MP09 Digital - Clients Case Studies

40
The only certainty in digital media market is that it will continue to evolve at a rapid pace... Case Studies

description

Digital media is changing. On one hand, 'Social media' is changing the way people congregate, interact and share; on the other, digital media markets are being transformed by newly emerging trading platforms and targeting techniques. The only certainty in this market is that it will continue to evolve at a rapid pace and thus MP09 Digital is conceptualized back in January 2012 when after working for 6 years in Agency, I thought of next big thing and realized the need to Digital Advertising in a potential market and decided to incubate an agency, we primarily focus in three aspects, Media, Creative and Technology and makes sure to integrate all these and offline mediums together..

Transcript of MP09 Digital - Clients Case Studies

The only certainty in digital media market is that it will continue to

evolve at a rapid pace...

Case Studies

Kailash Onlinewww.kailashonline.in

case study

Kailash Vijayvargiya

Kailash Vijayvargiya, a prominent Political Personality of BJP known for his exceptional efforts towards development of Indore in specific and Madhya Pradesh at large. He is the most celebrated Politician in Madhya Pradesh.

To create communication with mass through online media and share views on important issues and influence public opinion. Also to create an online portfolio for enhancing reach.

Common Man of complete India specially Madhya Pradesh and media

along with other influential personalities and politicians. Youth is

the power of nation and they are most easily accessible online.Idea

Impactful Mass Communication We started mass communication

on digital media with mostimpactful medium i.e. Facebook

and after that we created a complete portfolio on website with strong

impactful content, attractive theme and excellent search synchronization.

Targ

et A

ud

ien

ceSt

rate

gy

Ob

ject

ive

Un

der

sta

nd

ing

“Cabinet Minister in BJP (MP), Minister of Industries & Employment, Information Technology,

Commerce, Rural Industry, Science & Technology and a passionate leader who continuously strive for development.

We Delivered…

We

Exec

ute

d

We Conceptualizedkailashonline to be a

platform for the Public to interact & share their thoughts with

the Minister.

Socialmedia as well as SEO tools to make the presence more grand over the Web. W

e Im

ple

men

ted

We MarketedWe Ideated

He Appreciated

Kailashonline as a brand in a span of just 2 months for

the general audience

Effective tools and

techniques for execution

on the blog were Java

Scipt, Jquery, PHP CMS

(wordpress)

We promoted his views, ideas & opinions to intensify his

online identity by high quality content

This gave him a stage toput his views across

audience he always wanted to converse with.

We Created

Social media identity through blog,

Twitter, Facebook & Youtubefor positive reputation

case study

Kailash Vijayvargiya

Facebook

Youtube

Blog

Twitter

www.facebook.com/kailashonline

32310

www.twitter.com/kailashonline

Followers - 912

www.kailashonline.in

www.youtube.com/kailashonline

case study

Kailash Vijayvargiya

Virtual Voyage Worldwww.virtualvoyageworld.com

case study

Virtual Voyage World

TARGET

Anyone and everyone interested

in learning vocational courses, specially 12th pass

Students

STRATEGY

Core PHP based Website which is user-friendly and

easily crawlable to bring the institute name in top list

OBJECTIVE

To create user-friendly attractive

website that portrays classy

image of Institute along with building

brand image

case study

Virtual Voyage World

Creating Brand Identity

VIRTUAL VOYAGE

Lead Generation

Digital Identity-Website

Social Identity SEM &SEO

Online Contests

case study

Virtual Voyage World

Facebook

9500+

Talking About to almost 60%

www.facebook.com/VirtualVoyage

Youtubewww.youtube.com

/virtualvoyage

Blogwww.virtualvoyagew

orld.com/blog

VadilalIce-Trooper

www.icetrooper.com

Our task is to create a theme based website for Vadilal Icecream in such a way that it should be engaging and user friendly.

To build a theme based website for new product range of Vadilal, Ice-Trooper which should be very engaging and user as well as SEO friendly.

To target the ice cream lovers mostly kids and the teens of India and

spread the message and generate urge for the same across the nation.Idea

To create a theme based website for

Impactful Mass Communication

To engage audience which reflectsthe objective fulfillment of

the brand.

Targ

et A

ud

ien

ceSt

rate

gy

Ob

ject

ive

Un

der

sta

nd

ing

“Just how Google has become synonymous with Search these days, Vadilal is synonymous with ice

creams in India.

case study

Ice-Trooper

We will Deliver…

We

Exec

ute

d

We ConceptualizedThe brand to be a platform for all the ice cream lovers across the nation keeping

their taste & preferences in mind.

In the process

We

Imp

lem

ente

d

We MarketedWe Ideated

The Reviews

To reinstate the brand presence on the World

Wide Web by building its website very efficiently &

effectively

In the process

In the process

Awaited

We Created

In the process

case study

Ice-Trooper

case study

Ice-Trooper

www.IceTrooper.com

Pakizawww.pakiza.co.in

To create an attractive website and have active social media presence

and also to refresh Pakizaas a genX brand.

Client Brief

The foremost TG is the youth and all those who prefer

quality with affordability.

To establish Pakiza as Mall for youth and maintain Brand Recall Value.

Creating User-friendly website and building interaction

on social media with Informative & Viral

Posts.

Ob

ject

ive

Target Au

die

nce

Strategy

case study

Pakiza

Facebook

WebsitePinterest

case study

Pakiza

dig

ital

pre

sen

ce

www.Pakiza.co.inFb.com/PakizaRetailPinterest.com/PakizaRetail

To create an e-portal that showcases lifestyle products and gifting items and sell them online.

To create fascinating brand identity and user-friendly e-portal and bring traffic on the website via different social networking sites to generate sale.

Shopping freaks & techno-friendly US based people who are seeking for

convenient shopping and gifting.

The

IdeaCreating a Brand

Created Wordpress E-portal, to make it user friendly and easily scrollable

website. Social Networking Websites like Facebook, Twitter, Pinterest, etc.

are being used efficiently to bring traffic on website.

Targ

et A

ud

ien

ceSt

rate

gy

Ob

ject

ive

Clie

nt

Bri

ef

““ REGBuys, from name to branding, promotion, selling & marketing, everything reflects our creativity & efforts to the core.

case study

REGBuys

REGBuys as Brand!!!

Gifting

Talking

About

REGBuys stands for ‘Reasonable Exquisite Great Buys’ which everyone seeks specially while shopping online. Considering USP, we incorporated the elements while creating complete Brand Identity (Logo).

Reasonable ShoppingBlue- Cool & Comfortable

Exquisite Gift ItemsMaganta- Feminine & Beautiful

Great OffersGreen- Growth & Progress

case study

REGBuys

case study

REGBuys

Pinterest

Facebook

Twitter

WantEdgewww.wantedge.in

WantEdge

OB

JEC

TIV

E

TAR

GET A

UD

IENC

ESTR

ATEG

Y

UN

DER

STA

ND

ING

To create a conceptual, thematical and user-friendly website portraying easy way to learn language

Anyone and everyone interested in Learning

English Online, Students who want to join

WantEdge and Schools/ Institutes

WantEdge is an English Language Learning Solution Provider. It is unique of its kind and is initiated with the thought of making Indian professionals globally competent

Creating an attractive and easy to understand

website for three different set of audience and giving them relevant

information in the form of flow chart

case study

WantEdge

PageStrat

Start Practically Fundamentally

to Command the Language

LogicallyThinking

About Us What can wedo for you?

Downloads

Connect with usHow we

helped others?Who we are?

case study

WantEdge

Web

site

Co

nce

pt

Digital Properties

MyIndorewww.facebook.com/MyIndore

The most prominent city of Central India known for its unique social and business culture. The page isfor all those who Love this city.

To bring the city together on the social platform and engage people in the city updates, realities and set up a platform to promote brands and offers in the city.

General masses who belong to, have originated in, have been to the city. Targeted towards all those who are

core Indori’s (natives of the city)& love to share their city secrets. Idea

Impactful Mass Communication Mass communication through

social media platforms Facebook and Twitter using the effective

strategy of reciprocation and edge-rank targeting could gather us

highest number of fans as compared to the competitors.

Targ

et A

ud

ien

ceSt

rate

gy

Ob

ject

ive

Un

der

sta

nd

ing

“With consistent efforts on generating relevant useful as well as light content, MyIndore could manage

to be the best page of the town within just 60 days and could simultaneously manage to handle various events successfully in the short span.

case study

MyIndore

We Delivered…

We

Exec

ute

d

We ConceptualizedMyIndore to be a platform

for the local audience where they can interact

and share their views about Indore .

Strategizes that could lure the audience towards the complete desi-ness and the love for the city W

e Im

ple

men

ted

We MarketedWe Ideated

They Appreciated

A common platform for all the citizens of Indore to get

together and share the commonness between

them

Social media tools that

could identify the reach of

the community

Various local brands, products, events and occasions through

daily updates that was formulated with effective

call-for-action content

The community brought conversations

about the city happenings that were helpful for the

localities.

We Created

Social media Identity for the locality

through on Blog, Twitter, Facebook & Youtube for

positive reputation

case study

MyIndore

Facebook

Blog

Twitter

www.OurIndore.com

25005Talking About to almost 40%

www.Twitter.com/ILoveMyIndore

www.Facebook.com/MyIndore

YouTube

www.Youtube.com/OurIndore

case study

MyIndore

Shades of Womanhood

This Social Campaign was the first ever activity in MP-CG which was celebrated on social media platform (MyIndore) in association with Virtual Voyage.

It was scheduled from 6th to 12th of March to celebrate the spirit of Womanhood along with Holi (as it was on 8th of march), we combined both the things and celebrated it online as well as offline. MyIndore was exceptionally involved in order to take the event on a higher scale.

case study

MyIndore

ROAR- Jal the Band Concert

MP09 Digital used their one of the Digital properties MyIndore to promote this event. We took this event to another level by contributing number of footfall to the event venue.

We created this event on Facebook and connected it with MyIndore & Roar Facebook page. We promoted this event online on full swing. The multiplication of the attendees took place from the techniques we chose: seeding through pages, groups & MyIndore; paid ads were also used to get the desired result.

case study

MyIndore

Asli Indianwww.facebook.com/AsliIndian

The page is for all those who have the spirit of patriotism in themselves and connect themselves with the Asli Indian.

To bring the country together on the social platform and engage people in the country updates, realities and set up a platform to promote brands and offers in the country.

General masses who belong to, have originated in, have been to the India.

Targeted towards all those who are core Indians & love to share their

feelings towards the country. IdeaImpactful Mass Communication Mass communication through

social media platforms Facebook and Twitter using the effective

strategy of reciprocation and edge-rank targeting could gather us

highest number of fans as compared to the competitors.

Targ

et A

ud

ien

ceSt

rate

gy

Ob

ject

ive

Un

der

sta

nd

ing

“With consistent efforts on generating relevant useful as well as light content, AsliIndian could be the

best page of the India.

case study

Asli Indian

We Delivered…

We

Exec

ute

d

We ConceptualizedAsliIndian to be a platform

for the country people where they can interact

and share their views about India .

Strategizes that could lure the audience towards the complete Indian-nessand the love for the Country

We

Imp

lem

ente

d

We MarketedWe Ideated

They Appreciated

A common platform for all the citizens of India to get together & share the Spirit

of Patriotism between them

Social media tools that

could identify the reach of

the community

Various events and occasions through daily updates that was

formulated with effective call-for-action content

The community brought conversations

about the country happenings that were

helpful for the subscribers.

We Created

Social media Identity for the locality

through Twitter & Facebook for positive reputation

case study

Asli Indian

Facebook

blog

Twitter

Under Process

12434Talking About to almost 30%

www.twitter.com/AsliIndianInU

www.facebook.com/AsliIndian

YouTube

Under Process

case study

Asli Indian

Earth Hour

We dedicated one post daily on Asli Indian In U page for earth hour at 8:30pm. We did this for around one and a half week on Facebook as well as Twitter.

We also made a mobile wallpaper application for the users to download and support the event and in turn we received a humungous response.

The whole week was dedicated to the updates regarding the history of Earth Hour and the reason to celebrate it

We Supported this cause whole heartedly and spread the awareness about this social cause across India. With a simple motto that we are Proud to be an Asli Indian !

case study

Asli Indian

a closer look…

About us

Services

Mission

MP09 Digital is an agency built for digital. We specialize in campaign strategy and execution across the digital media landscape in its broadest sense. We work collaboratively with our clients to identify and utilize the most effective and efficient blend of techniques, from the cutting edge to the traditional, integrating seamlessly with your other marketing activities.

This process involves us asking lots of questions, and understanding as much as possible about your business so we can define and deliver to key objectives.

While we are a 360Degree Organization,

we go a step ahead & aim to achieve 360 Degree--365 Days approach.

about us

Our service offerings are flexible, as ‘one size really doesn’t fit all’ in digital, and our expertise is delivered in a reliable, honest and grown up way.

Our Comprehensive Service list includes:

Media – Social, Search and DisplayPlanning – Media, Technology and Creative

09 – Services

1. Branding and Advertising2. Interactive Design and Development3. Social Influence Marketing4. Online Reputation Management5. Search Engine Optimization6. Emerging Media7. E-mailers and e-CRM8. Search Engine Marketing9. Designing and Development

serv

ices

We are already working with 4 big corporate and are growing……

Our Clientele

To provide end-to-end Digital Solutions to

brands/individuals and integrate all Mediums to increase

the Earned Media Quotient..

Mission

Connect with us: www.MP09Digital.comFacebook.com/MP09DigitalTwitter.com/[email protected], Call us @ 0731-3194141 or +91 9826020980

Look forward to hear from you!