MOVR - Skydeo...MOVR 5 Top Smartphones • New to the list this quarter are the Samsung Galaxy J3...

The first step in a great mobile experience

MOVRMobile Overview ReportJuly – September 2017

The first step in a great mobile experience2

TBD

The first step in a great mobile experience3

TBD

Q2 2017 to Q3 2017Comparisons

http://www.scientiamobile.com/page/movr-visualization#/formfactorhttp://www.scientiamobile.com/page/movr-visualization#/formfactor

MOVR5

Top Smartphones

• New to the list this quarter are the Samsung Galaxy J3 Duos J7, Samsung Galaxy J7 (2016), Samsung Galaxy J5 (2016), Samsung Grand Prime +, Motorola Moto G4, and the Google Nexus 5.

• Dropping off the list are the Motorola Moto G and G (2nd

Gen), Samsung Galaxy A3, J1 and J1 Ace, Grand Neo, and Huawei P8 Lite.

• North America and Oceania continue to be concentrated markets for brands, with the top 20 smartphones accounting for 64.42% and 72.39% respectively. An increase of 0.72% in North America and a decrease of 2.01% in Oceania since Q2 2017.

Source: ScientiaMobile. Note: figures reflect percentage point (2017Q3)

MOVR6

Top Smartphone Trends (2017 Q3 vs. 2017 Q2)

Source: ScientiaMobile. Note: figures reflect percentage point change (2017Q3%-2017Q2%)

• Apple iPhone 7 and 7 Plus showed the most growth this quarter, with the largest gains in North America and Oceania. In North America, the iPhone 7 and iPhone 7 Plus posted 1.05% and 0.84% gains respectively. In Oceania, the iPhone 7 and iPhone 7 Plus posted 1.68% and 1.82% gains respectively.

• The largest growth in Asia came from the Samsung J7 Prime gaining 1.13%. In South America the highest growth came from the Samsung Galaxy J7 (2016) with 0.71%.

• Europe, North America, and Oceania saw the largest drop in usage of the Apple iPhone 6, as many users in North America and Oceania continue to buy newer iPhone models. However, the European market had more variation including a mix of Samsung and Apple smartphones.

MOVR7

Top Tablets

• The most significant market share for tablets remains with Apple’s iPad Airs, with the iPad Air 2 garnering 19% in Oceania and more than 17% in North America for the second quarter in a row. The iPad Air followed with more than 16% in Oceania and more than 15% in North America.

• Samsung tablets have the most market share from their Tab 3 Lite in South America (6.82%) but do not have complete control over the non-Apple tablet market.

• Outside of Apple and Samsung, other popular tablets include the Intel ECS TR10CS1 with 4.48% share, the Canaima TR10RSI with 4.2% , and the Kalley KBOOK7S with 3.47% in South America.

Source: ScientiaMobile. Note: figures reflect percentage point (2017Q3)

MOVR8

Tablet Trends

• Asia sees the largest shift towards adoption over all other continents. The largest growth (1.61%) comes Asia’s increased use of the Apple iPad Air 2. The 2nd largest (1.24%) comes from the Apple iPad Air, and the 3rd comes from the Apple iPad mini 4 at 1.13%.

• North America and Oceania continue to see adoption of Apple iPads with 1.01% and 0.67% growth in the Apple iPad 4 respectively. With the Apple iPad Air 2, North America and Oceania saw 0.60% and 1.01% growth respectively.

• South America generally decreased their Apple tablet consumption since last quarter and increased their non-Apple tablet usage including the Canaima TR10RS1 with 0.89% and the Intel ECS TR10CS1 with 0.82%.

Source: ScientiaMobile. Note: figures reflect percentage point change (2017Q3%-2017Q2%)

MOVR

Global Smartphone OS Versions

• Among Android, versions 6.0 has surpassed Android Legacy. This quarter, Android 7.0 surpassed Android 5.1. By the end of Q3, Android 6.0 remains the most popular OS.

• Apple is the second largest OS but with a large drop in iOS 10.2 usage (9.48% in Q2 and 2.63% in Q3). iOS 10.3 continues to be the most popular version, growing from 19.24% in Q2 to 22.42% in Q3. iOS 10.2 is a distant 2nd place iOS.

9

Smartphone OS Share – Global 2017 Q3Smartphone OS

Legacy Definition: iOS before 9.0, Android before 4.1

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iOS Smartphone Operating System Trends

• iOS 11 quickly became the most popular release, ending Mid October with 46.55%.

• More than 94.49% of users are on 10.x or above, indicating the success of Apple iOS upgrade process.

• All of the 9.x releases total only 3.82%.• The iOS 11 adoption began slow last Q2 with its public beta

version. The public release is seen taking off in August 2017.

% o

f iO

S Sm

artp

hone

Tra

ffic

1.69%

2.96%

6.11%

Version End of Q3

46.55%

38.60%

0.46%

0.26%

0.14%

1.54%

1.69%

Legacy Definition: iOS before 9.0

Sheet1

MOVR11

Android Smartphone Operating System Trends

• Android 6.0 is still the most popular version at the end of 2017 Q3, with 32.90%.

• Android newest major releases 8.x accounts for 0.27%. • Releases 5.x and prior account for 39.31% of all traffic.

• Android has always struggled to upgrade users, and this at the particular time in 2017 Q3, the lack of adoptions after 7.0 is particularly severe.

% o

f And

roid

Sm

artp

hone

Tra

ffic

1.38%

End of Q3Version

1.49%

2.19%

9.85%

6.23%

18.17%

32.90%

24.34%

3.17%

0.27%

Legacy Definition: Android before 4.1

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iPhone 8 and 8 Plus Launch

• iPhone 8 and 8 Plus started to arrive in the market in late September 2017.

• By the end of October, the iPhone 8 generated 0.48% of all smartphone hits. The iPhone 8 Plus generated 0.64%.

• iPhone 6S continues to be the most popular smartphone in the world, with 7.53% of all smartphone usage.

• The iPhone 7 is the second most used (7.19%)

Apple iPhone 6, 5.53%

Apple iPhone 6 Plus, 1.37%

Apple iPhone 6S, 7.53%

Apple iPhone 6S Plus, 2.06%





Apple iPhone SE, 2.48%

0%

1%

2%

3%

4%

5%

6%

7%

8%

9%

9/1/2017 9/8/2017 9/15/2017 9/22/2017 9/29/2017 10/6/2017 10/13/2017 10/20/2017 10/27/2017

% o

f All

Smar

tpho

ne H

its

iPhone 8 Launch, Most Used iPhone Models

MOVR13

Flagship Smartphone Launch Comparison: iPhone 8 vs. Samsung 8+



Samsung Galaxy S8, 0.40%

Samsung Galaxy S8+, 0.38%

0.00%

0.10%

0.20%

0.30%

0.40%

0.50%

0.60%

0.70%

1 8 15 22 29 36

% o

f Sm

artp

hone

Hits

Days After Launch

iPhone 8 vs. Samsung S8 Launch Comparison

• Comparing the first 39 days after the launch of the flagship smartphones of Apple and Samsung, iPhone 8 and 8 Plus has a slightly faster penetration vs. Samsung 8 and 8+.

• At end of October the Samsung S8 had 0.63% of smartphone usage, and the S8+ had 0.42%.

• Even though the Samsung phones were sold in April 2017, their market share by end of October 2017 (~6 months) was very similar to the iPhones that had been out for less than 39 days.

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Image CDN Acceleration

MOVR15

Image CDN Acceleration

• We evaluated 3,151 web sites to analyze the impact that CDN-based image acceleration might have.

• Image acceleration is driven by device detection, image compression, and CDN delivery from the edge server.

• Today, images make up 49% of web payload going to mobile device. Optimizing image payload can improve the user experience.

• Image acceleration dramatically reduces image payload by 57%. Images are resized and compressed to a size tailored to the specific mobile device.

• Image acceleration provide more than 16% load time savings.

Images, 49%

HTML, Javascript, Other, 51%

Mobile Web Payload

N= 3,151 web URLs tested. https://demo.imgeng.in/#!/

Impact of Image CDN Acceleration on Websites Served to Mobile Devices100% 100%

43%

84%

Without ImageEngine With ImageEngine

Image Payload Web Page Load Time

57% Savings

16% Savings

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Orientation by OS

MOVR17

Portrait Orientation Usage by OS

• Among smartphones (from 3 to 6.5 diagonal inches), Android users increase their portrait orientation as the size of the device increases, peaking at 94% at 6.5”.

• However, most iPhone users – regardless of model - are more consistently in portrait orientation over 94% of the time.

• Among “mini” tablets (7-9”), Android users are significantly more prone to portrait orientation (~67%) vs. iPad users (36%).

• Among full size tablets (greater than 9”), portrait orientation drops significantly as screen dimension grows, with iPad Pro users only in portrait orientation 27% of the time.

iPhone/iPod Touch 3-4S, 94% iPhone 5-SE/iPod Touch 5-6,

96% iPhone 6-8, 98%iPhone 6 Plus-8 Plus & X, 98%

iPad & iPad mini, 36%

iPad 2-4, Air & Pro 9.7,35%

iPad Pro, 27%

72%76% 76%

85%89% 92% 94% 88%

68%67%

54%

29%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

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% of Usage in Portrait Orientation

iOS Android

in in in in in in in in in in in in in

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WebVR

MOVR19

Browser WebVR Support

• Virtual reality and augmented reality are receiving considerable attention lately.

• Generally speaking, there are only three browsers that have a decent amount (more than 50%) of WebVR support among versions used: Microsoft Edge, Mozilla Firefox, and Edge Mobile (67.62%, 60.24%, and 58.05% respectively).

• Firefox Mobile, Amazon Silk, Android, Google Chrome, and Opera, Samsung, and Safari browsers do not support WebVRright now.

• Google Chrome for Android recently released a browser version that supports only Google Daydream ready- devices.

32.38%39.76% 41.95%

100% 100% 100% 100% 100% 100% 100%

67.62%60.24%

58.05%

0% 0% 0% 0% 0% 0% 0%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

MicrosoftEdge

MozillaFirefox

Edge Mobile FirefoxMobile

Amazon SilkBrowser

Android GoogleChrome

Opera SamsungBrowser

Safari

WebVR Support by Browser

No Yes

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Jpeg 2000 and Jpeg XR

MOVR21

JPEG 2000 Support by Browser

• The majority of Jpeg 2000 is not supported by most browsers at 79.42%.

• Of the browsers that do support Jpeg 2000, Mobile Safari makes up the majority with 14.48% share.

• All other browsers that support Jpeg 2000 have less than 3% share and span six different types.

• Facebook on iOS, Safari, and Chrome Mobile are in 2nd, 3rd, and 4th places (2.22%, 1.66%, and 1.20% respectively).

Mobile Safari, 14.48%

Facebook on iOS, 2.22%

Safari, 1.66%

Chrome Mobile on iOS, 1.20%

Google Search Application, 0.96% Firefox on iOS, 0.04%

Opera Mini on iOS, 0.01%

79.42% 20.58%

Browser Support Jpeg 2000

No

Yes

Browser Support “Yes” by Type

MOVR22

JPEG XR Support by Browser

• Similar to Jpeg 2000, the majority of browsers do not support Jpeg XR, 93.49% in fact. However, significantly more support is available for Jpeg 2000 than Jpeg XR (More than three times).

• Comparing Jpeg XR to Jpeg 2000, there is 14.07% more browser support for Jpeg 2000 than Jpeg XR.

• Of the browsers that do support Jpeg XR, there is fewer diversity in types compared to Jpeg 2000 (seven vs. two).

• Internet Explorer supports the majority of Jpeg XR with 4.58% and Microsoft Edge supports the rest, with 1.93%.

93.49%6.51%

Browser Support Jpeg XR

No

Yes

IE, 4.58%

Edge, 1.93%

Browser Support “Yes” by Type

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Spotlight: Indonesia

MOVR

Form Factor

• Indonesia is more dependent on smartphones than the United States, with a 15.82% gain over the U.S. Respectively, the U.S. uses more desktops than Indonesia and has a 13.71% gain.

• All other forms of device usage in Indonesia are significantly lower, with the 3rd largest usage coming from tablets at only 4.45%, whereas the U.S. has a 7.73% tablet usage.

• Indonesia does use more feature phones than the U.S., but it is a very small percentage at 1.31% (the U.S. uses only 0.05% feature phones).

• All other form factors are used at less than 0.10%, including SmartTV, Other Mobile, and Other Non-Mobile (0.01%, 0.07%, and 0.01% respectively) which is very similar to U.S. form factor usage, also below 0.10%.

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MOVR

Top Manufacturer• Unlike the U.S., Indonesia prefers Samsung and a diverse range

of smartphone brands to Apple, the U.S.’s favorite smartphone brand.

• Apple has increased its share among U.S. consumers from Q2 by 2.5% (54% in Q2 and 56.5% in Q3).

• Compared to the U.S., Chinese and Taiwanese manufacturers have a more significant presence in Indonesia. These include Xiaomi (12.4%), OPPO (10.1%), and Asus (5.4%).

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• Like the U.S., Apple is the most popular tablet manufacturer in Indonesia, but they are a close competitor to Samsung with a 10% difference in share (42% to 32% of Indonesian tablet market respectively).

• Advan is in third place in Indonesia, with 10.3% share of the tablet market, which many smaller tablet manufacturers at around 1-3% of the tablet market. These include Asus (3.6%), Lenovo (2.6%), Evercoss (1.6%), and Huawei (1.4%).

% of Smartphone Hits

% of Tablet Hits

MOVR

Top Devices

• OPPO smartphones are more popular in Indonesia than the U.S. with the Apple iPhone 6 in 1st place (3.14%), OPPO A37f in 2nd

place (2.74%), the Apple iPhone 6S in 3rd place (2.39%), and the OPPO F15 in 4th place with 2.17%.

• Indonesia’s smartphone models are significantly more diverse and evenly distributed than in the U.S.

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• Indonesia still prefers Apple tablets with the iPad Air 2 in 1stplace (8.83%), iPad Air in 2nd place (6.79%), and iPad mini 2 in 3rd

place (6.32%), but they also like Samsung tablets with the Galaxy Tab 3V3G coming in 4th (5.53%).

• Compared to the U.S., Indonesia prefers Samsung and Advan tablets over some older Apple tablets and Amazon Fire.

MOVR

OS Smartphones

• Android has an 83.69% share of the smartphone OS in Indonesia, which is considerably higher than the United States (43.04%) by 40.65%.

• For the iOS smartphone hits, Indonesia has a similar match to the U.S. with the majority using 10.3 (both above 70%) and the 2nd place iOS being 10.2 with around 10% each.

• Indonesia’s most popular Android OS is version 6, at 31.1%, which is only 2.61% more popular than the close 2nd , version 5.1 at 28.49% share. Conversely, the U.S. has a 14.42% difference in share between the top two Android OS (version 7 and 6).

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% of Smartphone Hits

Legacy Definition: Android before 4.1

% of Android Hits

% of iOS Hits

MOVR28

Connection Type

• Indonesia clearly uses significantly more cellular connection than the U.S. who relies mostly on WiFi connection.

• On average, Indonesia’s cellular reliance accounts for 61.04% of connection, whereas the U.S.’s account for 36.62%.

• On average, Indonesia’s WiFi connection accounts for 34.95% of traffic compared to the U.S. which averages 56.08% of connection from WiFi.

• The U.S. has more variance in connection type, both cellular and WiFi, than Indonesia. On average, Indonesia’s connection by type is generally less likely to fluctuate than the U.S.

How to:Make WURFL.js work for you


MOVR30

Add iPhone Models To Google Analytics with WURFL.js Business Edition

With Business Edition, You Get:• Accurate identification of iPhone and iPad

models • Integrate with Google Analytics• Over 20 of WURFL’s most popular capabilities

• Easy-to-use JavaScript snippet works with ScientiaMobile’s cloud-based DDR

• SLA and high reliability• Helpdesk support

http://www.scientiamobile.com/page/wurfljs-google-analytics-iphonehttp://docs.scientiamobile.com/documentation/wurfl-js/wurflDotjs-business-edition-capabilitieshttps://www.scientiamobile.com/page/iphone-model-detection-in-google-analytics-infographichttps://www.scientiamobile.com/page/iphone-model-detection-in-google-analytics-infographichttps://www.scientiamobile.com/page/iphone-model-detection-in-google-analytics-infographichttps://www.scientiamobile.com/page/iphone-model-detection-in-google-analytics-infographic

About this Report & Resources


MOVR

• Purpose of Report– ScientiaMobile publishes MOVR to provide the mobile Web

community with timely information on mobile Web device usage.

– Our goal is to stimulate interest in mobile device trends, device capabilities, and tools for analyzing and managing device fragmentation.

• Sources of Data and Filtering– The information in this report is based on a representative

sample of a larger data set. The sample size is over 62.5 billion requests from April 2014 to end of September 2017.

– MOVR focuses on mobile devices, consisting of smartphones, tablets, and feature phones.

– While the data set includes desktops, laptops, smart TVs, game consoles, apps, and robots, we have excluded them, unless otherwise noted.

– We have used an Equivalent Weighted Sites (EWS) methodology that indexes the traffic at each site and assigns an equal weight to each site.

– Samples sizes for Africa and Oceania are small enough that we have a low level of confidence that these figures are representative. However, the source data from these continents continues to grow. Over time, we will improve the quality of these figures. In the meantime, we feel that more information is better than less for people looking for insights in these continents.

– To download the data files supporting MOVR, or subscribe to future publications of MOVR, please visit us at www.scientiamobile.com/movr

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Report Specifications

Definitions

• What is a “hit”? Each time a user visits a Web page and a user agent (UA) is generated and tested by WURFL (through a number of mechanisms), a “hit” is recorded in the ScientiaMobile dataset. All data reported in MOVR reflects hits, not the count of physical devices generating the hit.

• What is a smartphone? A smartphone must meet several criteria: it must be a wireless device, have a touch screen with horizontal resolution greater than or equal to 320px, and not be considered a tablet.

• What is a tablet? Criteria for a tablet include: a wireless device, larger than 6 inch screen, and running a mobile or tablet OS. One exception is that a full version of Windows running on a tablet is considered to be a laptop.

Desktop, 42%

App, 15%Robots, 2%

SmartTV, 0.1%

Smartphone, 33%

Tablet, 7%

Feature Phone, 2%

Excluded = 5%

Included Mobile Devices =42%

http://www.scientiamobile.com/page/movr-mobile-overview-report

MOVR

• What is a feature phone? It is a wireless device that falls into one of the three categories: classic feature phones, modern feature phones, and old smartphones.

– Classic feature phone: Typically a bar, slide, or clamshell form factor with limited possibilities to install apps and a proprietary OS. Other criteria include a physical keyboard and a low price range. Examples are Nokia Series 30 and 40 or Motorola Razr devices.

– Modern feature phone: These phones also have a low price range. They are “smartphone-like”, but targeted at the classic feature phone market. They may have a smartphone OS. They borrow features from classic feature phones, such as size or screen size. Examples are Nokia Asha series or Samsung Galaxy Pocket.

– Old smartphones: These smartphones are older. Classic Blackberry devices and Symbian-based devices fall into this category. More recent devices with a touch screen, but with older hardware or older versions of Android, iOS or Windows Phone also fall into this category.

• What is MNO Traffic? Traffic originating from Mobile Network Operators (MNO). It is defined, in our research method, as the connection type provided by the browser navigator.connection API.

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Definitions (continued) About WURFL

• ScientiaMobile uses its WURFL products to collect and analyze the device intelligence contained in the MOVR report. WURFL is a Device Description Repository (DDR) that integrates an API and XML to provide an always-updated source for detecting devices and their capabilities. For more than 10 years, WURFL has been the industry standard for device detection. Today, ScientiaMobile offers a number of WURFL products to match a range of needs, from small developers to large enterprises.

• WURFL OnSite and WURFL InFuze provide businesses with high performance server-side device detection solutions.

• WURFL.js and WURFL.js Business Edition provide front-end developers with access to device detection through JavaScript snippets.

• WURFL InSight provides business intelligence analysts with a table-based device detection tool that will integrate easily with data analysis tools.

• ImageEngine combines mobile device detection with image resizing, image file optimization, and Content Delivery Network (CDN)-type delivery. It provides significantly faster downloads, especially on mobile devices.

http://www.scientiamobile.com/http://www.scientiamobile.com/

MOVR

• We have shortened this quarterly report because you can now get up-to-date reports directly from our MOVR Visualization Tool at http://www.scientiamobile.com/page/movr-visualization

• Sign up for an account for full access to MOVR Visualization Tool.

• Run interactive reports on up-to-date MOVR information.• Export high-quality PNG images. Export data as CSV.• Share URL of reports you have generated.• Still subscribe to MOVR quarterly reports for special reports.

34

Visit the MOVR Visualization Tool

Click Here For OurMOVR Visualization Tool

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MOVR

• ScientiaMobile provides the industry’s most accurate and flexible device detection solution, helping customers deliver great web experiences and manage the increasingly fragmented mobile device ecosystem. ScientiaMobile sells WURFL, a constantly-updated repository that catalogues thousands of devices and their capabilities and provides access to them via range of API languages. The WURFL framework enables many organizations, including Fortune 500 companies, to effectively design and analyze web experiences for an ever-growing range of smartphones, tablets, smart TVs, and game consoles.

• For more information about ScientiaMobile and its commercial products, please visit us at: www.scientiamobile.com

• WURFL.io offers a number of free tools for device detection and image tailoring.

• To subscribe to MOVR, please visit us at www.scientiamobile.com/page/movr-mobile-overview-report

• To speak to us about our products and licenses, please complete this form at www.scientiamobile.com/license

• MOVR is the Copyright of ScientiaMobile, Inc. and is made available under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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About ScientiaMobile

Disclaimer• While ScientiaMobile, Inc. has used reasonable efforts

accurately to prepare this report and the other data and information here (together the "Report") from data it and its affiliates have collected, this Report is made available to the public on an "AS IS" basis without warranty of any kind. SCIENTIAMOBILE, INC. AND ITS AFFILIATES MAKE NO REPRESENTATION AND DISCLAIM ALL EXPRESS, IMPLIED AND STATUTORY WARRANTIES OF ANY KIND TO ANY RECIPIENT OF THIS REPORT OR ANY OTHER THIRD PARTY, INCLUDING ANY WARRANTIES OF ACCURACY, TIMELINESS, COMPLETENESS, MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. The Report is limited to data collected from certain services offered by ScientiaMobile, Inc. and its affiliates – a self-selected sample pool that may not reflect the greater internet user community – and consequently no conclusion should be drawn from this Report regarding the internet user base as a whole. The entire risk as to the quality (or lack thereof), completeness and your use of this Report is with you, the user of the Report. In no event will ScientiaMobile, Inc. or its affiliates be liable for any direct, indirect, incidental, special, consequential, or other damages, including loss of profit, arising out of the use of this Report, even if advised of the possibility of such damages.

• Any excerpts to, or use of this Report to reach new conclusions and/or analysis, should indicate ScientiaMobile, Inc. as its source, but derived conclusions and analyses generated from these Reports should be clearly attributed solely to their author.

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Slide Number 1TBDTBDQ2 2017 to Q3 2017�ComparisonsTop SmartphonesTop Smartphone Trends (2017 Q3 vs. 2017 Q2)Top TabletsTablet TrendsSlide Number 9iOS Smartphone Operating System TrendsAndroid Smartphone Operating System TrendsiPhone 8 and 8 Plus LaunchFlagship Smartphone Launch Comparison: iPhone 8 vs. Samsung 8+Image CDN AccelerationImage CDN AccelerationOrientation by OSPortrait Orientation Usage by OSWebVRBrowser WebVR SupportJpeg 2000 and Jpeg XRJPEG 2000 Support by BrowserJPEG XR Support by BrowserSpotlight: IndonesiaForm FactorTop ManufacturerTop DevicesOS SmartphonesConnection TypeHow to:�Make WURFL.js work for youAdd iPhone Models To Google Analytics with WURFL.js Business EditionAbout this Report �& ResourcesReport SpecificationsDefinitions (continued)Visit the MOVR Visualization ToolAbout ScientiaMobile

MOVR - Skydeo...MOVR 5 Top Smartphones • New to the list this quarter are the Samsung Galaxy J3...

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