P E R F O R M A N C E M E D I A K I T

MOTORTRENDGROUP

MotorTrend Group is the largest automotive media company

in the world. Comprised of iconic brands, MotorTrend Group

has remained ahead of the automotive world and developed the

single most relevant resource for any auto enthusiast and in-

market shopper. It is also the only linear television network and

subscription video on-demand platform dedicated entirely to

automotive content.

PERFORMANCE GROUP MEDIA KIT

2 0 2 0

2 B + M O N T H L Y V I E W S

P A G E 0 3M O T O R T R E N D G R O U P . C O MP A G E 0 2 P E R F O R M A N C E G R O U P M E D I A K I T

M A L E : 9 5 %

A V E R A G E H H I : 7 9 K

A V E R A G E A G E : 3 2

A U D I E N C E

P A G E 0 5M O T O R T R E N D G R O U P . C O MP A G E 0 4 G R O U P A U D I E N C E O V E R V I E W

MotorTrend Group owned and operated sites empower our

audiences through unparalleled expertise, information, and

reviews. We’ve built a premium, safe environment for a qualified

audience of enthusiasts that take action. In fact, research shows

our audience has 5X higher CTR than Google benchmarks when

data targeting is applied.

THE FASTEST SITES

ON THE WEB

D I G I T A L

3 . 2 M I L L I O N + U N I Q U E S

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As the leading authority in automotive

news, our brand engages in a two-way

conversation with a community that

delivers the most trusted information

to our communities. We are experts in

targeting and amplification, and our

data-driven solutions can be activated

anywhere across and beyond the MTG

automotive ecosystem.

AMPLIFY

ENGAGEMENTS O C I A L

7 3 M M + F O L L O W E R S

P A G E 0 9M O T O R T R E N D G R O U P . C O MP A G E 0 8 S O C I A L M E D I A O V E R V I E W

Uniquely positioned at the intersection of information and

inspiration, MotorTrend TV is the single most relevant resource

for automotive superfans. Offering cross-platform distribution

of the most authentic automotive programming on the planet,

MotorTrend is the highest-ranked cable network on engagement

with advertising, and the MT GO app allows cable subscribers to

tune-in all day, every day, everywhere.

MOTORTRENDTELEVISION

L I N E A R

7 3 . 5 M M H O U S E H O L D S

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With more than 500,000 subscribers, we have the world’s

only streaming video-on-demand service dedicated entirely

to automotive content. It is a one-stop shop for the greatest

selection of original automotive shows, live motorsports

coverage, and complete libraries of your favorite MotorTrend

TV series.

STREAMING

VIDEO-ON-DEMAND

S V O D

5 0 0 K + S U B S C R I B E R S

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3 5 S H O W S

P R E S E N T I N G S P O N S O R S H I P

E P I S O D E I N T E G R A T I O N

O R G A N I C P L A C E M E N T

P R O D U C T U S A G E

S E G M E N T S P O N S O R

O R I G I N A L P R O G R A M M I N G

P A G E 1 5M O T O R T R E N D G R O U P . C O MP A G E 1 4 O R I G I N A L P R O G R A M M I N G O V E R V I E W

All Girls Garage taps into the expertise of three women working

behind the gears at an automotive shop. These women approach

complex projects that rival those undertaken by their male

counterparts in order to prove that they have what it takes to

run a female-dominated car shop.

ALL GIRLS GARAGE

N E W S H O W

P R E M I E R E A P R I L ( S V O D )

A P R I L 1 8 T H ( L I N E A R )

1 6 E P I S O D E S / 3 0 M I N S

P A G E 1 7M O T O R T R E N D G R O U P . C O MP A G E 1 6 N E W S H O W O V E R V I E W

SEAMLESS

INTEGRATIONS

Bespoke series, vehicle first looks, event

coverage, walk-arounds, unveilings, and

everything in between. Our branded

content capabilities are best-in-class.

With a singular vision and multiple outlets,

we create millions of engagements with

a qualified audience of auto enthusiasts

and influencers.

1 0 0 + I N D U S T R Y A W A R D S

B R A N D E D C O N T E N T

P A G E 1 9M O T O R T R E N D G R O U P . C O MP A G E 1 8 B R A N D E D C O N T E N T O V E R V I E W

The MotorTrend YouTube channel comprises one of the

largest automotive channels in the world. With over 6.4 million

subscribers, our viewership constitutes the most authoritative

community in the automotive industry. Don’t forget to like,

comment, and subscribe.

WELCOME BACKTO THE CHANNEL

Y O U T U B E

6 . 4 8 M I L L I O N S U B S

P A G E 2 1M O T O R T R E N D G R O U P . C O MP A G E 2 0 Y O U T U B E C H A N N E L O V E R V I E W

MotorTrend Group owns and operates 45+ highly

anticipated events, which provide exhibitors

and sponsors the opportunity to engage with

an influential enthusiast audience of more than

1.5 Million annually through immersive live

event activations. In addition, we provide media

exposure, industry networking, and experiential

marketing opportunities to our exhibitors.

E V E N T S

P A G E 2 3M O T O R T R E N D G R O U P . C O MP A G E 2 2 E X P E R I E N T I A L O V E R V I E W

At MotorTrend Studio, we’ve created a unique hybrid content

creation model designed to meet the everchanging relationships

between brands and their consumers. We accomplish this through

a unified team of creatives, producers, directors, strategists,

editors, and mechanics living under one roof, creating content

across multiple disciplines and platforms. This foundational

belief insures conceptual continuity, fiscal economies of scale,

and authentic connectivity to the most influential automotive

consumers in the world.

SINGULAR VISION

MULTIPLE OUTLETS

S T U D I O

P R E M I U M C O N T E N T S T U D I O

P A G E 2 5M O T O R T R E N D G R O U P . C O MP A G E 2 4 M O T O R T R E N D S T U D I O O V E R V I E W

MotorTrend Magazine is world-famous. As an institution in the

automotive industry, we have been delivering premium content,

in depth analysis, and culturally relevant material since 1949.

We celebrate our heritage, while boldly looking to the future —

reimagining motor entertainment for a broader, more diverse

audience.

OVER 70 YEARS OFEXPERIENCE

P R I N T

1 . 5 + M I L L I O N S U B S

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T H A N K Y O U

P A G E 2 9P A G E 2 8 M E D I A K I T @ M O T O R T R E N D G R O U P . C O M