M.p.s marketing plan
11
7 Marketing Planning & strategy(Skyline clothing)
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Marketing Plan of our own product SKYLINE CLOTHING
Transcript of M.p.s marketing plan
![Page 1: M.p.s marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022061213/547c8107b4af9f1c688b461c/html5/thumbnails/1.jpg)
7
Marketing Planning & strategy(Skyline clothing)
![Page 2: M.p.s marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022061213/547c8107b4af9f1c688b461c/html5/thumbnails/2.jpg)
Our Product
![Page 3: M.p.s marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022061213/547c8107b4af9f1c688b461c/html5/thumbnails/3.jpg)
Steps in Marketing plan for Skyline
Executive Summary
Analysis of the Market situation
Formulation of Marketing Strategies
Preparing Action Programs and
BudgetsDeveloping Control
Procedures
The Product / Business Idea
![Page 4: M.p.s marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022061213/547c8107b4af9f1c688b461c/html5/thumbnails/4.jpg)
Market Summary
Early Adopters/Pioneers
Mass Market/Followers
End of Life
Time
Numberof
customers
![Page 5: M.p.s marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022061213/547c8107b4af9f1c688b461c/html5/thumbnails/5.jpg)
Pricing
ECONOMY PENETRATION(Skyline)
SKIMMING PREMIUM
LOW
HIGH
LOW HIGH
PRICE
QUALITY
![Page 6: M.p.s marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022061213/547c8107b4af9f1c688b461c/html5/thumbnails/6.jpg)
Communication Strategies
![Page 7: M.p.s marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022061213/547c8107b4af9f1c688b461c/html5/thumbnails/7.jpg)
Launch Strategies(action programmes)
Jan Feb Mar Apr May Jun July Sep Oct Nov Dec
Phase 1Phase 1
Phase 2Phase 2
Phase 3Phase 3
![Page 8: M.p.s marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022061213/547c8107b4af9f1c688b461c/html5/thumbnails/8.jpg)
MARKETING MIX
PRODUCT PRICE
PROMOTIONPLACE
![Page 9: M.p.s marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022061213/547c8107b4af9f1c688b461c/html5/thumbnails/9.jpg)
PRODUCT MIX
![Page 10: M.p.s marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022061213/547c8107b4af9f1c688b461c/html5/thumbnails/10.jpg)
CONCLUSION
NATURE OF PRODUCT VARIETY
![Page 11: M.p.s marketing plan](https://reader033.fdocuments.net/reader033/viewer/2022061213/547c8107b4af9f1c688b461c/html5/thumbnails/11.jpg)
THANK YOU