Movie marketing (1).pptxfinal
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MOVIE MARKETING
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Presentation Done By:-MMS 1st Year Div:- B
Arshi Ahemad
MS1112045
Sneha Bandrakar
MS1112046
Priya Dege
MS1112054
Mamta Gohil
MS1112061
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MOVIE MARKETING
• Movie marketing is also known as movie advertising and movie promotion.
• Marketing of a movie is as critical as that of a brand.
• Marketing ensures that films get a grand opening.
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Generation of Idea
MarketingArtiste Technician Selection
Signing with distributor/Music Labels
Actual Production of the Film
Film Censor
Marketing
Film Release
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PRE RELEASE MOVIE MARKETING
• What is Pre Release Movie Marketing?• Movie industry largely depends on the
audience for its revenue. • More avenues to make money out of a
movie than just its box office earnings. DVD releases, music launch, merchandise, overseas distribution rights
• Movie promos form an image or perceived quality of the movie in consumers mind.
• Effectively pushes the audiences to the theatres.
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•Word of mouth• Ratings• 1st day review/collection• Free tickets • Rumors
AFTER RELEASE MARKETING
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Pre Release Movie Marketing
MOVIE MARKETING THE TYPES OF MEDIA USED CURRENTLY
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7P’S OF MOVIE MARKETING
Product Price Promotion Place People Physical Evidence Process
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SWOT ANALYSIS MOVIE MARKETING
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MOVIE MARKETINGKEY CHALLENGES
Clubbed movies
Institutional funds
Ticket Prices
Good Scripts
CHALLENGES
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PROBLEMS ASSOCIATED WITH MOVIE MARKETING
Risky business Piracy Huge marketing budget Target audience Movie goers are more media savvy
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MOVIE MARKETING STRATEGIES
• Theatrical trailer• Official website• Press junket• Behind the scene clips• Product tie ins and corporate partnership• Publicity stunt
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MARKETING STRATEGIES FOR
PROMOTING 3 IDIOTS
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CONTROVERSIES
Chetan Bhagat Ban In Gujarat
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BOX OFFICE COLLECTION OF
3 IDIOTS
Box office Collection (million)
Gross roughly collected 385
Four day first weekend 380
First week 790.5
3 Idiots Is The Highest Grossing Indian Film In Overseas Markets.
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Set record collections for Indian-made films in territories such as USA, Australia, Fiji and some African territories
United states -$6.5 million
China, us$ 1.15 million in four days in December 2011.
In Taiwan (more than 2 months from December 2010), breaking the record of Avatar , with over NTD $10 million results.
STATE WISE COLLECTION
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Movie Opening Gross
Theaters Average Gross
3 Idiots (5-day ) $2,149,227 119 $18,060
Paa $199,228 67 $2,974
Rocket Singh $164,649 70 $2,352
COMPARISON
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opening gross rank theaters average gross$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
3idiots
paa
rocket singh
GRAPHICAL DATA
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HIT OR FLOP MOVIE OF
BOLLYWOOD
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Subhash K. Jha
Mayank Shekhar of the Hindustan Times
Sonia Chopra of Sify
CRITICS REVIEW
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CONCLUSION
MOVIE MARKETING
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