#MPB2B - B2B Success Stories - Building a Community For Content Marketing
MPB2B Video Hotseat 2010
description
Transcript of MPB2B Video Hotseat 2010
HOT SEAT LAB: Getting More Marketing Bang from Your Videos
Ron PloofOC New Media, LLC
Talking Heads
New Hires/Video DiariesPanel Discussions
Interviews
Talking Head
Panel Discussion
Interview
New Hires/Video Diary
Analysis
• Text Descriptions• Organization (align with goals?)• Presentation (inconsistent, pop-ups, web
pages)• Content (find corporate voice)• File Formats (FLV and WMV downloads)• Public Measurements
Public Measurements
Youtube.com/Deloitte
YourFutureAtDeloitte
Deloitte YourFutureAtDeloitteChannel Views 10,988 5,291Total Upload Views 47,824 29,584Joined October 09, 2007 September 11, 2009Subscribers 212 76
Parting shots
Be helpful
“The quality in itis more important than
the quality of it.”
There’s only one George Lucas
No Intermissions
Don’t Forget Humor
Photo Creditshttp://www.flickr.com/photos/kt
http://www.flickr.com/photos/ripizzo
http://www.flickr.com/photos/maomejia
http://www.flickr.com/photos/umjanedoan
http://www.flickr.com/photos/makelessnoise/
http://www.flickr.com/photos/darkness/
http://www.flickr.com/photos/jurvetson/
http://www.flickr.com/photos/cc_chapman/