MPI Poland Summer Mtg 2010 Michael Gordon
6
MPI Poland Summer Meeting 2010 How can I promote my responsible attitude and measure my success? Michael J. Gordon Associate VP, Business Development
-
Upload
mpi-poland-club -
Category
Education
-
view
332 -
download
2
Transcript of MPI Poland Summer Mtg 2010 Michael Gordon
MPI Poland Summer Meeting 2010
How can I promote my responsible attitude and measure my success?
Michael J. GordonAssociate VP, Business Development
Journey to a Responsible Attitude
• Green initiatives– Client based– Internal
• CSR Initiatives– Client based– Internal
• Sponsorships
Marketing & Public Relations
• Internal Communications– Newsletters– Press Releases– Website(s)
Marketing & Public Relations
• Social Media
Measuring Success
• Recognition• Reputation• Respect
= New business= Referrals
6
Dziękujemy!