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SI 520

MPHTC Logo DesignXi Bi

MPHTCMICH

IGAN

PUBLI

CHEALTHTRAININ

GCENTER

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Logotype Design

MPHTC

MICHI

GAN

PUBLI

CHEALTHTRAININ

GCENTER

Color Palette

CMYK: CMYK:CMYK:

24.98.97.19 0.81.100.0 30.50.75.10

RGB: RGB:RGB:163.35.36 240.87.34 168.123.79

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Typeface: Arial

Arial Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Arial Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Typegraphy

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Logotype Scalability

MPHTCMIC

HI

GAN

PUBLICHEALTHTR

AININGC

ENTE

R

5

MPHTCMICHI

GAN

PUBLI

CHEALTHTRAININ

GCENT

ER

3

MPH TCMICHI

GANPUBL

ICHEALTHTRAININ

GCENTER

1

0.5

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Free Space Guide

MPHTCMICHI

GA

NPUBLI

CHEALTHTRAININ

GCENTER

X1/6 X

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Color Variants

MPHTCMICHI

GAN

PUBLIC

HEALTHTRAININ

GCE

NTER

MPHTCMICHI

GAN

PUBLI

CHEALTHTRAININ

GCENTER

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T-shirt Design

MPH TCMICH

I

GANPUB

LICH

EALTHTRAININ

GCENTER

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Concept Description

The selected concept consists of a strong representation of the institute

name and the shape of Michigan. The vivid colors were chosen because of

one of the clients requirements: use vivid and bright colors .

This concept (option 2) was selected from the original three options based

on classmates feedback. There was general concensus that this design

succeeded in creating an academic and professional tone for the brand.

Design 3 was also popular because of its creativity of using hands and

clouds to imply the shape of Michigan, but it can also be confusing to

people who are not very familiar with it.