with this portal they are not sure about the success of this project so they believe in the testing of the project before use.

• 6 distributors are against of this portal because they are not in the favor of electronic

commerce.



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Data analysis is based on the responses of 53 retailers (i.e. sample size is 53).

In the above figure:

• There are 26 retailers who are in favor of this exclusive E-Commerce B2B portal.

• 10 retailers are neutral with this portal they are not sure about the success of this

project so they believe in the testing of the project before use.

•

17 retailers are against of this portal because they are not in the favor of electroniccommerce because they believe in touching and feel stationery items and select item

and decide to purchase from its own.



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SWOT ANALYSIS

STRENGTHS

• It will be the first e-commerce portal exclusively for stationery items.

• Products offered will be somewhat cheaper.

• Stationery items are cheapest item than the other items thereby accounting

for less risk.

• Possibility of finding large no of retailers is high.

• Demands of stationery items are ever green. Stationery items are non-

perishable.

WEAKNESS

• Shipping time could be an issue.

• Initially distributors are hesitant to give goods on credit.

• For such small items, as that of stationery retailers are hesitant to order from

the ecommerce portals.

• In rural area people are not computer literate.

• Ease of access- retailers/distributors finds it more convenient and easy to

place the order personally rather than trading online.

OPPORTUNITY

• Popularity of e-commerce portal is increasing day by day.

• Expansion of business is easier by using the E-Commerce portal.

• Since future literacy rate will be increasing so the chances of business

expansion is more in stationery items.

THREATS

•

Entry of another e-commerce portal for stationery item.• Direct contact between retailer and manufacturing/distributor can lead to

loss in business.



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CONCLUSION

• Since the majority of distributors and retailers are in favor of this portal so it is feasible to

carry out this project.

• B2B Portal provides the cleared and well-structured deal and enable the global marketwhere you can promote your unlimited product and services in a very cost effective way.

• Without any more efforts you can easily enhance your global market presence by getting

inquiries from buyers across the world and generate large amounts in revenue.



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LIMITATIONS

• Some retailers are not ready to change their mindset.

•

Difficult to decide sample size for preparing the questionnaire.

• Deciding the Pricing model is quite difficult some time.



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RECOMMENDATIONS

• Live demo of the E-commerce B2B portal will help to convenience other retailers andmanufacturer/Distributors.

• Flexibility in the business model is more beneficial for this portal.

• Before making an inventory decision trading partners should explore more market.



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REFERENCES

• http://www.tutorialspoint.com/e_commerce/e_commerce_quick_guide.htm

•

http://www.livemint.com/Companies/5rcMyyEJgbQzZUnkJ9dRjJ/Amazon-stake-in-seller-may-come-under-scrutiny.html

• Prashant Kasera J. (2006): 'World of B2B' '1st Edition, India.

• http://www.ecommercetimes.com/news/viewpoint2000/view-000411-1.shtml

• B2B Business Models Essay by Ruth A. Wienclaw, Ph.D. EBSCO Research Starters®

http://www.tutorialspoint.com/e_commerce/e_commerce_quick_guide.htm





http://www.ecommercetimes.com/news/viewpoint2000/view-000411-1.shtml











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APPENDICES

QUESTIONNAIRE FOR RETAILER:

1. For how long years are you using the internet?

a.

1 year ,

b. 2 years,

c. 3 years,

d. More

2. Have you done any transaction over internet?

a. Yes

b. No

3. What is the advertisement medium of your product?

a.

Newspaper,

b. TV

c. Magazines,

d. Exhibition/ trade shows

4. Have you ever used any portals for your product’s promotion?

a. Yes

b. No

5. Rank in order of your preference the various portals provided by the company.(rank 1 for

the best one……..)

a. Indiamart.com

b. Tradeindia.com

c. Alibaba.com

6. Do you think that promoting your product through a definite business portal will

ultimately help in exposing your product globally?

a. Yes

b. No

7. Which is the best medium of promoting the product’s features through online? (RANK

IN ORDER OF PREFERENCE)1-BEST…

a. Trade fare

b.

Print media,

c. Electronic media

8. Do you think web portal will help in your business ?

a. Yes

b. No



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9. Do you think giving P.O to the distributer is time consuming ?

a. Yes

b.

No

10. How many customers visit daily at your shop?

a.

0-100

b. 100-150

c. 150-200

d. 200 above

11. Are you satisfied in dealing with a single supplier?

a. Yes.

b. No.

12. How much time will supplier take for delivering the product?

a. 0-2 days

b.

2-4 daysc. 4-7 days

d. Above 1 week.

13. When does retailer pay money for delivery ?

a. At the same time

b. In between 1 week

c. After 1 week

14. What should be the payment time according to retailers?

a. Cash on delivery

b. Pre-payment

c.

Post-payment15. What should be the credit period?

a. 0-7 days

b. 7-10 days

c. 10-15 days

d. No credit

16. What should be the modes of payment for retailer?

a. Credit card/debit card

b. Cash

c. Check

d.

Other mode

17.

Online exclusive web portal (websites) for retailers will help retailers in selecting the

supplier/ manufactures?

a. Yes

b. No

c. May be



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QUESTIONNAIRE FOR DISTRIBUTOR

1. What according to you should be the credit period ?

a.

No credit period

b. Less than 5 days

c. 5-10 days distributor

d. More than 10 days

2.

According to you what should be the rebate mechanism ?

a. By Per unit

b. By bulk purchase

c. No rebate

3. What should be the expected margin ?

a. Less than 5%

b. 5-10%

c. 10-15%

d. More than 15%

4.

What is the maximum no. of unit can manufacturer give in a particular day ?a. Less than 50

b. Between 50-100

c. More than 100

d. Not determined

5. How you take any exclusive e-commerce portal for manufacturer/supplier?

a. Average

b. Good

c. Very good

d. Excellent

6.

Will you allow to put images in the ecommerce portal after giving the ownership of

your product?

a. Yes

b. No

7. Offers given by manufacturer on products ?

a. Yes

b. No

8. What should be the minimum units purchased ?

a. Between 0-10

b. 10-20

c. 20-30

d. 30-50

9. What are the taxes to be included ?

a. TDS

b. Input/output

Mpw Robin Final

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