KODAK

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George Eastman

George quit school and cared for his mother and siblings. Then at the age of 14, he worked as an office boy at a local bank. At 24, he took a self photo graph of himself for a plan to go on a trip. He did not make the trip but was indulged in photography instead. He was so fascinated he started his own business on the 3rd floor of the tall building.

History in the Making

Foundation Principles

1897-George Eastman went to London to obtain a patent on the plate coating machine.1881-Eastman and Strong formed a partnership1884-The Eastman Dry Plate and film company (Solo)1888-The Kodak Camera1889-The Eastman Company1896-The 100,000 camera was manufactured

1901-Eastman Kodak Company

Mass production at low cost

International distribution

Extensive advertising

A focus on the customer

Ethical Challenges

Always follow Kodak Business Conduct GuideBusiness is always conducted with high ethical

standardsRespect internationally legal principlesSupport community affairsSupport supplier diversity Follow compliance of government mandateControl worldwide media changes that effect

business

Products and Services

Around the Globe

AmericaArgentinaUnited StatesVenezuelaMexicoBrazilCanadaChile

Peru

EuropeSwitzerlandNorwayPolandDenmarkGermany

BelgiumSpain

Asia/

PacificAustraliaIndiaJapanKoreaThailandNew ZealandChina

Africa /

Middle East

The Kodak Values

Respect-for the dignity of the individualIntegrity-uncompromisingTrust-one anotherCredibility-inside and outside the companyImprovement-and personal renewalRecognition-and celebration

Recommendations

InnovationsImaging SolutionsAdding new businessKeeping up with the new technologiesFollow up with research on improvementsMastering AccomplishmentsUpdating publications and materials Provide thorough and secure routing instructionsDiversity within the corporation

REFERENCES

Kodak

http://www.kodak.com/ek/US/en/Home.htm

Kodak (1880) History of Kodak. Corporation. Retrieved on December 14, 2011 from

http://www.kodak.com/global/en/corp/historyOfKodak/historyIntro.jhtml?pq-path=2/8/2217/2687.

Kodak (1887-1929)

http://www.kodak.com/global/en/corp/historyOfKodak/1878.jhtml?pq-path=2699

Kodak (1960)

http://www.kodak.com/global/en/corp/historyOfKodak/1960.jhtml?pq-path=2217/2687/2695/2701

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