Movirtu Background Information
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[email protected] / Copyright © 2011 Movirtu Limited, All Rights Reserved Background Information Ramona Liberoff, EVP Marketing, Strategy and Planning [email protected] +447794016128 Skype ramonalxyu
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Movirtu is the leading pioneer of Mobile Identity Management (MIM) solutions for wireless telecommunication service providers. Movirtu has redefined the mobile landscape by using cloud infrastructure to tie a mobile identity to a user rather than a device.
Transcript of Movirtu Background Information
[email protected] / Copyright © 2011 Movirtu Limited, All Rights Reserved
Background Information Ramona Liberoff, EVP Marketing, Strategy and Planning [email protected] +447794016128 Skype ramonalxyu
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Our key markets are Africa and South Asia Over one billion people without a mobile identity
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Movirtu MX Service Platform
MXInfo Information Delivery
MXPay Mobile Payments
ManyME Multiple Identity
MXShare CloudPhone™
Experience Engine
Service Manager
Operator Overlay & Skin
Application Library
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USSD Interface
Payment Interface
Billing Interface
Care Interface
SS7 Interface
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Our local ecosystem includes operators & NGOs
Product modifications User needs
Impact assessment
Experienced local agents
Local understanding and projects
Marketing, Distribution of
Numbers
Movirtu: Who we are
Maurizio Caio TLcom (Bain & Co)
Arun Gore Gray Ghost (T-Mobile)
Investor NEDs
Nigel Waller CEO (Glenayre)
Elena Waller Finance (WPA)
Jean-Philippe Labat Sales (eServGlobal)
Ramona Liberoff Marketing (Kantar/WPP)
Dennis Dijkstra Operations (Glenayre)
Dingani Brian Nkala Engineering (Cornastone)
Chris Horn CTO (Ericsson)
Founders
Key Management Independent NEDs
Simon Brown Chairman (Nokia)
Roger Pepperell NED (SEMA)
London, Johannesburg, Delhi, 3 field offices
Locations
$1M Seed
$5.5M Series A
5 MNOs in contract 10 MNO pipeline
Financing
Customers
Awards
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Activities and Timing
This research programme had several stages:
June 2011
• Expert interviews and desk research (June 2011)
July 2011
• Hypothesis formation and topic outline (July 2011)
August 2011
• Research conducted (August 2011)
September 2011
• Analysis and supporting quantitative data gathering (September 1-15 2011)
• Launch to the public of the headline findings, audio guide, and video (21 Sept 2011)
October 2011
• Customised presentations to partners on youth and education, mobile and technology, and farmers (by 15 Oct 2011)
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Women entrepreneurs
Farmers
Youth
Respondents chosen for fit with ‘leading edge’ segments
Qualitative depth groups 2.5 hours
Recruited ‘Competent Optimists’
source: BMGF farmer study and TNS leader segments
We listened to 100 people in 3 countries
