Mo Sistas

Current Situation

We need to get women engaged!

Opportunity Statement

Women can perhaps be best engaged by gammification of

the Movember site, encouraging an active Mo Sista role

Alternatives

Alternative 1: Give them badges. Alternative 2: Give them points for referrals.

Alternative 3: Give them Mo Sista swag

Meaningful Practical Appeal to

women Risks

Alternative 1 (Badges)

+ +++ + Badges misinterpreted

Alternative 2 (Points)

++ ++ +++ Alienation of Mo Sistas with no points

Alternative 3 (Swag)

+++ + + Loss of swag

Decision Criteria

Recommendation

Give Mo Sistas points on their profile for referred donations to Mo Bros!

Financials

Revenue: $100, 000 more in donations Cost: $ 5,000 programming

NPV: $95,000 (USE EXCEL, and NPV function to get exact numbers with discount rates!)

Timeline

Planning

Execution

Evaluation

Now!

Later!

Much Later!

Conclusion/Takeaways

Give Mo Sistas points on their profile for referred donations to Mo Bros!

Make more in donations!

Include Mo Sistas in the game!