Moving on: why flying less means more for business
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Transcript of Moving on: why flying less means more for business
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Moving on: why flying less means more for
business
Jean Leston,
Transport Policy, WWF-UK
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“The strength of London’s economy depends on its success as a world city and, for many business sectors, that means being able to fly to meet their customers, peers and suppliers. They need to fly.”
Baroness Valentine, Chief Executive, London First
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But business doesn’t NEED to fly!
What you might want
vs
What you actually need
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Other reasons for flying…
• Bragging rights
• Status
• Break from the office
• Escape from family duties
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WWF’s Moving On research
• Discover how recession affecting business travel in FTSE 500 companies
• Understand future travel intentions, especially flying
• Provide data that can be used to fight back on ‘business needs expansion’
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Key findings
• 86% of companies reducing carbon footprint from business travel
• 47% have reduced their business flights in last 2 years• 63% of companies have a policy to reduce business
flights• Much greater use of conferencing technologies• 85% do not expect to return to pre-recession levels of
flying• 92% agree it is possible to fly less and remain both
profitable and competitive
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Changes to business travel (in last 2 years)
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Alternatives to flying
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Benefits of changing travel and meeting practices
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What WWF thinks the findings mean
• Conferencing technologies now mainstream• Evidence of permanent change, BAU flying won’t
return• Domestic/short haul flights most easily replaced• Supports better not bigger airports• Government needs to:
– Roll out high speed broadband– Improve rail network– Reduce cost of rail travel vs air– Offer tax incentives to business
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One in Five Challenge
• 20% cut in flying over five years• Includes leading companies: M&S, Lloyds
Bank, Balfour Beatty, BSkyB, Vodafone, Microsoft, BT
• In first year, on average members achieved– 5,500 fewer flights– £1 million in avoided costs– 1,000 tonnes CO2 savings
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wwf.org.uk/movingon
wwf.org.uk/oneinfive