December 2011

From an idea of a 16 year-old to an Intel companyMotti Kushnir, Telmap Chief Marketing Officer

All rights reserved © 2011, Telmap www.telmap.com2

A global, operator-centric, white label LBS end-to-end solution provider

Global Presence:

Corporate and R&D Center: Tel Aviv, Israel

Offices in London, France, Romania

200+ employees

Serves 7 million subscribers

An average of 1 billion km driven per quarter using Telmap Mobile Location Companion

Continuously selected as the provider of mobile navigation services by leading Tier 1 operators at a group level: Vodafone, Orange, Telefonica-O2, Optus, MTS, Pelephone and more

About Us: Experts in Mobile Navigation and LBS

All rights reserved © 2011, Telmap www.telmap.com

Winning Relationships and Successful Deployments

France

Spain

Israel

Spain

UK

Germany

Orange Group Vodafone GroupTelefonica-O2

GroupAll 4 Israeli Operators

North and Latin America Activity

UK GermanySpain

Additional operators

Italy

All rights reserved © 2011, Telmap

The idea of a 16 year old

All rights reserved © 2011, Telmap www.telmap.com

Telmap evolution over time

First win for off-board navigation

First mobile operator win –white label model

First mobile operator win Wins for Navigation and LBS application and LBS platform

AOL MapQuest win for mobile phones

First win for Mobile Navand Enterprise LBS solutions

First move to mass-market business models

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Telmap is acquired by Intel

All rights reserved © 2011, Telmap

Is there a recipe for success?

Preparation Opportunity LuckLuck

All rights reserved © 2011, Telmap

What did Telmap do in preparation to meet the opportunity?

Got our hands on disruptive technology

All rights reserved © 2011, Telmap

What did Telmap do in preparation to meet the opportunity?

Reacted fast to developments in the market

All rights reserved © 2011, Telmap

What did Telmap do in preparation to meet the opportunity?

Adopted a Can Do corporate culture

All rights reserved © 2011, Telmap

What did Telmap do in preparation to meet the opportunity?

Started with our local market, it’s our best lab… then go global

Technological

ConvenientInnovative

All rights reserved © 2011, Telmap

What did Telmap do in preparation to meet the opportunity?

When going global we remembered

We don’t know local markets

When we hired locals,

we listened to them

When we hired locals, we made

sure they can work with the Israeli culture

All rights reserved © 2011, Telmap

What did Telmap do in preparation to meet the opportunity?

We understood that moving from a 30 people startup to a 200 people company requires a

different management team

In 2008-2009 Telmap went through some management changes to support its growth

All rights reserved © 2011, Telmap

What did Telmap do in preparation to meet the opportunity?

We chose our partners wisely

All rights reserved © 2011, Telmap

What did Telmap do in preparation to meet the opportunity?

Don’t be afraid of the BIG guys!

1,7442,172 2,192

2,867

3,411

4,190

5,072

5,692

6,403

7,000

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Q3 - 2009 Q4 - 2009 Q1 - 2010 Q2 - 2010 Q3 - 2010 Q4 - 2010 Q1 - 2011 Q2 - 2011 Q3 - 2011 Q4 - 2011

Nu

n o

f u

sers

םפי

לא

All rights reserved © 2011, Telmap

What did Telmap do in preparation to meet the opportunity?

We are passionate, like our product and use it a lot!

All rights reserved © 2011, Telmap

The acquisition

In 2011 Telmap was acquired by Intel

Thank You!

17

Motti Kushnir, Telmap CMO

Motti.kushnir@telmap.com